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Doubling Down on Live Linear Programmatic Advertising

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.

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Are Premium Streaming Sports Rights Bets Paying Off?

Sports on TV and ads have always gone hand-in-hand. But what happens when streamers enter the picture and invest in premium sports rights? A half-decade ago, most premium streaming platforms thrived primarily on subscription revenue—but now, selling ads might be the only way to make sports streaming profitable, especially given the skyrocketing cost of premium sports licensing. DAZN's Joe Caporoso, SVTA's Jason Thibeault, Omdia's Michael Frank, and Tata Communications' Corey Smith weigh in during a winner-take-all debate from Streaming Media Connect 2025.

Implementing a New Codec in 2025: Key Factors to Consider

Transitioning to new codecs in the streaming industry is never an undertaking to be taken lightly, and bandwidth savings, encoding efficiency, and quality enhancements must be carefully considered and balanced against the challenges of ensuring playback capability for the broadest range of viewers who may be operating a motley assortment of legacy devices. Radiant Media Player's Arnaud Leyder and United Cloud's Boban Kasalovic offer their own deployment decision trees for implementing new codecs in this excerpt from a panel discussion with Streaming Learning Center's Jan Ozer at Streaming Media Connect 2025.

How Meta Deploys and Benchmarks AV1 on Android

In the benchmarking processes for Android platforms to assess their capabilities for decoding and playing streaming video codecs, the primary challenge is the fragmentation of Android specifications. Streaming Learning Center's Jan Ozer speaks to Meta's Hassene Tmar about his team's experience deploying, ramping up reach, and contending with device diversity when delivering AV1 video to its vast array of Android customers. Tmar explains the exhaustive benchmarking work the team members did to test compatibility and how they came to develop their own benchmarking solution in this clip from Streaming Media Connect 2025.

Tech Challenges of AI-Driven Streaming Content Localization and Captioning

The buzz around AI for subbing and dubbing and localizing streaming content is that it makes it far easier than it's ever been before. But that doesn't mean it's without significant technical challenges-particularly for companies like Interra Systems who develop the enabling tech-as Interra Engineering Manager Sana Asfar explains as she enumerates the key challenges and how to overcome them in this conversation with IntelliVid's Steve Vonder Haar at Streaming Media Connect 2025.

Streaming Media Columns

The Long and Short of It: Measuring YouTube on TV

As YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetized on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

In Defense of (Click to) Cancel Culture

For all its promise, and despite officially going into effect in mid-January, the Fededral Trade Commission's Click to Cancel rule for streamlining streaming and other cancellations remains largely in limbo, due in part to its all-deliberate-speed effective compliance date of May 14 and also because of legal and political challenges from the Chamber of Commerce and others.

The Blurring of Shared Experiences Via Streaming

The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event happened. Streaming services and apps can have their own pathways and delays. Add more viewers or more processing, and it can get longer.

Is This the End of the CDN As We Know It?

Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really?

Streaming Media Research

Revenue Opportunities for Weather-Related Streaming

Sponsored by: The Weather Company

Current Trends in Ultra-Low Latency Interactive Live Streaming

Sponsored by: AMD

Live-Streaming Technology Trends 2024

Sponsored by: Softvelum

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant