Columns

3 Things the Streaming Industry Must Do to Prepare for ATSC 3.0

This is "The Year Before the Year of ATSC 3.0," and that means preparation—not just for broadcasters, but for the streaming industry, as well.

Solutions Abound for High-Volume Live Video Cloud Transcoding

Streaming Media West provided a look at new options for demanding live cloud transcoding jobs. Here's a rundown for those who couldn't be there.

Online Educators Enjoy Generous Copyright Exemptions for Video

Schools are covered by different copyright measures than the mass public, making it easy for streaming classrooms to get around access controls.

Netflix's Movie Library Is Kind of Terrible, But Does It Matter?

Today, Netflix got its first Oscar nomination for Best Picture. That doesn't change the fact that its movie library is shrinking—and often bad.

Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Today's Teachers Need to Learn to Perform in Front of a Camera

Teaching is a performance, but when teachers have to perform to a camera rather than a roomful of students, that performance can go awry.

Creating a Recipe for Codec Success to Please All Palates

Looking back and the successes and misfires of H.264, HEVC, and VP9 show what the industry can expect from AV1 and VVC.

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Rampant Piracy Is the Elephant in the Live-Streaming Room

Tokens? Watermarking? DRM? Content owners try them all, but as of today there's no foolproof solution. Perhaps the way forward isn't with higher walls, but new experiences.

New Codecs Are Coming; Here's How to Evaluate Codec Evaluations

When comparing the video quality created by different codecs, consider the companies running the comparisons and the metrics they're offering.

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Interactive Tools Make Classroom Video More Active Than Passive

New offerings from both young and established companies let educators create elaborate personalized videos, and students learn in a more natural way.

Looking to Improve Educational Video? First Improve the Audio

When schools go shopping for video production hardware, they should make audio quality a priority. Here's what to look for when buying new mics.

Why Publishers Chase the Teen Video Market and Lose Every Time

The biggest online publishers have created video platforms for tweens and teens, then watched them fold one-by-one. Here's what they still don't get.

Time to Start Testing: FFmpeg Turns 4.0 and Adds AV1 Support

AV1 delivers equivalent quality to HEVC, but with a lower data rate. For now, though, it's slow. A five-second clip took 23 hours and 46 minutes to encode.

Can AI Make the Streaming Video Experience Even Better Than TV?

Look for artificial intelligence and machine learning to improve content delivery, video compression, and viewer personalization, strengthening the entire workflow.

How Australia's Optus Missed the Goal at the World Cup

Optus claimed it experienced "unprecedented demand" for live video streaming during the 2018 World Cup, but what else would it expect?

Bridging the Streaming Media Gender Gap

The Women in Streaming Media group, which strives to improve the visibility of women in our industry had its first meetup at IBC, but the entire industry needs to make a better effort to make sure women's voices are heard.

Developers Pay the Pioneer Tax for WebRTC Live Streaming

There's a cost to being cutting-edge, and for low-latency live video streaming that involves learning WebRTC and accepting limited browser support.

Testing HEVC: Please Take a Moment to Help Measure Performance

Early testing of HEVC playback in HLS showed positive but inconsistent results. We need StreamingMedia.com readers to step up and help provide more data.