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Short Cuts

How 5G Network Slicing Can Increase Monetization

While the telco industry has recently lost profits to service providers, 5G network slicing offers multiple networks that can create highly monetized tiers of service

Choosing the Best Webcasting Services in Today's Market

Robert Reinhardt of videoRx talks about how the recent growth in webcasting services has increased competition while expanding service offerings and lowering prices

What to Know When Engaging Cloud Broadcast Services

Effectively evaluating cloud broadcast services entails several essential considerations. Ben Ratner of CNN/Warner Bros. Discovery, Jean Macher of Harmonic, and Megan Wagoner of Vimond discuss their experiences and offer advice on how to find the perfect cloud broadcast service for your needs

How OTT Aggregators Can Best Serve Diaspora Communities

Ellen Grogan of Brightcove talks about the ways OTT aggregators can serve diaspora communities via offering distinctive content discovery and advertising delivery

How to Combat Churn in Today's OTT Market

Paul Erickson of Parks Associates talks about the ways that OTT platforms can reduce their churn rates during this unique time period of content overload and inflationary pressures

How the Pandemic Changed Enterprise Streaming

Troy Fernald of Haivision talks about the ways that COVID necessitated a new focus on mission-critical applications to enhance real-time situational awareness between the nerve centers of corporate, government, and health organizations and their remote workers

Will Live Linear Streaming Replace Traditional Broadcast TV?

Digital-first unicast streaming platforms give viewers more flexibility over traditional linear broadcasting while lessening the unpredictable complications of live scheduled programming like sporting events, says Jean Macher of Harmonic

How to Best Evaluate Prospective Webcast Clients

Robert Reinhardt of VideoRx outlines essential steps for evaluating prospective webcast clients, such as determining high-value RFPs, gaining clear client expectations, evaluating the stakeholders, and identifying technology solution providers

How CDNs Can Increase Efficiency Through Industry Collaboration and Commoditization

Mark De Jong of CDN Alliance discusses how collaboration and commoditization in the Content Delivery Network space can enhance worldwide connection through the use of new technologies such as edge computing, along with a better focus on increasing telco infrastructure capacity in underserved regions

Automated Lecture Capture and Streaming with Microsoft Teams and Stream

Chris Knowlton of Panopto talks about the sophisticated ways that pioneering elearning customers have led by example to quickly improve automated lecture capture and streaming with Microsoft Teams and Stream

How to Meet the Technical Challenges of Virtual and Hybrid Events

Donald Guzauckas Jr. of HB Live talks about the best ways for event technical teams to set up and prepare for the unique network, video, and audio challenges for virtual and hybrid conferences during these unpredictable times

How to Improve Live Video Workflows Through Optimized Root Cause Analysis

Zixi has improved live video workflows through their specialized Software-Defined Video Platform, which uses dynamic machine learning and an automated analytics approach to Root Cause Analysis to assist with faster team problem-solving collaboration

Future Growth Areas for Media & Entertainment

Intepret's Brett Sappington discusses emerging growth areas in media & entertainment, particularly shortform video via TikTok, interactive gaming, live stream commerce, virtual reality, augmented reality, and the metaverse, plus more in this clip from Streaming Media East 2022.

Penthera’s CEO Brian Kline Talks About the Ways That Penthera Maximizes the Right KPIs for OTT

Brian Kline, CEO of Penthera, discusses how his company is maximizing KPIs for OTT publishing through the implementation of their products, such as their innovative new software PlayAssure

Biggest Challenges of Moving from On-Prem to Cloud Video Workflows

Some streaming pros say cloud production has made 5-10 years of progress in the two years since the pandemic shook live production to its core, but when will cloud offer the sort of no-latency communication, preview, and replay producers expect and rely on in on-prem workflows? And will it require a paradigm shift in the way producers think about hardware purchases and usage? Live X's Corey Behnke, CNN's Ben Ratner, LiveU's Mike Savello, and Signiant's Jon Finegold discuss the challenges of cloud migration and the current state of cloud in this clip from Streaming Media East 2022.

360 Video and Ed Tech: What Are the Best Use Cases for Distance Learning?

In distance learning, 360 video for its own sake--no matter how cool it is--rarely goes over well; what are the use cases where it really adds to the mission? DiscoverVideo's Rich Mavrogeanes and Ohio State's Scott Nelson discuss real-world use cases where 360 video delivers unique experiences that wouldn't otherwise be possible with elearning, and others where it falls flat in this clip from Streaming Media East 2022.

Why Niche OTT Services Have Key Advantages With Specialized Audiences

Niche OTT streaming services are game-changers for minority audiences such as Black and LGBTQ populations by offering community-building year-round programming that uplifts and celebrates underrepresented lives

How to Grow Revenue in a Hybrid World

Cadmium SVP Monte Evans discusses how to make hybrid and virtual events as seamless, effective, and profitable as face-to-face events in this clip from his presentation at Streaming Media East 2022.

Lightcast's Andreas Kisslinger Talks Innovative OTT Monetization Strategies

Lightcast CEO Andreas Kisslinger explains how OTT publishers can pursue "beyond the beaten path" strategies for boosting ROI and how Lightcast can help in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

What Are Render Rates in Streaming Ad Insertion?

Penthera President Brian Kline explains what render rates are in server-side ad insertion, and how they impact the advertising cost structure, and discusses how Penthera's 2nd Look makes render rate unpredictability less costly for advertisers in this clip from a panel at Streaming Media East 2022.