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Online Video News

Snap’s Walled Garden Opens to VideoAmp for Industry-First Strategic Collaboration

Social technology platform Snap has opened its walled garden for an industry-first strategic collaboration with the leading media measurement company VideoAmp. Snap will be able to "independently run supplemental measurement and planning alongside its core advertising" by utilizing VideoAmp's large data and tech engine, VALID. As AR becomes more popular, VideoAmp's current video planning features will also be a useful tool for marketers wishing to investigate and test out new AR formats.

Media Excel Gains Visibility with AI Reality Check and Innovation

Artificial Intelligence has become a buzzword in streaming video with the promise of revolutionizing how we create, compress, and distribute videos. It's crucial to separate the hype from reality and rare to find a vendor willing to do so. Media Excel CEO Narayanan Rajan is one.

Zixi CEO Gordon Brooks Talks Zixi-Clearhaven Partnership and IP-based Streaming Growth

On June 14, scalable IP-based media transport software supplier Zixi announced that it had secured a significant strategic investment from Clearhaven Partners, a Boston-based software private-equity firm. At the time of the announcement, Zixi CEO Gordon Brooks described the partnership with Clearhaven as a "natural fit" for Zixi, and one that would enable the company to "double down on product innovation" and "pursue the significant opportunities" in the fast-growing market for IP-based video systems. We spoke with Gordon to get more insight on the Zixi-Clearhaven partnership and what's ahead for Zixi.

Enhancing Ad Performance for Smaller Streamers with Moloco’s AI Solution

When it comes to delivering effective video advertising, smaller companies often face significant challenges. Unlike major platforms like Amazon, Google, and Meta, these companies lack the extensive viewer data that enables precise ad targeting. Moloco aims to bridge this gap with its AI-based platform and streaming media service, providing smaller streamers with tools to enhance their advertising performance. Dave Simon, General Manager of Growth Initiatives at Moloco, recently discussed the company's solutions and insights from a recent YouGov survey in this interview with Streaming Media's Jan Ozer.

Pay TV Gets Serious About Free Streaming

When it comes to free streaming, U.S. growth has been fueled by pure players like Pluto TV and Tubi and connected TV platforms like Roku and Samsung looking to feed cord-shavers and cord-cutters in need of a linear viewing experience. These companies have had a head start and a clear path to test and learn for years. However, in the past 18 months, pay TV players have decided that they too have a role to play in free streaming.

The Monetization Story of 2024 and Beyond

For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.

Akta's Cutting-Edge AI-Based Video Platform Continues To Innovate, Leveraging Google’s Gemini

Leading the way in video innovation, Akta's integration enriches video metadata, extracts captions, generates clip descriptions and more

IBC Unveils Lineup for 2024 Show, Promises Tweaks to Familiar Formula

Trade show IBC is back on track to almost pre-Covid levels, and will feature Content Everywhere and AI pavilions, according to organisers, in an update given three months before the show on September 13-16 opens in its usual Amsterdam home.

Roku Enters Stage Left Selling Data with Roku Exchange

Last week Roku announced the Roku Exchange, a "TV streaming-first" advertising solution that connects ad inventory with advertiser demand.

Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV marketing spending, down 18% to $216.1 million in paid advertising/promotional value. Industry experts Jon Giegengack and Alan Wolk weigh in the factors, such as content overload, subscriber churn, and a refocusing of resources.

Is Live Streaming Stagnating? Give Us Your Feedback!

A new survey takes a critical look at the live-streaming ecosystem

Will Amazon and Dolby's Latest Acquisitions Accelerate VVC Deployment?

Recent moves by Amazon and Dolby may hint at a growing interest in VVC (Versatile Video Coding).

SMNYC: Four Debates, Two Topics, One Educational Day

On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.

SMNYC Highlight: Fireside Chat With Roku President Charlie Collier and Media Cartographer Evan Shapiro

On Wednesday, May 22, 2024, at Streaming Media NYC, media cartographer Evan Shapiro sat down with Charlie Collier, President of Roku Media and former President of AMC, for a deep dive discussion about the development and current dominance of Roku, the #1 streaming TV platform in America. They talked about how Roku's UI brings "simplicity and delight" to their EPG, the ways that Roku collaborates with other platforms and publishers, and the need for a new media ecosystem to support creative risk-taking in the streaming era.

SMNYC Keynote Highlights: Beat The BUZZR & Brand Vs. Retail

On Tuesday, May 21, at Streaming Media NYC, a series of morning keynotes featuring leading industry figures covered a wide range of topics, including how Microsoft and Fremantle are gamifying FAST and capitalizing interactive TV, and a lively debate about brand versus retail with Crackle, Uber Advertising, IAB, and Witz About Her.

SMNYC Debates: TO AI, OR NOT TO AI?

On Monday, May 20, at Streaming Media NYC, two lively debates on the topic of AI in Media and Entertainment showcased leading industry figures. The first, "AI: Boon Or Bubble?" examined the ways that AI has entered every sector of the media, business, and technology worlds, and it explored how much of AI's insurgency is a fad, and how much of it is the actual future of streaming. The second, "The Real Value Of Artificial Intelligence," explored the fearmongering around the idea that "AI is coming for our jobs," and focused on how AI/ML might make workflows more efficient and effective, grow or refine reach, and help to boost bottom lines.

Netflix Announces Plans to Take AdTech In-House at 2024 Upfronts

Following Disney, WarnerBros, Amazon, and YouTube with DIY approach, Netflix touts 40 million ad-supported subs, announces new in-house adtech platform targeting end of 2025 launch

Warner Bros. Discovery Showcases New Slate of Content Offerings, Ad Solutions, and Highly Regarded Talent at Annual Upfront Event

On Wednesday, May 15, 2024, Warner Bros. Discovery (WBD) held its annual Upfront presentation at New York City's Madison Square Garden. With the theme of "Make it Happen Here," WBD leadership emphasized its strong positioning in the evolving media landscape, facilitating optimized reach for brands via new ad formats and sophisticated advertising and measurement solutions.

Olympics Rush to Streaming but Sports SVODs Need to Team Up to Compete

The Olympics will have a seismic impact on the U.S. streaming market this summer with over a quarter of all SVOD subscribers signing up to a new streaming service just to watch the Games from Paris, according to new research.

SMNYC Sneak Preview: Marketing You & Networking For Keeps With LPG edu, JustWatch, LinkedIn, Paramount, and Morgan Search International

On Monday, May 20, at Streaming Media NYC, Lori Greene, Founder of LPG edu, will moderate the panel "Marketing You & Networking For Keeps," exploring the best ways to promote your brand and network organically. Confirmed panelists Karen Morgan of Morgan Search International, Andy Pondillo of LinkedIn, Dayo Harewood of Paramount Brand Studio, and Sara Demenkoff of JustWatch will discuss how to expand your network without it being transactional and the best ways to build a clientele for a new business.