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Games On! Programmatic Ads Compete for Eyeballs at the Olympics

FreeWheel is ready to support a streaming marathon for this summer's Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. Here's what this means for FreeWheel, NBCUniversal, advertisers, and premium sports streaming.

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What DEI Means in the Streaming Industry

One essential step toward bringing diversity, equity, and inclusion (DEI) to a new level in streaming, when it comes not just to opportunity but to transforming workplace culture, hiring, promotion, conditions, and compensation, is defining terms. This, in turn, means reaching a better understanding of what DEI means and whose job it is to recognize disparities and work to remedy them. (Spoiler alert: It's everyone's.) In this candid and revealing clip from Streaming Media NYC, two Global Chief DEI Officers—McCann Worldgroup's Singleton Beato and Weber Shandwick's Judith Harrison—along with ThinqShift Talent Champion Jennifer Randolph and LPG edu CEO Lori Greene discuss what DEI means today and how a deeper understanding of it can provide a working blueprint for action.

Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why

Client-side or server-side? Ask 5 streaming adtech experts and you'll get 6 opinions. Streaming Media's Nadine Krefetz asks execs from Roku, Paramount, JWP, Akamai, and Infinitive which they prefer and why in this clip from Streaming Media NYC. Tune in and watch the feathers fly.

Are FAST Bets Paying Off for Independent Streamers?

Now that FAST (free ad-supported streaming television) has arguably moved past the "landgrab for distribution" phase and matured well beyond its initial preponderance of legacy content, are independent streamers' investments in FAST proving worthwhile? Execs from Crackle, Tastemade, and DangerTV—all members of the Independent Streaming Alliance (ISA)—discuss the challenges overcome and the challenges ahead in this discussion with Streaming Made Easy's Marion Ranchet at Streaming Media NYC.

FAST, Data, and Tracking Diverse Audiences

Given that traditional media measurement companies have always underrepresented diverse audiences, minority-owned content companies targeting multicultural audiences face unique challenges in tracking those audiences and leveraging the data to monetize their channels, as Publicis Media EVP Cultural Investment & Innovation Stephen Paez explains in this candid discussion with media universe cartographer Evan Shapiro at Streaming Media NYC.

Streaming Media Columns

Casual Streaming Piracy and the Cost of Chasing it

At Streaming Media NYC, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, and again while we were on stage during the live session. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.

The Lure of New Gear

As the march of new tech accelerates, it begs the question: Do we wait a bit to see what new gear can offer, or do we go with what's available now, even if might seem a bit older

Data, Personalization, and Practical Magic

Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.

Radically Reforming Public Education--and How Video Can Help

By the time stu­dents finish their sophomore year of high school, they should know how much they have yet to learn about financial literacy and maybe even have a good idea of what they want to do in life. This is where streaming media comes in: Online video and books can provide for rich, specialized independent study to any community with motivated students.

Streaming Media Industry Whitepapers

Real-Time Streaming at Scale


Nimble Streamer: Cost-Efficient Streaming Software

Nimble Streamer

Streaming Media Research

Live-Streaming Technology Trends 2023

Sponsored by: Softvelum

State of Streaming Autumn 2023

Sponsored by: Tulix

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin