New BrightLine Study Shows Interactive CTV Ads Drive Stronger Unaided Recall

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising for CTV, including major new findings showing how effective interactive ads are with encouraging unaided recall.

DirecTV Fights to End the 'One Size Fits All' Streaming Bundle

Even the prospect of shedding customers ahead of Monday Night Football's season-opening NFL game isn't deterring DirecTV from doubling down versus Disney in the latest battle to convulse Pay TV. Its contract dispute with Walt Disney Company extends the blackout of channels like ESPN, ABC, FX, and Disney Channel into a fourth day for more than 11 million subscribers.

Zeam Launches Hyperlocal Swing State Hub as the Presidential Race Heats Up

"Swing State Election News," from Zeam provides instant access to local news stations across the critical swing states enabling viewers to get a true local lens into pivotal moments on the campaign trail

Gatsby TV CEO Gatsby Frimpong Talks AI, Streaming Content Discovery, and The “Paradox of Choice”

Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, Prime, Disney, and more. In this interview with Streaming Media's Tyler Nesler, he discusses his professional background, what led him to create the app, how it helps customers save money, the AI foundation model it uses, and more.

Vote in the 2024 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards has grown along with the industry. In 2024, we've got 17 categories. The polls are open! Let the voting begin!

The Economics of Music: Streaming vs. CD Sales—A Deeper Look

In recent years, a narrative has emerged pitting streaming services against traditional music sales, particularly CDs and vinyl. Social media posts often circulate claiming that a single CD sale is worth hundreds of hours of streaming for an artist. While these comparisons can be eye-catching, they often oversimplify a complex ecosystem and misdirect artists' frustrations. This article aims to unpack the intricacies of music royalties, challenging common misconceptions and highlighting the real issues at play.

Irreversible Shifts in Tech and Behavior Are Reshaping UK TV

"The centrality of technology" is a major contributory factor in the decline of broadcast, particularly British public service broadcasters, who are struggling to keep pace with the internationalisation of streaming and irreversible, rapid changes in media consumption, BBC News' Analysis Editor Ros Atkins told execs on 21st August at the Edinburgh TV Festival.

CTV Advertisers Losing 4-8% of Viewers Per Break, Wurl Study Reveals

Wurl, a leader in the CTV industry, recently published "A Full-Funnel Approach to CTV Marketing 2024," a new report developed in partnership with parent company, AppLovin, a leading marketing platform, and measurement and analytics company, Adjust. The report walks readers through tangible considerations for three major stages of the marketing cycle: awareness, consideration, and decision-making. In this Q&A, Peter Crofut, VP, Business Development, highlights the most effective strategies advertisers can use during each of these stages.

To AI or Not to AI? Industry Thought Leaders Make Their Cases in a Lively Debate at Streaming Media Connect 2024

On Thursday, August 22, 2024, at Streaming Media Connect, key industry thought leaders and stakeholders engaged in a lively debate on "The Real Value of Artificial Intelligence" in today's streaming ecosystem. Panelists included media cartographer Evan Shapiro, Chris Giliberti of Avail, H Schuster of HUSSLUP, and Peter Csathy of Creative Media.

ICYMI: Streaming Media Connect August 2024

Streaming Media presented its 14th Connect virtual conference August 20-22, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Google, Amazon, Roku, Bloomberg, DAZN, Fubo, IMAX, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

CTV Ad Strategists and Adtech Pros Talk Making Streaming Ads Perform at Streaming Media Connect 2024

On Tuesday, August 20, 2024, at Streaming Media Connect, Alan Wolk, one of the industry's most influential thought leaders, moderated a panel that confronted the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discussed innovative technologies and strategies to make streaming ads perform. Panelists included Christina Chung of Estrella MediaCo, Julie Triolo of Vevo, C.J. Leonard of Mad Leo Consulting, and Erin Firneno of Advertiser Perceptions.

Contextual Advertising for CTV and FAST Raises the Bar on CPMs

The challenge with FAST advertising is how to serve appropriate ads when limited first-party data about the consumer is available. Contextual advertising can provide targeting for this untracked FAST audience adding scene-by-scene detail of exactly what a viewer is watching, and a new partnership between Anoki and Amagi aims to take content-to-advertising matching to a new level.

Fubo Wins Preliminary Injunction Against the Walt Disney Company, Fox Corp. and Warner Bros. Discovery’s Venu Sports Joint Venture

FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, has been successful in stopping the launch of The Walt Disney Company, FOX Corp. and Warner Bros. Discovery's Venu Sports joint venture (JV) after its request for a preliminary injunction was approved by the U.S. District Court, Southern District of New York today.

Streaming Media Connect Sneak Preview: Subscription Management and the Great Re-Bundling

On Wednesday, August 21, media and entertainment technology and consumer electronics analyst Paul Erickson will moderate the panel "Subscription Management and the Great Rebundling." With the constant push and pull of market fragmentation and consolidation, streaming services that rely entirely or partly on sustained subscription revenue need more than plentiful content to fight churn and keep subscribers engaged. As consumer budgets tighten, free and ad-supported options multiply and emerge as new norms. More and more, that means bundling and streamlining offerings. This panel of industry experts from Hub Entertainment Research, Fubo, Antenna, Ampere, and Plex will discuss the art and science of making subscriptions smoother, simpler, and churn-proof.

Telestream: “What’s Going to Happen if the AI Gets an Answer Wrong?”

AI enhancements and a Cloud platform build out are the twin developments promoted by Telestream heading into IBC. This includes the unveiling of a comprehensive Cloud platform which will eventually house all of its products, and a focus on AI to streamline user operations.

Unpacking Amazon Prime’s UI Redesign With UIC Digital’s Matt Lasky

Amazon Prime recently redesigned its interface. To help us understand what Amazon did, why they did it, and what it could mean for other streaming publishers, I recently interviewed Matt Lasky, lead user experience designer at UIC Digital. His quotes in the article have been edited for flow and readability.

WBD Basks in Record Olympic Streaming but the Challenge is Retaining New Subs

The results are in, and the winner by a mile are The Streaming Olympics. Labelled, rightly, ‘the first true Olympiad of the age of perpetual content,' the decision by the Olympic host broadcaster OBS and some key rights holders to embrace the everything everywhere of action from Paris and to stream it online is a triumph - with irreversible implications for the future of live.

Streaming Media Connect Sneak Preview: Now It’s Personal - AI and Streaming Personalization

On Tuesday, August 20, leading new media and technology producer and strategist Chris Pfaff will moderate the panel "Now It's Personal: AI and Streaming Personalization." Many of the ways AI is poised to alter the streaming ecosystem happen behind the scenes, involving streamlining workflows or automating repetitive production or delivery tasks. But AI also has the potential to transform viewing experiences, making them more personal and immersive. This panel of industry experts from Google TV, Vionlabs, TCL, and Deltatre will explore what's possible and probable with AI and streaming in the months and years to come.

Streaming Media Connect Sneak Preview: Hat Trick - Delivering Live-Streaming Experiences that Scale, Perform, and Engage

On Tuesday, August 20, leading streaming consultant Nadine Krefetz will moderate the panel "Hat Trick: Delivering Live-Streaming Experiences That Scale, Perform, and Engage." Live streams at scale offer great payoffs for fans and brands alike for all kinds of events, from sports to concerts and festivals. Effective streams deliver personalized, interactive experiences that traditional broadcasts can't match. A panel of industry experts from DAZN, AWS, B Live, and Infinitive will delve into the ongoing challenges of delivering great streams at scale in 2024.

Roku and XR Extreme Reach Partner to Drive TV Streaming Ads Performance

XR Extreme Reach (XR), the global technology company that powers the creative economy, has announced an expanded partnership with Roku. This will allow advertisers to link all ads on the Roku platform to performance outcomes and better capitalize on insights from their data to drive targeting that marries creative with audiences. Read more for exclusive insights into the unique benefits of this expanded partnership from Jo Kinsella, President of Extreme Reach, and Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku.