When it comes to scaling live streams for hundreds of thousands or millions of global viewers, planning is paramount, from meeting the demands of content distribution to monetization to optimizing viewer experiences. When delivering massive sports streams for Prime and NBCU and 24/7 news programming, AWS Global Leader, Solutions Architecture Steph Lone emphasizes registration systems, security, monitoring, redundancy, and failover, while adtech expert C.J. Leonard of Mad Leo Consulting highlights tactical elements like orchestration with content partners on tech and personnel and knowing the types of ads coming through in this discussion with Reality Software's Nadine Krefetz at Streaming Media Connect 2024.
19 Sep 2024
How does a multiplatform news media organization bring free streaming content distribution into its portfolio? What are the digital transformation, architectural, content strategy, and adtech challenges? Bloomberg Media GM of Video & Audio Travis Winkler explains Bloomberg's journey to FAST news in this discussion with The Local Act's Marion Ranchet at Streaming Media Connect 2024.
15 Sep 2024
Keeping users engaged in between main events and enhancing overall fan experiences is a challenge for all sports streamers. It means giving fans new chances to interact with the content, developing second screen experiences, bringing in influencers, addressing accessibility concerns, and more, according to Joe Caporoso, President of DAZN's Team Whistle, in this conversation with Reality Software's Nadine Krefetz from Streaming Media Connect 2024.
13 Sep 2024
The lack of consistent measurement tools, metrics, and standards across multiple platforms continues to limit the success of streaming ads and frustrate content publishers looking to deliver optimal experiences to advertisers and end users. TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, Advertiser Perceptions' Erin Firneno, and Mad Leo Consulting's C.J. Leonard discuss the current challenges facing OTT and CTV publishers and advertisers alike in this clip from Streaming Media Connect 2024.
09 Sep 2024
Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.
30 Jul 2024
When it comes to electronics, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. Streaming may seem easy, but as with any business role, only expertise will make it look easy, even when it's not.
29 Jul 2024
For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.
21 Jun 2024
At Streaming Media NYC, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, and again while we were on stage during the live session. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.
21 Jun 2024