Breaking Down Video Streaming’s Acronyms: SVOD, AVOD, FAST, and TVOD
Delving into the video streaming space can feel like wading through acronym alphabet soup. Charles Mellilo of Endeavor Streaming provides a comprehensive breakdown of the various forms of streaming media, along with each one's specific benefits and challenges.
Video Quality Monitoring in the Age of Time-Shifted Viewing
Joel Daly of Telestream discusses the rise in time-shifted viewing, alerts service providers to image quality monitoring challenges, and brings them up to speed on advances in technology that help address them.
StreamVoodoo: Simplicity, Low Latency, High Quality
In the online world, when you combine latency and quality, these are usually 2 things that could never go hand in hand. The rule of thumb said, if you want quality, you can't have low latency or if you want low latency you can't get "good quality." That's all changed now… in one click.
Cost Sensitivity and Navigation Challenges Emerge as Key Factors Contributing to Streaming Subscriber Churn and Content Catalog Fatigue
Ian Greenblatt and Carl Lepper of J.D. Power discuss how streaming service providers face new challenges moving into 2023 as the industry faces headwinds driven by rising inflation, the prospects of a global recession, and an arms race of content spending in the service of customer acquisition.
The State of Video Streaming: Make Money, Save Money
Content owners and service providers need to find cost savings, generate additional revenue, and meet customers' tightening budgets. In the article, Maria Ingold, Synamedia, discusses exactly how content providers can do that by monetizing non-paying consumers, adding advertising models in addition to subscriptions, and improving sustainability to both reduce energy usage and save costs.
Will CTV Ever Be a Buyer’s Market?
Despite a worldwide ad spending slowdown, CTV is expected to continue its meteoric growth into 2023. While CTV is so popular it's immune to spending cuts, it still has issues, especially regarding brand safety, suitability, and data transparency. Mario Diez, CEO Peer39, discusses the challenges currently facing CTV.
Securing the Streamers
Chris Harris, EMEA Technical Director of Thales, discusses the best approaches for enabling DRM to protect intellectual property, such as controlling playback, region locking, and paywall screening.
Democratizing Content Around the World
Eric Carson, Chief Revenue Officer of Ateliere, writes about the importance of democratizing both content distribution and production around the world, along with the ways that Ateliere technology is helping to make content both widely available and accessible.
Why Broadcasters Need a Swiss Army Knife to Fix Video Advertising
Greg Morrow of Bitcentral looks at how publishers now need a "swiss army knife" of tools to realize their advertising potential. With content spread across so many distribution points and in different forms, publishers now need to integrate a separate toolset for each one to thrive in today's market.
Get Ready - Advertisers Want Sophisticated TV Targeting for Omnichannel Media Buying
Tony Mooney of ThinkAnalytics discusses approaches for optimizing TV behavioral targeting at whatever speed suits the local market or operational constraints.
How AI Is Helping Marketers Embrace Top Video Trends
Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.
Increasing Liquidity for Streaming VOD Inventory
When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.
Top 7 Ad Processes that Desperately Need Automation
Will Offeman, Chief Product Officer of WideOrbit, outlines the top seven automation processes to help streamline ad sales from pitch to payment, saving broadcasters time and money.
Artificial Intelligence and the Modern Podcaster
Long-time technology journalist Brad Grimes discusses the dynamic ways that AI is improving podcast quality and workflows by acting as a virtual audio assistant.
7 Common Live Event Streaming Problems And What You Can Learn From Them
From slow internet to troublesome routers and modems, this guide covers your live event streaming issues once and for all.
A Machine-Learning-Based Approach to Automatic Caption Alignment for Video Streaming
To ensure a high-quality viewing experience—while maintaining compliance with regional regulations—it's imperative that audio and captions are in alignment. This can be achieved efficiently and cost-effectively with an auto-alignment system that utilizes machine learning. The result is a viewing experience that meets the high expectations of today's global audiences and drives growth.
How to Deliver Targeted Ads at Scale for Video Streaming Services
To successfully deliver dynamic targeted ads, service providers need a flexible, scalable and reliable infrastructure. The cloud allows service providers to scale to meet the demands of millions of concurrent streams.
TV Audience Targeting Must Reflect the Dynamics and Speed of Consumer Behavior
With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, what does this mean for both customer experience and advertising effectiveness?
Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues
Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.
Enterprise Communications for Pharmaceutical Companies: A prescription to video with confidence
Addressing the biggest pain points in live and on-demand video streaming for pharmaceutical companies