So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both vertically and horizontally at the same time, and you leverage technology to re-orient your content automatically.
31 Jul 2026
During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.
31 Oct 2025
Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?
13 May 2025
In the metaphorical "where the puck is going" sense, anticipating and serving the needs of "highlights first" Gen Z viewers for whom linear, lean-back, beginning-to-end game-viewing is less than satisfying is critical to moving with the times and maintaining major sports leagues' relevance in the years to come.
28 Aug 2025