Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Does Facebook's Video AI Suppress Some Clips? BET Says Yes

Network clips that display tune-in information are automatically suppressed by Facebook's AI, says BET, forcing the network to spend more on promotion.

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.

Sky: Personalization is a Powerful Proposition

In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising

Spotlights

Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

How Server-Side Ad Insertion is Making Online Ads More User-Friendly

By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers

Columns

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Video Advertising Companies and Suppliers