The Importance of OTT Analytics
Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.
A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal
Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience?
The Future of Streaming Media and Entertainment
Streaming services and solutions are experiencing massive growth that is being boosted by high-bandwidth and fast networks, high-efficiency compression and cloud transcoding, and increasingly powerful devices, increasing demand for streaming content. But it also means your products and services must stand out from the crowd.
How AI Is Transforming the OTT Experience
From content discovery to video indexing, AI can enable customization and hyper-personalization of the OTT viewer experience and help OTT programmers and marketers learn more about their audience.
Submit Your Nominations Now for the 2022 Streaming Media 50 List
Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by 11:59pm ET on August 1.
Understanding the Connected TV Opportunity: A Guide for Advertisers
As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity
How to Compete in the Streaming Wars—Without Your Own Billion-Dollar Backing
Prioritize content, find the audiences, and then let data drive your content valuation.
Blowing the Whistle on Bad Video Quality
The video experience experts at SSIMWAVE compared titles across eight top U.S. streaming services, and the differences in quality were shocking. But what was even more shocking was that none of the services are delivering video at the quality that both subscribers and creatives expect.
The True Cost of Low Advertising Render Rates
On the surface, low render rates would seem to represent an annoying illustration of opportunity cost—the ads (and therefore revenue) that could have been delivered but weren't, typically because a user stops watching in the middle of the stream. However, there are more subtle and meaningful implications of low render rates that publishers need to be aware of.
You Can Win The Streaming Wars! The Answer Is Interactivity
Streaming services are in a fragile state with decreasing profitability and subscription numbers. Exclusive content and bundling with other services certainly help differentiate, but the key to winning the streaming wars is keeping viewers engaged through interactive features to avoid churn and to further maximize revenue. To do this properly, the technology employed must be in real-time and in sync so everyone can engage at the same time.
Overcoming the Top 5 Challenges in Server-Side IP Ad Insertion (SSAI)
In order for streaming services to offer a truly "real TV" experience, they need to match content, ads, and devices, as well as support rapid spikes in traffic, maintain high quality of experience, and more. In short, it all comes down to the manifest manipulator.
All Eyes on VOD Content Migration
The current level of VOD fragmentation is unsustainable in the medium to long term. The increase in the subscription market size is disproportionate to the number of new apps entering the market, so content providers will find themselves competing for a smaller piece of the pie while spending more money on acquiring new customers.
Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows
As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.
Monetization in the Streaming Era: Creating a Win-Win Relationship
While the fight between advertising and subscription, and between server-side and client-side ad insertion rages on, streaming services can ramp up monetization with data-driven, direct-to-consumer (D2C) sports and esports offerings
5 Great Reasons to Attend Streaming Media East
Jan Ozer will lead workshops, presentations, and panels covering advanced codecs, gear for remote productions, WebRTC, low latency, and reducing bandwidth and storage costs at Streaming Media East in Boston May 23-25.
The Future of OTT is Now at Streaming Media East 2022
To provide a snapshot of the OTT universe that goes beyond the numbers-though we'll be reporting some key data points as well-Streaming Media is presenting a dedicated track on "The Future of OTT" at Streaming Media East 2022.
Webcasting, Videoconferencing, and FFmpeg in the Spotlight at Streaming Media East
Robert Reinhardt's workshops will cover the latest tips and tricks for using FFmpeg and managing inputs and outputs for videoconferencing, while presentations and panel discussions will look at taking your webcasting and event streaming efforts to the next level.
Streaming Goals 2022: Lower Latency, Bigger Audiences, More Ad Revenue
Advances in Low-Latency DASH and HLS will allow for greater scalability and interactivity for better live streaming experiences, while AVOD and FAST viewing continue to grow
2022 Upfronts Preview: Marketers Need to Rethink TV Strategies
Reimagining how the industry buys, sells, and measures TV (and digital) is easier said than done, but there are more than a few places to start for a simple refresh on how to think about TV ad commitments this year.
Scale Up to the Future of Live Streaming at Streaming Media East 2022
To help you manage the current and emerging challenges of live streaming at scale, Streaming Media East 2022-May 24-25, live and in-person-features a jam-packed Live Streaming at Scale track, including how-to's and best practices to make sure your live events go off without a hitch, whether your audience is in the thousands or the millions.