What are the predictable and unpredictable factors that drive up the cost of cloud streaming workflows as complications arise and projects scale? AWS' John Barber, IMAX's Abdul Rehman, Zixi's Eric Bolten, and SVTA's Jason Thibeault offer practical tips for keeping cloud costs in check in this clip from Streaming Media Connect 2024.
21 Oct 2024
How can bundling or aggregating their offerings help streaming services contend with the myriad challenges of today's saturated streaming content market, from improving recommendations to user acquisition, content consumption, performance, marketing efficiencies, and confronting the seasonality of certain types of content? Plex Head of Partner Management Josh Rosenblatt, Fubo EVP/Head of Marketing Yale Wang, and industry analysts Paul Erickson and Jon Giegengack discuss the potential benefits, pitfalls, and strategic intricacies of the bundling boom in this clip from Streaming Media Connect 2024.
10 Oct 2024
One of the arguments in favor of contextual advertising is that it makes it easier to match the tone and sentiment of the content it accompanies instead of thoughtlessly throwing an ad for a dating app into the middle of a tragic news report. What are its other advantages that draw advertisers to it? How does the current state of contextual ads deliver on its promise and where does it fall short? TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, and Advertiser Perceptions' Erin Firneno discuss in this clip from Streaming Media Connect 2024.
04 Oct 2024
"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.
04 Oct 2024
Not every new customer has the bank to buy all new gear. It's typical to buy used gear, get it running, and then upgrade only as the need and cash flow dictate. But a challenge comes with using older NDI gear.
27 Sep 2024
What would happen if we started to have dynamic paywalls for streaming services? Leveraging user data, machine learning, and generative AI could create offers based on consumption patterns. Some companies are dabbling in this, but now we have the technology to really start developing it.
27 Sep 2024
One AI-driven solution that stood out at IBC 2024 as particularly smart and creative comes from a London-based company called Imaginario AI. I met with CEO and Co-Founder Jose M. Puga and got an up-close look at a content indexing and curation tool that uses multimodal AI models to "make video content searchable like text." Imaginario AI made a big enough splash at IBC this year to take home 1st prize in the "Manage" category of the IABM's BaM awards.
19 Sep 2024
Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.
30 Jul 2024