3 Questions to Ask Before Making an Online Video

It's not so simple as "Post it and they will watch." Ask these three questions to make sure every video achieves your goals and finds the audience it deserves

Streaming Media Readers' Choice Awards 2021: Make Your Nominations Now!

We've got two new categories this year—Best Streaming Innovation and Best New Streaming Company—along with 23 other categories from analytics to webcasting and everything in between. Nominations are due by August 16, so don't delay.

The Streaming Toolbox: Push Live, MediaMelon, and Ryff

This issue, I'm focusing on products from the world of advertising. Push Live is used to deliver live broadcasts to multiple destinations while providing customized branding for monetization on different platforms or in different regions. MediaMelon's Smart­Sight for Ads delivers detailed analytics and QoE for ad-supported content. While both of these products respond to existing market needs, the last product—Ryff—sets out to create a whole new market altogether.

Navigating the 'COVID Content Collapse:' What's Next for Streaming TV

Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.

Monitoring to the Rescue for Ad Revenue & User Experience

For pure cloud-based SAS workflows, Telestream Cloud Stream Monitor allows you deploy entire workflow analytics of advertisement opportunities, including source messaging, manifest conditioning, and manifest manipulation, as well as ad audio and video quality monitoring from contribution to CDN edge cache on your cloud vendor of choice, giving you a global monitoring solution for your content from more than 70 unique locations.

2021 Will See Growth in Real-Time Streaming and Acceleration in the Move to the Cloud

Verizon Media: View from the Top 2020

New Tech, New Players Will Shake Up OTT Market in 2020

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.