As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion (CSAI), and what specifically can it do that SSAI and CSAI can't, particularly for live sports streams without period ad breaks? IAB Tech Lab's Katie Stroud, Paramount's Jarred Wilichinsky, RealEyes Media's David Hassoun, and Google's Sourya Roy debate the differences and the potential of SGAI to enhance ad experiences in this clip from a panel at May's Streaming Media Connect.
10 Jun 2025
As debates over codec choices in the streaming world range from H.264 to AV1 and HEVC and beyond, what drives decision-making when it comes to codec choices for solution and service providers helping creators and customers get video online for live and VOD consumption? According to Meta's Hassene Tmar and Norsk's Steve Strong, key factors include software and hardware support and compatibility, bitrate reductions, latency constraints, and more, as the two explain in this discussion with Alchemy Creations' Andy Beach from May's Streaming Media Connect.
06 Jun 2025
With its focus on helping customers build effective live-streaming workflows and meeting streamers where they are in terms of prevalent codecs and protocols—which, Norsk's Steve Strong acknowledged at the conference, usually still means H.264—how does it anticipate where users might be going when it comes to supporting new codecs like VVC, whatever the current or near-future playback challenges might be? Strong explains his company's considerations in conversation with Andy Beach in this clip from May's Streaming Media Connect.
01 Jun 2025
What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Fremantle's Laura Florence, Future Today's Tim Ware, and Chris Pfaff Tech Media's Chris Pfaff break down how each of their companies approach biddable CTV sales in a conversation at the latest Streaming Media Connect 2025.
30 May 2025
While innovation is good at the outset of a transformation (such as analog to digital video), it can become counterproductive to building sustainable businesses. Continuous innovation means taking away resources from making existing technologies more scalable, resilient, and reliable—three traits that are critical to the success of something like a streaming platform.
19 May 2025
Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?
13 May 2025
The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.
22 Apr 2025
At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.
15 Apr 2025
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24 Jan 2025
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10 Dec 2024
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09 Jun 2022