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Blog

Why CTV Is Key For Political Advertisers This Election Cycle

Audiences are spending more time watching connected TV (CTV) than ever before, and CTV offers unique opportuniites to reach voters in a targeted fashion.

RIST: Video Transport for Content that Matters

For broadcasters and content providers with high quality premium content that needs to be reliably delivered to audiences, RIST surpasses SRT in efficiency and reliability.

5 Tips for Increasing OTT Revenue

The semi-captive audience created by the pandemic presents OTT publishers with unique opportunities, if they can seize them.

Micro-Wagering: The Future of Sports Betting with Real-Time Streaming Technology

Sports betting is about to be revolutionized, and streaming needs to catchup to the micro-wagering trend.

How to Stay Ahead in Today’s Unprecedented Media & Entertainment Landscape

The new normal calls for innovative approaches to content protection, aggregation, customer data, and business models

The ABCs of the "New Normal" for Streaming Services

Streaming usage is way up, and it's not going back down anytime soon. By focusing on analytics, bandwidth, and compression, OTT services can deliver high-quality experiences at scale.

Machine Learning for Media: Increasing the Value of Existing Content

By using neural networks, broadcasters can up convert HD to UHD content more effectively, giving viewers a better experience

How Can OTT Providers Battle for Space on the Operator Set-Top Box?

The short answer is that they no longer have to, if they leverage their existing Android TV APK.

CTV Ad Tech Needs a Makeover: Here’s How to Fix It

It's time to move beyond our outdated, Web 1.0 approach to advertising and embrace stateful ad podding. The future of connected television depends on it.

Tricky Tracking: Inside CTV’s Metric Room

Ad message delivery is a delicate art. It's not just about declaring brands' solutions that are designed to meet prospects' needs and wants. It's about resonating with the context of an ad slot, and staying on the same page with the audience.

Post-Pandemic Storytelling: The New Fault Tolerance

Using remote production, houses of worship, schools, concerts, and creative individuals can utilize their flexible, software-backed systems to keep their messages moving out to the world during the pandemic and beyond.

Streaming Media West is Going Virtual

We'll be bringing you 13 sessions, Streaming Media University Workshops, and the Content Delivery Summit during the last week of September and first week of October.

Will 2020 Push the Ad Industry to Standardize Brand Safety Guidelines?

Brand safety in the digital ad space has always been a fluid issue, and everyone in the industry is coming at it from a different perspective. In order to mitigate issues and prevent future failures, the advertising and digital media ecosystems need total transparency, and must create a set of stricter regulation guidelines.

How to Think About VVC

TL;DR: The right way to think about VVC is to put off thinking about it at all until actual decoder deployments are announced on platforms that matter to you. Here's why.

Become Your Own Broadcaster

IP-based media production takes down barriers to entry and opens the door to innovations in quality and creativity.

The Publisher's Recipe for Video Revenue Optimization

With the right mix of ingredients and careful testing, publishers can overcome declining CPMs and increase revenue.

MPEG is Closed; Want to Help Streaming Media Write the Story?

The Moving Picture Experts Group, which had been responsible for developing standards and executing royalties for video and audio codecs, shut down last week. We'll be writing up an article on the implications for the industry, and we need your help.

Dawn Patrol: Remembering Robert Klug

Robert Klug, who passed away suddenly from a heart attack, was an early streaming media innovator, and he brought that creativity and passion to everything he did.

Preview: Content Delivery Summit 2020

Content Delivery Summit Chair Dom Robinson previews Content Delivery Summit 2020, the leading conference for CDN, edge delivery, and distributed computing, which Streaming Media is hosting as a free full-day webinar on June 1.

Announcing Robert Reinhardt's FFmpeg Workshops at Streaming Media East Connect

Robert Reinhardt will be presenting two in-depth FFmpeg workshops--the first for novice and the second for advanced users-May 27 & 29 at Streaming Media East Connect 2020.