Total cost of ownership is a key consideration when it comes to reducing streaming power consumption and budgeting for greener streaming, as Kibo121's Barbara Lange, Help Me Stream's Tim Siglin, and Fortinet's John Jacobs discuss in this talk from Streaming Media West 2022.
LiveX's Corey Behnke and Social180Group's John Porterfield discuss the essential cloud-based tools in their live production workflows from the Live Streaming Summit at Streaming Media West 2022.
Revry's Damian Pelliccione and Legion M's Jeff Annison discuss how they gather and apply useful streaming analytics for ad-driven OTT and FAST in this clip from Streaming Media West 2022.
Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.
How do you keep your skills relevant and useful regardless of developments in AI, Machine Learning (ML), or more advanced automation in any process related to your role in streaming media? Whether you are a seasoned veteran or just starting out with your career, I recommend setting five goals for the coming year.
YouTube Player for Education is something to keep an eye on as it matures in 2023. I don't expect it to be a particularly disruptive technology, but it will prove a welcome way for teachers who are exceptionally on camera to augment their teaching salaries.
Strategically, streaming delivery needs more advertisers. Advertising is a necessary part of the media business model, but by not being nimble enough to attract more advertising and somehow sell digital the same way cable and broadcast are sold, digital services are shooting themselves in the foot.
The pendulum has swung back away from streaming for a brief period, but COVID opened millions of eyes to the power, capability, and convenience of streaming—for the providers and the attendees. It also helped a lot of people realize that it's not as easy as it looks. I see the end result moving that pendulum toward more streaming—and more kinds of streaming—in the near future
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