Google TV Senior Director of Engineering Shobana Radhakrishnan discusses ongoing shifts in M&E content consumption like the growth of CTV and streaming relative to traditional linear broadcast, the continued fragmentation of the streaming content market, and how the transition to more advertising-based monetization models will impact the overall revenue picture in 2024-26 in this clip from her Streaming Media Connect keynote.
Strategizing for low-latency streaming at scale and choosing WebRTC or another protocol means juggling multiple priorities and assessing stream resiliency on both the contribution and distribution ends. Dolby.io's Ryan Jespersen and AWS's Evan Statton make the case for WebRTC in this clip from Streaming Media Connect.
As we move well into the era of FAST 2.0, will the strategies that brought FAST success in its early days still pay off and ensure continued growth? Is it time for FAST pioneers to re-innovate? And what can the success of primetime YouTube channels teach FAST brands about evolving their strategic roadmap in a mature, less Wild West-like FAST ecosystem? Tastemade's Evan Bregman, ESHAP's Evan Shapiro, Gusto TV's Chris Knight, and TMB's Cameron Saless discuss in this clip from Streaming Media Connect 2023.
The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users' #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.