How to Optimize Virtual World Creation
It seems like virtual world creation has become ubiquitous in today’s streaming multiverse, but what are the obstacles to make it accessible and seamless to all those who want to deploy Unreal Engine and other augmented reality solutions to realize their visions? Chris Pfaff, CEO, Chris Pfaff Tech Media, Producers Guild of America (PGA), VR AR Association (VRARA), discusses these challenges with Sean Gardner, Head, Video Strategy & Market Development, AECG, AMD, in this clip from their panel at Streaming Media East 2023.
“It’s easy enough using Unreal Engine or Unity or Lumberyard to create your own world in 2D or 3D,” Pfaff says. “But I feel like the larger scale is pushing toward…that environment.” He asks Gardner if he sees a way for a wider variety of platforms to build virtual worlds.
Garnder notes that interactivity is now “table stakes” for Gen Z and Millennials. “They don’t want to passively just view something,” he says. “And we've been talking about personalization, but what we have traditionally meant is, ‘I want to serve you a personalized ad.’ That's not personalization. Personalization is they want to be involved. ‘I want to be able to drive the personal experience.’” He says that platforms such as Discord have deeply layered personalization and interactivity into the streaming experience for younger viewers. “I think these experiences now need to be more cohesive and [we need to] start building them from the ground up," he says. "These are new ways of interacting with the content, [where] you're making it social and interactive. This means that everything now, if it's being rendered or it's being filmed, a lot of that processing now has to happen at the edge. That means it changes the economics, because now it's not a centralized compute engine. Now you're distributing it. So it means the cost per unit needs to come down, power needs to come down.”
Gardner argues that the entire personalization and interactivity development process must be better optimized technologically and economically. “I think it's glass-to-glass or graphics processing unit (GPU) to viewing or whatever," he says. "But [it] needs to be fully optimized, and that's where we get latency and economics and everything.”
“And you guys are very involved in that,” Pfaff says.
“We're doing a ton,” Gardner says. “We're working with various protocol partners [on] our GPU team, working with camera vendors like Red [and] Media Monks. So we're trying to help optimize the full channel.”
Learn more about a wide range of streaming industry topics at Streaming Media Connect 2023.
Are metaverse events that deliver consistent interactive and even immersive experiences that move with their audiences the future of event streaming? Media.Monks' Alan Bucaria, EdgeNext's Joshua Johnson, and Chris Pfaff of Chris Pfaff Tech Media discuss in this clip from their panel at Streaming Media East 2023.
How essential is interactivity to enterprise streaming, and in what ways can it remain engaging and be improved? EZDRM's Olga Kornienko and independent digital communications consultant Simon Ball provide their take in this clip from their panel at Streaming Media East 2023.
What interactive streaming features resonate with live audiences? 090 Media's Alex Lindsay, Oliver Lietz of nanocosmos, and Brian Miller of LG discuss with Streaming Media's Nadine Krefetz in this clip from Streaming Media Connect 2023.
The demand for internal and external virtual meetings and events in the enterprise has grown exponentially in the last three years. How can streaming service and platform providers help enterprises navigate their options and manage costs and expectations? Experts from LinkedIn and EY offer key insights from their panel at Streaming Media Connect 2023.
Mobeon CEO Mark Alamares discusses how the gaming industry is influencing live streaming production, particularly in the VR/AR/MR/XR space, and the trend toward virtual production and the rise of virtual talent in this clip from Streaming Media Connect 2021.
Stringr's James Payne, FlightLine Films' Jay Nemeth, and SkyRae's Scott Gillies discuss current challenges to moving VR into the mainstream in this clip from their Live Streaming Summit panel at Streaming Media East 2019.