Video encoding began as a one-dimensional data rate adjustment that reflected the simple reality that all videos encode differently is now a complex analysis that incorporates frame rate, resolution, color gamut, and dynamic ranges, as well as delivery network and device-related data, along with video quality metrics.
If you're serious about experimenting with different codecs and/or encoding parameters, MSU's Video Quality Measurement Tool is an essential tool, and version 13 brings some welcome improvements.
What's the best solution for your video on-demand encoding needs? That depends, but this guide will help you figure out which questions to ask.
AVC led to format consolidation, but we've seen more fragmentation in recent years. Fortunately, the huge critical mass around AOMedia might lead to a simpler future.