Sneak Preview: Agentic AI and the Future of Streaming Ad Tech

How Agentic AI Will Impact Streaming Navigation and UX Design

As streaming UX designers increasingly incorporate agentic AI technology innovation into streaming platforms and services, according to Google Senior Director of Engineering for Android Platforms Shobana Radhakrishnan, there's an opportunity to revisualize the user journey in a much more modular way. Radhakrishnan discusses the modularity that's built into agentic architectures, the expanded ways of working in UX design that the technology makes possible, and the new flexibility today's engineers enjoy in this clip from her keynote with moderator Reality Software's Nadine Krefetz at Streaming Media Connect 2026.

What Makes TiVo a ‘Content-First’ OS

Xperi differentiates its TiVo OS as a "content-first" system, but in terms of design decisions, discovery layer, and the way users experience it in its various guises from OTT to CTV to SVOD to AVOD and FAST to automotive, what does this really mean? TiVo's Briana Larsen explains how TiVo works to unify and personalize the viewing and discovery experience by making the content more visible than the service of origin in this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly at Streaming Media Connect 2026.

How Bally Sports Gamifies Live Sports Streaming

The name of the game in live sports streaming is engagement, and for many fans the most engaging live sports experiences are participatory and interactive rather than just leaning back and watching the game. In this clip from his keynote fireside chat at Streaming Media Connect, Bally's Media SVP & GM Jon Lin explains to Ring Digital's Brian Ring how Bally Sports Live brings the game to the fans through an array of innovative gamification strategies that not only create immersive experiences, but also yield a wealth of user data and initiate customer relationships with significant lifetime value.

How TiVo Manages Competing Priorities on the CTV Homescreen

"There's no more valuable real estate" in the CTV world than the homescreen, says TiVo's VP Content Strategy & Business Development Briana Larsen. It's the first thing users see when they turn on their TVs, and it needs to serve four critical constituencies—consumers, content providers, retailers, and advertisers—so "if it doesn't work for everyone," she argues, "it works for no one." TiVo added a new feature this year with the release of TiVo Ads on its homescreen experience. In this clip from her keynote at Streaming Media Connect 2026, Larsen discusses how TiVo Ads is designed to bring personalized monetization features into the mix while working to maintain a homescreen experience that feels as frictionless as possible.

Fair Trade

Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they promise "see the world of tomorrow" excitement without the nationalistic and imperialistic baggage associated with it at many of the world's fairs of the 19th and 20th century.

Lessons in Live Verticalization and Dual-Aspect Streaming

So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both vertically and horizontally at the same time, and you leverage technology to re-orient your content automatically. 

The Agent's Station

One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

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