-->
Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Join Us at Streaming Media West 2019 in Los Angeles This November. Early Bird Pricing Available Now. Register Today!
Features
More

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Troy Dreier // 11 Oct 2019

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.

Troy Dreier // 27 Sep 2019

Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'

Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.

Troy Dreier // 26 Sep 2019

A+E and CBS Debate the Merits of Walled Gardens in an OTT World

Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.

Troy Dreier // 24 Sep 2019
Spotlights
More

Verizon Media: View From the Top 2019

One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.

Ariff Sidi // 13 Aug 2019

Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

11 Jan 2019

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Steven Tielemans // 24 Jan 2017

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

Tim SiglinSteve Nathans-Kelly // 14 Nov 2016
News
Blog
Columns
More

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Eric Schumacher-Rasmussen // 20 Dec 2018

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Troy Dreier // 07 Dec 2018

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Troy Dreier // 22 Oct 2018

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Troy Dreier // 03 Jul 2018
Industry Whitepapers
Research
Super Guides
Video Advertising Companies and Suppliers