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IBC 2024: Four Things You (Might Have) Missed at IBC

New innovations in server-guided ad insertion, NRCS-based news program production management, cost and carbon emission reductions for AI workflows, AI-based cloud storage and media asset management and more at IBC 2024.

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How to Plan for Live Streams at Scale

When it comes to scaling live streams for hundreds of thousands or millions of global viewers, planning is paramount, from meeting the demands of content distribution to monetization to optimizing viewer experiences. When delivering massive sports streams for Prime and NBCU and 24/7 news programming, AWS Global Leader, Solutions Architecture Steph Lone emphasizes registration systems, security, monitoring, redundancy, and failover, while adtech expert C.J. Leonard of Mad Leo Consulting highlights tactical elements like orchestration with content partners on tech and personnel and knowing the types of ads coming through in this discussion with Reality Software's Nadine Krefetz at Streaming Media Connect 2024.

How Bloomberg Transitioned to FAST Free Streaming News

How does a multiplatform news media organization bring free streaming content distribution into its portfolio? What are the digital transformation, architectural, content strategy, and adtech challenges? Bloomberg Media GM of Video & Audio Travis Winkler explains Bloomberg's journey to FAST news in this discussion with The Local Act's Marion Ranchet at Streaming Media Connect 2024.

How to Improve Fan Engagement for Live Sports Streams

Keeping users engaged in between main events and enhancing overall fan experiences is a challenge for all sports streamers. It means giving fans new chances to interact with the content, developing second screen experiences, bringing in influencers, addressing accessibility concerns, and more, according to Joe Caporoso, President of DAZN's Team Whistle, in this conversation with Reality Software's Nadine Krefetz from Streaming Media Connect 2024.

Where Streaming Measurement Isn’t Measuring Up

The lack of consistent measurement tools, metrics, and standards across multiple platforms continues to limit the success of streaming ads and frustrate content publishers looking to deliver optimal experiences to advertisers and end users. TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, Advertiser Perceptions' Erin Firneno, and Mad Leo Consulting's C.J. Leonard discuss the current challenges facing OTT and CTV publishers and advertisers alike in this clip from Streaming Media Connect 2024.

Streaming Media Columns

Cue the Sunset: The Rise and Fall of Reality TV

Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.

Streaming Is Easy, Until It’s Not

When it comes to electronics, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. Streaming may seem easy, but as with any business role, only expertise will make it look easy, even when it's not.

The Monetization Story of 2024 and Beyond

For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.

Casual Streaming Piracy and the Cost of Chasing it

At Streaming Media NYC, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, and again while we were on stage during the live session. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.

Streaming Media Industry Whitepapers

Debunking the Short and Long-Term Myth of Marketing

Real-Time Streaming at Scale

Wowza

Nimble Streamer: Cost-Efficient Streaming Software

Nimble Streamer

Streaming Media Research

Live-Streaming Technology Trends 2024

Sponsored by: Softvelum

Live-Streaming Technology Trends 2023

Sponsored by: Softvelum

State of Streaming Autumn 2023

Sponsored by: Tulix

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant