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Live Streaming

Live streaming services are pushing the limits of online video and OTT, and live events are still the standards by which the success of the industry are judged. Look here for the latest news on live streaming trends, as well as how-to and technical articles on everything from live production to live linear channels.

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Features

Wowza’s Alex Gammelgard Talks Pivots in Streaming Architecture Away From ‘Pure’ Cloud at Streaming Media 2025

Is the streaming industry on another pendulum swing in streaming infrastructure, away from embracing the "pure" cloud approach in vogue over the last few years toward a more hybrid setup integrating both cloud and on-prem elements? Wowza VP of marketing Alex Gammelgard explores this theory along with growing data security concerns and more in an interview with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

The Multiview Imperative: How Technical Architecture Determines Streaming Success

The largely unsung hero in YouTube's growth may be a feature that cost the company 99% less to implement than Sunday Ticket: multiview streaming capability. As this article shows, if you're broadcasting sports, multiview--particularly Build Your Own Multiview (BYOMV)--is quickly becoming an expected feature among sophisticated viewers. It's also one of the most affordable and effective ways to amplify the value of your programming, particularly when your content isn't exclusive and faces direct competition in the same market.

Industry Champions Revealed: The 2025 Streaming Media Readers' Choice Awards

The readers have spoken! Here we present 19 top tech solutions of 2025, as chosen by the readers of Streaming Media .

AWS GM of M&E Samira Panah Bakhtiar Talks Gen AI and Interactive Sports Streaming

In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of me­­dia, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.

Spotlights

Broadpeak CEO on 15 Years of Streaming at Scale – and what comes next for the Video Industry

As Broadpeak celebrates 15 years in the streaming industry, CEO Jacques le Mancq talks streaming success, and innovation in ad tech, monetization and sustainability.

Low-latency streaming via CDN: How to optimize LL-HLS and LL-DASH for sub-3-second latency

Alexey Petrovskikh explores how GCore's low-latency live streaming solution leverages LL-HLS and LL-DASH to achieve a glass-to-glass delay of 2.0-3.0 seconds.

Scaling Live Streaming Without the Stress

How media organizations are tackling the toughest bottlenecks in live video delivery

Stream It in IMAX Enhanced: A Gamechanger for Live Sports Streaming

With its new ‘Stream it in IMAX Enhanced' program, IMAX is bringing its world-renowned brand, expertise, cutting-edge VisionScience™ technology, and proprietary digital source enhancement workflows to live-streamed sports and events.

Columns

Untethered Broadcasting: Where the Live Sports Streaming Puck Is Going

In the metaphorical "where the puck is going" sense, anticipating and serving the needs of "highlights first" Gen Z viewers for whom linear, lean-back, beginning-to-end game-viewing is less than satisfying is critical to moving with the times and maintaining major sports leagues' relevance in the years to come.

Which Is Better for Sports Production--More Cameras or More Ops?

Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?

Live Sports Streaming, TVXRAY, and the Qvest for Personalization

At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.

Innovation vs. Optimization in Streaming Delivery

While innovation is good at the outset of a transformation (such as analog to digital video), it can become counterproductive to building sustainable businesses. Continuous innovation means taking away resources from making existing technologies more scalable, resilient, and reliable—three traits that are critical to the success of something like a streaming platform.

Live Streaming Companies and Suppliers