Video Advertising News and Information from Streaming Media

Features

The Most Important Companies in Online Video Tech

Our annual Streaming Media 50 rounds up the most important, most interesting, and most innovative solutions providers in online video. You'll find names both familiar and unfamiliar here, as newer entrants join market veterans. So who made the list? Read on ...

07 Oct 2021

The 2021 Streaming Media Readers' Choice Awards Finalists

Nearly 2,000 readers voted in 22 categories. We'll announce the winners later this month, but here's a tease—the top three vote-getters in each category. And you just might be surprised at the names you see.

06 Oct 2021

The Streaming Toolbox: Vistex GTMS, Agora, Transmit

Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising

14 Oct 2021

3 Questions to Ask Before Making an Online Video

It's not so simple as "Post it and they will watch." Ask these three questions to make sure every video achieves your goals and finds the audience it deserves

30 Jul 2021

Spotlights

Edgecast: View from the Top 2021

Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

12 Oct 2021

Amagi: View from the Top 2021

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

12 Oct 2021

Tulix: View from the Top 2021

Live linear channels have grown in number, as has the video quality they are delivering. And advances in hardware and software have reduced the cost of launching channels significantly.

12 Oct 2021

Monitoring to the Rescue for Ad Revenue & User Experience

For pure cloud-based SAS workflows, Telestream Cloud Stream Monitor allows you deploy entire workflow analytics of advertisement opportunities, including source messaging, manifest conditioning, and manifest manipulation, as well as ad audio and video quality monitoring from contribution to CDN edge cache on your cloud vendor of choice, giving you a global monitoring solution for your content from more than 70 unique locations.

17 May 2021

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Ad Sense

STIRRing Up Local TV Advertising

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.

09 Sep 2021

Ad Sense

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

01 Jul 2021