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ICYMI: Streaming Media Connect November 2026

Streaming Media Connect returned this week with rollicking keynotes from Fremantle, PlayersTV, and New TV Economics Author Annie Krukowska, and deep-dive panels on agentic AI and adtech, MoQ and tunable latency, taming TCO, performance CTV advertising, sports streaming QoE, AI and cloud workflows, automating CTV channel launches and lifecycles, and global live sports streaming life lessons from the 2026 FIFA World Cup.

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How Automation Accelerates FAST Channel Growth

Competing in a crowded FAST market often means spinning up and programming FAST channels, well, fast, and the need for channels to perform reliably across different platforms for diverse audiences in a fragmented CTV market complicates the challenges considerably. In this clip from Streaming Media Connect 2026, A+E Global Media's Abhishek Neralla and Katapy's Stuart Bishop discuss how automation is deployed to meet those technical and strategic challenges from the perspective of a major content owner that expanded and positioned its channel offering quickly, and from the angle of a technology provider that automates FAST channel management, distribution, and monetization.

CTV, FAST, and ROAS in 2027

Transforming CTV into a go-to performance advertising platform in 2027 means not only delivering conversions and demonstrable return on ad spend (ROAS) for brands but also matching the performance of search and social, which have long since proved their conversion bonafides. In this clip from Streaming Media Connect 2026, Fuse Media's Yasmin Mitchell and Globo's Ana Beaklini discuss how to deliver the data and the returns to make performance advertising work on CTV and FAST and justify the risks brands take by diversifying beyond search and social.

How Agentic AI Will Impact Streaming Navigation and UX Design

As streaming UX designers increasingly incorporate agentic AI technology innovation into streaming platforms and services, according to Google Senior Director of Engineering for Android Platforms Shobana Radhakrishnan, there's an opportunity to revisualize the user journey in a much more modular way. Radhakrishnan discusses the modularity that's built into agentic architectures, the expanded ways of working in UX design that the technology makes possible, and the new flexibility today's engineers enjoy in this clip from her keynote with moderator Reality Software's Nadine Krefetz at Streaming Media Connect 2026.

What Makes TiVo a ‘Content-First’ OS

Xperi differentiates its TiVo OS as a "content-first" system, but in terms of design decisions, discovery layer, and the way users experience it in its various guises from OTT to CTV to SVOD to AVOD and FAST to automotive, what does this really mean? TiVo's Briana Larsen explains how TiVo works to unify and personalize the viewing and discovery experience by making the content more visible than the service of origin in this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly at Streaming Media Connect 2026.

Streaming Media Columns

Fair Trade

Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they promise "see the world of tomorrow" excitement without the nationalistic and imperialistic baggage associated with it at many of the world's fairs of the 19th and 20th century.

Lessons in Live Verticalization and Dual-Aspect Streaming

So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both vertically and horizontally at the same time, and you leverage technology to re-orient your content automatically. 

The Agent's Station

One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

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