Video Advertising News and Information from Streaming Media

Features

How to Leverage Ad Tech Innovations to Win Budgets as Streaming and Broadcast Viewerships Converge

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

23 Aug 2022

Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming

The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.

19 May 2022

Is Free Ad-Supported TV (FAST) the Future?

FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.

19 May 2022

The Streaming Toolbox: Eventuall, GumGum, and Monterosa

Looking for ways to increase engagement and viewer dwell times, make your videos more interactive, and offer gamification? These solutions from Eventuall, GumGum, and Monterosa might be just what you need.

22 Mar 2022

Spotlights

DVEO Executive Predictions: NEXTGEN TV and AVOD/FAST Continue to Grow in 2022

ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.

14 Feb 2022

Edgecast: View from the Top 2021

Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers

12 Oct 2021

Amagi: View from the Top 2021

Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered

12 Oct 2021

Tulix: View from the Top 2021

Live linear channels have grown in number, as has the video quality they are delivering. And advances in hardware and software have reduced the cost of launching channels significantly.

12 Oct 2021

News

Blog

Columns

Ad Sense

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

12 Aug 2022

Ad Sense

The Ad Tech Industry Needs to Tell a Better Story

Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?

16 Jun 2022

Ad Sense

Does Ad-Supported Streaming Actually Cost You More?

About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?

15 Feb 2022

Ad Sense