Penthera SVP Scott Halpert explains what render rates are in server-side ad insertion, and how they impact the advertising cost structure, and discusses how Penthera's 2nd Look makes render rate unpredictability less costly for advertisers in this clip from a panel at Streaming Media East 2022.
While the pandemic era has brought a substantial uptick in media consumption, and tremendous growth in streaming, the overall mix has shifted, according to Intercept's Brett Sappington, whose survey findings show fragmentation both in streaming service options and the types of entertainment--gaming, short-form content--coming to the fore, in this interview with Tim Siglin at Streaming Media East 2022.
As COVID transitions from pandemic to endemic, what does the "new normal" look like in higher education? For Ohio State Director of Instructional Media Scott Nelson, it's all about making sure that the advances universities made in remote, hybrid, and asynchronous learning remain available for the students that need them, and that colleges continue to leverage the flexibility they've discovered. In this clip from Streaming Media East 2022, Nelson discusses his current role, a mix of advocacy and making sure departments have the right tools to keep hybrid learning going.
Are cord-cutting and FAST driving OTT growth in 2022? Roku US Head of Verticals Jessica Masters discusses OTT monetization and emerging viewership and adoption trends in OTT in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.