Could Multicast ABR Really Have Saved the Paul/Tyson Fight?

Are Premium Sports Events Worth What Streamers Pay to License Them?

Every few weeks we hear about the next extraordinary sum a streaming platform has paid for exclusive rights to stream a premium sports event. But as Media Universe Cartographer Evan Shapiro says, "Everybody has an NFL game now," so is it worth it? Are streamers really gaining or retaining enough subscriptions by licensing these events to justify what they're paying for them? Shapiro and Hub Entertainment Research Principal Jon Giegengack debate the value of sports vs. scripted content and other subscriber plays in this clip from Streaming Media Connect 2024.

Best Practices for Turning Streaming Viewers Into Participants

From concerts to sports and other tentpole live events, from leveraging influencers to social interactions to gamification, delivering fully optimized interactive entertainment experiences is the name of the game for engaging audiences and serving brands with large-scale live streams. Bulldog DM's John Petrocelli, who has been delivering some of the biggest events in the business for more than a decade, discusses best practices for high-engagement live streams in this conversation with Ring Digital's Brian Ring at Streaming Media Connect 2024.

What Kind of Audience Data Are CTV Advertisers Looking For?

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are connecting with the right audiences. In this clip from Streaming Media Connect 2024, Warner Bros. Discovery's Daniel Trotta, Revry's Damian Pelliccione, and Advertising Perceptions' Erin Firneno discuss real-world examples of how CTV content providers and aggregators can provide specific analytics and metrics that deliver real value to their advertising partners.

Survey Says: What Kinds of Interactive Streaming Experiences Do Viewers Want?

What kinds of interactive, lean-forward streaming experiences can help drive engagement that attracts fans and holds their attention? What are the top things viewers are demanding from streaming interactivity? Jennifer Kent, VP Research, Parks Associates, shares the latest insights from Parks's research in this discussion with Ring Digital's Brian Ring at Streaming Media Connect 2024.

Why Ad Tech Is Becoming Smarter Than Ad Buying

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.

How Will AI Change Your Streaming Business?

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.

Third-Party Cookies and EdTech

In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course web­sites are typically designed with third­-party in­tegrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross­-domain integration.

Orphaned Tech: Struggles With Legacy NDI Gear

Not every new customer has the bank to buy all new gear. It's typical to buy used gear, get it running, and then upgrade only as the need and cash flow dictate. But a challenge comes with using older NDI gear.

Free report download: Streaming’s evolving strategies in the subscription economy

Streaming Wars: How to Conquer Market Shifts and Thrive

Debunking the Short and Long-Term Myth of Marketing

Live-Streaming Technology Trends 2024

Sponsored by: Softvelum

Live-Streaming Technology Trends 2023

Sponsored by: Softvelum

State of Streaming Autumn 2023

Sponsored by: Tulix

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant