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VR/AR/MR

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

Features

L.A. Stories: Facebook and Verizon Bring Video Production In-House

Nestled in Los Angeles' Playa Vista neighborhood, Facebook and Verizon Media's RYOT 5G Studio are using the latest social strategies and technologies to create innovative content that connects with viewers in unpredictable ways

The Streaming Toolbox: Cinnafilm PixelStrings, THEOplayer, and Resonance AI

In this installment of The Streaming Toolbox, we'll cover a platform that transforms video formats, another tool that actually looks at what is resonating with viewers using AI and machine learning (ML), and a third that is a player which is delivering the product the first two tools are working with.

SMW '19: Kaltura Talks Award-Winning Video Platforms and Extended Reality

Streaming Media Contributing Editor Tim Siglin interviews 4-time 2019 Readers' Choice Award winners Liad Eshkar and Gil Shefler of Kaltura at Streaming Media West 2019.

What the Dawn of the 5G Era Means for Immersive Technologies

Believe the hype: 5G will change the game for immersive technologies, such as VR and AR, allowing us to do things which are impossible today.

Spotlights
Columns

Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

Three Truths About Virtual Reality Success From a VR Novice

The creativity behind immersive VR filmmaking is only matched by the software engineering creativity that makes this type of video possible.

The Reality of Virtual Reality: Despite the Hype, VR Isn't Viable

VR video gets a lot of attention, even though not many people are watching it. The requirements for consumers are still way too high.

VR/AR/MR Companies and Suppliers