Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.
13 Mar 2026
Even as live sports remains arguably the only consistently reliable appointment viewing genre in TV, younger viewers are notoriously appointment viewing-averse. Yet NBA attention from younger fans is growing, according to NBA VP of Global Media Insights Michelle Auguste; it just shows up in different places, and requires following different metrics to make sense of and deploying different strategies and cultural touchpoints to cultivate the 24/7 fandom model that makes younger fans feel like they're part of the league.
10 Mar 2026
When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one necessarily drive the other? Head of Fubo Studios Pamela Duckworth offers a look inside Fubo Sports Network's approach to testing and promotion, from pop-up FAST channels to tentpole events and evergreen content and breakthrough sports like bare-knuckle boxing in this discussion with Integration Therapy's Rebecca Avery at Streaming Media Connect 2026.
03 Mar 2026
On Thursday, February 26, at Streaming Media Connect, the panel "Vertical Leap: Growing the Free Vertical Drama Business at Streaming Media Connect" assembled expert practitioners from Celestine Pictures, Hudson Vertical, Stratagem Vertical, and GoodShort to explore the ways that vertical drama is exploding on free streaming platforms, driven by mobile-first viewing, bingeable formats, and a new generation of viewers and global creators.
02 Mar 2026
How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NBA's new 11-year media deal as well as the league's impending Euro League international expansion recently announced by NBA commissioner Adam Silver.
27 Feb 2026
In this clip from his Streaming Media Connect 2025 keynote, Warner Bros. Discovery distinguished video platform engineer Neal Roberts discusses what he calls "3 Up," the process of upgrading HBO Max live content from SDR to HDR, uprezzing from 1080i to 1080p, and upmixing Stereo or 5.1 audio to Dolby Atmos, as an example of how his team "productizes" streaming ops and ensures that they can have confidence in all of the audio and video experiences they deliver on HBO Max, regardless of any deficiencies in the source content or any assumptions made by platforms viewers use to watch it.
09 Jan 2026
A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital's #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live sports and CTV ad tech.
17 Dec 2025
In this wide-ranging interview from Streaming Media 2025, streaming industry vets Sarge Sargent and Timothy Fore-Siglin talk leveraging and deploying machine learning (ML) and generative AI (Gen AI) beyond the hype.
17 Oct 2025
In this interview from Streaming Media 2025, Cocoa Creative CEO and Iowa State University assistant professor of practice Terrence Thames discusses his approach to teaching students about the creative and business aspects of streaming with Streaming Media contributing editor Timothy Fore-Siglin.
17 Oct 2025
Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out a playlist featuring the complete Streaming Media 25 program on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.
16 Oct 2025
Streaming Media presented its 17th Connect virtual conference May 20-22, featuring speakers from Paramount, Meta, Google, NBA, Roku, Warner Bros. Discovery, AWS, Akamai, Fubo, DAZN, Fremantle, IAB, Philo, Estrella, Eluvio, nanocosmos, Cerberus, and more, and session topics ranging from and sports on FAST to biddable advertising to SGAI to AI in live streaming to MoQ and more.
27 May 2025
Streaming Media presented its 14th Connect virtual conference August 20-22, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Google, Amazon, Roku, Bloomberg, DAZN, Fubo, IMAX, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.
22 Aug 2024
Streaming Media presented its 13th Connect virtual conference February 19 - 22, 2024, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q4 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included a keynote by Dana McGraw of Disney, titled Disney Advertising, Understanding Audiences: How Disney Advertising Leverages Data Science and Insights to Empower Advertisers, plus several panels covering topics such as app streaming UX design, scaling CTV advertising, measuring FAST success, and AI.
23 Feb 2024