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VR/AR/MR

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

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Features

How AI Is Transforming the Video Production Landscape

The evolution of AI extends from prepro­duction planning to postproduction enhance­ments, offering tools that augment creativity, efficiency, and precision. It is difficult to ignore all of the buzz about AI these days, but here is what streaming pros can expect from this ear­ly stage of AI technology.

The 2022 Streaming Media Readers' Choice Awards Finalists

More than 1,600 readers voted in 22 categories. We'll announce the winners at Streaming Media West in Huntington Beach on November 16, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

The Building Blocks of the Metaverse

The most important aspects of the entire metaverse project are the interchange standards and the tools, protocols, formats, and services that enable persistent and ubiquitous virtual simulations. Without them, there will be no metaverse.

VR? AR? Today, It's All About XR

Interest in VR has waned, even as the technology has improved. But combine it with augmented reality and mixed reality to form extended reality (XR), and things get interesting.

Spotlights

Making the Unwatchable Watchable

Sergio Grce discusses BitClear, an artificial intelligence based denoising technology.

Columns

Can Better Video Help the Metaverse?

Will the metaverse have legs? Will the headsets currently in use suffer a fate similar to the PocketPC precursors to the smartphones we know and love today? Only time—and a lot more investment in tech by a wider range of companies and individuals—will tell.

What's the Point of Streaming?

You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.

Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

Three Truths About Virtual Reality Success From a VR Novice

The creativity behind immersive VR filmmaking is only matched by the software engineering creativity that makes this type of video possible.

VR/AR/MR Companies and Suppliers