Streaming Media - Online Video News, Trends, and Analysis

Streaming Media Readers' Choice Awards 2021: Make Your Nominations Now!

We've got two new categories this year—Best Streaming Innovation and Best New Streaming Company—along with 23 other categories from analytics to webcasting and everything in between. Nominations are due by August 16, so don't delay.

29 Jul 2021

OTT Audience-Targeting Best Practices for 2021

PwC's CJ Bangah discusses effective audience-targeting methods for premium content that go beyond mere demographics in this clip from a panel at Streaming Media East Connect 2021.

30 Jul 2021

How Gambling Impacts Sports Streaming

Fox Sports' Kristen Scott, Cheeshead TV's Aaron Nagler, and FCFL's Patrick Dees discuss how to integrate betting into existing OTT and broadcast sports content, even for engaging gambling novices in this clip from Streaming Media East Connect 2021.

28 Jul 2021

How to Engage Live Concert Stream Audiences

7 Cinematics' Adam Paul and Kiswe's Mike Schabel discuss how to stay on brand with large-scale concert streams and explore monetization opportunities outside those typically associated with in-person-only events in this clip from Streaming Media East Connect 2021.

26 Jul 2021

How to Scale Live Streaming Architecture

Verizon Media's Darren Lepke discusses how to meet the challenges of scaling live streaming architecture to TV/cable-like dimensions for effective delivery of major events in this clip from Streaming Media East Connect 2021.

23 Jul 2021

Class Act

Back to School with New Video Teaching Skills

Educators learned a lot about video learning over the last 18 months. With most schools reopening this fall, how do you integrate those new skills and techniques into the physical classroom?

09 Jul 2021

The Producer's View

Defend Your Video Encoding Choices with Data

If you're charged with configuring your encoding ladder, there are a few datapoints you should have nailed. The most important is the VMAF score of the top rung of your encoding ladder.

09 Jul 2021

Ad Sense

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

01 Jul 2021