How HBO Max Approaches Streaming Ops as a Product Not a Service

In this clip from his Streaming Media Connect 2025 keynote, Warner Bros. Discovery distinguished video platform engineer Neal Roberts discusses what he calls "3 Up," the process of upgrading HBO Max live content from SDR to HDR, uprezzing from 1080i to 1080p, and upmixing Stereo or 5.1 audio to Dolby Atmos, as an example of how his team "productizes" streaming ops and ensures that they can have confidence in all of the audio and video experiences they deliver on HBO Max, regardless of any deficiencies in the source content or any assumptions made by platforms viewers use to watch it.

Why Streaming Demands a Different End-to-End Workflow From Broadcast

When pre-existing live broadcast operations add streaming for the same events or content, there's a temptation to "bolt on" streaming to the existing workflow and treat it as just another output or destination, but Warner Bros. Discovery distinguished video platform engineer Neal Roberts insists that doing so means sacrificing the streaming end-user experience in this conversation with Alchemy Creations founder and principal Andy Beach at Streaming Media Connect 2025. He says that also means duplicating operator requirements and goes on to discuss comms between streaming and broadcast teams and other best practices for optimizing experiences for all viewers regardless of platform.

Where Do Cloud and Remote Production Reduce and Increase Streaming Costs?

The now-familiar narrative of livestreaming in the pandemic tells us that when social distancing compelled streamers to migrate from on-prem to remote production and the cloud, massive cost savings were our reward. But cloud-based streaming also carries hidden costs. NBCU's Paul Kirchberg, Live X's Corey Benkhe, and Sargeway's Sarge Sargent discuss the true costs and savings of cloud and REMI operations and how to avoid the pitfalls in this clip from Streaming Media Connect 2025.

How AI Is Transforming Localization for Live Content

AI/ML made swift subtitling de rigueur on YouTube and for videoconferencing several years ago. But now LLMs are changing the game for real-time translation and localization and language-mapped reanimation for news and other live content, as PADEM Media Group's Allan McLennan, Alchemy Creations' Andy Beach, and Dubformer's Anton Dvorkovich discuss in this clip from Streaming Media Connect 2025.

How Can Streaming Publishers Predict Where Pirates Will Strike Next?

Curtailing streaming piracy can be a bit like a game of whack-a-mole, whether it's anticipating where the leaking or leeching will come from on a premium live event, or predicting which content pirates are most likely to target. EZDRM Co-Founder Olga Kornienko has helped a broad swath of clients try to get in pirates' heads and stay one or more steps ahead of their attacks, and in this discussion with Integration Therapy's Rebecca Avery from the latest Streaming Media Connect 2025, she discusses pirate strategy and psychology as she's observed it over the years and practical ways to make sense of it and use of it.

How Streamers Can Increase Watch Times and Maximize Value for Brands

Delivering great experiences that keep audiences engaged is the name of the game in live streaming, but for sponsored streams it's also a means to an end. What can streamers do beyond maximizing watch times to keep their brand sponsors happy and ensure a stream succeeds on both critical fronts? John Petrocelli, founder and CEO of Bulldog DM, and Chris Pfaff, founder and CEO of Chris Pfaff Tech Media, discuss in this clip from Streaming Media 2025.

How to Leverage AI in Streaming Ad Tech in 2026

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetization applications. Sargeway's Sarge Sargent, Fox's Amit Shetty, Google's Inderpreet Sandhu, IAB Tech Lab's Shailley Singh, and Reality Software's Nadine Krefetz discuss AI's fast-changing role in this clip from Streaming Media 2025.

Brand Safety and High School Sports Streaming Monetization

For ubiquitous high school sports streamer Hudl—which, according to VP of media Adam Gouttierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on almost every active NFL player—monetizing content means embedding brands in their streams that align closely with the content. They are primarily "locker room brands" such as Gatorade and Nike that are not only relevant to sports, but also aspirational for the athletes in that they're also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttierre and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly "communities of passion."

Is Streaming Delivering the Audience Data Publishers Demand?

Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from Streaming Media 2025.

How AI Can Enhance Value for Embedded Brands in Sports Streaming

Beyond supporting safety and alignment for streams monetized through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete's shoe, according to Global Logic's Scott Davis, who digs into the emerging opportunities and strategic use cases as well as progressive innovations in ad integrations leveraging AI in specific sports in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media 2025.

Multiview and the Future of DTC Sports Streaming Apps

How critical to the future of the live sports streaming experience is multiview, now touted as a key feature in a growing number of DTC apps? Do viewers really want to tech-direct the games they watch or follow multiple games at once? Is it most valuable to gamblers? Ateme's Francois Guilleautot, Major League Table Tennis's David Guinan, Roku's Joe Franzetta, and Ring Digital's Brian Ring speculate on the many possible futures of multiview streaming in this clip from Streaming Media 2025.

Which Streaming Features Matter Most to Bettors and Other Sports Fans?

From the ultra-low latency that effective prop betting requires to more curated and personalized experiences, today's sports fans bring a complex array of demands to their live sports streams, as Swerve Sports' Christy Tanner, Transmit's Leslie Falbo, and Elecard's Victoria Tuzova discuss in this clip from Women in Streaming Media's Industry Insights session at Streaming Media 2025.

Streaming Media 2025 Chair Andy Beach Talks Gen AI, AI/ML, and Changing Perceptions of Their Impact on Streaming

Streaming Media 2025 Chair Andy Beach joins Future Frames' Doug Daulton to discuss how much the streaming industry's engagement with and implementation of AI have changed in a year, from the once-popular misconception that "one big AI" would come along and change everything to all of the smaller areas where AI has proven its usefulness, taking over redundant tasks and changing content creation workflows and easing budget constraints to enable much more content creation and regionalization than was previously possible.

Wowza’s Alex Gammelgard Talks Pivots in Streaming Architecture Away From ‘Pure’ Cloud at Streaming Media 2025

Is the streaming industry on another pendulum swing in streaming infrastructure, away from embracing the "pure" cloud approach in vogue over the last few years toward a more hybrid setup integrating both cloud and on-prem elements? Wowza VP of marketing Alex Gammelgard explores this theory along with growing data security concerns and more in an interview with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Ring Digital’s Brian Ring Talks Understanding TV Viewership and the Future of FAST at Streaming Media 2025

In this interview from Streaming Media 2025, Ring Digital LLC's founder Brian Ring and Streaming Media contributing editor Timothy Fore-Siglin discuss gathering viewer survey data in the streaming industry, and how leveraging large language models (LLMs) in recent FutureOfTV.Live surveys has helped Ring decode open-ended survey responses and gain new insights into user experiences and preferences and what's working and what isn't with FAST, DTC streaming apps, and more.

Slink It CEO Mack Craft Talks Shoppable TV and Transforming CTV Monetization

Slink IT CEO Mack Craft joins Future Frames' Doug Daulton at Streaming Media 2025 to discuss Slink It's approach to shoppable ROI and product placement in streaming content (as well as Slink It's transition from cinema to CTV), and ways that content creators can leverage Slink It's "shop the show" approach

Game Changer CEO Andra-Nina Davis Talks AI-Driven Interactive Sports Streaming Experiences at Streaming Media 2025

Andra-Nina Davis, CEO and founder of Game Changer Entertainment, discusses the state of sports streaming interactivity, immersion, and engagement and how the sports game show that Game Changer Entertainment is developing leverages AI to bring fans together in this interview with Future Frames producer Doug Daulton at Streaming Media 2025.

Integration Therapy’s Rebecca Avery Talks Metadata Transformation and AI's Impact on Streaming

Integration Therapy Owner and Principal Rebecca Avery joins Future Frames' Doug Daulton to discuss the challenges of technology integration and metadata transformation and risk mitigation in this candid and wide-ranging interview from Streaming Media 2025.

SVTA’s Bhavesh Upadhyaya Talks Tactical and Ethical Use of AI in Streaming

Streaming Video Technology Association (SVTA) Live Operations Expert Bhavesh Upadhyaya argues that it's time to move on from vague discussions of AI as streaming's "next big thing" to emphasizing practical applications, addressing real-world streaming workflow and delivery problems AI can solve, as well as preparing for the inevitable ways AI will impact the streaming business in this interview with Future Frames' Doug Daulton on the show floor at Streaming Media 2025