ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.
Providers who found it easy to gain an audience over the last two years will have to work harder to keep them as the pandemic wanes, and OTT services will embrace fully cloud-based workflows
Five solution areas are key for media and entertainment companies: content production, media supply chain & archive, broadcast, D2C & streaming, and data science and analytics
Elevating the consumer experience to the highest-level possible requires deep insight into quality, metrics and issues; data that was previously beyond the reach of operators. Thanks to TAG's Realtime Media Platform, however, that data is now accessible.