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Sports/eSports

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

Who’s Who in the Streaming Media Sports Supplier Directory

Register now and get Early Bird pricing for Streaming Media 2025, October 6-8, in Santa Monica, CA! 
Features

Q&A: Globo Director of Product & Engineering Igor Maciel Macaubas Talks Content Delivery, Discovery, and Build vs. Buy

In this wide-ranging conversation with Globo Director of Product & Engineering for Digital Products Igor Maciel Macaubas, we discussed Grupo Globo digital products that deliver content at scale monthly to 90 million unique Brazilian viewers.

How the Gen Z Playbook Is Reshaping Next-Gen Sports Streaming

Going 'round the horn with a handful of strategically positioned industry players reveals a range of emerging strategies in play for attracting and holding the interest of Gen Z sports fans, including building interactive experiences, emphasizing player-centric fandom, and embracing gaming and social media-based fan communities.

REMI Production with LiveU LU800-PRO4 and LiveU Studio

This article will highlight the features of LiveU's LU800-PRO mobile unit and how it can be used for REMI lightweight production, webcasting, online interviews, and multi-camera streaming productions. You'll learn how to get up and running with the LU800-PRO and how to use it for production with LiveU Studio 2.0. You'll also learn how to create channels, add media and live-streaming inputs, and configure multicam streams.

The 2025 Streaming Media All-Stars

After a 12-year hiatus, Streaming Media is bringing back the Streaming Media All-Stars for 2025 to pay tribute to a select group of key technology innovators who are driving and disrupting the streaming industry.

Spotlights

Stream It in IMAX Enhanced: A Gamechanger for Live Sports Streaming

With its new ‘Stream it in IMAX Enhanced' program, IMAX is bringing its world-renowned brand, expertise, cutting-edge VisionScience™ technology, and proprietary digital source enhancement workflows to live-streamed sports and events.

Q&A: Christopher Levy, CEO, BuyDRM

With nearly a half-century of streaming industry observations, experience, and expertise between them BuyDRM CEO Christopher Levy and Help Me Stream Research Foundation Founder Timothy Fore-Siglin gathered at Streaming Media Connect 2025 for a richly detailed, insightful, and wide-ranging interview on the state of content protection technology and strategy. The discussion covered various aspects of digital rights management (DRM) and its role in combating streaming piracy.

Phone Takeover: Replacing Pro Cameras in Live Streaming

A mobile device with the right software is now a tool that can replace some of the traditional live production equipment such as low- and mid-tier cameras and encoders. This reduces both upfront capital expenses, like equipment purchases, and operational costs for live content creators.

View From the Top: Zixi | Navigating the Challenging Financial Landscape: The Strategic Importance of Total Cost of Ownership in Broadcasting and Streaming

The broadcast and streaming industry is currently navigating a challenging financial landscape, marked by economic uncertainties, intensified competition and shifting consumer behaviors. In this environment, understanding and optimizing Total Cost of Ownership (TCO) has become more critical than ever. TCO is not just a financial metric; it's a strategic tool that helps organizations manage resources efficiently, maintain competitiveness and contribute to sustainability in a rapidly evolving market.

Columns

Live Sports Streaming, TVXRAY, and the Qvest for Personalization

At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.

Which Is Better for Sports Production--More Cameras or More Ops?

Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?

The Blurring of Shared Experiences Via Streaming

The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event happened. Streaming services and apps can have their own pathways and delays. Add more viewers or more processing, and it can get longer.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

Sports/eSports Companies and Suppliers