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Short Cuts

Does Better Data Mean Better Ads?

How does better data impact the way that users react to ad-supported streaming tiers? Will having the impression of more options for personalized ad preferences lead to more acceptance of ad-supported streaming? Three industry experts discuss these questions and the future of heavily data-supported advertising and its impact on both the streaming industry and the web as a whole.

What is the ROI of Cloud vs. On-Prem Streaming?

What are some of the primary factors that drive the decisions to move streaming workflows to the cloud versus remaining on-prem? Eric Schumacher-Rasmussen, Chair, Streaming Media Conferences, and CMO, id3as, talks with leading industry figures from Live Sports TV, Paramount/CBS Sports, and Warner Bros. Discovery about the wide range of variables driving cloud migration within their organizations.

Choosing a Codec for Greener Streaming

What are the current innovations in reducing the carbon emissions and the carbon footprint of streaming? Jan Ozer of the Streaming Learning Center asks Kevin Yao of Amazon Web Services and David Ronca of Facebook about the innovations and new technologies their organizations are using to lessen the environmental impact of streaming.

The Role of Data in Cloud Streaming Workflow Decisions

What role does data play in decisions about cloud workflows? Where does that data come from and what does that data tell us? Three industry experts talk about how shifting data to the cloud has ultimately streamlined workflows and costs compared to maintaining and moving data within on-prem networks.

What's the Best Chunk Size for Low-Latency Live Streaming?

The best chunk size for low-latency streaming is dependent on a number of factors based on different use cases, and there is often a need for some compromise and tradeoffs in quality or speed. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, asks three industry experts what their chunk size preferences are for their requirements.

How Consolidation Has Changed OTT and FAST

Consolidation is an accelerating trend in OTT, but how does this impact the economic viability of diverse programming, and what are the risks of simply recreating traditional linear cable bundles and reducing viewing choices for users, especially in the context of FAST business models?

How Fandango and Vudu Consolidate and Optimize OTT Workflows

Rema Morgan-Aluko talks about the ways her teams at Fandango, Vudu, and Rotten Tomatoes have developed unique methods to consolidate both short-form and long-form workflows across platforms while also optimizing speed, quality, and costs.

What Cloud Means for Streaming

While definitions of "the cloud" can range widely, cloud usage for streaming ultimately results in several improvements to technological capacity and more efficient use of production funds. Four industry figures discuss the different ways they define and use cloud technology to improve workflows and meet complex customer needs.

How to Make Money with Niche SVOD Content

How do niche SVOD content providers make money while up against the behemoth services? Because of their loyal audiences and their focus on community-building and audience interaction, niche services are already showing tendencies towards less churn and longer-term market stability than the more megahit-focused major streamers

Proprietary vs. Open-Source Streaming Codecs

What are the key advantages of proprietary versus open-source codecs? Many factors come into play based on finding the right balance of customer needs in various use cases

How Can SVOD Survive and Grow?

In this new era of aggregation, how can SVOD adapt using data-driven business models to best serve audiences and reduce churn? Paul Pastor of Struum talks about what he sees as the next stage of growth for SVOD, one that is less focused on a "mega-hit" mindset and more attuned towards delivering high value to targeted audiences.

Amazon vs. Netflix and the Future of OTT

How do "lifestyle bundle" companies such as Amazon and Apple have distinct advantages over established platforms like Netflix, and what does this mean for the future of OTT? Chris Pfaff of Chris Pfaff Tech Media and Evan Shapiro of ESHAP talk about how Amazon and Apple are changing the streaming industry in massive ways

Edge Delivery and the Streaming Ecosystem

According to Jason Thibeault of the Streaming Video Technology Alliance, advances in edge computing have changed the streaming ecosystem in ways that require cooperation between CDN competitors in order to best serve the needs of their end users

Resiliency and Cloud Production

Jef Kethley of LiveSports talks about how his organization develops solid resiliency models in varying production environments through the use of multiple data centers and cost-effective cloud production.

How Public Broadcasters Manage Accessibility and Streaming Tech Upgrades

What are the unique challenges that public broadcasters face for their streaming platforms? Ravi Singh of Canada's Knowledge Network talks about how government funding and regulations impact their scaling, along with the ways their partnerships with companies such as JW Player assist with growing their platform.

The HBO Max-Discovery Plus Merger and the State of Aggregation

The HBO Max and Discovery Plus merger is a bellwether of a major shift towards aggregation, while Apple and Amazon have key advantages over services such as Netflix due to their financial resources and a new focus on non-scripted programming like sports events

How Disney Streaming Will Approach its New Ad Tier

With the rise of ad-supported streaming, platforms such as Disney+ must create new workflow models that account for age-based regulatory protections in different regions while also finding new ways to fulfill the user data desired by advertisers.

Consumer Use Cases for 5G

What is the true potential of 5G for network operators? While many user devices may still be unable to embrace the full applications and services of 5G, exciting developments in cloud capabilities can remove existing hardware barriers and allow users to experience the full interactivity and immersive benefits of 5G.

How to Make Hybrid Events Work

Hosting a successful hybrid event means understanding how to create the best virtual and in-person event strategy while ensuring that event organizers prepare for all possible variables.

How to Make Localized Streaming Work

While featuring localized content on streaming platforms still faces logistical and legal challenges, there are new ways to present a regional user experience via apps that can feature hyper-local channels that can help tie communities together.