-->
Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

The 2020 Streaming Media 50: The 50 Companies That Matter Most in Online Video

Who made our annual list of the most important, most innovative, and just plain most interesting companies in the online video space? Read on ...

How To Stop CTV Fraud Schemes Like ICEBUCKET, DiCaprio

If you ask any marketer what keeps them up at night, chances are high that ad fraud is at the top of that list. And can you blame them? Last year digital ad fraud cost advertisers more than $23 billion globally. Now, these same problems are coming to a TV near you.

5 Tips for Live Retail Streaming from Be.Live

It's more important than ever to meet your customers where they want to be, and since the beginning of the COVID-19 pandemic, that's online. Be.Live CEO Daniel Mayer offers tips on how to provide the best live shopping experience possible.

Server-Side Ad Insertion: Have a Good DAI

Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.

Spotlights

Verizon Media: View from the Top 2020

New Tech, New Players Will Shake Up OTT Market in 2020

Verizon Media: View From the Top 2019

One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.

Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

Columns

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Video Advertising Companies and Suppliers