Is This the End of the CDN As We Know It?

How YouTube and Paramount Maximize QoS and QoE in Live Streaming Workflows

Although quality of service (QoS) and quality of experience (QoE) are critical to successful VOD and live streaming delivery, the metrics used and the workflow challenges are different for live. YouTube's Sean McCarthy and Paramount's Nishant Sirohi enumerate the differences and the key strategies for succeeding with live when the stakes are high in this conversation with PADEM Media Group's Allan McLennan at Streaming Media Connect.

Streamers Take Measure of Nielsen's Integration of First-Party Data

In November, the Media Rating Council approved Nielsen's integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon's Thursday Night Football with the promise of "persons-level granularity" for live stream ratings. As it moves beyond Amazon, how will the rest of the streaming world and its advertisers react? Warner Bros. Discovery's Dan Trotta, Vevo's Natasha Potashnik, and Revry's Damian Pelliccione share their thoughts with Advertiser Perceptions' Erin Firneno in this timely clip from Streaming Media Connect 2024.

How Post-Peak TV Has Changed Streaming Consumer Behavior

How have streaming viewer consumption habits changed with respect to premium TV in the post-peak TV entertainment landscape? Media universe cartographer Evan Shapiro, Deltatre's Alex Gruber, and Hub Entertainment Research Jon Giegengack discuss changes in brand loyalty and awareness, churn patterns, the impact of premium sports, and more in this clip from Streaming Media Connect 2024

Privacy and Consent Concerns for CTV Ad-Targeting

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their platform. But it's always a balancing act when it comes to protecting the privacy of their audience, as Revry CEO/Co-Founder Damian Pelliccione and Warner Bros. Discovery Product Manager Dan Trotta explain in this candid conversation from Streaming Media Connect with Advertiser Perceptions' Erin Firneno, although the privacy and consent issues and strategies for addressing them differ dramatically between indie networks like Revry and behemoths like WBD.

The Blurring of Shared Experiences Via Streaming

The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event happened. Streaming services and apps can have their own pathways and delays. Add more viewers or more processing, and it can get longer.

Designing Streaming Experiences for Seniors

As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I'm looking at 2025 as a year of improved UI and UX for seniors, particularly those with memory issues.

Why Ad Tech Is Becoming Smarter Than Ad Buying

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.

How Will AI Change Your Streaming Business?

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.

Free report download: Streaming’s evolving strategies in the subscription economy

Streaming Wars: How to Conquer Market Shifts and Thrive

Revenue Opportunities for Weather-Related Streaming

Sponsored by: The Weather Company

Current Trends in Ultra-Low Latency Interactive Live Streaming

Sponsored by: AMD

Live-Streaming Technology Trends 2024

Sponsored by: Softvelum

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant