As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale
The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated
Taking stock of where OTT is at, with a look back at an unprecedented year and how it will impact the rest of 2021
AVC led to format consolidation, but we've seen more fragmentation in recent years. Fortunately, the huge critical mass around AOMedia might lead to a simpler future.