OTT Sports Opportunities and Challenges
Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition
Oscar Noms for Streamers Make History, and AI Can Cement Their Place in Tinseltown
Streaming platforms produced three out of eight Academy Award nominations for Best Picture this year. Those who use AI to leverage data will be back again in the future.
It's Not Easy Streaming Green
Streaming video is on pace to generate more energy consumption than the aviation industry. So what can we do about it?
That Jungle Shirt Guy: Remembering Les Zoltan
More than a longtime customer and colleague, Les passed away earlier this year at the age of 73 due of complications from COVID-19.
Driven by the IP NOC, Video Operations Enter a New Age
The video industry is moving away from centralized studios and operation to remote production. The IP network operations center is a relatively new concept, but it's catching on fast.
The Keys to Launching Premium Quality, Profitable VOD Services in 2021
Leveraging cloud-based video streaming platforms, service providers can deliver on-demand content at scale. Cloud-native platforms, in particular, help to optimize file storage and reduce video buffering to ensure high-quality streaming experiences.
Reimagining Video Delivery with the Cloud
Among all the other changes that the COVID-19 pandemic has brought to the industry, it has accelerated broadcasters' move to the cloud. That shift is only going to continue.
Know Your Audience: Understanding the 'Who, What, and How' of OTT Streaming
Launching an OTT service and app is just the beginning of a long journey to know, nurture, and grow your streaming audience
How Media Brands Can Harness Standalone OTT Apps to Grow Their Audiences
Setting up independent apps can be challenging for smaller media brands, but the rewards are worth the effort.
Companies Are Betting Big on Social Media For Super Sales
Super Bowl Ads Peaked Years Ago; Why Social Media Is Today's Big Winner
How Big Data Can Save the Big Screen
The COVID-19 pandemic changed the business of cinema forever. Studios that use data to adapt to a new world of windowing for VOD and EST strategies will thrive.
Bulk Streaming and Fake Listens: How Bots Are Impacting the Music Streaming Industry
K-pop fans are infamous for their "stop at nothing" philosophy towards boosting their favorites, including deploying bot farms to ensure they top the charts. Learn more about the economics of streaming — and how bots are being employed to game the system.
Simplifying Live Streaming at Scale with DASH-IF
As competition for viewer attention increases, features that rely on timed metadata and low latency will become more important. Underpinning these features will be a need for better reliability and the new DASH-IF ingest specification should go a long way to addressing that.
Server-Side Selection is a Game Changer for Video Streaming
As adaptive bitrate streaming soars, operators are losing control over quality and resources. Server-side selection gives them back that control.
What Will CTV Look Like in 2021? Hint: It Might Be Different from 2020
While obstacles remain, connected TV advertising should see a rebound this year.
The Greening Of Streaming: Akamai Achieves Renewable Energy Goals Despite Pandemic Surge
The content delivery network used only renewable energy for its east coast U.S. data center in 2020, a year marked by notable traffic spikes for video, online gaming, and software downloads
Why Video Streaming Issues Aren’t Going Anywhere
The explosive growth in OTT viewing is good news, right? Only if the industry keeps innovating to make sure quality of experience issues don't send people back to pay TV.
Heralding a New Era of Broadcast Innovation with 5G and C-Band
The impact of 5G and C-band will bring a sea change in the production, distribution, and delivery of video
Understanding the Serious Game of Piracy
Pirated video is a billion-dollar industry in the United States. Here's a look at who's behind it—and how to stop them.
Streaming Now and Into the Future
New monetization models and consolidation in the streaming market mean that OTT services need to accelerate their transition to the cloud