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Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Features

The Streaming Toolbox: Push Live, MediaMelon, and Ryff

This issue, I'm focusing on products from the world of advertising. Push Live is used to deliver live broadcasts to multiple destinations while providing customized branding for monetization on different platforms or in different regions. MediaMelon's Smart­Sight for Ads delivers detailed analytics and QoE for ad-supported content. While both of these products respond to existing market needs, the last product—Ryff—sets out to create a whole new market altogether.

Navigating the 'COVID Content Collapse:' What's Next for Streaming TV

Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.

The State of OTT Video Advertising

The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

Spotlights

Monitoring to the Rescue for Ad Revenue & User Experience

For pure cloud-based SAS workflows, Telestream Cloud Stream Monitor allows you deploy entire workflow analytics of advertisement opportunities, including source messaging, manifest conditioning, and manifest manipulation, as well as ad audio and video quality monitoring from contribution to CDN edge cache on your cloud vendor of choice, giving you a global monitoring solution for your content from more than 70 unique locations.

2021 Will See Growth in Real-Time Streaming and Acceleration in the Move to the Cloud

Verizon Media: View from the Top 2020

New Tech, New Players Will Shake Up OTT Market in 2020

Columns

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Video Advertising Companies and Suppliers