Evidence That Survives Time
From war crimes to war crime tribunals and war commemorations, how do we guarantee that content is available to play?
‘Bulletproof’ Needs to Be a Standard Feature for Production Gear
There's a lot more imperfect gear on the market than ever before—gear we can't count on from gig to gig. Gear that can't deliver reliable video. Features that work and then don't. Devices that connect and then don't. We've lost core reliability. Bulletproof needs to be a feature.
Stars, Strikes, Streaming, and a Reckoning on Rock-Bottom Residuals
Largely at issue in the first simultaneous WGA and SAG-AFTRA strikes in 60+ years are legacy residual rates in expired contracts that no longer reflect either the prevalence of streaming or the profit it brings to studios.
Max, Netflix, Off-Licensing, and The Real World
Perhaps the most surprising HBO outplacement news came just at this writing in late June, when WBD revealed that it was "in talks" to license the five-season HBO comedy series Insecure and other DFA'd HBO titles to Netflix, the first time HBO has ever let a tier-one original content competitor get its hands on HBO content. Like selling ads and staggered season releases for Netflix, for HBO, cutting such a deal with a premium rival was internally frowned-upon if not strictly verboten until recently.
Nostr: The Next Step to Micropayment Video Content Monetization?
The impetus to create something like Nostr began with the Bitcoin community, which was seeking more ways to confirm known identities on the public Internet and create a path to send payments between two parties with more ease than ever before.
Streaming Sustainability and Imaginary Bridges in the Cloud
Only time will tell how successful new sustainability reporting standards ESRS E1 (European) and the SEC (US) mandate will be in the near-term in curbing greenwashing and improving sustainability requirements and adherence in the streaming industry, or how much of the long-term their failure might costs us.
An Impending Accessibility Backlash
Software developers are trained in accessibility issues for front-end development and basic concepts like labeling control elements and reporting state changes to assistive technology—screen-readers—are part of a professional developer's code testing procedures. Despite this progress, two very different forces are swirling with the potential to push back on the trend towards better technological inclusion of the disabled.
Measuring What’s Possible—Is This a Real Problem?
Now that ad dollars are moving from broadcast to digital via CTV buys, maybe we need to accept that the measurement standards for digital and broadcast are always going to differ.
What Else Did We Get Wrong?
Based on what I'm hearing from a wide array of streaming producers, the heightened demand for streaming live events that we expected to be a natural outcome of its COVID-era ascendancy is either evaporating or simply hasn't materialized.
Producing for FAST? Take it Slow
FAST programming needs space for the commercials. Unless you intentionally craft that space into your show, it just slices into your content randomly, ruining the mood of narrative content and frustrating viewers just as the show was getting to the "good part." Watching YouTube content on a Roku device is like this now. The random "pop" to commercials in the middle of a scene is very annoying.
I’ve Seen The Future of The Streaming Video Tech Stack
The evolution of the evolution of TV is coming soon, hinted at by services like Norsk. I for one can't wait.
Follow-the-Presenter Tools for DIY Instructional Videos
Until fairly recently, if a teacher wanted to produce a DIY instructional video untethered to a fixed point in front of a camera, they'd need to remotely control either a pan-tilt-zoom (PTZ) head or a multicamera switcher. With the arrival of competent and inexpensive facial recognition software, several consumer videoconferencing cameras now offer automatic framing to allow teachers or other presenters to move around a scene to better engage with viewers and interact with props and visual aids.
Why the Upfronts Are So Yesterday
The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?
Why Aren’t You Streaming Your Live Event?
These days, the cost and technological barriers to live streaming are few are far between. Robert Reinhardt outlines some reasons why organizations may still hesitate to live stream their events, and he shows why these reasons are misguided. He breaks down the ways that even events with small budgets can still produce high-quality live streams.
Let a Good Chatbot Answer That Question
If the recoiling-in-fear "Is AI coming for our jobs?" question is premature, it's also far from the most interesting topic these experiments raise. Rather, it's how can we get better answers by asking better questions?
Predicting a FAST-Approaching Future
In the last month of 2022, my inbox filled with predictions for 2023 from industry soothsayers of every variety, a phenomenon I found so fascinating that I gathered up the most interesting and posted them. Of course, the very nature of making predictions is sharing information you don't really have and guessing at a future you can't possibly see.
What the Growth of FAST Really Tells Us About Viewers
The popularity and growth of FAST show us that viewing behavior, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs. FAST doesn't scrap the broadcast experience with which so many are familiar; it is evolving it in a way that broadcast could never do to improve upon the viewer experience.
Cloud-Based Streaming Production and the Sound of Inevitability
The production and communication tools we use are ever-more tied to the cloud, and to take advantage of it is to open a door of possibility and additional capability. Where do you want to go today?
The Top 5 Problems with Streaming Advertising
At Streaming Media West last November, I moderated a panel on how to keep advertising workflow flowing. The discussion yielded a number of valuable insights on the state of streaming advertising, including 5 key takeaways on the biggest challenges we face with advertising in the OTT world today.
5 Ways to Future-Proof Your Streaming Role with AI on the Rise
How do you keep your skills relevant and useful regardless of developments in AI, Machine Learning (ML), or more advanced automation in any process related to your role in streaming media? Whether you are a seasoned veteran or just starting out with your career, I recommend setting five goals for the coming year.