How to Jump-Start Your Multi-CDN Strategy and Deliver Every Time
Ensure your viewers get the best experience possible. A multi-CDN strategy adds robustness that makes streams more successful. Here's what customers need to know when looking for providers.
7 Steps to Live Stream a Local Sporting Event Like a Pro
In the age of streaming video, as long as you have the right equipment you can live stream just about anything for the world to see. Here's how to make sure remote fans can enjoy every play of the game.
Will Ferrell, Shondra Rhimes, Questove Creating Podcasting Slates
Entertainment celebrities are no longer content to create their own personal podcasts. The power play now is creating an entire slate of new productions.
Inside MPEG's Ambitious Plan to Launch 3 Video Codecs in 2020
The pace of innovation is getting faster and the demands on video codecs are getting greater. MPEG's three-part plan answers questions of royalties, licensing, and computational efficiency. Meet VVC, MPEG-5 Part 1 (EVC), and MPEG-5 Part 2 (LCEVC).
Addressable Television: The Holy Grail of Personalization
From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?
Take Two Streams: Streaming Video on the Rise in Modern Medicine
From training to remote observations, the use of streaming video in the medical and pharmaceutical markets is growing.
Instructional Video in the Academy: In the Can or On-the-Fly?
The use of both asynchronous and synchronous video by colleges and universities has skyrocketed. But which approach is better for learning?
Akamai Offers Best Practices for Troubleshooting Live Streams
Providing flawless live streaming quality has never been more complex—or essential. However, relying on performance monitoring, real-time communications, and AI can ensure satisfied end-users.
Netflix Goes to the Other Side of the Mirror With Bandersnatch
Learn the streaming challenges Netflix faced presenting Black Mirror: Bandersnatch, which gave viewers choices and advanced interactive storytelling.
Partnerships Critical for Streaming Video Ad Success: Comscore
Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.
Omnicom: OTT Measurement 'A Band-Aid When You Need a Tourniquet'
Advertisers only get a bulk view of the OTT viewing audience, but to target effectively they need person-level data. That's still not available, and Nielsen gets the blame.
A+E and CBS Debate the Merits of Walled Gardens in an OTT World
Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.
Hulu Says Creativity and Engagement Will Win the Next Era of TV
The current environment offers an opportunity to rethink advertising: Innovative storytelling from brands and agencies will keep viewers engaged.
Achieving Zero Latency for Video and Audio Is a Zero-Sum Game
In the AV world, zero-frame latency isn't just a pipe dream—it's a requirement. Here's why the streaming industry would do well to pay attention.
Imminent Privacy Regs Force Brands to Get Serious About Data
The California Consumer Privacy Act will go into effect in a few short months, requiring a whole new approach in how companies collect and transact personal data.
IBC '19: Facebook Shows Live and Interactive Tools for Publishers
The social network outlined how it grows partnerships with broadcasters and content owners, then unveiled new tools and a route to audiences and monetization.
IBC '19: Telestream Says High-Quality Streaming Is Table Stakes
"We want to be the defacto standard for video processing, workflow automation, and quality management," says Telestream CEO Scott Puopolo.
IBC '19: Facebook, Netflix, Google Talk AV1, HEVC, and Support
The world's biggest video streamers have been slow to adopt next-generation codecs like AV1. At an IBC panel, they explained why HEVC is still the most widely supported.
IBC '19: Harmonic Aims to Reinvent Live Sports on Android TV
Partnering with Google and 3SS, Harmonic promises personalized sports viewing experiences that bridge the gap between broadcast and OTT.
IBC '19: YouTube Makes Play for Broadcaster Support at Keynote
With a shift away from commissioning premium original content, YouTube wants broadcasters to see it as an ally, not a competitor.