OTT TV

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Features

The State of the OTT Market 2019

Where do the video-on-demand, live linear, and live event markets stand now? And what's coming next, as streaming media delivery enters its third decade?

The State of Media and Entertainment 2019

Peak TV has peaked. Well, that didn't take long. We now have more of a good thing than we ever wanted—and more is on the way. Just how long can this last?

Project OAR Fights Fragmentation in Connected TV Advertising

NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.

Tomorrow's Channel-as-a-Service Solutions Will Work in Minutes

If they're going to seize the moment and monetize all their available assets, content owners need to be able to create video channels in minutes, and those channels need to be highly robust.

Spotlights

2019 Online Video Industry Executive Predictions

Beware of fool's gold

VisualOn Inc.: Executive Predictions 2019

Dr. Yang Cai, President & CEO, VisualOn Inc.

Verizon Digital Media Services: Executive Predictions 2019

Chris Carey, Head of Sales, Strategy, and Business Development, Verizon Digital Media Services

Tulix Systems: Executive Predictions 2019

George Bokuchava, Founder & CEO, Tulix Systems

Columns

Netflix's Movie Library Is Kind of Terrible, But Does It Matter?

Today, Netflix got its first Oscar nomination for Best Picture. That doesn't change the fact that its movie library is shrinking—and often bad.

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Netflix Uses Data to Drive Creativity, and It Terrifies Hollywood

The leading SVOD has become the first global network, and detractors accuse it of making creative decisions based on algorithms. It doesn't, but here's the real reason it's winning.

OTT TV Companies and Suppliers