Articles for Tyler Nesler
How Streaming Power Consumption Impacts TCO
Total cost of ownership is a key consideration when it comes to reducing streaming power consumption and budgeting for greener streaming, as Kibo121's Barbara Lange, Help Me Stream's Tim Siglin, and Fortinet's John Jacobs discuss in this talk from Streaming Media West 2022.
vMix Cloud and Other Indispensable Cloud Production Tools
LiveX's Corey Behnke and Social180Group's John Porterfield discuss the essential cloud-based tools in their live production workflows from the Live Streaming Summit at Streaming Media West 2022.
Where Does Actionable Streaming Data Come From?
Revry's Damian Pelliccione and Legion M's Jeff Annison discuss how they gather and apply useful streaming analytics for ad-driven OTT and FAST in this clip from Streaming Media West 2022.
Web3 and the Decline of Major Media Companies
Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.
How Second-Screen Experiences Drive Streaming Interactivity
What's driving streaming engagement, and where is interactivity for sports fans watching live streams and using streaming apps? And what are the current challenges to delivering interactive sports streaming experiences? Parks Associates' Jennifer Kent and ViewLift's Rick Allen discuss these topics in a panel at Streaming Media West 2022.
Pros and Cons of Hybrid vs. Digital-First Events
090 Media's Alex Lindsay discusses the challenges of engaging remote streaming audiences with hybrid events and the advantages of digital-first productions in this clip from Streaming Media West 2022.
How to Create Superfans and Monetize Podcasts and OTT Content
Fourthwall's Will Baumann discusses strategies for building brands, following, and engagement to scale up and monetize podcast and OTT content in this clip from Streaming Media West 2022.
How to Produce Successful Hybrid Events
Microsoft's Andy Beach and LiveX's Corey Behnke discuss best practices for delivering effective hybrid and virtual events using streaming technology in this clip from Streaming Media West 2022.
How Conviva Quantifies OTT QoE
Conviva's Melissa Yurash explains how Conviva draws quantitative conclusions from qualitative data about streaming and OTT quality of user experience in this clip from Streaming Media West 2022.
Expect Major Changes to Streaming Market in 2023
Richard Schneider, CEO of Antennas Direct, predicts major changes in the streaming market, including how ad-supported tiers will impact consumer spending, upcoming widespread media consolidations, the advent of ATSC 3.0 increasing over the air viewership, and more
How Gamification, TikTok, and Niche Content Are Changing OTT
With the rise of TikTok and even premium content companies like Netflix embracing gamification, interactive media and gaming are on the ascent in streaming video, as Roku's Eric Smith, 47 Games Inc. Founder Ben Hoyt, and Chris Pfaff of Chris Pfaff Tech Media discuss at Streaming Media West 2022
Tencent Cloud's James Gea Talks Delivering Viral Video
Tencent Cloud Business Development Manager James Gea discusses the challenges of content delivery infrastructure for viral video in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Parks Associates' Jennifer Kent Talks Sports Betting and Real-Time Streaming
Parks Associates VP, Research Jennifer Kent discusses the forces driving ultra-low latency streaming including the ascendant sports betting industry in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.
Estrella Media's Christina Chung Talks Sales Packaging for Content Producers
Estrella Media VP Business Operations discusses sales force operationalization and strategy for content production across multiple media delivery platforms in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
MVD's Mike Nann Talks What's New at Magewell and MVD
MVD's Mike Nann discusses Magewell's USB Fusion video capture device and the new Ultra Encode AIO streaming encoder, plus other products distributed by MVD in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Kibo121's Barbara Lange Talks Streaming Green
Kibo121 Principal and CEO Barbara Lange discusses how to get media companies on the path to sustainability, reduce power consumption, and become greener in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Amagi's Brian Ring Talks FAST, CTV, and the State of Streaming
Amagi Senior Director, News & Sports Solutions Brian Ring discusses the ongoing growth of Free Ad-Supported Television with Streaming Media's Tim Siglin in this interview at Streaming Media West 2022.
Best Ever Channels' Jonathon Barbato Talks FAST Channel Launch Best Practices
Best Ever Channels Co-CEO Jonathon Barbato discusses effective strategies for launching Free Ad-Supported Streaming TV channels in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Universal Search LLC's Steve Harnsberger Talks OTT Discoverability
Universal Search LLC Founder & CEO Steve Harnsberger discusses the challenges of enabling ecosystem-level search for OTT devices like Roku and Fire TV and leveling the playing field for niche OTT services in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.
WiseDV's Vassil Lefterov Talks FAST 2.0
WiseDV VP Business Development Vassil Lefterov discusses the evolution of Free Ad-Supported Television (FAST) and how WiseDV's app is serving that market in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Microsoft's Andy Beach Talks Streaming and the Metaverse
Andy Beach, Microsoft CTO, Media & Entertainment, discusses how streaming in virtual and immersive environments drives storytelling in new and experimental ways in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Shamroc Peterson Talks Launching Diverseego TV
Diverseego TV Founder and CEO Shamroc Peterson discuss Diverseego TV's strategy to reach viewers and work with destinations to encourage Blacks and Latinos to overcome longstanding barriers to travel throughout the US in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.
EZDRM's Olga Kornienko Talks Content Protection and Multi-DRM
Olga Kornienko, co-founder of award-winning content protection company EZDRM, discusses the current state of DRM technology with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.
Flavor Inc.'s Jose Castillo Talks NASCAR, TikTok, Twitch, and the Evolving Streaming Media Story
Flavor Inc. President Jose Castillo talks NASCAR, TikTok, Twitch, and the ever-evolving streaming media story with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.
Loupe Art's Dot Bustelo Talks Disrupting Art Distribution
Loupe Art Founder & CEO Dot Bustelo explains how Loupe shows, sells, and distributes art through streaming via its curated platform in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Ohio State's Derrick Freeman Talks Remote Production Using Mediasite and Zoom
Ohio State University Program Manager and Webcast Producer Derrick Freeman and Streaming Media's Tim Siglin discuss using Zoom and Mediasite for remote on-demand production in higher education in this interview from Streaming Media West 2022.
Which Streaming Codecs Do Netflix and Facebook Use?
Which streaming codecs do Netflix and Facebook most commonly use? Jan Ozer of Streaming Learning Center asks Andrey Norkin of Netflix and David Ronca of Facebook to discuss in-depth the specific codecs they employ for their organizations.
How to Localize Live Event Streams
What are the most dynamic approaches for localizing live event streams? Dan Turow of Evertz and Marisa Elizondo of fuboTV talk about the ways their organizations are working to best integrate local and user-preference-based content and experiences into live event streams.
While U.S. Households Subscribe to More Streaming Services than Ever, Customer Satisfaction Declines
J.D. Power has published a detailed and revealing new report highlighting recent trends in streaming preferences. The industry is in flux and may be heading into a difficult period, though there are also some positive findings.
How Disney and EvocaTV Approach Streaming QoS and QoE
How do streaming platforms such as Disney and EvocaTV handle the variables of Quality of Service (QoS) and Quality of Experience (QoE)? Pankaj Chaudhari of Disney and Imran Maskatia of Evoca TV discuss the variables impacting both efficient QoS and QoE and the ways their organizations work to mitigate issues and solve them when they arise.
Where Is the Edge in Streaming Content Delivery?
Where exactly is the edge in streaming content delivery? According to leading figures from the Streaming Video Technology Alliance, Amazon Web Services, and Fortinet, defining what edge computing means for streaming varies by use cases that involve factors such as streamlining user experiences, taking security measures, and evaluating data costs.
Sharethrough Announces New CTV Ad Enhancements to Help Brands Drive Viewer Attention and Performance
Sharethrough, one of the top global independent omnichannel ad exchanges, has unveiled two CTV ad enhancements that will help brands drive viewer attention and performance as we head into the holiday shopping and prime sports seasons - countdown overlays and sports tickers
Streaming-Based Political Advertising's Impact Growing in 2022 Midterms, New Study Says
With the 2022 midterms political ad spending set to hit a record $9 billion this year, the ubiquity of campaign advertising is almost inescapable on social media, TV, and online. One area where political advertising is also becoming omnipresent is on streaming platforms, and a newly released study by Effectv highlights the growing importance of streaming advertising for political advertisers as an essential complement to traditional TV.
Can Niche Channels Survive on Roku and fuboTV?
As streaming services proliferate and add FAST tiers, how will niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to lack of adequate market performance, especially on major media players such as Roku? Marisa Elizondo of fuboTV discusses this issue with other leading industry figures from Best Ever Channels, Trusted Media Brands, and Eyevinn Technology.
How to do Interactive Streaming at Scale
What are some of the biggest issues encountered when handling interactive streaming at scale? The widespread increase of highly interactive streaming such as auctions, sports betting, and gaming has put pressure on networks while increasing the need to integrate interactivity into more traditional methods of OTT content delivery.
Is Event Streaming Ready for AR?
How prepared are general participants in business meetings, fundraising events, or product launches to encompass Augmented Reality (AR) in their events? Beth Norber of Mainstream Media discusses some challenges her organization face with getting their clients comfortable incorporating the overall umbrella of Extended Reality (XR), and why she believes leading companies such as Amazon, YouTube, and Fortnite will eventually set the stage for their wider adoptions in different market tiers.
How to Improve UX for FAST and OTT
What are the best ways to improve the OTT user experience, especially for FAST platforms? Four industry experts weigh in on specific areas that could use improvement and streamlining in order to improve the overall UX for OTT subscribers with both targeted advertising and programming.
How Enterprise Streaming Is Leveraging Interactivity
How is enterprise streaming effectively leveraging interactivity? Erdal Kilinc discusses the ways his company Deal Room Events has discovered that interactivity has benefited its clients in dynamic and unexpected forms that incorporate marketing, media, and customer engagement.
Paramount's Adtech Challenges for Live Streaming at Scale
What are some of the biggest adtech challenges for live streaming at scale? Jarred Wilichinsky of Paramount talks about the ways his team works to mitigate technical issues, such as minimizing latency, load testing, and correcting audio levels, along with ensuring that the ads themselves meet acceptable legal standards and practices.
Breaking Apple: AppleTV+ Adds Vince Gilligan's Upcoming Series to its Prestige TV Lineup
What Apple's growing portfolio of high-profile programming reveals about how its lifestyle bundle stacks up against TV-only services like HBO and Netflix
Does "If You Dream It, You Can Stream It" Apply to Interactive Media?
What are the newest engagement and interactive opportunities for both live in-person and virtual event audiences? Finding ways to bridge the gap between in-person and virtual audiences and create experiences that cater to their specific needs is now essential, according to Beth Norber of Mainstream Media, as audiences have grown more sophisticated and expect high-quality interactive presentations.
Event Stream Team's Jimmy Reid Discusses Live Production with a Customized Blackmagic Kit
Jimmy Reid of Event Stream Team talks with Streaming Media's Tyler Nesler about his company's improvement in live production performance thanks to their upgrade to a customized Blackmagic ATEM 2 M/E Constellation HD live production switcher kit and their transition to the Blackmagic DaVinci Resolve Studio 18 editing, grading, visual effect (VFX) and audio postproduction cloud-based software.
How Open Caching Solves Content Delivery Bottlenecks
How does open caching solve content delivery bottlenecks? According to Gautier Demond of Qwilt, the biggest problem-solving advantage of open caching is removing the traditional bottlenecks of CDN networks while reinventing the overall analytics-sharing relationship with ISPs.
How to Build Personalized Ad Experiences
How much can the personalization of advertising experiences increase user engagement and ultimately help to reduce churn from ad-supported streaming tiers? Evan Shapiro of ESHAP, Darcy Lorincz of Barrett-Jackson Auction Company, and Dina Ibrahim of San Francisco State University talk about the rise of deeply immersive catered ad experiences and the increase in monetization ownership in the era of services like Patreon and Discord.
Does Better Data Mean Better Ads?
How does better data impact the way that users react to ad-supported streaming tiers? Will having the impression of more options for personalized ad preferences lead to more acceptance of ad-supported streaming? Three industry experts discuss these questions and the future of heavily data-supported advertising and its impact on both the streaming industry and the web as a whole.
What is the ROI of Cloud vs. On-Prem Streaming?
What are some of the primary factors that drive the decisions to move streaming workflows to the cloud versus remaining on-prem? Eric Schumacher-Rasmussen, Chair, Streaming Media Conferences, and CMO, id3as, talks with leading industry figures from Live Sports TV, Paramount/CBS Sports, and Warner Bros. Discovery about the wide range of variables driving cloud migration within their organizations.
Choosing a Codec for Greener Streaming
What are the current innovations in reducing the carbon emissions and the carbon footprint of streaming? Jan Ozer of the Streaming Learning Center asks Kevin Yao of Amazon Web Services and David Ronca of Facebook about the innovations and new technologies their organizations are using to lessen the environmental impact of streaming.
The Role of Data in Cloud Streaming Workflow Decisions
What role does data play in decisions about cloud workflows? Where does that data come from and what does that data tell us? Three industry experts talk about how shifting data to the cloud has ultimately streamlined workflows and costs compared to maintaining and moving data within on-prem networks.
What's the Best Chunk Size for Low-Latency Live Streaming?
The best chunk size for low-latency streaming is dependent on a number of factors based on different use cases, and there is often a need for some compromise and tradeoffs in quality or speed. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, asks three industry experts what their chunk size preferences are for their requirements.
How Consolidation Has Changed OTT and FAST
Consolidation is an accelerating trend in OTT, but how does this impact the economic viability of diverse programming, and what are the risks of simply recreating traditional linear cable bundles and reducing viewing choices for users, especially in the context of FAST business models?
How Fandango and Vudu Consolidate and Optimize OTT Workflows
Rema Morgan-Aluko talks about the ways her teams at Fandango, Vudu, and Rotten Tomatoes have developed unique methods to consolidate both short-form and long-form workflows across platforms while also optimizing speed, quality, and costs.
What Cloud Means for Streaming
While definitions of "the cloud" can range widely, cloud usage for streaming ultimately results in several improvements to technological capacity and more efficient use of production funds. Four industry figures discuss the different ways they define and use cloud technology to improve workflows and meet complex customer needs.
How to Make Money with Niche SVOD Content
How do niche SVOD content providers make money while up against the behemoth services? Because of their loyal audiences and their focus on community-building and audience interaction, niche services are already showing tendencies towards less churn and longer-term market stability than the more megahit-focused major streamers
Proprietary vs. Open-Source Streaming Codecs
What are the key advantages of proprietary versus open-source codecs? Many factors come into play based on finding the right balance of customer needs in various use cases
How Can SVOD Survive and Grow?
In this new era of aggregation, how can SVOD adapt using data-driven business models to best serve audiences and reduce churn? Paul Pastor of Struum talks about what he sees as the next stage of growth for SVOD, one that is less focused on a "mega-hit" mindset and more attuned towards delivering high value to targeted audiences.
Amazon vs. Netflix and the Future of OTT
How do "lifestyle bundle" companies such as Amazon and Apple have distinct advantages over established platforms like Netflix, and what does this mean for the future of OTT? Chris Pfaff of Chris Pfaff Tech Media and Evan Shapiro of ESHAP talk about how Amazon and Apple are changing the streaming industry in massive ways
Edge Delivery and the Streaming Ecosystem
According to Jason Thibeault of the Streaming Video Technology Alliance, advances in edge computing have changed the streaming ecosystem in ways that require cooperation between CDN competitors in order to best serve the needs of their end users
Resiliency and Cloud Production
Jef Kethley of LiveSports talks about how his organization develops solid resiliency models in varying production environments through the use of multiple data centers and cost-effective cloud production.
How Public Broadcasters Manage Accessibility and Streaming Tech Upgrades
What are the unique challenges that public broadcasters face for their streaming platforms? Ravi Singh of Canada's Knowledge Network talks about how government funding and regulations impact their scaling, along with the ways their partnerships with companies such as JW Player assist with growing their platform.
The HBO Max-Discovery Plus Merger and the State of Aggregation
The HBO Max and Discovery Plus merger is a bellwether of a major shift towards aggregation, while Apple and Amazon have key advantages over services such as Netflix due to their financial resources and a new focus on non-scripted programming like sports events
How Disney Streaming Will Approach its New Ad Tier
With the rise of ad-supported streaming, platforms such as Disney+ must create new workflow models that account for age-based regulatory protections in different regions while also finding new ways to fulfill the user data desired by advertisers.
Consumer Use Cases for 5G
What is the true potential of 5G for network operators? While many user devices may still be unable to embrace the full applications and services of 5G, exciting developments in cloud capabilities can remove existing hardware barriers and allow users to experience the full interactivity and immersive benefits of 5G.
How to Make Hybrid Events Work
Hosting a successful hybrid event means understanding how to create the best virtual and in-person event strategy while ensuring that event organizers prepare for all possible variables.
How to Make Localized Streaming Work
While featuring localized content on streaming platforms still faces logistical and legal challenges, there are new ways to present a regional user experience via apps that can feature hyper-local channels that can help tie communities together.
Low-Latency Streaming for Interactive Video
Interactive streaming is the future for high-quality ultra-low latency applications that will unlock unique and unprecedented experiences for users
How to Make Sure Audiences Can Access Virtual Events
Virtual event platforms must ensure that virtual audiences don't encounter network and access issues, and one key solution for events with a large number of attendees is staggering entry times, along with adding early arrival incentives such as pre-show content
Is Inflation Causing OTT Churn?
How much have recent inflationary pressures been driving OTT SVOD churn in combination with an increase in FAST services, and what are the best possible approaches to meeting new consumer streaming needs in this present economy?
How to Launch a Streaming Service From the Ground Up
DeShuna Spencer of kweliTV talks in-depth about her initial struggles of launching a streaming service through sheer determination, trial-and-error, creativity, and persistence
How to Reduce the Streaming Industry's Carbon Footprint
Reducing the carbon impact and energy intensity of streaming media requires an industry-wide focus on both educating consumers and managing their service expectations
How to Use AI in Video Workflows
Ethan Dreilinger of IBM Watson, Carlos Hernandez of SSIMWAVE, and Gordon Brooks of Zixi talk about how the key to effectively applying artificial intelligence in video workflows is knowing the differences between AI and automation and the ways they can best work together
How 5G Network Slicing Can Increase Monetization
While the telco industry has recently lost profits to service providers, 5G network slicing offers multiple networks that can create highly monetized tiers of service
Choosing the Best Webcasting Services in Today's Market
Robert Reinhardt of videoRx talks about how the recent growth in webcasting services has increased competition while expanding service offerings and lowering prices
What to Know When Engaging Cloud Broadcast Services
Effectively evaluating cloud broadcast services entails several essential considerations. Ben Ratner of CNN/Warner Bros. Discovery, Jean Macher of Harmonic, and Megan Wagoner of Vimond discuss their experiences and offer advice on how to find the perfect cloud broadcast service for your needs
How OTT Aggregators Can Best Serve Diaspora Communities
Ellen Grogan of Brightcove talks about the ways OTT aggregators can serve diaspora communities via offering distinctive content discovery and advertising delivery
How to Combat Churn in Today's OTT Market
Paul Erickson of Parks Associates talks about the ways that OTT platforms can reduce their churn rates during this unique time period of content overload and inflationary pressures
How the Pandemic Changed Enterprise Streaming
Troy Fernald of Haivision talks about the ways that COVID necessitated a new focus on mission-critical applications to enhance real-time situational awareness between the nerve centers of corporate, government, and health organizations and their remote workers
Will Live Linear Streaming Replace Traditional Broadcast TV?
Digital-first unicast streaming platforms give viewers more flexibility over traditional linear broadcasting while lessening the unpredictable complications of live scheduled programming like sporting events, says Jean Macher of Harmonic
How to Best Evaluate Prospective Webcast Clients
Robert Reinhardt of VideoRx outlines essential steps for evaluating prospective webcast clients, such as determining high-value RFPs, gaining clear client expectations, evaluating the stakeholders, and identifying technology solution providers
How CDNs Can Increase Efficiency Through Industry Collaboration and Commoditization
Mark De Jong of CDN Alliance discusses how collaboration and commoditization in the Content Delivery Network space can enhance worldwide connection through the use of new technologies such as edge computing, along with a better focus on increasing telco infrastructure capacity in underserved regions
Automated Lecture Capture and Streaming with Microsoft Teams and Stream
Chris Knowlton of Panopto talks about the sophisticated ways that pioneering elearning customers have led by example to quickly improve automated lecture capture and streaming with Microsoft Teams and Stream
How to Meet the Technical Challenges of Virtual and Hybrid Events
Donald Guzauckas Jr. of HB Live talks about the best ways for event technical teams to set up and prepare for the unique network, video, and audio challenges for virtual and hybrid conferences during these unpredictable times
How to Improve Live Video Workflows Through Optimized Root Cause Analysis
Zixi has improved live video workflows through their specialized Software-Defined Video Platform, which uses dynamic machine learning and an automated analytics approach to Root Cause Analysis to assist with faster team problem-solving collaboration
Future Growth Areas for Media & Entertainment
Intepret's Brett Sappington discusses emerging growth areas in media & entertainment, particularly shortform video via TikTok, interactive gaming, live stream commerce, virtual reality, augmented reality, and the metaverse, plus more in this clip from Streaming Media East 2022.
Penthera’s CEO Brian Kline Talks About the Ways That Penthera Maximizes the Right KPIs for OTT
Brian Kline, CEO of Penthera, discusses how his company is maximizing KPIs for OTT publishing through the implementation of their products, such as their innovative new software PlayAssure
Biggest Challenges of Moving from On-Prem to Cloud Video Workflows
Some streaming pros say cloud production has made 5-10 years of progress in the two years since the pandemic shook live production to its core, but when will cloud offer the sort of no-latency communication, preview, and replay producers expect and rely on in on-prem workflows? And will it require a paradigm shift in the way producers think about hardware purchases and usage? Live X's Corey Behnke, CNN's Ben Ratner, LiveU's Mike Savello, and Signiant's Jon Finegold discuss the challenges of cloud migration and the current state of cloud in this clip from Streaming Media East 2022.
360 Video and Ed Tech: What Are the Best Use Cases for Distance Learning?
In distance learning, 360 video for its own sake--no matter how cool it is--rarely goes over well; what are the use cases where it really adds to the mission? DiscoverVideo's Rich Mavrogeanes and Ohio State's Scott Nelson discuss real-world use cases where 360 video delivers unique experiences that wouldn't otherwise be possible with elearning, and others where it falls flat in this clip from Streaming Media East 2022.
Why Niche OTT Services Have Key Advantages With Specialized Audiences
Niche OTT streaming services are game-changers for minority audiences such as Black and LGBTQ populations by offering community-building year-round programming that uplifts and celebrates underrepresented lives