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OTT TV

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

Cast Your Vote in the Streaming Media Readers' Choice Awards. Voting Closes Oct 4!
Features

Why Should Broadcasters Make the Switch to the Cloud?

Broadcasting has been behind streaming in its embrace of the cloud, but the rewards of making the switch can be significant. We talk to executives from American Public Television, WarnerMedia, Paramount+, and Streaming Global to get their take on why you should make the change if you haven't already.

The Streaming Toolbox: GrayMeta Iris Anywhere, Vimond VIA Live, and StreamClick

The latest installment of the Streaming Toolbox looks at a remote production tool for creating interactive content, a scheduling tool for delivering live and live linear programming, and a collaborative quality-control (QC) tool for source file analysis.

Take the Content and Revenue Protection Trends 2021 Survey

Share your insights on how DRM and piracy affects you personally and professionally, and enter for the chance to win a $500 Amazon gift card.

Streaming Media Readers' Choice Awards Nomination Deadline Extended Until August 20

We've got two new categories this year—Best Streaming Innovation and Best New Streaming Company—along with 23 other categories from analytics to webcasting and everything in between. We've extended the nomination deadline to August 20, so don't delay.

Spotlights

2021: The Full Monty

Streaming Media publisher Joel Unickow has some bold predictions for the rest of 2021.

Margins in Streaming Market Will Erode in 2021; Diversification is Key

Partnerships Will Be Key to Success in 2021

2021 Will See Diversification in Platforms, App Stores, and Revenue Models

Columns

Why Is Watching Sports on OTT Harder Than Watching on TV?

Streaming is supposed to provide a better experience than television. So why is watching the Euro 2020 on the ESPN app such a poor experience?

What Is Streaming Video 'Delivery?'

'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.

STIRRing Up Local TV Advertising

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

OTT TV Companies and Suppliers