When Sweden-based SVT leveraged cloud-based workflows to stream the Olympics, how did it impact staff, and did it require retraining or new skills? According to SVT's Madelen Ottosson in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2026, cloud-based sports streaming at scale demands fundamental changes to the way streaming producers work in a control room today. Ottosson goes on to detail the types of reskilling that can be particularly difficult for producers with long histories in the business and experience with more traditional workflows, and LiveSports, LLC's Jef Kethley affirms many of her points about the challenges of expanding existing production skillsets.
18 Jun 2026
How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven't left their mark on OTT monetization technologies, workflows, management, and strategy? IAB Tech Lab's Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel's Jeff Ellin offers a candid take on where buyers, sellers, and publishers are with agentic and LLM implementation today in this discussion with Streaming Media's Nadine Krefetz at Streaming Media Connect 2026.
16 Jun 2026
Given FAST's traditional identification with VOD and even legacy content, the arrival and growing success of live events, news, and especially sports have begun to change perceptions of FAST as a vehicle for profitable live programming. But according to Cathy Rasenberger of Free Live Sports at Streaming Media Connect 2026, it's often VOD content from recognizable brands that draws viewers to FAST and live content that keeps them watching.
11 Jun 2026
Premium live sports, from basketball and American football to soccer/football and cricket, remain the primary target of streaming pirates in 2026, with the majority of aggressive gatecrashers looking to recast and simulcast high-profile streams while the match is live and its value is highest, according to BuyDRM CEO Christopher Levy in this conversation with Help Me Stream's Timothy Fore-Siglin at Streaming Media Connect 2026. Levy goes on to describe the forms these recasts typically take, the sophisticated strategies pirates use, and the challenges of stopping them, while Sargeway's Sarge Sargent chimes in to discuss the material and opportunity costs of live sports streaming piracy and what that means for streaming operators.
09 Jun 2026
Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.
16 Mar 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
26 Feb 2026
There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.
15 Dec 2025
One of the overarching themes of Streaming Media 2025, which took place October 6-8 in Santa Monica, Calif., was the rise of the creator economy. Discussions centered around the changing economics of content creation, delivery, distribution, and curation (with AI playing an ever-larger role in leveling the playing field to varying degrees at all stages); evolving business models for creators looking to leverage and grow their brands and survive and thrive; and the ongoing, unignorable convergence of creator channels and "traditional" streaming platforms. The last topic seems like a particularly noteworthy sign of the times—how many conversations carried on just down the 405 in Huntington Beach in the heyday of Streaming Media West concerned the convergence (or divergence) of streaming upstarts and traditional linear broadcast?
15 Dec 2025
Sponsored By: Signiant
09 Jun 2022
Sponsored By: Bitmovin
24 Aug 2021
Sponsored By: Zixi
24 Nov 2020
Sponsored By: Amazon Web Services (AWS), an Amazon.com company
18 May 2020