Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways to partner with key members of the CTV landscape.
Want to stream music online? Be prepared to deal with a labyrinth of licensing regulations. Here's an overview of music licensing for streaming, and scenarios to help you figure out what you need to do.
It's time to get beyond the notion that it's pay TV vs OTT, argued executives from Sky, ViacomCBS, YouTube, and Roku at a "virtual IBC" event hosted by Bitmovin
Filmmaker and musician Bill Grant describes how he and former bandmates and friends are collaborating across social distance to create mosaic music videos he calls "Quarantine Covers."