Columns

Announcing the Swift Death of Per-Title Encoding, 2015-2019

Once revolutionary, pre-title encoding was replaced by shot-based encoding and then context aware encoding. Here's how to evaluate vendors when choosing a solution.

Disaggregation Nation: Cord-Cutters Need to Make Tough Choices

The golden age of TV is also the golden age of TV providers. As the number of services grows exponentially, viewers wonder what they've gotten themselves into.

Project Managers Are Essential for Any Video Development Project

It's a thankless job, but PMs keep projects moving forward in a thousand ways. When projects don't have a PM, things can get seriously out of whack.

The Caliper Framework Fills a Need for Classroom Video Analytics

Video learning systems are taking off in schools, but teachers have so far lacked a way to bring that data into their learning management systems. Enter Caliper.

Work in Parallel to Streamline the VQ Measurement Workflow

There's a long way to run video quality measurement tasks and a shorter way. As our columnist learned, it's never too late to learn a more efficient system.

Is Netflix Helping or Hurting the Next Generation of Directors?

Selling to Netflix often means a fat paycheck for first-time directors, which makes it easier to shoot a second film. But do their reputations suffer?

Modern Times: Getting Live Video Right Demands a Special Skillset

It wasn't easy for silent film directors to make the jump to talkies, and it isn't easy these days for video producers to get the hang of live streaming.

3 Things the Streaming Industry Must Do to Prepare for ATSC 3.0

This is "The Year Before the Year of ATSC 3.0," and that means preparation—not just for broadcasters, but for the streaming industry, as well.

Solutions Abound for High-Volume Live Video Cloud Transcoding

Streaming Media West provided a look at new options for demanding live cloud transcoding jobs. Here's a rundown for those who couldn't be there.

Online Educators Enjoy Generous Copyright Exemptions for Video

Schools are covered by different copyright measures than the mass public, making it easy for streaming classrooms to get around access controls.

Netflix's Movie Library Is Kind of Terrible, But Does It Matter?

Today, Netflix got its first Oscar nomination for Best Picture. That doesn't change the fact that its movie library is shrinking—and often bad.

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Today's Teachers Need to Learn to Perform in Front of a Camera

Teaching is a performance, but when teachers have to perform to a camera rather than a roomful of students, that performance can go awry.

Creating a Recipe for Codec Success to Please All Palates

Looking back and the successes and misfires of H.264, HEVC, and VP9 show what the industry can expect from AV1 and VVC.

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Rampant Piracy Is the Elephant in the Live-Streaming Room

Tokens? Watermarking? DRM? Content owners try them all, but as of today there's no foolproof solution. Perhaps the way forward isn't with higher walls, but new experiences.

New Codecs Are Coming; Here's How to Evaluate Codec Evaluations

When comparing the video quality created by different codecs, consider the companies running the comparisons and the metrics they're offering.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Interactive Tools Make Classroom Video More Active Than Passive

New offerings from both young and established companies let educators create elaborate personalized videos, and students learn in a more natural way.

Looking to Improve Educational Video? First Improve the Audio

When schools go shopping for video production hardware, they should make audio quality a priority. Here's what to look for when buying new mics.