What's the Point of Streaming?
You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.
Does Streaming's Future Success Depend On Discoverability?
The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.
Long Live (A Different) DRM!
A blockchain-based, ledger-and-wallet approach promises a digital rights management that's just as effective as anything we have now, with the benefit of being more consumer-friendly.
What Is Streaming Video 'Delivery?'
'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.
The Evolution of the Movie Theater is at Hand
With OTT services like HBO Max streaming first-run movies on release day, movie theaters need to think beyond comfy chairs and draft beer to keep selling tickets.
As Streaming Grows, the CDN Must Evolve
Streaming is still only a fraction of total video watched, even post-COVID lockdown. What happens when it's the de facto method for delivering video content? Will the existing CDN approaches be enough to handle the next phase of streaming growth?
What Has the Pandemic Taught Us About Streaming?
The increased streaming we've seen during the COVID-19 pandemic didn't break the internet. But it did give us a vision of the future, and the opportunity to be proactive rather than reactive.
Build Streaming Solutions for Tomorrow, Today
In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.
Who Will Define 'TV'?
The age of the broadcaster is over. With OTT platforms built on microservices and previously unheard-of data collection capabilities, it's the age of the viewer now.
Not All Content (or Devices) Are Created Equal
The one-size-fits-all approach employed in broadcast and cable is no good when it comes to streaming and OTT.
TV 2.0: The Future Isn't About Delivery, It's About Experience
The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.
Taming the Many-Headed Problem of Video Content Discovery
Sure, today's OTT video platforms could share data and create comprehensive video recommendation systems, but they don't want to. Here's why they should care.
OTT Falls Into the Same Trap as Cable
Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?
Rampant Piracy Is the Elephant in the Live-Streaming Room
Tokens? Watermarking? DRM? Content owners try them all, but as of today there's no foolproof solution. Perhaps the way forward isn't with higher walls, but new experiences.
Can AI Make the Streaming Video Experience Even Better Than TV?
Look for artificial intelligence and machine learning to improve content delivery, video compression, and viewer personalization, strengthening the entire workflow.
Virtual Reality Development Is Moving in the Wrong Direction
VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?
Hey, European Mobile Operators: What About Streaming Video?
Barcelona's Mobile World Congress is full of hype about 5G and VR, but doesn't care about video. Why the blind spot over small-screen viewing?
The Enterprise Embraces Streaming Innovation Behind the Firewall
Microsoft, Kaltura, Brightcove, and others are putting streaming video to use at work, creating cutting-edge features that any viewer would enjoy.
The Four Problems Facing OTT Services—and How to Solve Them
When will over-the-top video services finally get more viewing time than broadcast channels? When they finally overcome these four main problems.
The Reality of Virtual Reality: Despite the Hype, VR Isn't Viable
VR video gets a lot of attention, even though not many people are watching it. The requirements for consumers are still way too high.