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Q & A: Paramount Global CTO Phil Wiser Talks AI in Media

After delivering a presentation on "AI's Impact on Media" at HumanX in San Francisco on April 7, Paramount Global CTO and Head of Multiplatform Innovations Phil Wiser did an open Q & A with attendees expanding on the key themes of his presentations.

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How to Monitor Live Streams for Optimal Ad Server Performance

From an observability standpoint and eyes on glass, what are the key metrics to watch to determine if ad insertion is going smoothly during a live stream? Altitude TV's Dave Zur, Sargeway LLC's Sarge Sargent, Qualabs' David Hassoun, and FanServ's C.J. Leonard discuss challenges and best practices for monitoring live streaming ad performance in this clip from Streaming Media Connect 2026.

Leveraging SGAI for Longtail Live Sports

With sports that aren't orchestrated for built-in TV ad breaks and a traditional broadcast run of show, SGAI provides critical advantages for monetizing sports content without pulling fans out of the action and causing them to miss key moments in the game. FloSports Product Manager, Ad Tech Adair Lyden explains these and other reasons why FloSports is embracing server-guided ad insertion (SGAI) as a good fit for their content and programming model and provides an early look at how it's working for them in this conversation with RingDigital's Brian Ring at Streaming Media Connect 2026.

AI-Enriched Metadata Drives Better CTV Content Discovery

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences? Cineverse's Tony Huidor and SUMM8's Jamie Mackinlay discuss how AI-enriched metadata and natural language interfaces are enhancing and transforming discovery and bringing users closer to the content they want to watch in this discussion with Integration Therapy's Rebecca Avery at Streaming Media Connect 2026.

Why to Invest in Lowering Sports Streaming Latency in 2026

The knock against streaming for live sports has always been higher latency than broadcast, and the agony of hearing your cable-watching neighbor cheer a goal before it happens on your screen. One could argue that live-streamed sports aren't really live in this scenario. But given the costs and challenges of lowering latency, is it really worth the investment, or should sports streamers be prioritizing other engineering challenges or elements of the fan experience? MTech Sport's Matt Stagg, DAZN's James Pearce, BT Group's Ian Parr, and TATA Communications' Corey Smith discuss the current business case for lowering sports streaming latency at Streaming Media Connect 2026.

Streaming Media Columns

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

Farm to Table

One of the overarching themes of Streaming Media 2025, which took place October 6-8 in Santa Monica, Calif., was the rise of the creator economy. Discussions centered around the changing economics of content creation, delivery, distribution, and curation (with AI playing an ever-larger role in leveling the playing field to varying degrees at all stages); evolving business models for creators looking to leverage and grow their brands and survive and thrive; and the ongoing, unignorable convergence of creator channels and "traditional" streaming platforms. The last topic seems like a particularly noteworthy sign of the times—how many conversations carried on just down the 405 in Huntington Beach in the heyday of Streaming Media West concerned the convergence (or divergence) of streaming upstarts and traditional linear broadcast?

Streaming Media Industry Whitepapers

Checklist Report: Ultimate Guide to Maximizing the Value of your Content Library

CacheFly

Streaming Media Research

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin

The State of Streaming Autumn 2020

Sponsored By: Zixi

The 2020 Streaming Monetization Report

Sponsored By: Amazon Web Services (AWS), an Amazon.com company