When it comes to transcoding video at an operation like what Meta offers, given scale and the complex array of different targets and scenarios, there's no simple answer to how Meta approaches cloud transcoding. But Meta Technical Program Manager Hassene Tmar guides viewers through the Meta video journey and decisions made around software, hardware, compression efficiency, codecs, and more in this conversation with Streaming Media 2025 Conference Chair Andy Beach at the latest Streaming Media Connect.
25 Jul 2025
VAST (video ad serving template) is an XML-based standard developed by the IAB Tech Lab that defines how video players and ad servers communicate to deliver video ads. It is designed to allow for the consistent and dynamic delivery of video ads across different platforms and devices. But in the ever-shifting and fast-evolving world of adtech, has VAST grown long in the tooth? Ring Digital's Brian Ring, SVTA's David Hassoun, Eventually a Castle's Andrew Baritz, and IAB Tech Lab‘s Raymond Holton discuss the issue in this clip from May's Streaming Media Connect.
22 Jul 2025
Are the mediation layers between publishers and advertisers in the CTV space dropping off with the increasing emergence of new ad exchanges and the like? And how can platforms adapt? Eventually A Castle's Andrew Baritz discusses the market's shifting tectonics and what platforms like Cineverse and C360 Technologies, Inc. are doing to bring buyers closer to publishers in this discussion with Ring Digital's Brian Ring at the latest Streaming Media Connect.
22 Jul 2025
As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What creative strategies can they deploy to seize these opportunities? Fan Serv's C.J. Leonard and Eventually A Castle's Andrew Baritz offer practical, strategic recommendations in this discussion with Ring Digital's Brian Ring at the latest Streaming Media Connect.
18 Jul 2025