-->
Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Take the Secure Streaming and Broadcast Workflows Survey & You Could Win a $250 Amazon Gift Card
Features

The 2021 Streaming Media Readers' Choice Award Winners

New entrants join old standbys in our annual survey of readers' preferred technical solutions

The Most Important Companies in Online Video Tech

Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...

The 2021 Streaming Media Readers' Choice Awards Finalists

Nearly 2,000 readers voted in 22 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

The Streaming Toolbox: Vistex GTMS, Agora, Transmit

Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising

Spotlights

Edgecast: View from the Top 2021

Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

Amagi: View from the Top 2021

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

Tulix: View from the Top 2021

Live linear channels have grown in number, as has the video quality they are delivering. And advances in hardware and software have reduced the cost of launching channels significantly.

Monitoring to the Rescue for Ad Revenue & User Experience

For pure cloud-based SAS workflows, Telestream Cloud Stream Monitor allows you deploy entire workflow analytics of advertisement opportunities, including source messaging, manifest conditioning, and manifest manipulation, as well as ad audio and video quality monitoring from contribution to CDN edge cache on your cloud vendor of choice, giving you a global monitoring solution for your content from more than 70 unique locations.

Columns

Paying to Watch Ads with HBO Max

Like almost everything else HBO Max does, the OTT service has gotten the ad experience right

STIRRing Up Local TV Advertising

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Video Advertising Companies and Suppliers