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SMNYC: Four Debates, Two Topics, One Educational Day

On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.

SMCNYC Keynote Highlights: Beat The BUZZR & Brand Vs. Retail

On Tuesday, May 21, at Streaming Media NYC, a series of morning keynotes featuring leading industry figures covered a wide range of topics, including how Microsoft and Fremantle are gamifying FAST and capitalizing interactive TV, and a lively debate about brand versus retail with Crackle, Uber Advertising, IAB, and Witz About Her.

SMNYC Debates: TO AI, OR NOT TO AI?

On Monday, May 20, at Streaming Media NYC, two lively debates on the topic of AI in Media and Entertainment showcased leading industry figures. The first, "AI: Boon Or Bubble?" examined the ways that AI has entered every sector of the media, business, and technology worlds, and it explored how much of AI's insurgency is a fad, and how much of it is the actual future of streaming. The second, "The Real Value Of Artificial Intelligence," explored the fearmongering around the idea that "AI is coming for our jobs," and focused on how AI/ML might make workflows more efficient and effective, grow or refine reach, and help to boost bottom lines.

Netflix Announces Plans to Take AdTech In-House at 2024 Upfronts

Following Disney, WarnerBros, Amazon, and YouTube with DIY approach, Netflix touts 40 million ad-supported subs, announces new in-house adtech platform targeting end of 2025 launch

Warner Bros. Discovery Showcases New Slate of Content Offerings, Ad Solutions, and Highly Regarded Talent at Annual Upfront Event

On Wednesday, May 15, 2024, Warner Bros. Discovery (WBD) held its annual Upfront presentation at New York City's Madison Square Garden. With the theme of "Make it Happen Here," WBD leadership emphasized its strong positioning in the evolving media landscape, facilitating optimized reach for brands via new ad formats and sophisticated advertising and measurement solutions.

Olympics Rush to Streaming but Sports SVODs Need to Team Up to Compete

The Olympics will have a seismic impact on the U.S. streaming market this summer with over a quarter of all SVOD subscribers signing up to a new streaming service just to watch the Games from Paris, according to new research.

SMNYC Sneak Preview: Marketing You & Networking For Keeps With LPG edu, JustWatch, LinkedIn, Paramount, and Morgan Search International

On Monday, May 20, at Streaming Media NYC, Lori Greene, Founder of LPG edu, will moderate the panel "Marketing You & Networking For Keeps," exploring the best ways to promote your brand and network organically. Confirmed panelists Karen Morgan of Morgan Search International, Andy Pondillo of LinkedIn, Dayo Harewood of Paramount Brand Studio, and Sara Demenkoff of JustWatch will discuss how to expand your network without it being transactional and the best ways to build a clientele for a new business.

UK Broadcasters Plot Managed Transition to Universal Access Streamed TV

UK broadcasters, including the BBC, have said that delivering TV over the air is no longer economically viable and envisage an increased reliance on broadband networks for video streaming in the future. In a comprehensive report submitted to the UK government regarding the future of TV distribution, regulator Ofcom found widespread support across the sector for TV services continuing to be available to all but no shared view about how to achieve this. Adrian Pennington lists the three broad strategies Ofcom outlined instead and the challenges for achieving them.

SMNYC Sneak Preview: CTV vs. Mobile - Where Is the Value Debate With YumCrunch, Sling, Vevo, Telly, and Totem

On Monday, May 20, at Streaming Media NYC, Mike Duffy of YumCrunch will be moderating a debate about the current value of CTV vs. Mobile. Confirmed panelists Kent Rees of Sling Freestream, Hedvig Arnet of Vevo, Dallas Lawrence of Telly, and Steve Crombie of Totem will discuss how to recognize generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform, along with finding the value proposition for each in the current landscape and where the key content categories of premium, niche, and social factor into the equation.

Interview: IP Attorney Robert J.L. Moore Discusses Video Codec IP and Patent Monetization Issues

In this wide-ranging interview, Streaming Media's Jan Ozer and intellectual property attorney Robert Moore of Moore IP solutions delve into a number of topics related to video codec intellectual property issues and patent monetization, two constantly moving targets.

SMNYC Sneak Preview: What is Premium Now Debate With 2E6E6, The Boxoffice Network, Totem Global, Team Whistle, and Quantum Media

On Monday, May 20, at Streaming Media NYC, Erica Gruen of Quantum Media Associates will be moderating a panel discussing the creation, licensing, distribution, and monetization of premium content—as well as the ROI of investing in it through one means or another, with insights from Nathan Guetta of 2E6E6, Stan Ruszkowski of The Boxoffice Network, Steve Crombie of Totem Global, and Joe Caporoso of Team Whistle.

Why You Should Embrace Sustainability (But Not For The Reason You May Think)

To really make an impact, we have to put sustainability within a context we can understand. It's hard, whether as individuals or businesses, sometimes to grasp the very huge concept of climate change and then commit to "sustainability efforts" as a way to have an impact. But when there is context, sustainability efforts can be achieved without actually trying to focus on them in particular. Within the streaming industry, that context is power.

Vevo at the IAB NewFronts: Short-Form Optimization for FAST, CTV, OTT, and Programmatic

On Thursday, May 2, Vevo, the world's leading music video network, presented "Watch More Music" at the 2024 IAB NewFronts. Topics covered included the challenges of achieving reach, recency, relevancy, and measurement in the current streaming ecosystem, the importance of brand safety and transparency in FAST, Vevo's continued expansion into the CTV space, and its ambition to become the world's largest programmatically traded TV network.

Fubo Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts

Ad Units Represent Continued Innovation From a Company of Firsts

Introduction: Foundations of AI-Based Codec Development

To promote the understanding of AI codec development, Deep Render's CTO and Co-founder, Arsalan Zafar, has launched an educational resource titled "Foundations of AI-Based Codec Development: An Introductory Course." In a recent interview with Streaming Media Magazine, Zafar provided insights into the course's content, target audience, and expected outcomes.

Q&A: AI in Advertising With Rembrand’s Cory Treffiletti

Cory Treffiletti, CMO of Rembrand, discusses the company's innovative use of programmatic generative AI for virtual product placements, along with how speedily AI is developing within the advertising industry and the ways it is upending the traditional media buying process.

Tubi and DAZN Announce Partnership for FAST Channel Launch in North America

Tubi Becomes First Partner to Launch DAZN Women's Football FAST Channel in North America

’Round the Horn at NAB 2024: Videon, Telestream, Phenix, Ateme, V-Nova, Twelve Labs, Norsk, Dolby, and NETINT

Any NAB report is like the story of the blind man and the elephant: what you experience is what you touch, representing a fraction of the whole and perhaps not even a good sample. That being said, here's what I touched during the show. Many of these experiences are accompanied by video that I shot of the interviews.

SMNYC Sneak Preview: Keynote: Microsoft and Fremantle Beat the BUZZR with Gamified FAST

On Tuesday, May 21, Microsoft CTO Andy Beach and Fremantle SVP, Global FAST Channels Laura Florence will present Streaming Media NYC's opening keynote. They will discuss the new Beat the BUZZR platform, how it gamifies FAST and capitalizes TV, the collaboration that brought it about, and the AI under the hood.

NAB 2024: Top New Tech for a Disruption-Ready Streaming Industry

Exciting new and (mostly) AI-driven tools and services from NAB 2024 that very specific problems, from shooting great iPhone footage to automatically creating short clips to providing live low-latency translation and captioning to creating customized radio programming to building purpose-driven social communities.