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Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

The 2022 Streaming Media 50: The 50 Tech Companies That Matter Most in Online Video

Welcome to the 2022 Streaming Media 50, our annual list that foregrounds the industry's most innovative and influential technology suppliers, service providers, and platforms, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their commitment to serve the customer and advance the industry. It's the fifth year we've capped the list at 50 companies.

The 2022 Streaming Media Readers' Choice Awards Finalists

More than 1,600 readers voted in 22 categories. We'll announce the winners at Streaming Media West in Huntington Beach on November 16, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

How to Leverage Ad Tech Innovations

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

Spotlights

Penthera: View from the Top

Penthera serves leading OTT brands around the world and these customer priorities have provided us the opportunity to continue our legacy of building products and solutions that solve customers' needs for both today and tomorrow.

DVEO Executive Predictions: NEXTGEN TV and AVOD/FAST Continue to Grow in 2022

ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.

Edgecast: View from the Top 2021

Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

Amagi: View from the Top 2021

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

Columns

Streaming Numbers in the News

Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here's a roundup of a few recently published reports.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

The Ad Tech Industry Needs to Tell a Better Story

Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?

Does Ad-Supported Streaming Actually Cost You More?

About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?

Video Advertising Companies and Suppliers