Streaming Media 2025 Sneak Preview: AI-Powered Curation and Discoverability

In today's saturated content market, even on the downward slope of the peak TV era, offering great content isn't enough to deliver satisfying experiences to streaming users. Join media industry thought leaders from Roku, Tubi, Cineverse, and the SVTA at Streaming Media 2025 on October 8 in Santa Monica for a must-see panel on AI-Powered Curation and Discoverability that will explore how machine learning and personalization facilitate more effective curation and discovery and increasingly shape the viewer experience.

Jan Ozer Launches Streaming Monetization 101 Course with the Streaming Video Technology Alliance

New online course delivers industry-wide context and real-world fluency for new hires in streaming.

With Live Sports Streaming, Control the Platform, Control the Game

Streaming platforms, tech giants, and traditional broadcasters are all fighting to become the destination for live sports viewers. And in the middle of it all are the fans, facing rising costs, fractured access, and a growing sense of fatigue. The rights war has become a platform war. And no one's sitting on the sidelines.

IAB Tech Lab Releases Live Event Ad Playbook in Collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange

Proposed Standards Aim to Improve Ad Delivery for Live Streaming Events via New APIs and Shared Infrastructure

Tennis Channel, International Tennis Federation Extend Media Rights Agreement

Network Platforms will Continue to be Exclusive U.S. Media Home of all Billie Jean King Cup and Davis Cup Competitions;Deal Gives Tennis Channel ITF Rights in Multiple Countries Outside the United States

Vote in the 2025 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards has grown along with the industry. In 2025, we've got 19 categories. The polls are open! Let the voting begin!

Q&A: Viant CMO Jon Schulz Discusses Their New Strategic Partnership With LG Ad Solutions

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV (CTV) ecosystem. In this Q&A, Jon Schulz, Viant's Chief Marketing Officer, delves further into the details of this partnership and its distinctive features that will benefit advertisers. 

Greatly Exaggerated: The Death of Linear TV

Take with a grain of salt any post that talks about the "Death of Linear TV." Viewers are watching linear TV on YouTube TV. They're watching linear TV on Twitch, on Hulu, on Disney, on Prime, and more. People are watching linear TV on all sorts of streaming platforms. Regardless of the underlying technology used to deliver it, it's all linear TV programming, and linear TV is alive and well.

Is “Pay-For-Play” Here to Stay? The Troubling Regulatory Implications of the Paramount-Skydance Merger

On July 24, the Federal Communications Commission (FCC) approved the $8 billion-valued merger of Paramount with the Hollywood studio Skydance. But underlying the financial and technological benefits of this merger for Paramount has been an increasingly brewing controversy over what appear to be concessions made by it to the Trump Administration and the FCC to adjust content and business practices strictly to their demands.    

FanDuel Sports Network Scales Live Sports Monetization with Magnite

25% YOY Growth in Impressions Served Through Magnite's SpringServe Video Platform

G2A.COM Launches Watch and Save Campaign to Support Emerging Twitch Streamers

New initiative rewards viewers with up to 15% off digital games and software for watching participating creators on Twitch.

Fubo Announces Preliminary Q2 2025 Results: Company’s Global Streaming Business Expects to Exceed Revenue, Subscriber Guidance

Company Expects Q2 Net Loss of Approximately $8 Million and Positive Adjusted EBITDA of At Least $20 Million

Federal Court Dismisses Roku Lawsuit Against Access Advance, Declines to Set Global Patent Pool Pricing

Access Advance LLC today announced that the US District Court for the District of Massachusetts has dismissed a lawsuit filed by Roku Inc. seeking to compel the Court to set a global fair, reasonable and non-discriminatory (FRAND) royalty rate for the HEVC Advance Patent Pool. Judge Richard G. Stearns determined that his Court "lacks jurisdiction to determine" a global FRAND royalty rate, noting that the "US patents constitute only a fraction of a larger portfolio." The Court further concluded that its "opinion on the appropriate royalty rate would merely be advisory", which is prohibited under US law.

Q&A: Verizon CTO Josh Arensberg Talks Revolutionizing Live Sports Streaming via Private 5G Networks

In this interview, Verizon CTO of Media and Entertainment Josh Arensberg explores how the company is revolutionizing live sports production through the use of private 5G networks, pushing the boundaries of cloud-based workflows, real-time AI, and immersive fan experiences.

Zeam Celebrates Birthday of The Grateful Dead’s Jerry Garcia with Special Three-Hour Live Streamed Shoppable Event on August 1 in Partnership with Retroactv.com

Celebration from Asbury Park, NJ to feature performance by Tribute Band Rainbow Full of Sound, Interviews with Special Guests, and a Showcase of Unique Prints and Apparel

Survey: Ad-Free Antenna TV?

The television landscape continues its dramatic transformation, but Ring Digital llc's latest #FutureOfTV.Live ?? Summer 2025 quarterly research reveals some unexpected truths about where viewers are headed.

Why Future Today’s Fawesome Excels at Family-Friendly Unscripted Content

Future Today provides premium, unscripted content—for free—while major players such as Netflix still are still exploring the viability of live music specials and celebrity-driven contests. This puts Future Today ahead of the curve as large streamers remain slower to venture into live and interactive programming. In this Q&A, Vikrant Mathur, Co-Founder of Future Today, discusses how their FAST platform Fawesome provides family-friendly competition shows that present unique brand-safe pathways for advertisers, such as product placement, sponsored challenges, and brand integration.

Creating New CTV Ad Standards

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the industry on classifying new formats. Next up, they ran an industry survey (completed 16 April 2025) to determine what should be prioritized. The Ad Format Hero Task Force selected eight formats based on the survey results. The idea is to create standards so that sensibly, engineering and operations teams don't have to reinvent the wheel every time they want to insert the right creative.

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise

Deltatre Announces Acquisition of Endeavor Streaming

Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive agreement to acquire Endeavor Streaming from Endeavor Group Holdings, Inc.