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OTT TV

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Features

The Future of Streaming Monetization: Beyond the SVOD/AVOD Divide

All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.

How to Leverage Ad Tech Innovations

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming

The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.

Is Free Ad-Supported TV (FAST) the Future?

FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.

Spotlights

Lightcast.com: A View from the Top

Lightcast.com has had the privilege of developing one of the most user-friendly OTT management and automation Platform as a Service (PaaS) platforms, used by virtually every imaginable organization and entity type, industry, and use-case.

Bitcentral: A View from the Top

At the beginning of 2022, Bitcentral acquired Powr.tv, the leading OTT video publishing platform. Powr's solution had already launched 200+ streaming media applications that enabled customers to increase audience reach and deliver video content across major media platforms, including Apple, Google, Roku, and Amazon.

Quickplay: A View from the Top

Quickplay is leading the way with cloud-native platforms by helping OTT providers achieve unequaled flexibility, agility, and scalability as they deploy new services or remake existing ones.

TAG Video Systems: A View from the Top

TAG's monitoring platform is able to monitor all streams from live sources to CDNs and monitor the entire flow instead of the siloed sections.

Columns

The Envelope, Please?

What lies ahead for Netflix in the ad-tier/hybrid era?

Does Streaming's Future Success Depend On Discoverability?

The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.

Streaming Numbers in the News

Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here's a roundup of a few recently published reports.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

OTT TV Companies and Suppliers