The lack of consistent measurement tools, metrics, and standards across multiple platforms continues to limit the success of streaming ads and frustrate content publishers looking to deliver optimal experiences to advertisers and end users. TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, Advertiser Perceptions' Erin Firneno, and Mad Leo Consulting's C.J. Leonard discuss the current challenges facing OTT and CTV publishers and advertisers alike in this clip from Streaming Media Connect 2024.
09 Sep 2024
How do CTV publishers deliver credible and actionable performance metrics to the buy-side brands that support them? Estrella MediaCo's Christina Chung, Vevo's Julie Triolo, and TVREV's Alan Wolk discuss the current challenges publishers face in measuring and communicating CTV performance to buyers in a clear and common language and the growing role of metadata in delivering usable metrics in this clip from Streaming Media Connect 2024.
06 Sep 2024
Building, owning, and operating a Connected TV operating system is a complicated strategic and business decision for TV manufacturers whose traditional role was to build and sell boxes. Some CTV OEMs haven't gone the OS route, while others like LG and Samsung have. LG's Matthew Durgin and Samsung Ads' Justin Fromm discuss why some CTVs OEMs run their own OSes and others don't in this candid discussion with TVREV's Alan Wolk from Streaming Media NYC.
19 Aug 2024
In 2024, consumer behavior arguably remains the most vexing impediment to succeeding with subscription media, and the prevalence of churn and the abundance of competition for subscription dollars have compelled many providers of subscription services to bolster their revenue with ad-supported tiers. However, creative bundling strategies provide another effective means of keeping subscription services afloat, to the degree that the industry might be developing "bundle-itis." Experts from Roku, Philo, Bango, Hub Entertainment Research, and Lightswitch discuss the mechanics and benefits of bundling in this clip from Streaming Media NYC.
15 Aug 2024
Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.
30 Jul 2024
When it comes to electronics, it's easy to look at advertised features and believe that tech will provide everything you need. But no matter how powerful and integrated it is—perhaps even because of how integrated and powerful it is—you need professionals to run it to ensure you look your best. Streaming may seem easy, but as with any business role, only expertise will make it look easy, even when it's not.
29 Jul 2024
For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.
21 Jun 2024
At Streaming Media NYC, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, and again while we were on stage during the live session. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.
21 Jun 2024