How OTT and FAST Market Consolidation Will Spark a New Wave of Alternative Monetization Strategies
Vijay Sajja of Evergent explains how OTT and FAST market consolidation will spark a new wave of alternative monetization strategies.
The Pivotal Role of Real-Time Stream Monitoring in Elevating Live Sports Streaming Quality
Anupama Anantharaman of Interra Systems explores the crucial role that media content QC and monitoring plays in delivering live sports content to viewers and the significance of media content QC and monitoring as the final step in assuring high-quality streaming for live sports events.
The AI Ethical Imperative Exposed by Black Mirror’s "Joan is Awful"
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the entertainment industry addressed in the sinister Netflix Black Mirror episode "Joan is Awful," and what steps can be taken to establish ethical standards and transparency around the use of AI in media.
Is Your Streaming Service Fit for Whatever Comes Your Way?
How certain are you of what's next for the streaming industry? Kjeld Beijer, Head of Marketing at 24i, discusses the recent and largely unpredicted significant industry changes and outlines ways to get ahead of the curve by improving UX, business models, content discovery, and integrations.
Instant Replay: Streaming Media Connect 2023
ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, and 12 dynamic panel discussions featuring industry luminaries sharing their expertise on topics ranging from OTT to FAST to generative AI to emerging codecs to edge delivery to streaming at scale and more. The full archived conference is available right here!
The Evolution of Technology Partnerships in a Complex Streaming Landscape
With the rapid growth of streaming, Catherine Gonzalez Pack argues that media companies can no longer rely solely on traditional distribution models and need to explore new digital strategies to achieve reliable business growth in the long run.
Musk vs. Zuckerberg: The Future of Interactive Livestreaming Takes Center Stage
Vanessa Mullin of Agora discusses the much-anticipated - and undeniably bizarre - live-streamed fight match between tech titans Elon Musk and Mark Zuckerberg, and the ways that both X and Meta can extract maximum value from streaming this event.
Gen Z’s New Frontier: Elusive Generation Inspires Innovative Marketing
Gen Z's preference for streaming and digital devices has driven the growth of Connected TV (CTV) as advertisers focus on delivering personalized and authentic ads through CTV to target this generation. Gijsbert Pols of Adjust discusses how advertisers are shifting budgets towards CTV due to its advanced metrics, real-time data, and ability to engage Gen Z with tailored content, making it a key driver of advertising growth.
Why Ad Monitoring on Real Devices Is Essential for OTT Performance
Yoann Hinard, COO at Witbe, outlines why ad monitoring on real devices is essential for OTT performance
Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying
Broadcast TV has long been the most effective medium for building brand awareness. Still, it's considered notoriously tricky to buy, often thought of as reserved for major brands with big budgets. But Brian Thoman of WideOrbit says that new marketplace technologies are making broadcast TV easier to buy than ever before, and in this article, he debunks the top 7 myths about broadcast TV advertising and marketplace buying.
How ESPN Could Break the Cable TV Model
Ian Greenblatt of JD Power discusses the rise of ESPN, its entrenchment as a cable TV subscription must for any sports fan, and why it is now poised to unravel cable bundles with the launch of a possible full standalone streaming platform.
Unlocking the Promise of 4K Streaming Through VVC Adoption
Tony Jones of MediaKind discusses the steady adoption rate of Versatile Video Coding (VVC) and its numerous benefits, such as significant cost savings and reduced energy consumption for streaming.
Top Three Reasons Why Quality Monitoring is Critical for Cloud-Native OTT Streaming
With the sharp rise in cloud migration and the increasing unwillingness of viewers to tolerate video streaming quality issues, Joel Daly of Telestream outlines the top three reasons why quality monitoring is critical for cloud-native OTT streaming.
Netflix and the Challenges of Live Streaming
Brad Altfest of Agora discusses Netflix's move into live sports streaming and the challenges they and other established platforms face in managing large-scale live-streaming events.
The Build vs. Buy Dilemma: Why Media Companies Are Changing Their Approach
Eric Black of Edgio discusses the "build vs. buy" tech dilemma for media companies launching new streaming platforms and why smaller companies need a good relationship with a trusted partner to take on the system integrator role for complete end-to-end solutions.
The Risks and Rewards of Generative AI for Visual Media
Amnon Cohen Tidhar of Cloudinary discusses the new benefits, complexities, challenges, and risks of Generative AI.
CTV Halo Effect: The Revolutionizing Impact of Cross-platform Performance Marketing
Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.
Where Does Attention Lead? Why You Need to Link Attention Measurement to Outcomes
Chris Kelly of Upwave discusses why attention is one of the most discussed topics in marketing today, and he outlines what that attention is worth, where it leads, and why there is a need for standardization in the field.
How Streaming Platforms Can Harness Predictive Analytics for Better Retention
Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.
CTV Success Requires Solving its Biggest Hurdle: Audience Confusion
Brittany Powers, Head of Advanced TV at Alliant, discusses the issues with streaming and CTV advertising around who is in charge of dictating and executing audience targeting strategies, and she outlines a path forward for brands, agencies, and streaming platforms.