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Praised at the time for focusing on "values and performance over rules and controls," Netflix's initial 2009 "Culture Memo" had a sizeable impact on the streaming behemoth's internal culture and across the industry as well, but it had some significant blind spots, virtually ignoring diversity and inclusion through multiple iterations over its first decade, as former Netflix Global Education Manager Lori Greene recounts in this clip from Streaming Media NYC. Weber Shandwick Chief DEI Officer Judith Harrison affirms that the Netflix Culture Memo's glaring omissions reflect a broader myopia across the media and entertainment industry, where notions of "cultural fit" that drive employment decisions rarely account for what a candidate might add to the culture of an organization. Greene, Harrison, and McCann DEI Chief Singleton Beato discuss these and other issues surrounding what the FCC defined in 2004 as "Diversity and Communications in the Digital Age" and our progress toward equity or lack thereof.
26 Jul 2024
One essential step toward bringing diversity, equity, and inclusion (DEI) to a new level in streaming, when it comes not just to opportunity but to transforming workplace culture, hiring, promotion, conditions, and compensation, is defining terms. This, in turn, means reaching a better understanding of what DEI means and whose job it is to recognize disparities and work to remedy them. (Spoiler alert: It's everyone's.) In this candid and revealing clip from Streaming Media NYC, two Global Chief DEI Officers—McCann Worldgroup's Singleton Beato and Weber Shandwick's Judith Harrison—along with ThinqShift Talent Champion Jennifer Randolph and LPG edu CEO Lori Greene discuss what DEI means today and how a deeper understanding of it can provide a working blueprint for action.
22 Jul 2024
Client-side or server-side? Ask 5 streaming adtech experts and you'll get 6 opinions. Streaming Media's Nadine Krefetz asks execs from Roku, Paramount, JWP, Akamai, and Infinitive which they prefer and why in this clip from Streaming Media NYC. Tune in and watch the feathers fly.
18 Jul 2024
Now that FAST (free ad-supported streaming television) has arguably moved past the "landgrab for distribution" phase and matured well beyond its initial preponderance of legacy content, are independent streamers' investments in FAST proving worthwhile? Execs from Crackle, Tastemade, and DangerTV—all members of the Independent Streaming Alliance (ISA)—discuss the challenges overcome and the challenges ahead in this discussion with Streaming Made Easy's Marion Ranchet at Streaming Media NYC.
16 Jul 2024