"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.
04 Oct 2024
Delivering news content to multiple media platforms like streaming, OTA, and cable requires not only the diversification of media architecture investments but also diversifying brand awareness and the visibility of programming offerings to different platforms. Scripps Networks Head of News Standards Christina Hartman, Ashling Digital Founder & CEO Michael Nagle, and The Local Act's Marion Ranchet discuss how to navigate these challenges in this clip from Streaming Media Connect 2024.
03 Oct 2024
Preventing subscriber churn is the oldest problem in the streaming subscription business, and bundling is hardly a new solution, as analyst Paul Erickson points out in this clip from Streaming Media Connect 2024. So with a purported "Great Rebundling" upon us—and with tiered offerings, hybrid ad models, and other revenue-generating approaches increasingly holding sway—how do contemporary bundling/rebundling strategies differ from old ones and offer greater avenues to success? Ampere Analysis' Guy Bisson, Hub's Jon Giegengack, and Antenna's Rameez Tase offer their takes on current bundling and aggregation strategies and which ones are working in 2024.
27 Sep 2024
What are the best strategies streamers can follow to manage the costs of cloud streaming architecture and production and maximize efficiencies in their workflows? AWS' John Barber, IMAX's Abdul Rehman, Zixi's Eric Bolten, and SVTA's Jason Thibeault discuss cloud streaming cost management in this clip from Streaming Media Connect 2024.
26 Sep 2024
Not every new customer has the bank to buy all new gear. It's typical to buy used gear, get it running, and then upgrade only as the need and cash flow dictate. But a challenge comes with using older NDI gear.
27 Sep 2024
Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.
30 Jul 2024
When it comes to electronics, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. Streaming may seem easy, but as with any business role, only expertise will make it look easy, even when it's not.
29 Jul 2024
For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.
21 Jun 2024