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Blog

Confessions of a CTV Publisher: How Much Is the Cut?

By embracing the private marketplace model, both advertisers and publishers can get a better deal

Low Latency Video Streaming - How Low Can You Go?

Advances in chipsets allow for more processing at the edge, so we're going to see latency times drop even further in the near future.

5G and C-Band Herald a New Era of Broadcast Innovation

5G will change the game for delivering live video experiences. The migration is already underway; the time to take action is now.

Next-Gen CDN Services in Asia

The Asia market is different from Europe and the Americas in many ways, especially in terms of user behaviors and the internet environment. CDN providers need to deal with many nuances to succeed and capitalize on the market opportunity.

New Opportunities: 2020's Top 5 Shifts for Videoconferencing Consumption

The pandemic has put videoconferencing and webcasting platforms for distance learning, religious services, government video, and more, and they're likely to stay there permanently.

Don't Believe the 5G Streaming Video Hype

5G holds promise for smart cities, smart vehicles, and industrial automation. For video streaming? Not so much.

3 Ways to Accelerate Content Production and Delivery With AI

The sheer volume of video generated in many workflows is impossible to manage without artificial intelligence and machine learning. Here are examples of how to leverage it to make your video production workflow more efficient and productive.

Social Video is Everyone's Front-Row Seat to Sports

Leagues like the NBA and MLB are seizing the opportunity to reach fans wherever they are. Increasingly, that's on social media like Facebook, Twitter, and Twitch.

How Niche Streaming Services Are Changing The Game

When it comes to streaming success, bigger isn't always better. Smaller, more focused services are finding audiences and thriving in the shadow of Netflix, Amazon Prime Video, and Disney+.

AI-Based Scaling as the Key to Cost-Efficient 4K UHD Content Delivery

AI-based Super Resolution can give viewers compelling UHD viewing experiences from a 1K-resolution source.

Why CTV Is Key For Political Advertisers This Election Cycle

Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.

RIST: Video Transport for Content that Matters

For broadcasters and content providers with high quality premium content that needs to be reliably delivered to audiences, RIST surpasses SRT in efficiency and reliability.

5 Tips for Increasing OTT Revenue

The semi-captive audience created by the pandemic presents OTT publishers with unique opportunities, if they can seize them.

Micro-Wagering: The Future of Sports Betting with Real-Time Streaming Technology

Sports betting is about to be revolutionized, and streaming needs to catchup to the micro-wagering trend.

How to Stay Ahead in Today’s Unprecedented Media & Entertainment Landscape

The new normal calls for innovative approaches to content protection, aggregation, customer data, and business models

The ABCs of the "New Normal" for Streaming Services

Streaming usage is way up, and it's not going back down anytime soon. By focusing on analytics, bandwidth, and compression, OTT services can deliver high-quality experiences at scale.

Machine Learning for Media: Increasing the Value of Existing Content

By using neural networks, broadcasters can up convert HD to UHD content more effectively, giving viewers a better experience

How Can OTT Providers Battle for Space on the Operator Set-Top Box?

The short answer is that they no longer have to, if they leverage their existing Android TV APK.

CTV Ad Tech Needs a Makeover: Here’s How to Fix It

It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.

Tricky Tracking: Inside CTV’s Metric Room

Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.