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Short Cuts

Pros and Cons of AI in Streaming

What are the significant upsides and downsides to the growth and adoption of ChatGPT and other AI applications for streaming professionals, and how can they leverage its strengths effectively? Boston 25 News' Ben Ratner, LiveX's Corey Behnke, AugX Labs' Jeremy Boeman, Mobeon's Mark Alamares, and Intellivid Research's Steve Vonder Haar discuss in this clip from Streaming Media Connect 2023.

What Is Hybrid Event Streaming in 2023?

As streaming has moved through the pandemic years into a new normal that isn't exactly what anyone expected, the meaning of hybrid event streaming production and delivery that has emerged over the last few years continues to evolve. So what does it mean in 2023, for producers, organizations, and audiences, both onsite and remote? And what can streamers do to level the playing field for those participating from near and far? In this clip from their recent panel at Streaming Media Connect 2023, LiveX's Anna Cowdery, Ohio State's Derrick Freeman, Boston 25 News's Ben Ratner, Stream4us' Anthony Burokas, and Howard & Associates' Andy Howard discuss best definitions and best practices for hybrid event video in 2023.

Beyond Latency: Key Streaming Challenges of Microbetting and iGaming

Microbetting and iGaming are among the fastest-growing apps for livestreaming, and the need for lightning-quick-response interactivity makes ultra-low latency essential in those scenarios, with all its attendant challenges--especially in the arena where 5G is a must. But what other issues do streaming professionals need to consider when it comes to iGaming and microbetting? Barrett-Jackson Auction Company's Darcy Lorincz, videoRx' Robert Reinhardt, and Jason Thibeault of the Streaming Video Technology Alliance discuss in this clip from their panel at Streaming Media Connect 2023.

How Premium Brands Are Leveraging FAST

As with any other entertainment streaming genre, the engine driving FAST is the monetization of content, and as with large-scale live events in particular, FAST thrives on pairing brands with properties and serving those brands effectively. In this clip from Streaming Media Connect 2023, Revry co-founder Damian Pelliccione and Chris Pfaff of Chris Pfaff Tech Media discuss how Revry works with brands and the sort of brand identification with key Revry programming that enables the industry's leading LGBTQ+ programming destination to thrive and grow.

How to Deal with AI Hallucinating, Copyright, and Fact-Checking

How can streaming pros deal with all of the copyright and fact-checking pitfalls of using AI systems trained with public datasets as error-ridden and inappropriately expropriated as the internet itself? Boston 25 News' Ben Ratner, IntelliVid Research's Steve Vonder Haar, AugXLabs' Jeremy Toeman, and LiveX's Corey Behnke discuss how to navigate this minefield in this clip from Streaming Media Connect 2023.

Best Practices for Evaluating Streaming Tech Vendors

What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023.

How to Leverage Personalized Data for FAST and SVOD

Personalized data is critical to video content monetization, whether in a subscription-based environment or an ad-driven FAST channel. Coming at the topic from both angles, Starz' Rob Collins and Revry's LaShawn McGhee discuss their organizations' strategies for leveraging personalized data in this clip from their panel at Streaming Media Connect 2023.

How Are the WGA and SAG-AFTRA Strikes Affecting FAST?

Has peak TV peaked, as some pundits suggest? And with the M&E industry thrust largely into limbo by the first simultaneous writers' and actors' strikes in 60 years, how are FAST channel providers and aggregators responding, and how is it impacting their business? Fubo's Marisa Elizondo, Estrella Media's Christina Chung, Hartbeat's Jeff Clanagan, and Chris Pfaff of Chris Pfaff Tech Media offer a range of perspectives in this clip from Streaming Media Connect 2023.

Will Linear Broadcast Be Dead in 2 Years?

Netflix co-founder Reed Hastings has infamously (and possibly even repeatedly) made the claim that linear broadcast will be dead in the water within two years. How does a panel of media industry streaming experts respond to that claim? Rob Dillon, Head of Digital Product, Straight Arrow News, Eric Bergner, Partner, Manatt Digital and Technology Transactions, Manatt, Phelps & Phillips, Michael Nagle, GM of Streaming, Gannett/USA Today, Johan Bolin, Chief Business Officer, Media & Broadcast, Agile Content, and Corey Smith, Senior Director, Advanced Production Technology, CBS Sports Digital, Paramount, debate Hastings' controversial claim in this clip from their Streaming Media Connect 2023 panel.

Why Broadcast News Dragged its Feet on Streaming

Why were news broadcasters so slow to adapt to streaming, leaving it to play catch-up in recent years? Paramount's Corey Smith, Boston 25 News' Ben Ratner, Straight Arrow News' Rob Dillon, and Manatt's Eric Bergner discuss in this clip from their panel at Streaming Media Connect 2023.

How to Deliver Great Interactive Streams at Scale

An inevitable question for any streaming strategy or workflow is "Will it scale?" When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B Live's Jay Kopelman, Bulldog DM's John Petrocelli, and LiveX's Corey Behnke break down the problem and the challenges facing streamers and brands when it comes to making streaming interactivity is popular and profitable for all its stakeholders.

How Does Generative AI Impact Streaming Monetization?

Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Software's Nadine Krefetz explore generative AI's current and imminent impact in this clip from their panel at Streaming Media Connect 2023.

Why Publishers Don't Deploy New Codecs

What are the key factors that drive and impede new and emerging codec deployment on premium OTT streaming platforms like Netflix, Disney, and Apple TV+? Streaming Learning Center's Jan Ozer provides a much-needed codec deployment reality check in this clip from his presentation at Streaming Media East 2023.

Are Videoconferencing and Streaming Converging?

Is market consolidation between two previously discrete markets-streaming and videoconferencing-inevitable or imminent? Enterprise streaming experts Andy Howard, Simon Ball, EZDRM's Olga Kornienko, and KPMG's Joel Fajardo discuss this question and the contributing market factors and technological impediments and inherent security risks in this clip from their panel at Streaming Media East 2023.

iGaming, Sports Betting, and the Five-Nines Streaming Challenge

Five-Nines uptime in streaming went from a pipe dream to mainstream expectation in a relatively short time, but how realistic is that seamless user experience in the high-stakes, large-scale world of sports betting and iGaming where ultra-low latency is the sine qua non of success? Chris Pfaff of Chris Pfaff Tech Media, Joshua Johnson of EdgeNext, and Sean Gardner of AMD discuss in this clip from their panel at Streaming Media East 2023.

Content-Based Data Analysis and Streaming Ad Optimization

How are studios leveraging scene-by-scene content analysis to improve ad specificity and targeting, and how effective are current implementations? WarnerMedia former VP Byron Saltysiak, Play Anywhere's Pete Scott, Qonset's Jesse Redniss, and MagellanTV's James Lauzun discuss in this clip from Streaming Media East 2023.

How to Optimize Virtual World Creation

It seems like virtual world creation has become ubiquitous in today's streaming multiverse, but what are the obstacles to make it accessible and seamless to all those who want to deploy Unreal Engine and other augmented reality solutions to realize their visions? AMD's Sean Gardner and Chris Pfaff of Chris Pfaff Tech Media break down the current challenges in this clip from their panel at Streaming Media East 2023.

CTV Ad Revenue and the Cost of Serial Churn

Media cartographer Evan Shapiro sketches out the current streaming media revenue picture, as the SVOD side of the house contends with serial churn and the imminent revival of a sluggish ad market promises uneven distribution, in this clip from his closing keynote at Streaming Media East 2023.

How to Deliver a Great FAST App Experience

Do apps matter in FAST? LG's Matthew Durgin, Fuse Media's Patrick Courtney, and Atmosphere's Ryan Spicer debate strategic priorities in the current FAST landscape in this clip from their panel at Streaming Media East 2023.

The Role of Content in SVOD Growth

While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren't enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research's Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.