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Future in Focus

As Streaming Grows, the CDN Must Evolve

Streaming is still only a fraction of total video watched, even post-COVID lockdown. What happens when it's the de facto method for delivering video content? Will the existing CDN approaches be enough to handle the next phase of streaming growth?

What Has the Pandemic Taught Us About Streaming?

The increased streaming we've seen during the COVID-19 pandemic didn't break the internet. But it did give us a vision of the future, and the opportunity to be proactive rather than reactive.

Build Streaming Solutions for Tomorrow, Today

In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.

Who Will Define 'TV'?

The age of the broadcaster is over. With OTT platforms built on microservices and previously unheard-of data collection capabilities, it's the age of the viewer now.

Not All Content (or Devices) Are Created Equal

The one-size-fits-all approach employed in broadcast and cable is no good when it comes to streaming and OTT.

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

Taming the Many-Headed Problem of Video Content Discovery

Sure, today's OTT video platforms could share data and create comprehensive video recommendation systems, but they don't want to. Here's why they should care.

OTT Falls Into the Same Trap as Cable

Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?

Rampant Piracy Is the Elephant in the Live-Streaming Room

Tokens? Watermarking? DRM? Content owners try them all, but as of today there's no foolproof solution. Perhaps the way forward isn't with higher walls, but new experiences.

Can AI Make the Streaming Video Experience Even Better Than TV?

Look for artificial intelligence and machine learning to improve content delivery, video compression, and viewer personalization, strengthening the entire workflow.

Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

Hey, European Mobile Operators: What About Streaming Video?

Barcelona's Mobile World Congress is full of hype about 5G and VR, but doesn't care about video. Why the blind spot over small-screen viewing?

The Enterprise Embraces Streaming Innovation Behind the Firewall

Microsoft, Kaltura, Brightcove, and others are putting streaming video to use at work, creating cutting-edge features that any viewer would enjoy.

The Four Problems Facing OTT Services—and How to Solve Them

When will over-the-top video services finally get more viewing time than broadcast channels? When they finally overcome these four main problems.

The Reality of Virtual Reality: Despite the Hype, VR Isn't Viable

VR video gets a lot of attention, even though not many people are watching it. The requirements for consumers are still way too high.

Latency: The Final Frontier for Streaming Video Entertainment?

Delays of up to two minutes can really destroy the live sports experience. Walled garden solutions aren't working, so it's up to CDNs to provide relief.

How Much of a Role Will Mobile Phones Play in the Future of TV?

While older viewers prefer streaming to a living room television, Millennial and Gen Z viewers agree: The small screen is big! Now where's the 4K?

IPTV Is Dead and OTT Killed It. Will it Do the Same to Broadcast?

Broadcast television may well go away, with consumers and providers embracing over-the-top delivery. But several issues need to be solved first.

Mobile Phone Hang-Ups: Viewers Wary of Using Up Their Data

People would stream a lot more video to mobile devices if not for restrictive data caps. But thanks to Netflix and Amazon, things are starting to change.

The Great OTT Myth: The Reality of Cord Cutting Isn’t So Real

The days of traditional TV are over as consumers rush to cut the cord, right? Not so fast: We're seeing a migration, but the product and players haven't changed.