Silverpush and Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube and Context

Silverpush, the contextual intelligence company, today released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analyzed more than 60 million impressions across 30+ campaigns to see the effect of contextual video advertising on YouTube

Fuse Media and Complex introduce Complex TV

Fuse Media, a leading minority-owned media company, today announced a partnership with Complex, the definitive platform for global youth culture and music lifestyle, to launch Complex TV, a new FAST channel that brings one of the most influential brands in global youth culture to audiences across major streaming platforms.

Sneak Preview: Finder’s Feat: Optimizing Search & Discovery With Metadata & Machine Learning at Streaming Media Connect

In this era of constant content proliferation and channel saturation, discovery is critical to content monetization. Join an expert panel at Streaming Media Connect on February 26 to explore how structured metadata and machine learning-powered discovery tools bring great content to light, improving relevance, boosting engagement, and driving measurable revenue impact.

Private 5G in Live Sports Production Across Land, Sea, and Air

Private 5G does not reinvent live sports. It gives production teams greater control over environments they already operate in, and the agility to take the network with them wherever the story goes.

Sky "Super Bundle" Moves Pay TV from Linear to Streaming

UK pay TV service Sky's announcement of a "world-first" grouping of streamers under one belt could fire the starting gun on further super bundles - though this particular union does not embrace either Apple TV or Amazon.

Sneak Preview: Leveraging AI for Contextual CTV Advertising at Streaming Media Connect

On Thursday, February 26, join content monetization pros from Roku, Philo, DAZN, Tavant, Intersection, and the SVTA for the Streaming Media Connect panel "All About Context: Leveraging AI for Contextual CTV Advertising." Learn how AI-powered audience data, metrics analysis, and real-time decisioning propel tailored, targeted CTV ad experiences that boost relevance, heighten engagement, and grow revenue.

Sneak Preview: Peak Performance: Handling Traffic Spikes for Global Live Sports Streams

On Wednesday, February 25, MTech Sport's Matt Stagg will moderate the Streaming Media Connect panel "Peak Performance: Handling Traffic Spikes for Global Live Sports Streams" with panelists from DAZN, BT Group, and TATA. When the biggest moments in live sports hit, traffic surges coming from unexpected directions can stymie even the most mature streaming stacks. This panel of live streaming and content delivery pros breaks down how top platforms prepare to manage peak demand—using smart load-balancing, real-time monitoring, and advanced failover strategies to maximize uptimes when streams scale globally.

Sneak Preview: Forging FAST’s Middle Mile: Building Live Linear Streaming Infrastructure

On Tuesday, February 24, Nadine Krefetz, Consultant, Reality Software, will moderate the Streaming Media Connect panel "Forging FAST's Middle Mile: Building Live Linear Streaming Infrastructure." Live linear FAST lives or dies in the middle mile, where ingest, encoding, packaging, and routing determine whether channels can contend with increased traffic as audiences scale. This session explores how to forge resilient, flexible infrastructure that keeps FAST channels humming, costs controlled, and viewers engaged.

Avanci Video Signs First Licensee and Publishes Rates

The patent pool offers three billing options and aggressive discounts for platforms signing by July 5, with rates ranging from 1.6-2.0% of revenue or $0.12-$0.15 per user per month.

Cracking Cloud Gaming With the CTV Model: A Q&A With GAMELOOP CEO Kimmy Li

With the immediacy of TV Guide + Twitch, GAMELOOP's "watch and play" model lets players unlock hosted games on their TV using their mobile device or remote. The platform recently launched on Samsung Gaming Hub as the first ad-supported alternative to subscription-based cloud gaming. In this interview, Gameloop CEO Kimmy Li dives into the details of GAMELOOP's offerings, her years of professional experience in the gaming industry, and how that experience has positioned her to scale freemium models.

The Super Bowl 2026 Effect: Vevo’s Rob Velez Discusses Shifts in Multicultural Mass-Reach Moments

In this interview, Rob Velez, VP of Inclusive Network & LATAM Sales at Vevo, discusses how user engagement for the Super Bowl has now far transcended the game itself, Vevo's capabilities that give it distinct insights into post-game day viewing metrics, the shift in the ways that marketers are thinking about mass-reach moments, and how multilingual and international artists challenge conventional notions about the market.

Sneak Preview: Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale

On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale." Curating the right content mix is the foundation of scalable streaming channel monetization. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention

tvScientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth

Q&A: TransUnion SVP Julie Clark Talks Netflix-WarnerBros. Acquisition 'Data Dividends'

In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for audience data growth, the impact on content creation and curation strategy, ad yields, applied ad tech, and more.

Q&A: Bango VP Marketing Giles Tongue Talks Netflix-Warner Bros. and the Future of SVOD Bundling

The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles already abound in various forms. In the interest of exploring the possibilities, I spoke with Giles Tongue, VP Marketing at superbundling technology solutions provider Bango about how things might shake out (depending not just on who acquires WarnerBros but what they decided to do with the acquired IP) and how the SVOD scene might tilt on its axis should this merger come to pass.

Meet the New CTV Political Advertising Landscape: Ampersand’s Al Behmoiras Discusses the Launch of TrueStream Political

Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of TrueStream Political, a purpose-built political streaming solution designed to modernize how campaigns engage verified voters across screens. Powered by authenticated data from Comcast, Charter, and Cox's 120M households, TrueStream Political provides political advertisers seamless access to premium, fraud-free streaming content at scale and with transparency.

WBD Debuts Technology Platform for Winter Olympics and Beyond

Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production

Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale of an Olympics and current technological limitations on behalf of rights-holding broadcasters meant elimination of a physical International Broadcast Center (IBC) is not likely soon, or even desirable.

G&L CEO Alexander Leschinsky Talks Streaming Security Attack Vectors and Best Practices in the Age of LLMs

In this exclusive interview with Streaming Media Europe editor Steve Nathans-Kelly, G&L Systemhaus CEO Alexander Leschinsky, explores the evolving landscape of streaming and content security, highlighting the increasing sophistication of AI-powered attacks, and the importance of integrating security into all layers of media workflows, while outlining a modern security stack that includes DNS security, web application firewalls, DDoS protection, securing high-risk APIs, access control, and testing to identify vulnerabilities before attackers do.