Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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SME '19: fuboTV's Geir Magnusson Talks Server-Side Ad Insertion

Streaming Media's Tim Siglin and fuboTV CTO Geir Magnusson discuss SSAI and ad personalization on the show floor at Streaming Media East 2019.

Tim SiglinSteve Nathans-Kelly // 24 May 2019

SME '19: Stratigro's Denise Alison Talks Social Media Marketing

Streaming Media's Tim Siglin and Stratigro founder Denise Alison discuss how Stratigro works with service-based entrepreneurs to improve their B2B social media marketing strategies in this interview from Streaming Media East 2019.

Tim SiglinSteve Nathans-Kelly // 16 May 2019

For CBS, Tentpole Shows and Intense Testing Lead to D2C Success

Having an exclusive new Star Trek series got viewers to take a look, but keeping them around required an investment in programming and performance marketing.

Troy Dreier // 27 Mar 2019

The State of Server-Side Ad Insertion 2019

SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.

Nadine Krefetz // 25 Mar 2019
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Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

11 Jan 2019

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Steven Tielemans // 24 Jan 2017

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

Tim SiglinSteve Nathans-Kelly // 14 Nov 2016

How Server-Side Ad Insertion is Making Online Ads More User-Friendly

By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers

Mary Kay Evans // 21 Jun 2016
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Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Eric Schumacher-Rasmussen // 20 Dec 2018

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Troy Dreier // 07 Dec 2018

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Troy Dreier // 22 Oct 2018

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Troy Dreier // 03 Jul 2018
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