How to Leverage Ad Tech Innovations to Win Budgets as Streaming and Broadcast Viewerships Converge

Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.

Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming

The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.

Is Free Ad-Supported TV (FAST) the Future?

FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.

The Streaming Toolbox: Tedial, Frequency Studio, Mlytics

The set of tools I'll explore in this article will help you orchestrate workflows, create FAST broadcasts, and do multi-CDN worldwide live streaming management. Using all of these tools, you could get your own channel up and running and deliver it everywhere—even in China. These set of tools were demo'd for me. In order for me to test an application, vendors need to provide dummy data, and not everyone can make it available within our editorial timeframe.

Telestream: When Creating Comprehensive Media Packages, Video Might Just Be the Easy Part

Telestream's ability to meet customers on their journey to the cloud at any point where they find themselves is a key part of the company's unique value. Future proof your media processing and start your cloud journey with cloud native services from Telestream.

HESP: Sub-second Latency, Fast Channel Change and Improved ABR over Standard CDNs

DVEO Executive Predictions: NEXTGEN TV and AVOD/FAST Continue to Grow in 2022

ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.

Firstlight Media Executive Predictions: Metadata and the Cloud

Providers who found it easy to gain an audience over the last two years will have to work harder to keep them as the pandemic wanes, and OTT services will embrace fully cloud-based workflows

A Long Strange Trip

Eric Schumacher-Rasmussen reflects on recent unexpected changes in his life, including a surprising newfound appreciation for the Grateful Dead, and his thoughts on his long-time tenure as editor of Streaming Media now that he is moving on from the role.

Transitions

Tim Siglin reflects on his 25-year-long career as a writer, instructor, and consultant in the streaming industry along with his professional partnership with Eric Schu­macher-Rasmussen.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

Of Subscriptions and Submarines

What do Lewis Carroll, OTT subscriptions, and submarine power cables have in common? Read on!