Social Video is Everyone's Front-Row Seat to Sports
Leagues like the NBA and MLB are seizing the opportunity to reach fans wherever they are. Increasingly, that's on social media like Facebook, Twitter, and Twitch.
How Niche Streaming Services Are Changing The Game
When it comes to streaming success, bigger isn't always better. Smaller, more focused services are finding audiences and thriving in the shadow of Netflix, Amazon Prime Video, and Disney+.
AI-Based Scaling as the Key to Cost-Efficient 4K UHD Content Delivery
AI-based Super Resolution can give viewers compelling UHD viewing experiences from a 1K-resolution source.
Why CTV Is Key For Political Advertisers This Election Cycle
Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.
RIST: Video Transport for Content that Matters
For broadcasters and content providers with high quality premium content that needs to be reliably delivered to audiences, RIST surpasses SRT in efficiency and reliability.
5 Tips for Increasing OTT Revenue
The semi-captive audience created by the pandemic presents OTT publishers with unique opportunities, if they can seize them.
Micro-Wagering: The Future of Sports Betting with Real-Time Streaming Technology
Sports betting is about to be revolutionized, and streaming needs to catchup to the micro-wagering trend.
How to Stay Ahead in Today’s Unprecedented Media & Entertainment Landscape
The new normal calls for innovative approaches to content protection, aggregation, customer data, and business models
The ABCs of the "New Normal" for Streaming Services
Streaming usage is way up, and it's not going back down anytime soon. By focusing on analytics, bandwidth, and compression, OTT services can deliver high-quality experiences at scale.
Machine Learning for Media: Increasing the Value of Existing Content
By using neural networks, broadcasters can up convert HD to UHD content more effectively, giving viewers a better experience
How Can OTT Providers Battle for Space on the Operator Set-Top Box?
The short answer is that they no longer have to, if they leverage their existing Android TV APK.
CTV Ad Tech Needs a Makeover: Here’s How to Fix It
It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.
Tricky Tracking: Inside CTV’s Metric Room
Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.
Post-Pandemic Storytelling: The New Fault Tolerance
Using remote production, houses of worship, schools, concerts, and creative individuals can utilize their flexible, software-backed systems to keep their messages moving out to the world during the pandemic and beyond.
Streaming Media West is Going Virtual
We'll be bringing you 13 sessions, Streaming Media University Workshops, and the Content Delivery Summit during the last week of September and first week of October.
Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?
Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.
How to Think About VVC
TL;DR: The right way to think about VVC is to put off thinking about it at all until actual decoder deployments are announced on platforms that matter to you. Here's why.
Become Your Own Broadcaster
IP-based media production takes down barriers to entry and opens the door to innovations in quality and creativity.
The Publisher's Recipe for Video Revenue Optimization
With the right mix of ingredients and careful testing, publishers can overcome declining CPMs and increase revenue.
MPEG is Closed; Want to Help Streaming Media Write the Story?
The Moving Picture Experts Group, which had been responsible for developing standards and executing royalties for video and audio codecs, shut down last week. We'll be writing up an article on the implications for the industry, and we need your help.