The sports industry spends a lot of time discussing how to attract younger audiences. Every conference seems to feature a panel on Gen Z viewing habits. Every strategy document contains a section on fan acquisition. Every rights holder, broadcaster and streaming platform is searching for the next generation of supporters. Yet despite all this attention, I often feel we are asking the wrong question.
25 Aug 2026
In this interview, New York Public Radio (NYPR) president and CEO Christy Tanner discusses her long and varied career in media, from her early days in the pre-digital era working for the Associated Press (AP) to the ways that she worked to optimize growth and influence at streaming organizations such as CBS Interactive and to raise the profile of women's sports at Swerve TV.
08 Sep 2026
While the industry races towards increasingly sophisticated personalized sports streaming experiences, the fundamental viewing journey for many fans remains fragmented, confusing, and unnecessarily complicated.
29 May 2026
The flexibility of FAST channels has led to the emergence of FAST channel pop-ups, which can be created to cover niche content, test formats, and even react to specific events, such as an iconic celebrity's passing, to showcase their work. This vitality has generated a growing demand for pop-up FAST channels, and while the technology to launch them continues to improve, there are still technical, marketing, discoverability, and other logistical issues to overcome. In this article, several industry experts weigh in on both the various benefits and challenges of FAST channel pop-ups and what their continued development means for the industry.
23 Jun 2026