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Live Streaming

Live streaming services are pushing the limits of online video and OTT, and live events are still the standards by which the success of the industry are judged. Look here for the latest news on live streaming trends, as well as how-to and technical articles on everything from live production to live linear channels.

Streaming Media Connect back in November with a peek at Building the 2027 Streaming Strategy Playbook.
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Features

Zero-Sum Game: Calculating and Managing Streaming TCO

While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.

Review: Magewell Director Plus

In this review, I'll tell you about the new Magewell Director Plus all-in-one streaming device … and how I tried to kill it. 

Q&A: Tennis Channel SVP Direct-to-Consumer Matthew Graham Talks Launching, Programming, and Scaling the Tennis Channel App

In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network's DTC app. In this Q&A, Graham delves into the app's content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data and audience insights to measure customer lifetime value, personalize content, and inform future strategic decisions.

Agentic AI Workflows and the Future of Streaming Ad Tech

AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.

Spotlights

Readers' Choice Awards Winners' Circle: Wowza

Michael Vitale explains that reliable, extensible, and flexible media infrastructure can solve streaming's toughest challenges. 

Speed, Security, Personalization, Sovereignty: What Real-Time Video Needs to Actually Work for Interactive Use Cases

Nanocosmos' Oliver Lietz discusses real-time video for interactive use cases.

Your Library Is Already a Linear Channel. Your Platform Just Doesn't Know It Yet.

Aviion previews a unified live and on-demand model at IBC2026: 24/7 channels built from existing content, no playout hardware, and a live state that stays correct on every screen.

The Most Perishable Asset in Your Operation Is Also Your Most Valuable One

Live video is the most valuable asset most organizations produce, and most of them are still throwing it away. Wowza Video Intelligence Framework makes the data that already exists in live streams actionable at the moment it is captured.  

Columns

AI Meets Adtech

During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.

Which Is Better for Sports Production--More Cameras or More Ops?

Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?

Untethered Broadcasting: Where the Live Sports Streaming Puck Is Going

In the metaphorical "where the puck is going" sense, anticipating and serving the needs of "highlights first" Gen Z viewers for whom linear, lean-back, beginning-to-end game-viewing is less than satisfying is critical to moving with the times and maintaining major sports leagues' relevance in the years to come.

Live Sports Streaming, TVXRAY, and the Qvest for Personalization

At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.

Live Streaming Companies and Suppliers