Where do the video-on-demand, live linear, and live event markets stand now? And what's coming next, as streaming media delivery enters its third decade?
Peak TV has peaked. Well, that didn't take long. We now have more of a good thing than we ever wanted—and more is on the way. Just how long can this last?
NBCU, CBS, ABC, Turner, Hearst, FreeWheel, Xandr, Vizio, and others are working on an addressable CTV ad standard that will create a global marketplace of engaged viewers.
If they're going to seize the moment and monetize all their available assets, content owners need to be able to create video channels in minutes, and those channels need to be highly robust.