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OTT TV

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Features

Netflix Goes to the Other Side of the Mirror With Bandersnatch

Learn the streaming challenges Netflix faced presenting Black Mirror: Bandersnatch, which gave viewers choices and advanced interactive storytelling.

Addressable Television: The Holy Grail of Personalization

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

Partnerships Critical for Streaming Video Ad Success: Comscore

Will the walls of walled gardens come down? Not fully, but online platforms will need to share a lot more data if they're going to provide the metrics advertisers demand.

A+E and CBS Debate the Merits of Walled Gardens in an OTT World

Openness makes it easier for marketers to evaluate and optimize video campaigns on different platforms, but publishers like having exclusive domains.

Spotlights

Lightcast.com: View From the Top 2019

At Lightcast.com, we are not afraid to take on the projects of new content creators and distributors with an added dimension to our Customer Service: an intuitive, complimentary business consultation process for media startups.

Mux: View From the Top 2019

Mux wants to do what we can to foster and encourage the video developer community because a strong community allows all of us to grow and learn while building and improving amazing projects and companies.

Verizon Media: View From the Top 2019

One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.

Red5 Pro: View From the Top 2019

Our customers are pushing the boundaries of what's possible with everything from live drone streaming, 360º cameras, live auctions, eSports, and more. These use cases are just the beginning/

Columns

$21: The Amount Consumers Want to Pay Barely Covers Two Services

Households are reacting to new OTT offerings by tightening their belts and closing their wallets. Is this a boon for ad-supported services or the end of expansion?

Cutting the Cord and Why It Took So Long: A Streaming Wish List

Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

Taming the Many-Headed Problem of Video Content Discovery

Sure, today's OTT video platforms could share data and create comprehensive video recommendation systems, but they don't want to. Here's why they should care.

OTT TV Companies and Suppliers