Given server-side ad insertion's fraud-resistance, accuracy, safety, and reliability, and the necessity to use thin-clients in large market sectors, it has become the best option.
How exactly do organizations generate video-based revenues? A new report from Streaming Media, Unisphere Research, and Amazon Web Services sheds light on subscription vs. advertising vs. transactional, SSAI, and more.
It's no longer SVOD vs. AVOD, and innovative approaches to both content, subscription formats, and advertising are generating new revenue streams for every business model.
This time of year, your mind is probably on your money—so why not take a few minutes to respond to our survey about how you are (or aren't) monetizing your streaming content?
One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.
The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.
Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising
Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart
Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.
YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.
Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.