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ThinkAnalytics

ThinkAnalytics
  • 361 Main Street
  • Ste 400
  • El Segundo CA 90245
  • USA
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Profile

ThinkAnalytics has created the leading content discovery and viewer analytics solution worldwide, enabling video service providers, studios, broadcasters and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving approximately 450 million subscribers in 43 languages with 7 billion recommendations per day, making the company the largest independent content discovery platform worldwide. Customers include: Liberty Global, Deutsche Telekom, HBO, DirecTV Latin America, Vodafone Proximus, Rogers, Tata Play, and Astro.

Product Description

Think360, a viewer engagement platform, reflects the breadth and depth of the ThinkAnalytics solutions, which touch every aspect of the viewer lifecycle – from personalized content discovery, metadata enrichment and viewer insight through to targeted advertising.

Running on AWS, the Think360 suite spans the subscriber journey, including personalized content discovery, viewer insight, A/B testing, editorial and UX control, AI metadata enrichment, churn detection and analysis, and hyper-targeted advertising – all with intuitive management consoles and underpinned by machine learning and AI.

Think360 helps pay-TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn. It also provides business insights across the viewer lifecycle – including audience behavior, content intelligence, editorial control, user experience effectiveness, viewer engagement, and search and recommendation – to help customers evolve and improve their offerings. ThinkAdvertising optimizes the value of a platform’s ad inventory by enabling brands and advertisers to run impactful hyper-targeted campaigns across broadcast and streamed TV.

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