VR/AR/MR

Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

Features

MWC 19: AR, VR, and 5G Create the Future of Online Entertainment

Speakers from Magic Leap, Niantic, HTC, RYOT, and the Olympic Committee talked up immersive media and entertainment experiences made possible with 5G.

SMW '18: Tim Siglin Recaps Highlights of Streaming Media West

Streaming Media's Tim Siglin discusses key topics of Streaming Media West 2018, including microservices, interactive streaming, eSports, MR/AR (but not VR), low latency, and Women in Streaming Media.

SMW '18: Mobeon's Mark Alamares Talks Mixed Reality Storytelling

Streaming Media's Tim Siglin interviews Mobeon CEO Mark Alamares at Streaming Media West 2018.

A Times Square Augmented-Reality Project Makes the Real Surreal

Microsoft and artist Mel Chin collaborated on an art installation that was part physical, part virtual, and completely essential.

Spotlights
Columns

Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

Three Truths About Virtual Reality Success From a VR Novice

The creativity behind immersive VR filmmaking is only matched by the software engineering creativity that makes this type of video possible.

The Reality of Virtual Reality: Despite the Hype, VR Isn't Viable

VR video gets a lot of attention, even though not many people are watching it. The requirements for consumers are still way too high.

VR/AR/MR Companies and Suppliers