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Blog

How Media Brands Can Harness Standalone OTT Apps to Grow Their Audiences

Setting up independent apps can be challenging for smaller media brands, but the rewards are worth the effort.

Companies Are Betting Big on Social Media For Super Sales

Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner

How Big Data Can Save the Big Screen

The COVID-19 pandemic changed the business of cinema forever. Studios that use data to adapt to a new world of windowing for VOD and EST strategies will thrive.

Bulk Streaming and Fake Listens: How Bots Are Impacting the Music Streaming Industry

K-pop fans are infamous for their "stop at nothing" philosophy towards boosting their favorites, including deploying bot farms to ensure they top the charts. Learn more about the economics of streaming — and how bots are being employed to game the system.

Simplifying Live Streaming at Scale with DASH-IF

As competition for viewer attention increases, features that rely on timed metadata and low latency will become more important. Underpinning these features will be a need for better reliability and the new DASH-IF ingest specification should go a long way to addressing that.

Server-Side Selection is a Game Changer for Video Streaming

As adaptive bitrate streaming soars, operators are losing control over quality and resources. Server-side selection gives them back that control.

What Will CTV Look Like in 2021? Hint: It Might Be Different from 2020

While obstacles remain, connected TV advertising should see a rebound this year.

The Greening Of Streaming: Akamai Achieves Renewable Energy Goals Despite Pandemic Surge

The content delivery network used only renewable energy for its east coast U.S. data center in 2020, a year marked by notable traffic spikes for video, online gaming, and software downloads

Why Video Streaming Issues Aren’t Going Anywhere

The explosive growth in OTT viewing is good news, right? Only if the industry keeps innovating to make sure quality of experience issues don't send people back to pay TV.

Heralding a New Era of Broadcast Innovation with 5G and C-Band

The impact of 5G and C-band will bring a sea change in the production, distribution, and delivery of video

Understanding the Serious Game of Piracy

Pirated video is a billion-dollar industry in the United States. Here's a look at who's behind it—and how to stop them.

Streaming Now and Into the Future

New monetization models and consolidation in the streaming market mean that OTT services need to accelerate their transition to the cloud

Confessions of a CTV Publisher: How Much Is the Cut?

By embracing the private marketplace model, both advertisers and publishers can get a better deal

The 2020 Streaming Media Readers' Choice Winners

26 categories. 220 nominations. More than 25,000 votes. Who took home the big prizes in this year's Streaming Media Readers' Choice Awards? Read on.

Low Latency Video Streaming - How Low Can You Go?

Advances in chipsets allow for more processing at the edge, so we're going to see latency times drop even further in the near future.

5G and C-Band Herald a New Era of Broadcast Innovation

5G will change the game for delivering live video experiences. The migration is already underway; the time to take action is now.

Next-Gen CDN Services in Asia

The Asia market is different from Europe and the Americas in many ways, especially in terms of user behaviors and the internet environment. CDN providers need to deal with many nuances to succeed and capitalize on the market opportunity.

New Opportunities: 2020's Top 5 Shifts for Videoconferencing Consumption

The pandemic has put videoconferencing and webcasting platforms for distance learning, religious services, government video, and more, and they're likely to stay there permanently.

Don't Believe the 5G Streaming Video Hype

5G holds promise for smart cities, smart vehicles, and industrial automation. For video streaming? Not so much.

3 Ways to Accelerate Content Production and Delivery With AI

The sheer volume of video generated in many workflows is impossible to manage without artificial intelligence and machine learning. Here are examples of how to leverage it to make your video production workflow more efficient and productive.