Video Advertising News and Information from Streaming Media

Features

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Troy Dreier // 13 Mar 2019

Does Facebook's Video AI Suppress Some Clips? BET Says Yes

Network clips that display tune-in information are automatically suppressed by Facebook's AI, says BET, forcing the network to spend more on promotion.

Troy Dreier // 22 Feb 2019

Vudu Is In, ESPN Is Out: Examining the 2019 NewFront Lineup

The yearly schedule for the IAB's Digital Content NewFronts show which companies are succeeding with online video advertising and which companies want to make a statement.

Troy Dreier // 14 Feb 2019

Sky: Personalization is a Powerful Proposition

In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising

Eric Schumacher-Rasmussen // 24 Jan 2019

Spotlights

Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

11 Jan 2019

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Steven Tielemans // 24 Jan 2017

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

Tim SiglinSteve Nathans-Kelly // 14 Nov 2016

How Server-Side Ad Insertion is Making Online Ads More User-Friendly

By moving to server-side ad insertion, publishers can counteract ad blockers and provide a better experience for their viewers

Mary Kay Evans // 21 Jun 2016

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Editor's Note

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Eric Schumacher-Rasmussen // 20 Dec 2018

The Industry

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Troy Dreier // 07 Dec 2018

The Industry

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Troy Dreier // 22 Oct 2018

The Industry