Articles for Tyler Nesler
Pros and Cons of Cloud vs. On-Prem Streaming Production
Should all streaming production operations be shifting to the cloud to take advantage of the scalability, flexibility, and economic benefits of cloud streaming workflows? Or does on-prem still have its time and place? Telestream's Richard Andes, EY's Waseem Ahmad, and IntelliVid Research's Steve Vonder Haar debate the pros and cons of cloud vs. on-prem in this clip from Streaming Media Connect 2023.
New Hub Research Findings: Old Shows Are New Again as Consumers Navigate Streamers and Strikes
This year's edition of Hub Research's annual "Conquering Content" report confirms that audiences remain happy with their wealth of viewing choices, despite the delays in new production due to the recent major Hollywood strikes. Almost two-thirds of viewers say their current favorite show is older and has existed for several seasons, a finding that is up from 54% in 2021. Some critical moves that should be made now include improving programming discoverability and focusing on licensing and syndication.
Instant Replay: Streaming Media Connect November 2023
Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.
Evan Shapiro Holds the Spin Doctors Accountable in the M&E Third Quarter Earnings Reports
Evan Shapiro pulled no punches in his opening keynote for Streaming Media Connect 2023, digging deep into the Q3 earnings call data to hold the spin doctors accountable and providing an unvarnished view of the industry you won't see anywhere else. Read Part Two of our highlights from his presentation.
Evan Shapiro Separates Fact From Fiction in the M&E Third Quarter Earnings Reports
Major media and entertainment companies' quarterly earnings calls ought to pull back the curtain on what's really happening in the industry, but they routinely bury unflattering numbers in expert spin, and the press on hand rarely ask questions tough enough to draw out the real story. M&E industry cartographer Evan Shapiro pulled no punches in his keynote for Streaming Media Connect 2023, digging deep into the Q3 earnings call data to hold the spin doctors accountable and providing an unvarnished view of the industry you won't see anywhere else.
UX Evolution in Live Sports Streams
On a panel at the recent NAB NY show, Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement, with a focus on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, and personalized experiences for fans.
Netflix Intensifies Dive Into Gaming Landscape
Netflix is making substantial moves in the video game industry. The streaming powerhouse is using the influence it has gained from recent studio acquisitions to develop a wide range of titles based on popular TV programs and films, along with a focus on higher-end games that are manufactured for seamless streaming on both PCs and TVs. This places Netflix in a unique position as a direct competitor with industry giants like Microsoft and Sony. Executives from BrightLine and Future Today provide their analysis of this development.
Next is NOW - Part Two of Evan Shapiro's NAB NY Keynote Address
Read Part Two of our breakdown of media cartographer Evan Shapiro's in-depth NAB NY analysis of the existential threats that the M&E industry is facing. Evan used his unique way of viewing the data flowing through the media and entertainment industry's ecosystem to present a distinctive understanding of what's occurring and where things are headed.
From NAB NY - The Business of FAST: Monetization, Market Saturation and Viewer Engagement
FAST services have many options for monetization and viewer engagement strategies, such as audience targeting through curated channels and managing third-party platforms. In a recent panel discussion from NAB NY 2023, executives from AMC, Cox, Vevo, and Moloco weighed in on the current state of FAST and how their organizations are working to improve viewer engagement and monetization.
Evan Shapiro Says “What’s Next” for the M&E Industry Is Already Here at NAB New York 2023
In his keynote address at NAB New York, media cartographer Evan Shapiro emphasized the existential threat that the M&E industry is facing. Audience consumption behaviors and business models are being disrupted. Evan used his unique way of viewing the data flowing through the media and entertainment industry's ecosystem to present a distinctive understanding of what's occurring and where things are headed.
At Home with Family Handyman Now Streaming on Samsung TV Plus
The community-driven entertainment company Trusted Media Brands (TMB) recently made its popular FAST channel, "At Home with Family Handyman," available on Samsung TV Plus. Jill Goldfarb, SVP of streaming at TMB, discusses the strategic gains of adding the channel to Samsung TV Plus, how they view possible competitors such as YouTube more as partners, and how they best optimize user data for personalized viewing experiences.
How Does CNN Max Complement Warner Bros. Discovery's Current Content Strategy?
Where does CNN Max sit in the Warner Bros. pantheon alongside (HBO) Max and other platforms and associated brands? Warner Bros. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP's Evan Shapiro in this Streaming Media Connect 2023 clip.
Wall Street Declares Netflix is Back - How the Streamer is Thriving Through Diversification, Personalization, and Optimization
With Netflix's surprisingly positive Q3 reportings, Wall Street has declared that "Netflix is back." Despite rapidly rising living costs, the streamer has managed to reduce churn and gain new subscribers by cracking down on password sharing, recently launching an advertising tier, making it easy for users to pause their subscriptions rather than cancel, and adding more diversified and personalized programming options.
How Premium and Freemium OTT Content Strategies Differ
When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP's Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023.
What Do OTT Consumers Want?
What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP's Evan Shapiro, Hub Entertainment Research's Jon Giegengack, and Erickson Strategy's Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.
Where Will Content Delivery's Edge Be in 5 Years?
The edge in content delivery is by definition a moving target; CDN Alliance chair Mark de Jong suggests that the ultimate definition or destination of the edge might well be the end user themselves. Where do leading content companies see the edge today, and where do they expect it to be in 5 years? De Jong raises the issue with Warner Bros. Discovery's Subhrendu Sarkar and Starz' Rob Collins, who offer their best guesses as to where content delivery is going in this clip from Streaming Media Connect 2023.
Samsung Art Store Brings Salvador Dalí Masterpieces Into Homes Worldwide via the Samsung Frame TV
Daria Greene, Curator for Samsung Art Store, discusses The Special Collection - curated by Samsung and sourced by Fundació Gala-Salvador Dalí, which brings 12 iconic, surrealist paintings to The Frame TV by Samsung.
What Can Broadcasters Learn from Niche Streamers?
With streaming demonstrating time and again that there are "riches in the niches" and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, how can broadcasters benefit from learning to think like streamers, and what strategies can they adopt to leverage that thinking? USA Today/Gannett's Michael Nagle, Paramount's Corey Smith, Boston 25 News' Ben Ratner, Agile Content's Jonah Bolin, Straight Arrow News' Rob Dillon, and Manatt's Eric Bergner offer their insights in this clip from a recent panel at Streaming Media Connect 2023.
How Will Premium Streaming App Subscriptions Evolve?
Navigating today's streaming apps and subscriptions can seem unnecessarily complicated, particularly as paid subscription and free service apps from major content companies often sit side by side, even appearing to compete with each other. Is this a necessary condition, what factors are driving it, and how is it likely to change? Warner Bros. Discovery's Daniel Trotta, Conde Nast's Jennifer Jones, and ESHAP's Evan Shapiro discuss in this clip from their panel at Streaming Media Connect 2023.
Mythical Entertainment’s Mythical 24/7 Launching on Plex
Mythical Entertainment's linear channel, Mythical 24/7, has now launched on Plex, one of the most comprehensive entertainment platforms available today.
Telcos and Streaming Service Super-Bundling
How significant will telco-centered superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bango's Anil Malhotra, Starz' Rob Collins, Revry's LaShawn McGhee, and Reality Software's Nadine Krefetz discuss in this clip from Streaming Media Connect 2023.
How to Engage Remote Viewers in Hybrid Events
Too often, offsite attendees are treated as afterthoughts in hybrid events, where all the emphasis is on the audience in the room. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us' Anthony Burokas, LiveX's Anna Cowdery, and Howard & Associates' Andy Howard offer some best practices to best engage remote viewers in hybrid events.
Localization and the Future of the Streaming Ecosystem
Streaming localization is not just about delivering content to multiple regions; it's about "opening up the world," according to Peacock TV VP, Products Quincy Olatunde, who explains why he believes streaming localization is so critically important in this clip from his Streaming Media Connect 2023 keynote conversation with Media Universe Cartographer Evan Shapiro.
Why Doesn't the M & E Industry Embrace New Ways of Thinking?
Are media and entertainment executives listening to the wrong people, and not bringing younger and more diverse voices into the conversation, and is it holding the industry back? While valuing the expertise of boardroom inner circles, are there ways to expand the table to encourage more forward-looking thinking? Peacock TV VP Quincy Olatunde and Media Industry Cartographer Evan Shapiro debate these issues in this clip from their keynote at Streaming Media Connect 2023.
Pros and Cons of AI in Streaming
What are the significant upsides and downsides to the growth and adoption of ChatGPT and other AI applications for streaming professionals, and how can they leverage its strengths effectively? Boston 25 News' Ben Ratner, LiveX's Corey Behnke, AugX Labs' Jeremy Boeman, Mobeon's Mark Alamares, and Intellivid Research's Steve Vonder Haar discuss in this clip from Streaming Media Connect 2023.
Leading Independent Channels Join Forces to Form the Independent Streaming Alliance (ISA)
Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.
What Is Hybrid Event Streaming in 2023?
As streaming has moved through the pandemic years into a new normal that isn't exactly what anyone expected, the meaning of hybrid event streaming production and delivery that has emerged over the last few years continues to evolve. So what does it mean in 2023, for producers, organizations, and audiences, both onsite and remote? And what can streamers do to level the playing field for those participating from near and far? In this clip from their recent panel at Streaming Media Connect 2023, LiveX's Anna Cowdery, Ohio State's Derrick Freeman, Boston 25 News's Ben Ratner, Stream4us' Anthony Burokas, and Howard & Associates' Andy Howard discuss best definitions and best practices for hybrid event video in 2023.
Beyond Latency: Key Streaming Challenges of Microbetting and iGaming
Microbetting and iGaming are among the fastest-growing apps for livestreaming, and the need for lightning-quick-response interactivity makes ultra-low latency essential in those scenarios, with all its attendant challenges--especially in the arena where 5G is a must. But what other issues do streaming professionals need to consider when it comes to iGaming and microbetting? Barrett-Jackson Auction Company's Darcy Lorincz, videoRx' Robert Reinhardt, and Jason Thibeault of the Streaming Video Technology Alliance discuss in this clip from their panel at Streaming Media Connect 2023.
How Premium Brands Are Leveraging FAST
As with any other entertainment streaming genre, the engine driving FAST is the monetization of content, and as with large-scale live events in particular, FAST thrives on pairing brands with properties and serving those brands effectively. In this clip from Streaming Media Connect 2023, Revry co-founder Damian Pelliccione and Chris Pfaff of Chris Pfaff Tech Media discuss how Revry works with brands and the sort of brand identification with key Revry programming that enables the industry's leading LGBTQ+ programming destination to thrive and grow.
How to Deal with AI Hallucinating, Copyright, and Fact-Checking
How can streaming pros deal with all of the copyright and fact-checking pitfalls of using AI systems trained with public datasets as error-ridden and inappropriately expropriated as the internet itself? Boston 25 News' Ben Ratner, IntelliVid Research's Steve Vonder Haar, AugXLabs' Jeremy Toeman, and LiveX's Corey Behnke discuss how to navigate this minefield in this clip from Streaming Media Connect 2023.
Best Practices for Evaluating Streaming Tech Vendors
What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023.
How to Leverage Personalized Data for FAST and SVOD
Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz' Rob Collins and Revry's LaShawn McGhee discuss their organizations' strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023.
How Are the WGA and SAG-AFTRA Strikes Affecting FAST?
Has peak TV peaked, as some pundits suggest? And with the M&E industry thrust largely into limbo by the first simultaneous writers' and actors' strikes in 60 years, how are FAST channel providers and aggregators responding, and how is it impacting their business? Fubo's Marisa Elizondo, Estrella Media's Christina Chung, Hartbeat's Jeff Clanagan, and Chris Pfaff of Chris Pfaff Tech Media offer a range of perspectives in this clip from Streaming Media Connect 2023.
Will Linear Broadcast Be Dead in 2 Years?
Netflix co-founder Reed Hastings has infamously (and possibly even repeatedly) made the claim that linear broadcast will be dead in the water within two years. How does a panel of media industry streaming experts respond to that claim? Rob Dillon, Head of Digital Product, Straight Arrow News, Eric Bergner, Partner, Manatt Digital and Technology Transactions, Manatt, Phelps & Phillips, Michael Nagle, GM of Streaming, Gannett/USA Today, Johan Bolin, Chief Business Officer, Media & Broadcast, Agile Content, and Corey Smith, Senior Director, Advanced Production Technology, CBS Sports Digital, Paramount, debate Hastings' controversial claim in this clip from their Streaming Media Connect 2023 panel.
Why Broadcast News Dragged its Feet on Streaming
Why were news broadcasters so slow to adapt to streaming, leaving it to play catch-up in recent years? Paramount's Corey Smith, Boston 25 News' Ben Ratner, Straight Arrow News' Rob Dillon, and Manatt's Eric Bergner discuss in this clip from their panel at Streaming Media Connect 2023.
How to Deliver Great Interactive Streams at Scale
An inevitable question for any streaming strategy or workflow is "Will it scale?" When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B Live's Jay Kopelman, Bulldog DM's John Petrocelli, and LiveX's Corey Behnke break down the problem and the challenges facing streamers and brands when it comes to making streaming interactivity is popular and profitable for all its stakeholders.
How Does Generative AI Impact Streaming Monetization?
Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Software's Nadine Krefetz explore generative AI's current and imminent impact in this clip from their panel at Streaming Media Connect 2023.
Why Publishers Don't Deploy New Codecs
What are the key factors that drive and impede new and emerging codec deployment on premium OTT streaming platforms like Netflix, Disney, and Apple TV+? Streaming Learning Center's Jan Ozer provides a much-needed codec deployment reality check in this clip from his presentation at Streaming Media East 2023.
Are Videoconferencing and Streaming Converging?
Is market consolidation between two previously discrete markets-streaming and videoconferencing-inevitable or imminent? Enterprise streaming experts Andy Howard, Simon Ball, EZDRM's Olga Kornienko, and KPMG's Joel Fajardo discuss this question and the contributing market factors and technological impediments and inherent security risks in this clip from their panel at Streaming Media East 2023.
Andy Howard to Discuss Making Hybrid Events Work for All Viewers at Streaming Media Connect
Steve Vonder Haar talks with Andy Howard of Howard & Associates about the panel he will moderate for Streaming Media Connect 2023, "Best of Both Worlds? Making Hybrid Events Work for All Viewers," this Wednesday, August 23 at 11:30am ET.
iGaming, Sports Betting, and the Five-Nines Streaming Challenge
Five-Nines uptime in streaming went from a pipe dream to mainstream expectation in a relatively short time, but how realistic is that seamless user experience in the high-stakes, large-scale world of sports betting and iGaming where ultra-low latency is the sine qua non of success? Chris Pfaff of Chris Pfaff Tech Media, Joshua Johnson of EdgeNext, and Sean Gardner of AMD discuss in this clip from their panel at Streaming Media East 2023.
NubianTV Founder & CEO Darrin Leverett Talks Diversity in Black Programming & the Channel's Ambitious Expansion
Darrin D. Leverett, Founder and CEO of Nubian Television, discusses the importance of Black programming diversity and the ambitious expansion plans of the channel.
Content-Based Data Analysis and Streaming Ad Optimization
How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere's Pete Scott, Qonset's Jesse Redniss, and MagellanTV's James Lauzun discuss in this clip from Streaming Media East 2023.
How to Optimize Virtual World Creation
It seems like virtual world creation has become ubiquitous in today's streaming multiverse, but what are the obstacles to make it accessible and seamless to all those who want to deploy Unreal Engine and other augmented reality solutions to realize their visions? AMD's Sean Gardner and Chris Pfaff of Chris Pfaff Tech Media break down the current challenges in this clip from their panel at Streaming Media East 2023.
CTV Ad Revenue and the Cost of Serial Churn
Media cartographer Evan Shapiro sketches out the current streaming media revenue picture, as the SVOD side of the house contends with serial churn and the imminent revival of a sluggish ad market promises uneven distribution, in this clip from his closing keynote at Streaming Media East 2023.
How to Deliver a Great FAST App Experience
Do apps matter in FAST? LG's Matthew Durgin, Fuse Media's Patrick Courtney, and Atmosphere's Ryan Spicer debate strategic priorities in the current FAST landscape in this clip from their panel at Streaming Media East 2023.
The Role of Content in SVOD Growth
While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren't enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research's Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
Multi-CDN Best Practices for Optimizing Performance and Reducing Latency
Pursuing a multi-CDN strategy is critical to reliable and high-performance edge delivery when streaming at scale to disparate audiences in multiple regions. But what do large-scale streamers need to know about multi-CDN decisioning and traffic-shaping to optimize performance? Harmonic's Jeff Gilbert, Paramount's Sean McCarthy, and Live X's Corey Behnke offer last-mile best practices in this clip from their panel at Streaming Media East 2023.
What Streaming Monetization Models Are Working Today?
From FAST to SVOD to hybrid and beyond, CTV, OTT, and streaming monetization models and strategies abound. What's working and what isn't in 2023? FreeWheel's Sabrina Alimi, Estrella Media's Christina Chung, and MagellanTV's offer experience-driven insight and actionable advice in this clip from their panel at Streaming Media Connect 2023.
Why CTV App Design Matters
Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Scripps Networks' Yazmin Wickham, Norigin Media's Ajey Anand, Atmosphere.TV's Zach Hobbs, and Reality Software's Nadine Krefetz discuss what works and what doesn't as well as the ongoing work involved in this clip from their panel at Streaming Media East 2023.
Why FAST Took Off in 2020
Why did Free Ad-Supported Streaming Television (FAST) take off in such a significant way in 2020? LG's Senior Director of North American Innovation and Development Team, Matthew Durgin, discusses this topic with VP Marketing for Plex Scott Hancock and media cartographer Evan Shapiro in this clip from their Streaming Media East 2023 panel.
Esports and the Rise of Interactive Metaworld Events
Are metaverse events that deliver consistent interactive and even immersive experiences that move with their audiences the future of event streaming? Media.Monks' Alan Bucaria, EdgeNext's Joshua Johnson, and Chris Pfaff of Chris Pfaff Tech Media discuss in this clip from their panel at Streaming Media East 2023.
How to Provision Live & VOD for Multi-language, Captions & ASL
As legal requirements and ever more diverse audiences demand multi-language captions, localization, and ASL support in their live and on-demand streaming content, how can content developers and producers remain on top of both regulatory requirements and the technical demands of provisioning their content for maximum accessibility? LiveX's Corey Behnke and Allan McLennan of 2G Digital Optimizations discuss in this clip from their panel at Streaming Media East 2023.
How to Match the Streaming Experience to the User
When do users want lean-forward, hyper-engaged streaming experiences and when do they just want to lean back and be entertained? And what does the data tell us about how content and platform providers can anticipate these preferences and deliver the right experience to the right users? Former WarnerMedia VP Byron Saltysiak, Qonsent CEO & Co-Founder Jesse Redniss, and Play Anywhere Chief Strategy Advisor Pete Scott explore these issues in this clip from their Streaming Media East 2023 panel.
How to Generate Demand for Your Streaming Service
What's the best way to draw subscribers and viewers to your streaming service and maintain the audience numbers that keep subscription services profitable and satisfy brands? Estrella Media's Christina Chung and MagellanTV's James Lauzun discuss what works for them in this clip from their Streaming Media East 2023 panel.
How Streaming Pushes the Media Industry Forward
How and where is streaming media driving change and progress in the media and entertainment world? Warner Bros. Discovery SVP Renard T. Jenkins explains in this clip from his opening keynote at Streaming Media East 2023.
Will Ads or Subscriptions Prevail With Streaming Consumers?
When it comes to consumers' evolving viewing preferences and the pitch and yaw of streaming monetization, will we ever see a clear winner between advertising-based and subscription services when it comes to OTT and streaming content delivery and consumption? Philo Head of Advertising Reed Barker and Norsk CMO Eric Schumacher-Rasmussen discuss in this clip from their Streaming Media East 2023 keynote.
Big Tech's Dirty Underbelly: Sharethrough's Frank Maguire Discusses Innovative New Approaches to Greener Streaming
Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech's digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.
Evan Shapiro Talks Streaming Usage By the Numbers
As streaming media and CTV overtake broadcast as the most watched form of entertainment television, media cartographer Evan Shapiro breaks down how that usage is distributed via OTT and other channels in this clip from his closing keynote at Streaming Media East 2023.
Interactivity and Enterprise Streaming
How essential is interactivity to enterprise streaming, and in what ways can it remain engaging and be improved? EZDRM's Olga Kornienko and independent digital communications consultant Simon Ball provide their take in this clip from their panel at Streaming Media East 2023.
System 73's Daniel Perea Strom Talks Improving Content Delivery
Streaming Media's Tim Siglin sits down with System 73's Daniel Perea Strom to discuss improving content delivery in this exclusive interview from Streaming Media East 2023.
Rob Collins of Starz Talks D2C Streaming App Development & Delivery
Streaming Media's Tim Siglin sits down with Rob Collins, Director of Software Development at Starz, to discuss streaming app development and delivery in this exclusive interview from Streaming Media East 2023.
Scripps' Yazmin Wickham Talks OTT App Development & Content Strategy
Streaming Media's Tim Siglin sits down with Yazmin Wickham of Scripps' Network to discuss OTT app development and content strategies in this exclusive interview from Streaming Media East 2023.
Dom Robinson Talks Streaming Sustainability and the LESS Accord
Streaming Media's Tim Siglin sits down with Greening of Streaming Founder Dom Robinson to discuss streaming sustainability and the LESS Accord in this exclusive interview from Streaming Media East 2023.
Fuse Media's Patrick Courtney Talks FAST Brand Verticalization and UX
Streaming Media's Tim Siglin sits down with Patrick Courtney of Fuse to discuss FAST brand verticalization and UX in this exclusive interview from Streaming Media East 2023.
Hub Entertainment's Jon Giegengack Talks Shifting SVOD Strategies
Jon Giegengack of Hub Entertainment Research talks about shifting SVOD strategies with Tim Siglin in this exclusive interview from Streaming Media East 2023.
Ai-Media's Matthew Mello Talks the Evolution of AI Captioning
Ai-Media's Matthew Mello talks with Tim Siglin about the evolution of AI captioning in this exclusive interview from Streaming Media East 2023.
Philo TV's Reed Barker Talks Economics of Live Linear Streaming
Philo TV's Reed Barker sits down with Tim Siglin to discuss the economics of live linear streaming in this interview from Streaming Media East 2023.
CDN77's Juraj Kacaba Talks Low-Latency Streaming and the Edge
CDN77's Juraj Kacaba sits down with Tim Siglin to discuss low-latency streaming and the edge in this interview from Streaming Media East 2023.
id3as CEO Adrian Roe Intros Norsk Low Code Live Video SDK
Adrian Roe of id3as sits down with Tim Siglin to introduce Norsk low code live video SDK in this interview from Streaming Media East 2023.
AiBUY's Randy Bapst Talks AI-Based OTT Overlay Transactions
Randy Bapst of AiBUY sits down with Tim Siglin to discuss AI-based OTT overlay transitions in this interview from Streaming Media East 2023.
Jackie Donaldson Talks the Challenges of Consulting with Major Content Companies
Jackie Donaldson of Velvet Hammer Consulting sits down with Tim Siglin for a chat about the challenges of consulting with major content companies in this interview from Streaming Media East 2023.
Streaming Media’s Trendsetting Products and Services of 2023
A detailed guide to Streaming Media's Trendsetting Products and Services of 2023.
Vindral CEO Daniel Alinder Talks Latency, Sync, 8K, and Vindral
Tim Siglin of Help Me Stream Research Foundation sits down with Daniel Alinder of Vindral to discuss latency, sync, 8K, and Vindral in this Streaming Media East 2023 interview.
How to Launch a FAST Channel
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. This article covers the best practices for launching a FAST channel and how to handle the challenges faced, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry.
Estrella Media's Christina Chung Talks Expanding AVOD Channels' Targeted Reach Via Media Partners
Estrella Media's Christina Chung talks with Tim Siglin of Help Me Stream Research Foundation about expanding AVOD channels' targeted reach via media partners in this Streaming Media East 2023 interview.
Boston 25 News' Ben Ratner Talks AI, Social, and the Future of Broadcast News
Tim Siglin of Help Me Stream Research Foundation sits down with Ben Ratner, the Director of News Technology at Boston 25 News, for a chat about AI, social media, and the future of broadcast news.
Dropp's Sushil Prabhu Talks Streaming Micropayment Tech and Strategy
What are micropayments, and why are they attracting recent industry attention? Tim Siglin speaks with Sushil Prabhu of Dropp about why effective micropayment technology is needed now more than ever due to subscription fatigue and how Dropp has created a hybrid system of banking technologies combined with distributed ledger technologies to create a seamless method for users to pay for individual pieces of content.
TeleUP's Gustavo de Medeiros Talks Digital Rights and Rural Streaming Delivery
Tim Siglin of Help Me Stream Research Foundation and Contributing Editor of Streaming Media Magazine sits down for a talk with Gustavo Neiva de Medeiros, the President of TeleUP, to discuss digital rights and rural streaming delivery in this interview from Streaming Media East 2023.
MagellanTV's James Lauzun Talks Licensing, Marketing, and Distributing Documentary Content
Tim Siglin talks to James Lauzun of MagellanTV about the ins and outs of running a niche streaming OTT service from an SVOD and FAST content and monetization strategy standpoint, including subscription rates, content rights, and distribution, in this interview from Streaming Media East 2023.
Marc Franklin Talks to Canon About Their PTZ Camera Innovations & Cinema Lenses
Marc Franklin of Franklin Creative Media talks with two technical representatives from Canon about their new PTZ camera innovations and cinema lenses in this interview from NAB 2023.
Bygone Theatre’s Conor Fitzgerald Discusses Live Streaming Using Blackmagic Design
Conor Fitzgerald, Producer, Bygone Theatre Toronto, discusses the features and benefits of Blackmagic Design Studio equipment, including two Blackmagic Studio Camera 4K Pros, two Blackmagic Studio Camera 4K Plus, and an ATEM SDI Extreme ISO live production switcher to curate an interactive and immersive theatre experience of the classic short story The Yellow Wallpaper.
Best Practices for High-Availability Streaming at Scale
How do you maintain five-nines uptime for tentpole event streams reaching hundreds of thousands or millions of users? CBS Sports Digital's Corey Smith, Bulldog DM's John Petrocelli, and EdgeNext's Joshua Johnson offer tips and best practices for successfully scaling up your streams in this clip from Streaming Media Connect 2023.
Are Hybrid Events the Future of Corporate Video?
Are hybrid meetings the new normal for corporate communications, presentations, and training? EY's Waseem Ahmad and LinkedIn's Dan Swiney discuss the future of hybrid events and the technical challenges involved in getting there in this clip from Streaming Media Connect 2023.
How to Distribute Workloads in Hybrid Streaming Environments
What are hybrid streaming environments and how do large-scale streamers and broadcasters manage workloads and divide tasks between cloud and on-prem infrastructure? Microsoft's Andy Beach and TV2's Loke Dupont discuss distribution strategies in this clip from Streaming Media Connect 2023.
How NBCU and Chicken Soup for the Soul Have Evolved Their Monetization Strategies
Effective streaming content monetization is an ever-changing thing, and even industry giants like NBCUniversal and Chicken Soup for the Soul are constantly revising and refining their approach in pursuit of the perfect monetization mix. Learn more about the latest strategic innovations in this clip from Streaming Media Connect 2023.
Is Chrome's HEVC Support a Game Changer for Browser-Based Streaming?
Chrome's announcement of HEVC support last October was a long time coming. But how impactful will it prove to be, given persisting DRM issues and device support? Experts from Warner Bros., Amazon, Bitmovin, and NETINT weigh in from Streaming Media Connect 2023.
How to Serve Your Digital Audience Better in Hybrid Events
The biggest problem with hybrid events is focusing entirely on the on-site audience treating the online/digital audience like an afterthought. 090 Media's Alex Lindsay, who's been producing virtual and hybrid events since well before the pandemic, and Social180Group's John Porterfield provide indispensable tips on how to avoid falling into that trap, and fully integrating digital audiences into the event experience in this clip from Streaming Media Connect 2023.
Is the Streaming Media Ecosystem Meeting the Demands of the Moment?
What do streaming and OTT viewers want? The best answer, according to The Television Will Be Revolutionised author Amanda Lotz, is, "It depends"--whether you're Netflix or Amazon or HBO or Peacock or Disney or Paramount, your viewers will always be a moving target, and finding that target will always require a mix of strategies that she discusses with Media Cartographer Evan Shapiro in this clip from Streaming Media Connect 2023.
How Consumers Influence Streaming Tech Development
How much does consumer feedback impact streaming app and platform innovation and evolution? Is there an influencer niche for everyday streaming consumers? Fandango's Rema Morgan-Aluko, LG's Matthew Durgin, and Vizio's Greg Barnard discuss how seriously they take user feedback and how they apply it in this clip from Streaming Media Connect 2023.
How to Ease OTT Consumers Into Behind-the-Paywall Content
Is local news the ultimate gateway drug for streaming TV services like NBCUniversal's Peacock, as they try to attract customers to their premium paid content offerings? Chicken Soup for the Soul's Philippe Guelton discusses this topic with ESHAP CEO Evan Shapiro in this clip from Streaming Media Connect 2023.
Live Content Discoverability, Reliability, and FAST 2.0
How will consumers find content in the approaching FAST 2.0 era, and how will FAST providers maintain QoE with high-reliability performance as the platforms and their reach continue to grow? Fandango's Rema Morgan-Aluko, Zixi's Kevin Parks, and Best Ever Channels' Jonathon Barbato discuss the technical challenges Free Ad-Supported Television will face in the coming years and how to meet them in this clip from Streaming Media Connect 2023.
Philo Head of Advertising Reed Barker to Keynote Streaming Media East 2023 on the Evolving TV Landscape
Reed Barker, Philo's innovative Head of Advertising, will deliver the second-day Streaming Media East 2023 keynote, "TV: What's Next is Now," where he will help to clarify the ever-evolving TV industry, sharing how an intense focus on the customer has allowed Philo to adapt and thrive, and how it offers a model for success in an increasingly competitive CTV landscape.
Does Ad Personalization Really Matter to Streaming Consumers?
Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want--it's what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can't match. But recent data from Publishers Clearing House suggests that streaming consumers don't put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House's Smriti Sharma, NBCUniversal's Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.
What Is FAST 2.0?
With Web3 nearly upon us, is a new generation of Free Ad-Supported Television--FAST 2.0--on the horizon? How will it differ from FAST's current iteration, and what will its evolution mean to consumers, content companies, and tech providers? LG's Matthew Durgin, Vizio's Greg Barnard, and Best Ever Channels' Jonathon Barbato weigh in on FAST's fast-approaching future in this clip from Streaming Media Connect 2023.
Is Too Much Choice Making OTT UX Unmanageable?
How much choice is too much choice for OTT media and entertainment consumers? Is content and channel overwhelm ruining the user experiences for OTT audiences who just want to find something to watch? And is more bundling the solution? Find out what Media Cartographer Evan Shapiro and Applicaster Co-founder Jonathan Laor have to say on the subject in this clip from Streaming Media Connect 2023.
Warner Bros. Discovery SVP Renard Jenkins to Deliver Opening Keynote at Streaming Media East 2023
WBD SVP Renard Jenkins will provide critical insights into the current state of streaming and the challenges facing engineers and creatives going forward as linear, in-theater, and streaming M & E converge in his Streaming Media East 2023 keynote address "Streaming Media: Where Do We Go From Here, And How The Heck Do We Get There?"
How to Choose the Right Platform for Your Hybrid Event
With so many virtual event platforms available today, which one is right for your events? 090 Media's Alex Lindsay and BC Live's Dan Houze pull no punches when assessing what the current crop of platforms get wrong, how they can do it better, and how to avoid the common pitfalls of producing virtual and hybrid events that don't pass muster in this clip from Streaming Media Connect 2023.
How to Secure Cloud Streaming Infrastructure
Securing cloud-based streams is a critical issue, largely different from securing on-prem streaming architecture. Fortinet's John Jacobs discusses the critical challenges and explains how it's done in this clip from Streaming Media Connect 2023.
What Makes Interactive Streaming Work
What interactive streaming features resonate with live audiences? 090 Media's Alex Lindsay, Oliver Lietz of nanocosmos, and Brian Miller of LG discuss with Streaming Media's Nadine Krefetz in this clip from Streaming Media Connect 2023.
Amazon's Six Factors for Choosing Codecs
Amazon considers six key factors when choosing and adopting streaming codecs. AWS solutions architect Kevin Yao breaks them down in this clip from Streaming Media Connect 2023.
How Premium Brands Can Better Leverage Live Event Streams
How can live video help advertisers meet the challenges of a media consumption ecosystem perpetually in flux, such as cord-cutting, brand safety, ad-blocking, and more? BulldogDM's John Petrocelli, who works with many of the biggest brands in the business, and CBS Sports Digital's Corey Smith discuss how to make streams work for brands so the streams thrive and the brands and viewers keep coming back in this clip from Streaming Media Connect 2023.
How to Meet Heightened Demand for Corporate Virtual Events
The demand for internal and external virtual meetings and events in the enterprise has grown exponentially in the last three years. How can streaming service and platform providers help enterprises navigate their options and manage costs and expectations? Experts from LinkedIn and EY offer key insights from their panel at Streaming Media Connect 2023.
How to Make Multi-Edge Deployments Work
We've seen multi-CDN, we've seen multi-cloud--with all things content delivery moving to the edge, what about multi-edge? Experts from Paramount, Disney Streaming, and the CDN Alliance discuss a potential multi-edge future in this clip from Streaming Media Connect 2023.
eCDNs and Optimizing Hybrid Event QoS and QoE
How can enterprise streamers produce and deliver high-engagement and high-reliability hybrid events that serve their streaming audiences as effectively as their on-site participants? The answer is both art and science, strategy, and tech, as LinkedIn's Dan Swiney and MediaPlatform's Mike Newman discuss in this clip from Streaming Media Connect 2023.
Premier Media Thought Leader Evan Shapiro to Present Closing Keynote Address at Streaming Media East 2023
At this year's Streaming Media East, well-regarded entertainment industry "media cartographer" Evan Shapiro will present the closing keynote address, "The Mind Of The Modern Media Consumer," where he will discuss the latest data and context from the media ecosystem and offer a good sense of where the industry is likely headed next.
Why Hybrid Events Aren't Working
What's wrong with today's hybrid events? Where is the QoE for remote attendees? 090 Media's Alex Lindsay and BC Live's Dan Houze diagnose the problem and prescribe the solution in this clip from Streaming Media Connect 2023.
deadmau5 Talks Audio vs. Video Quality for Live Streaming
It stands to reason that electronic music icon deadmau5 would prioritize audio over video in his live streams, but it's not that simple. A lot of it comes down to how his audience consumes music online, prevailing trends in device usage, and more, as he explains in this candid interview with Eric Schumacher-Rasmussen at Streaming Media Connect 2023.
How Amazon and Disney Define the Edge in Content Delivery
Where is the edge when it comes to streaming? Experts from Disney Streaming and Amazon Web Services offer their take in this clip from Streaming Media Connect 2023.
Netflix Discusses AV1 Rollout with Limited Hardware Support
Netflix's Andrey Norkin discusses challenges Netflix has faced rolling out AV1 support given persisting hardware and device issues in this clip from Streaming Media Connect 2023.
deadmau5 Talks Creating Live on Twitch
Electronic music producer and DJ deadmau5 explains how he pulls back the curtain on his creative process, interacts with fans, and engages in community-building on his Twitch channel in this exclusive interview from Streaming Media Connect 2023.
Cloud Streaming Workflows for Encoding and Disaster Recovery
What streaming use cases work better in hybrid and cloud environments than on-prem? Microsoft's Andy Beach, TV2's Loke Dupont, and Fortinet's John Jacobs discuss in this clip from Streaming Media Connect 2023.
What Is Interactive Streaming?
What makes a stream interactive? What are the elements of interactive streams that audiences respond to most, and create the most engaging lean-forward experiences? Parks Associates' Jennifer Kent, 090 Media's Alex Lindsay, nanocosmos' Oliver Lietz, and LG's Brian Miller explain what makes streams interactive to them and streaming consumers.
deadmau5 Talks 'Two Massive Problems' with Streaming Video
deadmau5 reveals the two biggest problems holding back the streaming industry in general and live concert streaming in particular in this clip from his exclusive interview at Streaming Media Connect 2023.
Challenges of Region-to-Region Streaming Delivery
As streaming at scale enjoys greater reach remote ISPs around the globe, last-mile challenges continue to multiply. Architecture, regulatory, and other issues abound, as experts from CBS/Paramount and EdgeNext discuss in this clip from Streaming Media Connect 2023.
How Streaming Is Changing Live Music
Does innovative use of live streaming represent a viable alternative to touring for artists anxious to get off the road? Virtual event experts Chris Pfaff, 090 Media's Alex Lindsay, and BC Live's Dan Houze discuss emerging trends and possibilities in this clip from Streaming Media Connect 2023.
deadmau5 Talks Twitch and the Richard Devine of Streaming
deadmau5 unloads on which Twitch influencers are breaking new ground on Twitch and whose approach is missing the mark in this exclusive interview from Streaming Media Connect 2023.
How to Build Unbreakable Live Streams at Scale
Delivering reliable streams is both more challenging and more critical when streaming at scale. So how do you develop workflows to ensure your large-scale streams won't fail? Experts from Dolby.io, TAG VS, Paramount, and Nomad Technologies weigh in on network stress-testing, monitoring, and more best practices at Streaming Media West 2022.
How to Monitor and Troubleshoot Your Live Streaming Workflow
End-to-end workflows for live streaming at scale are complex affairs, with troubleshooting challenges at each stage when delivery breaks down. An expert panel from Paramount, Amagi, TAG VS, and Nomad Technologies discusses key best practices for troubleshooting large-scale streams when the pressure is on.
ARwall and Webster University Bridge the Gap Between Education and Virtual Production Technologies With New Virtual Production Facility
Webster University has become the first university in the Midwest to have a state-of-the-art virtual production facility thanks to a unique partnership with ARwall, a Metaverse 100 XR technology company.
How LinkedIn and Lockheed Martin Produce Virtual and Hybrid Events
LinkedIn's Dan Swiney and Lockheed Martin's Eric Hards discuss how their organizations' approach to events and internal meetings has evolved since the pandemic's start in this panel from Streaming Media West 2022.
How to Monitor Many Live Event Streams at Once
How do you meet the challenges of monitoring stream performance and quality for dozens or thousands of live streams at once? Experts from Paramount, Dolby, TAG Video Systems, and Nomad Technologies discuss multistream monitoring tech and strategies in this panel from Streaming Media West 2022.
What's Driving OTT Ad Revenue Today
As ad-driven monetization increasingly takes center stage in the OTT and premium content worlds today, where is the ad spend growing fastest, and how is the underlying tech evolving? Quickplay's Chris Drake and Altman Solon's Jonathan Hurd discuss current and emerging trends in ad-based streaming content monetization--particularly in the sports world--in this clip from a panel at Streaming Media West 2022.
How TAPPP Facilitates OTT-Based Betting
ViewLift CEO Rick Allen and TAPPP Founder & CEO Sandy Agarwal discuss how the TAPPP platform and similar technologies are helping online sports bettors circumvent the limitations of OTT device remotes and smartphones as betting instruments.
Adventures in the Movieverse: Web3, Blockchain, Eluvio, and the Future of Streaming
The movie-watching experience has entered an unprecedented and thrilling new era of full-immersion entertainment with the arrival of a pioneering, living NFT and Web3 offering from Warner Bros. Home Entertainment: The Lord of the Rings: The Fellowship of the Ring, Extended Edition. This Web3 movie event is fueled by Eluvio, a developer of blockchain-based 4K streaming and ticketing technology and the self-described "blockchain home for crypto content."
Top KPIs for OTT UX Design
How do you measure what's working and what isn't in OTT user experience design? Vevo's Eileen Jackson, Hartbeat's Solan Strickling, and Philo's Thijs Lowette identify their UX KPIs of choice in this panel from Streaming Media West 2022.
How to Transition from Pay TV to Streaming
Estrella Media's Christina Chung and FOX's B.J. Elias discuss the challenges of moving from broadcast to FAST (free, ad-supported streaming TV) and launching and growing streaming services in this talk from Streaming Media West 2022.
How Telestream's Sherpa Acquisition Changed Remote Internal Meetings
Telestream's Scott Murray discusses how the Sherpa live event production technology Telestream acquired in 2021 has transformed its approach to internal meetings and corporate events and enabled new hybrid and virtual event production models for their clients as well in this talk from Streaming Media West 2022.
How to Use Data to Understand and Engage Your Audience
Quickplay's Naveen Narayan and Reality Software's Nadine Krefetz discuss how gathering the correct data can improve a streaming platform's understanding and knowledge of its audience, yielding enhanced user engagement and content monetization, in this talk from Streaming Media West 2022.
Latency vs. Quality for Live Streaming at Scale
How much streaming reliability and quality are worth trading for ultra-low latency, and when is one at a premium over the others? Amagi's Brian Ring, Dolby,io's David Hassoun, Nomad Technologies' Adam Miller, Paramount's Corey Smith, and Norsk CMO Eric Schumacher-Rasmussen discuss in this panel from Streaming Media West 2022.
How Streaming Power Consumption Impacts TCO
Total cost of ownership is a key consideration when it comes to reducing streaming power consumption and budgeting for greener streaming, as Kibo121's Barbara Lange, Help Me Stream's Tim Siglin, and Fortinet's John Jacobs discuss in this talk from Streaming Media West 2022.
vMix Cloud and Other Indispensable Cloud Production Tools
LiveX's Corey Behnke and Social180Group's John Porterfield discuss the essential cloud-based tools in their live production workflows from the Live Streaming Summit at Streaming Media West 2022.
Where Does Actionable Streaming Data Come From?
Revry's Damian Pelliccione and Legion M's Jeff Annison discuss how they gather and apply useful streaming analytics for ad-driven OTT and FAST in this clip from Streaming Media West 2022.
Web3 and the Decline of Major Media Companies
Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.
How Second-Screen Experiences Drive Streaming Interactivity
What's driving streaming engagement, and where is interactivity for sports fans watching live streams and using streaming apps? And what are the current challenges to delivering interactive sports streaming experiences? Parks Associates' Jennifer Kent and ViewLift's Rick Allen discuss these topics in a panel at Streaming Media West 2022.
Pros and Cons of Hybrid vs. Digital-First Events
090 Media's Alex Lindsay discusses the challenges of engaging remote streaming audiences with hybrid events and the advantages of digital-first productions in this clip from Streaming Media West 2022.
How to Create Superfans and Monetize Podcasts and OTT Content
Fourthwall's Will Baumann discusses strategies for building brands, following, and engagement to scale up and monetize podcast and OTT content in this clip from Streaming Media West 2022.
How to Produce Successful Hybrid Events
Microsoft's Andy Beach and LiveX's Corey Behnke discuss best practices for delivering effective hybrid and virtual events using streaming technology in this clip from Streaming Media West 2022.
How Conviva Quantifies OTT QoE
Conviva's Melissa Yurash explains how Conviva draws quantitative conclusions from qualitative data about streaming and OTT quality of user experience in this clip from Streaming Media West 2022.
Expect Major Changes to Streaming Market in 2023
Richard Schneider, CEO of Antennas Direct, predicts major changes in the streaming market, including how ad-supported tiers will impact consumer spending, upcoming widespread media consolidations, the advent of ATSC 3.0 increasing over the air viewership, and more
How Gamification, TikTok, and Niche Content Are Changing OTT
With the rise of TikTok and even premium content companies like Netflix embracing gamification, interactive media and gaming are on the ascent in streaming video, as Roku's Eric Smith, 47 Games Inc. Founder Ben Hoyt, and Chris Pfaff of Chris Pfaff Tech Media discuss at Streaming Media West 2022
Tencent Cloud's James Gea Talks Delivering Viral Video
Tencent Cloud Business Development Manager James Gea discusses the challenges of content delivery infrastructure for viral video in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Parks Associates' Jennifer Kent Talks Sports Betting and Real-Time Streaming
Parks Associates VP, Research Jennifer Kent discusses the forces driving ultra-low latency streaming including the ascendant sports betting industry in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.
Estrella Media's Christina Chung Talks Sales Packaging for Content Producers
Estrella Media VP Business Operations discusses sales force operationalization and strategy for content production across multiple media delivery platforms in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
MVD's Mike Nann Talks What's New at Magewell and MVD
MVD's Mike Nann discusses Magewell's USB Fusion video capture device and the new Ultra Encode AIO streaming encoder, plus other products distributed by MVD in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Kibo121's Barbara Lange Talks Streaming Green
Kibo121 Principal and CEO Barbara Lange discusses how to get media companies on the path to sustainability, reduce power consumption, and become greener in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Amagi's Brian Ring Talks FAST, CTV, and the State of Streaming
Amagi Senior Director, News & Sports Solutions Brian Ring discusses the ongoing growth of Free Ad-Supported Television with Streaming Media's Tim Siglin in this interview at Streaming Media West 2022.
Best Ever Channels' Jonathon Barbato Talks FAST Channel Launch Best Practices
Best Ever Channels Co-CEO Jonathon Barbato discusses effective strategies for launching Free Ad-Supported Streaming TV channels in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Universal Search LLC's Steve Harnsberger Talks OTT Discoverability
Universal Search LLC Founder & CEO Steve Harnsberger discusses the challenges of enabling ecosystem-level search for OTT devices like Roku and Fire TV and leveling the playing field for niche OTT services in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.
WiseDV's Vassil Lefterov Talks FAST 2.0
WiseDV VP Business Development Vassil Lefterov discusses the evolution of Free Ad-Supported Television (FAST) and how WiseDV's app is serving that market in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Microsoft's Andy Beach Talks Streaming and the Metaverse
Andy Beach, Microsoft CTO, Media & Entertainment, discusses how streaming in virtual and immersive environments drives storytelling in new and experimental ways in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Shamroc Peterson Talks Launching Diverseego TV
Diverseego TV Founder and CEO Shamroc Peterson discuss Diverseego TV's strategy to reach viewers and work with destinations to encourage Blacks and Latinos to overcome longstanding barriers to travel throughout the US in this interview with Streaming Media Editor-in-Chief Steve Nathans-Kelly at Streaming Media West 2022.
EZDRM's Olga Kornienko Talks Content Protection and Multi-DRM
Olga Kornienko, co-founder of award-winning content protection company EZDRM, discusses the current state of DRM technology with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.
Flavor Inc.'s Jose Castillo Talks NASCAR, TikTok, Twitch, and the Evolving Streaming Media Story
Flavor Inc. President Jose Castillo talks NASCAR, TikTok, Twitch, and the ever-evolving streaming media story with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.
Loupe Art's Dot Bustelo Talks Disrupting Art Distribution
Loupe Art Founder & CEO Dot Bustelo explains how Loupe shows, sells, and distributes art through streaming via its curated platform in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.
Ohio State's Derrick Freeman Talks Remote Production Using Mediasite and Zoom
Ohio State University Program Manager and Webcast Producer Derrick Freeman and Streaming Media's Tim Siglin discuss using Zoom and Mediasite for remote on-demand production in higher education in this interview from Streaming Media West 2022.
Which Streaming Codecs Do Netflix and Facebook Use?
Which streaming codecs do Netflix and Facebook most commonly use? Jan Ozer of Streaming Learning Center asks Andrey Norkin of Netflix and David Ronca of Facebook to discuss in-depth the specific codecs they employ for their organizations.
How to Localize Live Event Streams
What are the most dynamic approaches for localizing live event streams? Dan Turow of Evertz and Marisa Elizondo of fuboTV talk about the ways their organizations are working to best integrate local and user-preference-based content and experiences into live event streams.
While U.S. Households Subscribe to More Streaming Services than Ever, Customer Satisfaction Declines
J.D. Power has published a detailed and revealing new report highlighting recent trends in streaming preferences. The industry is in flux and may be heading into a difficult period, though there are also some positive findings.
How Disney and EvocaTV Approach Streaming QoS and QoE
How do streaming platforms such as Disney and EvocaTV handle the variables of Quality of Service (QoS) and Quality of Experience (QoE)? Pankaj Chaudhari of Disney and Imran Maskatia of Evoca TV discuss the variables impacting both efficient QoS and QoE and the ways their organizations work to mitigate issues and solve them when they arise.
Where Is the Edge in Streaming Content Delivery?
Where exactly is the edge in streaming content delivery? According to leading figures from the Streaming Video Technology Alliance, Amazon Web Services, and Fortinet, defining what edge computing means for streaming varies by use cases that involve factors such as streamlining user experiences, taking security measures, and evaluating data costs.
Sharethrough Announces New CTV Ad Enhancements to Help Brands Drive Viewer Attention and Performance
Sharethrough, one of the top global independent omnichannel ad exchanges, has unveiled two CTV ad enhancements that will help brands drive viewer attention and performance as we head into the holiday shopping and prime sports seasons - countdown overlays and sports tickers
Streaming-Based Political Advertising's Impact Growing in 2022 Midterms, New Study Says
With the 2022 midterms political ad spending set to hit a record $9 billion this year, the ubiquity of campaign advertising is almost inescapable on social media, TV, and online. One area where political advertising is also becoming omnipresent is on streaming platforms, and a newly released study by Effectv highlights the growing importance of streaming advertising for political advertisers as an essential complement to traditional TV.
Can Niche Channels Survive on Roku and fuboTV?
As streaming services proliferate and add FAST tiers, how will niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to lack of adequate market performance, especially on major media players such as Roku? Marisa Elizondo of fuboTV discusses this issue with other leading industry figures from Best Ever Channels, Trusted Media Brands, and Eyevinn Technology.
How to do Interactive Streaming at Scale
What are some of the biggest issues encountered when handling interactive streaming at scale? The widespread increase of highly interactive streaming such as auctions, sports betting, and gaming has put pressure on networks while increasing the need to integrate interactivity into more traditional methods of OTT content delivery.
Is Event Streaming Ready for AR?
How prepared are general participants in business meetings, fundraising events, or product launches to encompass Augmented Reality (AR) in their events? Beth Norber of Mainstream Media discusses some challenges her organization face with getting their clients comfortable incorporating the overall umbrella of Extended Reality (XR), and why she believes leading companies such as Amazon, YouTube, and Fortnite will eventually set the stage for their wider adoptions in different market tiers.
How to Improve UX for FAST and OTT
What are the best ways to improve the OTT user experience, especially for FAST platforms? Four industry experts weigh in on specific areas that could use improvement and streamlining in order to improve the overall UX for OTT subscribers with both targeted advertising and programming.
How Enterprise Streaming Is Leveraging Interactivity
How is enterprise streaming effectively leveraging interactivity? Erdal Kilinc discusses the ways his company Deal Room Events has discovered that interactivity has benefited its clients in dynamic and unexpected forms that incorporate marketing, media, and customer engagement.
Paramount's Adtech Challenges for Live Streaming at Scale
What are some of the biggest adtech challenges for live streaming at scale? Jarred Wilichinsky of Paramount talks about the ways his team works to mitigate technical issues, such as minimizing latency, load testing, and correcting audio levels, along with ensuring that the ads themselves meet acceptable legal standards and practices.
Breaking Apple: AppleTV+ Adds Vince Gilligan's Upcoming Series to its Prestige TV Lineup
What Apple's growing portfolio of high-profile programming reveals about how its lifestyle bundle stacks up against TV-only services like HBO and Netflix
Does "If You Dream It, You Can Stream It" Apply to Interactive Media?
What are the newest engagement and interactive opportunities for both live in-person and virtual event audiences? Finding ways to bridge the gap between in-person and virtual audiences and create experiences that cater to their specific needs is now essential, according to Beth Norber of Mainstream Media, as audiences have grown more sophisticated and expect high-quality interactive presentations.
Event Stream Team's Jimmy Reid Discusses Live Production with a Customized Blackmagic Kit
Jimmy Reid of Event Stream Team talks with Streaming Media's Tyler Nesler about his company's improvement in live production performance thanks to their upgrade to a customized Blackmagic ATEM 2 M/E Constellation HD live production switcher kit and their transition to the Blackmagic DaVinci Resolve Studio 18 editing, grading, visual effect (VFX) and audio postproduction cloud-based software.
How Open Caching Solves Content Delivery Bottlenecks
How does open caching solve content delivery bottlenecks? According to Gautier Demond of Qwilt, the biggest problem-solving advantage of open caching is removing the traditional bottlenecks of CDN networks while reinventing the overall analytics-sharing relationship with ISPs.
How to Build Personalized Ad Experiences
How much can the personalization of advertising experiences increase user engagement and ultimately help to reduce churn from ad-supported streaming tiers? Evan Shapiro of ESHAP, Darcy Lorincz of Barrett-Jackson Auction Company, and Dina Ibrahim of San Francisco State University talk about the rise of deeply immersive catered ad experiences and the increase in monetization ownership in the era of services like Patreon and Discord.
Does Better Data Mean Better Ads?
How does better data impact the way that users react to ad-supported streaming tiers? Will having the impression of more options for personalized ad preferences lead to more acceptance of ad-supported streaming? Three industry experts discuss these questions and the future of heavily data-supported advertising and its impact on both the streaming industry and the web as a whole.
What is the ROI of Cloud vs. On-Prem Streaming?
What are some of the primary factors that drive the decisions to move streaming workflows to the cloud versus remaining on-prem? Eric Schumacher-Rasmussen, Chair, Streaming Media Conferences, and CMO, id3as, talks with leading industry figures from Live Sports TV, Paramount/CBS Sports, and Warner Bros. Discovery about the wide range of variables driving cloud migration within their organizations.
Choosing a Codec for Greener Streaming
What are the current innovations in reducing the carbon emissions and the carbon footprint of streaming? Jan Ozer of the Streaming Learning Center asks Kevin Yao of Amazon Web Services and David Ronca of Facebook about the innovations and new technologies their organizations are using to lessen the environmental impact of streaming.
The Role of Data in Cloud Streaming Workflow Decisions
What role does data play in decisions about cloud workflows? Where does that data come from and what does that data tell us? Three industry experts talk about how shifting data to the cloud has ultimately streamlined workflows and costs compared to maintaining and moving data within on-prem networks.
What's the Best Chunk Size for Low-Latency Live Streaming?
The best chunk size for low-latency streaming is dependent on a number of factors based on different use cases, and there is often a need for some compromise and tradeoffs in quality or speed. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, asks three industry experts what their chunk size preferences are for their requirements.
How Consolidation Has Changed OTT and FAST
Consolidation is an accelerating trend in OTT, but how does this impact the economic viability of diverse programming, and what are the risks of simply recreating traditional linear cable bundles and reducing viewing choices for users, especially in the context of FAST business models?
How Fandango and Vudu Consolidate and Optimize OTT Workflows
Rema Morgan-Aluko talks about the ways her teams at Fandango, Vudu, and Rotten Tomatoes have developed unique methods to consolidate both short-form and long-form workflows across platforms while also optimizing speed, quality, and costs.
What Cloud Means for Streaming
While definitions of "the cloud" can range widely, cloud usage for streaming ultimately results in several improvements to technological capacity and more efficient use of production funds. Four industry figures discuss the different ways they define and use cloud technology to improve workflows and meet complex customer needs.
How to Make Money with Niche SVOD Content
How do niche SVOD content providers make money while up against the behemoth services? Because of their loyal audiences and their focus on community-building and audience interaction, niche services are already showing tendencies towards less churn and longer-term market stability than the more megahit-focused major streamers
Proprietary vs. Open-Source Streaming Codecs
What are the key advantages of proprietary versus open-source codecs? Many factors come into play based on finding the right balance of customer needs in various use cases
How Can SVOD Survive and Grow?
In this new era of aggregation, how can SVOD adapt using data-driven business models to best serve audiences and reduce churn? Paul Pastor of Struum talks about what he sees as the next stage of growth for SVOD, one that is less focused on a "mega-hit" mindset and more attuned towards delivering high value to targeted audiences.
Amazon vs. Netflix and the Future of OTT
How do "lifestyle bundle" companies such as Amazon and Apple have distinct advantages over established platforms like Netflix, and what does this mean for the future of OTT? Chris Pfaff of Chris Pfaff Tech Media and Evan Shapiro of ESHAP talk about how Amazon and Apple are changing the streaming industry in massive ways
Edge Delivery and the Streaming Ecosystem
According to Jason Thibeault of the Streaming Video Technology Alliance, advances in edge computing have changed the streaming ecosystem in ways that require cooperation between CDN competitors in order to best serve the needs of their end users
Resiliency and Cloud Production
Jef Kethley of LiveSports talks about how his organization develops solid resiliency models in varying production environments through the use of multiple data centers and cost-effective cloud production.
How Public Broadcasters Manage Accessibility and Streaming Tech Upgrades
What are the unique challenges that public broadcasters face for their streaming platforms? Ravi Singh of Canada's Knowledge Network talks about how government funding and regulations impact their scaling, along with the ways their partnerships with companies such as JW Player assist with growing their platform.
The HBO Max-Discovery Plus Merger and the State of Aggregation
The HBO Max and Discovery Plus merger is a bellwether of a major shift towards aggregation, while Apple and Amazon have key advantages over services such as Netflix due to their financial resources and a new focus on non-scripted programming like sports events
How Disney Streaming Will Approach its New Ad Tier
With the rise of ad-supported streaming, platforms such as Disney+ must create new workflow models that account for age-based regulatory protections in different regions while also finding new ways to fulfill the user data desired by advertisers.
Consumer Use Cases for 5G
What is the true potential of 5G for network operators? While many user devices may still be unable to embrace the full applications and services of 5G, exciting developments in cloud capabilities can remove existing hardware barriers and allow users to experience the full interactivity and immersive benefits of 5G.
How to Make Hybrid Events Work
Hosting a successful hybrid event means understanding how to create the best virtual and in-person event strategy while ensuring that event organizers prepare for all possible variables.
How to Make Localized Streaming Work
While featuring localized content on streaming platforms still faces logistical and legal challenges, there are new ways to present a regional user experience via apps that can feature hyper-local channels that can help tie communities together.
Low-Latency Streaming for Interactive Video
Interactive streaming is the future for high-quality ultra-low latency applications that will unlock unique and unprecedented experiences for users
How to Make Sure Audiences Can Access Virtual Events
Virtual event platforms must ensure that virtual audiences don't encounter network and access issues, and one key solution for events with a large number of attendees is staggering entry times, along with adding early arrival incentives such as pre-show content
Is Inflation Causing OTT Churn?
How much have recent inflationary pressures been driving OTT SVOD churn in combination with an increase in FAST services, and what are the best possible approaches to meeting new consumer streaming needs in this present economy?
How to Launch a Streaming Service From the Ground Up
DeShuna Spencer of kweliTV talks in-depth about her initial struggles of launching a streaming service through sheer determination, trial-and-error, creativity, and persistence
How to Reduce the Streaming Industry's Carbon Footprint
Reducing the carbon impact and energy intensity of streaming media requires an industry-wide focus on both educating consumers and managing their service expectations
How to Use AI in Video Workflows
Ethan Dreilinger of IBM Watson, Carlos Hernandez of SSIMWAVE, and Gordon Brooks of Zixi talk about how the key to effectively applying artificial intelligence in video workflows is knowing the differences between AI and automation and the ways they can best work together
How 5G Network Slicing Can Increase Monetization
While the telco industry has recently lost profits to service providers, 5G network slicing offers multiple networks that can create highly monetized tiers of service
Choosing the Best Webcasting Services in Today's Market
Robert Reinhardt of videoRx talks about how the recent growth in webcasting services has increased competition while expanding service offerings and lowering prices
What to Know When Engaging Cloud Broadcast Services
Effectively evaluating cloud broadcast services entails several essential considerations. Ben Ratner of CNN/Warner Bros. Discovery, Jean Macher of Harmonic, and Megan Wagoner of Vimond discuss their experiences and offer advice on how to find the perfect cloud broadcast service for your needs
How OTT Aggregators Can Best Serve Diaspora Communities
Ellen Grogan of Brightcove talks about the ways OTT aggregators can serve diaspora communities via offering distinctive content discovery and advertising delivery
How to Combat Churn in Today's OTT Market
Paul Erickson of Parks Associates talks about the ways that OTT platforms can reduce their churn rates during this unique time period of content overload and inflationary pressures
How the Pandemic Changed Enterprise Streaming
Troy Fernald of Haivision talks about the ways that COVID necessitated a new focus on mission-critical applications to enhance real-time situational awareness between the nerve centers of corporate, government, and health organizations and their remote workers
Will Live Linear Streaming Replace Traditional Broadcast TV?
Digital-first unicast streaming platforms give viewers more flexibility over traditional linear broadcasting while lessening the unpredictable complications of live scheduled programming like sporting events, says Jean Macher of Harmonic
How to Best Evaluate Prospective Webcast Clients
Robert Reinhardt of VideoRx outlines essential steps for evaluating prospective webcast clients, such as determining high-value RFPs, gaining clear client expectations, evaluating the stakeholders, and identifying technology solution providers
How CDNs Can Increase Efficiency Through Industry Collaboration and Commoditization
Mark De Jong of CDN Alliance discusses how collaboration and commoditization in the Content Delivery Network space can enhance worldwide connection through the use of new technologies such as edge computing, along with a better focus on increasing telco infrastructure capacity in underserved regions
Automated Lecture Capture and Streaming with Microsoft Teams and Stream
Chris Knowlton of Panopto talks about the sophisticated ways that pioneering elearning customers have led by example to quickly improve automated lecture capture and streaming with Microsoft Teams and Stream
How to Meet the Technical Challenges of Virtual and Hybrid Events
Donald Guzauckas Jr. of HB Live talks about the best ways for event technical teams to set up and prepare for the unique network, video, and audio challenges for virtual and hybrid conferences during these unpredictable times
How to Improve Live Video Workflows Through Optimized Root Cause Analysis
Zixi has improved live video workflows through their specialized Software-Defined Video Platform, which uses dynamic machine learning and an automated analytics approach to Root Cause Analysis to assist with faster team problem-solving collaboration
Future Growth Areas for Media & Entertainment
Intepret's Brett Sappington discusses emerging growth areas in media & entertainment, particularly shortform video via TikTok, interactive gaming, live stream commerce, virtual reality, augmented reality, and the metaverse, plus more in this clip from Streaming Media East 2022.
Penthera’s CEO Brian Kline Talks About the Ways That Penthera Maximizes the Right KPIs for OTT
Brian Kline, CEO of Penthera, discusses how his company is maximizing KPIs for OTT publishing through the implementation of their products, such as their innovative new software PlayAssure
Biggest Challenges of Moving from On-Prem to Cloud Video Workflows
Some streaming pros say cloud production has made 5-10 years of progress in the two years since the pandemic shook live production to its core, but when will cloud offer the sort of no-latency communication, preview, and replay producers expect and rely on in on-prem workflows? And will it require a paradigm shift in the way producers think about hardware purchases and usage? Live X's Corey Behnke, CNN's Ben Ratner, LiveU's Mike Savello, and Signiant's Jon Finegold discuss the challenges of cloud migration and the current state of cloud in this clip from Streaming Media East 2022.
360 Video and Ed Tech: What Are the Best Use Cases for Distance Learning?
In distance learning, 360 video for its own sake--no matter how cool it is--rarely goes over well; what are the use cases where it really adds to the mission? DiscoverVideo's Rich Mavrogeanes and Ohio State's Scott Nelson discuss real-world use cases where 360 video delivers unique experiences that wouldn't otherwise be possible with elearning, and others where it falls flat in this clip from Streaming Media East 2022.
Why Niche OTT Services Have Key Advantages With Specialized Audiences
Niche OTT streaming services are game-changers for minority audiences such as Black and LGBTQ populations by offering community-building year-round programming that uplifts and celebrates underrepresented lives