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Q&A: Google Cloud's Anil Jain Explains How Generative AI Is Driving Digital Transformation for M&E and DTC

For Anil Jain, leading the Strategic Consumer Industries team for Google Cloud has meant helping traditional media companies embrace cloud and AI, move to an OpEx-centric business model, and adapt to a more development-oriented mindset in engineering and product management. In this interview, Jain discusses the global shift to cloud-based operations in the media industry, the ways generative AI is disrupting everything from production to packaging to all aspects of the user experience, and what media companies should be afraid of if they're not already.

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SMNYC 2024: Netflix Engineer Sujana Sooreddy Talks Sustainability, Mentorship, and Women in Streaming Media

Streaming Media contributing editor Tim Siglin interviews Netflix engineer Sujana Sooreddy at Streaming Media NYC 2024. She discusses the challenges of encoding and transcoding content for different formats and devices, and she highlights the importance of using data analytics to understand compute usage and viewability of a particular stream. She also talks about the increasing number of women in the field and the value of mentorship within the community.

SMNYC 2024: Synamedia's Robin Oakley Talks Stream Security and the Consumer Experience

Streaming Media's Tim Siglin interviews Synamedia's Robin Oakley at Streaming Media NYC 2024. He emphasizes the importance of a proactive approach to security and highlights the company's work with the common access token format, a CTA Wave initiative that aims to create a common CDN token syntax that can be used across multiple CDNs. He also touches on the challenges of protecting content while maintaining a quality experience for the consumer and the increasing sophistication of piracy.

SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future

Streaming Media's Tim Siglin interviews Norsk CMO Eric Schumacher-Rasmussen at Streaming Media NYC 2024. Schumacher-Rasmussen is a former editor of Streaming Media and current Chief Marketing Officer of id3as, a UK-based software development startup. He introduces Norsk, a live media server with a low-code SDK that allows users to build complex, scalable, live streaming workflows. Rasmussen predicts a trend towards no-code solutions in the industry and emphasizes the importance of making streaming accessible to non-experts.

SMNYC 2024: Streaming Learning Center's Jan Ozer Talks AI, Codecs, and Patent Pools

At Streaming Media NYC 2024, Tim Siglin interviews Jan Ozer of the Streaming Learning Center. Ozer discusses how the Streaming Learning Center has expanded into a platform offering courses on streaming-related topics to help technical people in the industry become familiar with terms, technologies, best practices, and tools. He also talks about machine learning, the shift towards Neural Programming Units (NPUs), and the legal and financial implications of choosing a codec due to potential patent infringements.

Streaming Media Columns

The Lure of New Gear

As the march of new tech accelerates, it begs the question: Do we wait a bit to see what new gear can offer, or do we go with what's available now, even if might seem a bit older

Data, Personalization, and Practical Magic

Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.

Radically Reforming Public Education--and How Video Can Help

By the time stu­dents finish their sophomore year of high school, they should know how much they have yet to learn about financial literacy and maybe even have a good idea of what they want to do in life. This is where streaming media comes in: Online video and books can provide for rich, specialized independent study to any community with motivated students.

Why You Should Embrace Sustainability (But Not For The Reason You May Think)

To really make an impact, we have to put sustainability within a context we can understand. It's hard, whether as individuals or businesses, sometimes to grasp the very huge concept of climate change and then commit to "sustainability efforts" as a way to have an impact. But when there is context, sustainability efforts can be achieved without actually trying to focus on them in particular. Within the streaming industry, that context is power.

Streaming Media Industry Whitepapers

Real-Time Streaming at Scale

Wowza

Nimble Streamer: Cost-Efficient Streaming Software

Nimble Streamer

Streaming Media Research

Live-Streaming Technology Trends 2023

Sponsored by: Softvelum

State of Streaming Autumn 2023

Sponsored by: Tulix

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin