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Short Cuts

How Many Rungs on Your Encoding Ladder?

Streaming Learning Center's Jan Ozer explains the importance of adjusting the rungs on your encoding ladder in this clip from his presentation at Streaming Media Connect 2021.

Will Remote Production and Cloud Distribution Become the New Norm?

TAG's Peter Wharton and HBO's Euan McLeod discuss the rise of remote production and cloud distribution and whether they're hear to stay in this clip from Streaming Media West Connect.

Where Will New Content Come from in the COVID Era?

HBO's Euan McLeod and S&P's Michelle Abraham offer two perspectives on how the pandemic has affected content production and its current and coming impact on OTT viewers in this clip from Streaming Media West Connect.

The Art and Science of OTT Recommendation Algorithms

Streaming Media's Eric Schumacher-Rasmussen and S&P's Michelle Abraham discuss the juggling act OTT recommendation algorithms face in serving consumer and corporate expectations and ever-changing viewing patterns in this clip from Streaming Media West Connect.

How OTT Services Are Monetizing Content

Hub Entertainment's Jon Giegengack discusses what recent surveys have revealed about the evolving OTT market and which monetization models are working with today's viewers.

How OTT Discovery and Recommendation Changed in 2020

Hub Entertainment's Jon Giegengack and TAG's Peter Wharton debate the limits of OTT recommendation engines in an era of super-aggregation in this clip from their Streaming Media West Connect panel.

AVOD on the Rise

S&P Senior Research Analyst Michelle Abraham breaks down the state of the ad-supported streaming market in 2020 and 2021, where the bottom is dropping out and where the dollars are coming from in the areas that are thriving and reviving.

Virtual Audio Cables for Multi-Source Remote Streaming Production

Stream4us' Anthony Burokas explains how to use "virtual audio cables" from vb-audio.com to connect multiple audio sources when using a laptop for live streaming production with multiple remote guests.

How CDNs Prepare for Large-Scale Live Events

Touchstream CEO Brenton Ough stresses the importance of redundancy, testing, and more when delivering large-scale live-streamed events.

Top OTT Trends Coming in 2021

TAG Video Systems' Peter Wharton and Hub Entertainment's Jon Giegengack, and forecast OTT's future in this clip from Streaming Media West Connect.

Pros and Cons of Mixing AVOD and SVOD

Roku's Mike Gamboa and VUDU's Mark Young discuss the pros and cons of OTT services that use hybrid monetization models.

How to Improve OTT Ad Revenue

Verizon's Darren Lepke discusses traditional and emerging OTT ad operations strategies in this clip from Streaming Media West Connect.

How to Ease Consumer Confusion in OTT

Axios' Sara Fischer, Fandango's Mark Young, and Roku's Mike Gamboa discuss how innovations in OTT services and aggregation can make content more discoverable and subscription management more transparent to viewers.

How to Make Your Remote Live Talent Look and Sound Awesome

Stream4us' Anthony Burokas offers best practices for making remote guests in multi-source live productions look and sound their best in this clip from Streaming Media West Connect.

How the Pandemic Will Change Media

Hub Entertainment Research's Jon Giegengack reports survey findings on how media, TV, and OTT consumption and cord-cutting trends have changed during the COVID-19 pandemic in this clip from Streaming Media West Connect.

When Will Ad Revenues Recover?

Axios Media Reporter Sara Fischer projects how local and national advertising as well as specific ad verticals will fare in 2021, as the lingering effects of the pandemic persist, and how that will affect the streaming and OTT markets.

How Can Roku Help OTT Content Providers Succeed?

Roku's Mike Gamboa discusses how Roku works with its content partners--both SVOD and AVOD channels--to improve discovery and help them monetize their content.

The Value of Building Organic Streaming Service Offerings

Roland Martin of Roland Martin Unfiltered and Roku's Tim Natividad discuss how (and how not) to grow an audience in a crowded OTT market in this clip from Streaming Media West 2020.

How to Balance Encoding Bitrate and Streaming Quality

SSIMWAVE CEO Abdul Rehman discusses the search for the magic number at which streaming quality is high enough to please the audience and bitrate is low enough to ensure successful and cost-effective delivery in this clip from Streaming Media West Connect.

Current Drivers of Change in the Streaming Industry

Zixi CEO Gordon Brooks discusses factors driving the shift to remote workflows and virtualization in this clip from Streaming Media West 2020.