Connected TV Now Makes Up 49% of All Streaming Ad Views
The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.
Piracy Costs the U.S. Economy $29.2B Yearly, 80% From Streaming
Putting a price tag on the impact of digital piracy, the U.S. Chamber of Commerce estimates that global online piracy costs the U.S. economy $29.2 billion in lost revenue every year.
Mediaocean and SpotX Partner to Enable Multi-Screen Ad Buys
With the goal of simplifying the video ad-buying process, Mediaocean and SpotX announced a partnership today.
LiveRamp Acquiring Data Plus Math to Drive CTV Advertising
LiveRamp announced it will acquire Data Plus Math in a deal worth $150 million, paying $120 million upfront in cash, as well as $30 million in stocks at later dates.
Agora.io and Unity Make Video Chat Simple for Game Developers
Live video chat is part of the gaming experience, so Agora.io and Unity Technologies are making it easier for game developers to add chats directly into their software.
Most Pay TV Operators Will Gain Subscribers and Revenue: Forecast
A report created by Digital TV Research finds that, for 505 operators in 135 countries, three-quarters will increase their subscribers between 2018 and 2024.
Quibi Sells $100M in Ad Inventory Well Ahead of April 2020 Launch
The mobile-only short form video network announced it has already taken in $100 million in upfront ad sales by selling category exclusives to major advertisers.
Gracenote Creates Video Popularity Score to Deepen Engagement
Automating the process of identifying hot shows, entertainment data company Gracenote today unveiled the Video Popularity Score.
Comcast Advertising Creates Initiative for Addressable TV Ads
Addressable advertising will be coming to pay TV services in a big way, and Comcast Advertising is leading the charge.
Amazon Rebrands Freedive as IMDb TV, Plans European Rollout
The ad-supported service will still be free, and new deals with Warner, Sony, and MGM are helping bolster its catalog with more recent blockbusters and catalog titles.
VidAngel Gets Potential Death Blow With $62.4M Judgment
A jury hit VidAngel with a $62.4 million fine for violating Hollywood studio copyrights by creating unauthorized reproductions from DVDs.
Tru Optik Launches Ad-Targeting Product for Political Advertisers
With the presidential election already underway, audience intelligence company Tru Optik launched Political Data Cloud, letting pollical advertisers reach targeted viewers.
Comscore Sees Trouble for vMVPDs as Growth Slows and Prices Rise
Pure-play virtual MVPD services are growing, but at a dramatically slower rate than they were last year, a report on OTT viewing habits shows.
MadHive and Inscape Partner to Blend OTT and Linear TV Ad Buys
Advertisers can run cross-platform media campaigns that serve linear and streaming viewers, benefiting from real-time analytics that let them optimize their placements.
Vimeo Announces Support for AV1 Codec, Starts With Staff Picks
Today, Vimeo announced that it now supports the AV1 codec, which it believes will let it deliver videos with a low bitrate and high visual quality.
Ad-Tech Firm Simulmedia Takes $29M in Series E Funding Round
The funding will help Simulmedia prepare for what it forecasts as a season of strong growth.
Wibbitz Shows Lightbox, a Customizable Video Editor for Websites
This API-driven video editor can be added to any public or internal website or application, letting customers or employees create videos online.
MediaPlatform Debuts Redesigned Enterprise Video Platform
Enterprise webcasting and video management company MediaPlatform debuts its reimagined enterprise video platform today, appropriately called NextGen.
OTT Revenue Growing By $17B This Year, Reaching $159B By 2024
Subscription services are the biggest piece of the pie, and have been since 2014. Between 2018 and 2024 SVOD revenues will climb by $51 billion.
Matrox Adds HLS Support to 4K Video Enterprise Encoder Lineup
In Q3 2019, small and medium-sized enterprise customers will be able to download software updates that provide HLS, IPv6, and fMP4 functionality.