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OTT TV

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Features

On Broadway and Online

BroadwayHD's Stewart F. Lane and Bonnie Comley have made it their mission to bring the theater to people's homes. But it's a lot more than pointing a camera at the stage; they've helped create a new and different experience.

Investing in AI Is Just as Important as Content for Streaming Services

When it comes to giving viewers what they want and encouraging them to stick around, robust and effective AI strategies can play a crucial role

ttconv Simplifies Subtitling and Captioning

Thanks to ttconv, a new format converter, adding timed text to video is becoming simpler and more efficient, and Facebook is already embracing it

Navigating the 'COVID Content Collapse:' What's Next for Streaming TV

Free ad-supported TV (FAST) is poised for continued growth as consumers find themselves with more SVOD services than they are willing to pay for.

Spotlights

2021: The Full Monty

Streaming Media publisher Joel Unickow has some bold predictions for the rest of 2021.

Margins in Streaming Market Will Erode in 2021; Diversification is Key

Partnerships Will Be Key to Success in 2021

2021 Will See Diversification in Platforms, App Stores, and Revenue Models

Columns

Ditch the Niche: It's Time to Come Up With a New Term

Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

The Evolution of the Movie Theater is at Hand

With OTT services like HBO Max streaming first-run movies on release day, movie theaters need to think beyond comfy chairs and draft beer to keep selling tickets.

A Look Back at Streaming Video's 2020

From the rise of Zoom to the fall of MPEG, 2020 has been a year of surprises.

OTT TV Companies and Suppliers