FuboTV Scores Big on Content Choice, Ad Load, and Revenue
22 Mar 2022
Nadine Krefetz put fuboTV through the paces, and the sports-focused streaming service exceeded expectations.
Does Ad-Supported Streaming Actually Cost You More?
15 Feb 2022
About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?
Paying to Watch Ads with HBO Max
09 Nov 2021
Like almost everything else HBO Max does, the OTT service has gotten the ad experience right
STIRRing Up Local TV Advertising
09 Sep 2021
Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.
OTT Ad Tech's Biggest Challenges (and a Few Solutions)
01 Jul 2021
OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.