Gambling on Sports Is a Sure Bet for Streamers
The travails of FuboTV aside, streamers are advancing on incorporating Sportsbooks into their live product
While U.S. Households Subscribe to More Streaming Services than Ever, Customer Satisfaction Declines
J.D. Power has published a detailed and revealing new report highlighting recent trends in streaming preferences. The industry is in flux and may be heading into a difficult period, though there are also some positive findings.
Sharethrough Announces New CTV Ad Enhancements to Help Brands Drive Viewer Attention and Performance
Sharethrough, one of the top global independent omnichannel ad exchanges, has unveiled two CTV ad enhancements that will help brands drive viewer attention and performance as we head into the holiday shopping and prime sports seasons - countdown overlays and sports tickers
As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future
As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.
Streaming-Based Political Advertising's Impact Growing in 2022 Midterms, New Study Says
With the 2022 midterms political ad spending set to hit a record $9 billion this year, the ubiquity of campaign advertising is almost inescapable on social media, TV, and online. One area where political advertising is also becoming omnipresent is on streaming platforms, and a newly released study by Effectv highlights the growing importance of streaming advertising for political advertisers as an essential complement to traditional TV.
Netflix Follows Broadcast-Centric Business Models After Years of Innovation
Netflix reported a strong third quarter after the market closed on Tuesday, with more growth anticipated in Q4 after its Basic with Ads tier launches November 1 in twelve countries as part of a wider development in the streaming ecosystem that will see streaming platforms engage with the metrics of linear broadcast for the first time.
Breaking Apple: AppleTV+ Adds Vince Gilligan's Upcoming Series to its Prestige TV Lineup
What Apple's growing portfolio of high-profile programming reveals about how its lifestyle bundle stacks up against TV-only services like HBO and Netflix
Take Streaming Media's Autumn 2022 State of Streaming Survey
Every 6 months, we gauge the state of the streaming industry with a survey looking at monetization, audience sizes, video quality choices, and more. Take the survey and be entered into a drawing for 1 of 2 $175 Amazon gift cards. Survey closes Sarturday, November 5!
RealSprint's Daniel Alinder Talks Sub-Second Latency and AV1 Encoding
Streaming Media's Tim Siglin interviews RealSprint AB CEO Daniel Alinder in the NETINT booth at IBC 2022 in Amsterdam.
Google and Paramount at IBC 2022: Use Data for Personalization, Storytelling, and Customer Retention
Data is worth its weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalized content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week.
AV1 Hardware Solutions at IBC
Aims to lower overhead, raise performance, diminish power for open-source codec
Warner Bros. Discovery Talks Synergies, Scale, and Live in IBC Keynote
"We want to be whatever we wish to be in the content landscape," said Warner Bros. Discovery CIO Dave Duvall in a keynote at the IBC media and entertainment technology trade show in Amsterdam. "Our ambition is not limited by resource. Now it's about product market fit with our D2C business and scale is a big driver."
Real-Time Streaming Business Value Report Launched
Report delves into ways to deliver, monetize real-time streaming
Encoding.com Talks Telestream Acquisition and Powering M&E VOD and Broadcast Workflows
"Now the same tools that power Vantage on prem are being incorporated into Encoding.com cloud," says Telestream VP Cloud Revenue Jeff Malkin (formerly president of Encoding.com). "We will leverage the framework to add new tools and make an unrivaled cloud solution."
Discovery + HBO: Streaming App Merger Inevitable but Risky
As of summer 2023 for US customers, the two apps will be one consolidated service, with both an "ad-lite" and an ad-free version becoming available. A LatAm expansion follows, and the European market launch is in 2024.
Video Trends in Higher Education Survey Launch
New survey explores the use cases for video in higher education
Vote in the 2022 Streaming Media Readers' Choice Awards
Voting is open until September 26 in 22 categories. Cast your vote today!
Nominate Now for the 2022 Streaming Media Readers' Choice Awards
What's your favorite streaming tool, tech, or service? What is the year's biggest innovation? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.
Survey: Enterprise Video
Annual survey of enterprise video asks readers to update us on use of video in the workplace
Comcast Urges Advertisers to Buy into FAST
In a report designed to focus advertiser attention on its own FAST service Xumo, Comcast finds that FAST penetration has more than doubled year-over-year.