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YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

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Telcos and Streaming Service Super-Bundling

How significant will telco-centered superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bango's Anil Malhotra, Starz' Rob Collins, Revry's LaShawn McGhee, and Reality Software's Nadine Krefetz discuss in this clip from Streaming Media Connect 2023.

How to Engage Remote Viewers in Hybrid Events

Too often, offsite attendees are treated as afterthoughts in hybrid events, where all the emphasis is on the audience in the room. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us' Anthony Burokas, LiveX's Anna Cowdery, and Howard & Associates' Andy Howard offer some best practices to best engage remote viewers in hybrid events.

Localization and the Future of the Streaming Ecosystem

Streaming localization is not just about delivering content to multiple regions; it's about "opening up the world," according to Peacock TV VP, Products Quincy Olatunde, who explains why he believes streaming localization is so critically important in this clip from his Streaming Media Connect 2023 keynote conversation with Media Universe Cartographer Evan Shapiro.

Why Doesn't the M & E Industry Embrace New Ways of Thinking?

Are media and entertainment executives listening to the wrong people, and not bringing younger and more diverse voices into the conversation, and is it holding the industry back? While valuing the expertise of boardroom inner circles, are there ways to expand the table to encourage more forward-looking thinking? Peacock TV VP Quincy Olatunde and Media Industry Cartographer Evan Shapiro debate these issues in this clip from their keynote at Streaming Media Connect 2023.

Streaming Media Columns

Evidence That Survives Time

From war crimes to war crime tribunals and war commemorations, how do we guarantee that content is available to play?

‘Bulletproof’ Needs to Be a Standard Feature for Production Gear

There's a lot more imperfect gear on the market than ever before—gear we can't count on from gig to gig. Gear that can't deliver reliable video. Features that work and then don't. Devices that connect and then don't. We've lost core reliability. Bulletproof needs to be a feature.

Stars, Strikes, Streaming, and a Reckoning on Rock-Bottom Residuals

Largely at issue in the first simultaneous WGA and SAG-AFTRA strikes in 60+ years are legacy residual rates in expired contracts that no longer reflect either the prevalence of streaming or the profit it brings to studios.

Max, Netflix, Off-Licensing, and The Real World

Perhaps the most surprising HBO outplacement news came just at this writing in late June, when WBD revealed that it was "in talks" to license the five-season HBO comedy series Insecure and other DFA'd HBO titles to Netflix, the first time HBO has ever let a tier-one original content competitor get its hands on HBO content. Like selling ads and staggered season releases for Netflix, for HBO, cutting such a deal with a premium rival was internally frowned-upon if not strictly verboten until recently.

Streaming Media Industry Whitepapers

Micropayments: Revolutionionizing the Streaming Media Revenue Model

dropp

Checklist: Ultimate Guide to Live Encoding

Bitmovin

PallyCon Forensic Watermarking

PallyCon

5 Things You Need To Know About Multi-DRM Technology

PallyCon

Streaming Media Research

The State of Streaming Spring 2023

Sponsored By: Tulix

Video Trends in Higher Education

Sponsored By: Panopto

Enterprise Video Trends 2022

The State of Streaming Autumn 2022

Sponsored By: Tulix