Q&A: Wurl’s Ria Madrid Discusses BrandDiscovery's Groundbreaking Generative AI for CTV Ads

A Q&A with Ria Madrid of Wurl - she discusses BrandDiscovery, their new tech that makes it possible for marketers to precisely match CTV ads with the emotion and context of what viewers are watching to create positive attention, using Plutchik's Wheel of Emotions. Partners like Media.Monks are already driving impressive results for their clients through Wurl's solution, which uses scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break.

Tutorial: How to Nail Your First LinkedIn Live Event

If you make it to the end, you'll learn why it's so hard to start your LinkedIn Live event smoothly (it's not your fault) and some thoughts on how to start like a pro in the future.

Q&A: Google Cloud's Anil Jain Explains How Generative AI Is Driving Digital Transformation for M&E and DTC

For Anil Jain, leading the Strategic Consumer Industries team for Google Cloud has meant helping traditional media companies embrace cloud and AI, move to an OpEx-centric business model, and adapt to a more development-oriented mindset in engineering and product management. In this interview, Jain discusses the global shift to cloud-based operations in the media industry, the ways generative AI is disrupting everything from production to packaging to all aspects of the user experience, and what media companies should be afraid of if they're not already.

Streaming Media's Trendsetting Products and Services of 2024

A detailed guide to Streaming Media's Trendsetting Products and Services of 2024.

How to Add Zoom Participants in vMix as Clean Inputs

With the release of vMix 27, Windows producers can now get clean Zoom Meeting inputs in vMix. The best part is that there are no additional upfront or monthly subscription costs to vMix 27users with an HD, 4K, Pro, or Max license. All that is required is to download the Zoom Plugin for vMix. Here's how it works.

Review: JW Player

This review will highlight the JW Player online video platform and explore its on-demand streaming, captioning, web player capabilities, and other features. It will walk viewers through using the platform, including the core features like uploading videos, importing streams, and creating playlists in the Media Library and configuring the media player, as well as more advanced features. It will also discuss testing done using the platform.

Decoding the Landscape: Recent Developments in Video Codec Licensing

Navigating the ever-changing world of video codec licensing can be complex. This article breaks down major IP-related events from the past 18 months, including the new European SEP licensing rules, Avanci's new video patent pool, and the Sisvel-RPX deal. Explore who's making deals, what technologies are involved, and the implications for royalty-free models

All the News That’s Fit for FAST

News broadcasting is one of the most exciting and quickly growing areas for FAST development, highlighted by the recent announcement of the BBC/AMC 24-hour live FAST news channel. Other legacy media news broadcasters, such as Scripps, Sinclair, Hearst, and USA Today, have also entered the FAST news space, many of them with a focus on local content. What are some of the current trends and challenges for FAST news delivery? In this article, several leading industry commentators provide insight.

The Most Demanded FAST Genre in 2024: News

2024 is the ultimate election year. A total of 91 countries—including the U.S., the U.K., India, and 27 European Union nations—will hold elections. In this context, it's no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.

Review: BirdDog X1 20X PTZ Cam

Anthony Burokas introduces streaming producers to a brand new BirdDog in the new X1 PTZ cam, which departs from past models with a new design featuring a Wi-Fi antenna, Halo Tally, AI Tracking, an industry-first e-ink display for confidence monitoring.

The State of Live Sports Streaming 2024

Live content is led by sports, and fan appetite—much like bidding for rights—shows no sign of slowing down as the calendar turns to 2024.

The State of Video Monetization 2024

What does the future of streaming monetization look like? This post-Peak TV media ecosystem is a brave new world, and being able to find the content you want, with the price you want to pay, will likely keep consumers on their toes for years to come.

Streamticker: The Biggest Streaming Mergers & Acquisitions of 2023

When it comes to mergers and acquisitions in the streaming industry and M&E marketplace in 2023 and an accounting of the year's most consequential deals, it makes the most sense to open at the close: Disney's early-November announcement that it would fully subsume Hulu into its empire with a buyout that completed an acquisition initiated in pre-pandemic 2019.

The State of Video Codecs 2024

It's been 3-plus years since the MPEG codec explosion that brought us VVC, LCEVC, and EVC. Rather than breathlessly trumpet every single-digit quality improvement or design win, I'll quickly get you up-to-speed on quality, playability, and usage of the most commonly utilized video codecs and then explore new codec-related advancements in business and technology.

Buyers' Guide: Field Monitors, Monitor/Recorders, and Recorders

Strange as it seems, there are other essential production tools used in the field besides camcorders, microphones, and the switchers and encoders for live-switched streams. Historically, field monitors were luxuries that most crews didn't use except on higher-end shoots. One reason for field monitors' former scarcity was that portable CRT monitors that could be hooked up to cameras were expensive and too bulky for run-and-gun productions. Until about 20 years ago, even the idea of a color viewfinder or color flip-out viewscreen on professional gear was fan­tasy.

Tutorial: Capturing Video over USB 3.0 with AJA U-TAP 3G-SDI and HDMI Devices

This tutorial explains how to capture a full HD signal up to 1920x1080 60fps with the AJA U-TAP series of devices and highlights ingest into OBS for macOS and Zoom for Windows

Q&A: Adtaxi's Murry Woronoff Says Streaming TV Levels Have Surpassed 80% of U.S. Adults in 2024

A new report by Adtaxi, one of the nation's fastest-growing digital marketing agencies, has revealed that more Americans than ever are now defaulting to streaming as their primary viewing content source. Murry Woronoff, Agency Director - Marketing Research and Consumer Insights at Adtaxi, spoke with Streaming Media's Tyler Nesler about many specific aspects of the report and what the findings reveal about the current state of streaming as the industry continues to evolve rapidly.

Buyers' Guide: Live Streaming Software

This article takes a look at 12 options you can pick from when looking to produce live-switched video: Boinx mimoLive, Broadcast Pix ChurchPix, Ecamm Live, ManyCam, OBS Studio, PRISM Live Studio, Vizrt TriCaster, Telestream Wirecast, vMix, Vimeo Livestream Studio, and XSplit Broadcaster

The State of Streaming Sustainability 2024

How do others see us, and how do we measure our progress? New data on streaming power consumption will al­low the industry to target further reductions in power consumption while working toward longer-term solu­tions that reuse old technologies alongside current best practices as a way to extend the life of streaming tech for years to come.

How to Deploy GPAC for FFmpeg Packaging and ABR Distribution

As much as we love FFmpeg for transcoding op­erations, it can get frustrating when packag­ing your content for ABR delivery. By packag­ing, I mean formatting and segmenting your media files, creating manifest files for HLS and DASH, for­matting for CMAF, and managing multiple audio and subtitle streams. Fortunately, there are easier-to-use solutions that are equally open source and equal­ly free. In this article, I'll focus on GPAC, which is a great packaging alternative.