Streaming codec adoption used to be an engineering abstraction governed by RD curves, BD-rate tables, and roadmap slides that no one outside of R&D ever considered. Over the last 15 months, codec adoption decisions have morphed into a much broader discussion, involving C-level execs from finance and legal. While the precursors to this transition occurred pre-2025, the situation coalesced in 2025. During the same period, we saw one codec step to the front (AV1) and another shrink before our eyes (VVC).
26 Mar 2026
Identifying which phones can handle AV1 decode is the goal of Meta's new VCAT testing tool, for Video Codec Acid Test, which is both the brainchild and the swan song of encoding legend David Ronca. In short, VCAT is an Android app for benchmarking battery drain and system health during HW/SW video decode operations on Android devices.
11 Jul 2025
The largely unsung hero in YouTube's growth may be a feature that cost the company 99% less to implement than Sunday Ticket: multiview streaming capability. As this article shows, if you're broadcasting sports, multiview--particularly Build Your Own Multiview (BYOMV)--is quickly becoming an expected feature among sophisticated viewers. It's also one of the most affordable and effective ways to amplify the value of your programming, particularly when your content isn't exclusive and faces direct competition in the same market.
19 Aug 2025
In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of media, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.
14 Oct 2025
LTN's Exec. Chairman & Co-Founder Malik Khan on the IP-first future for live sports and news
15 Dec 2025
Alexey Petrovskikh explores how GCore's low-latency live streaming solution leverages LL-HLS and LL-DASH to achieve a glass-to-glass delay of 2.0-3.0 seconds.
29 Oct 2025
Streaming organizations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that can reliably predict viewer perceptions of quality for achieving bitrate savings without compromising the viewing experience.
30 Sep 2024
With such a broad range of streaming content at our fingertips, delivering a standout stream requires attention to quality, latency, and so much more. AJA director of product management Paul Turner reveals the secrets to using AJA's HELO Plus H.264 streamer/recorder to deliver live streams and recordings that impress and engage.
26 Aug 2024
While innovation is good at the outset of a transformation (such as analog to digital video), it can become counterproductive to building sustainable businesses. Continuous innovation means taking away resources from making existing technologies more scalable, resilient, and reliable—three traits that are critical to the success of something like a streaming platform.
19 May 2025
Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really?
24 Jan 2025
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
19 Jan 2024
There's no doubt that LCEVC is a more efficient codec. But is it really going to make much of a difference in energy savings compared to other sustainability solutions?
15 Feb 2022