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Short Cuts

SMNYC 2024: Synamedia's Robin Oakley Talks Stream Security and the Consumer Experience

Streaming Media's Tim Siglin interviews Synamedia's Robin Oakley at Streaming Media NYC 2024. He emphasizes the importance of a proactive approach to security and highlights the company's work with the common access token format, a CTA Wave initiative that aims to create a common CDN token syntax that can be used across multiple CDNs. He also touches on the challenges of protecting content while maintaining a quality experience for the consumer and the increasing sophistication of piracy.

SMNYC 2024: id3as CMO Eric Schumacher-Rasmussen Talks Norsk, Low-Code, No-Code & Streaming Media Past and Future

Streaming Media's Tim Siglin interviews Norsk CMO Eric Schumacher-Rasmussen at Streaming Media NYC 2024. Schumacher-Rasmussen is a former editor of Streaming Media and current Chief Marketing Officer of id3as, a UK-based software development startup. He introduces Norsk, a live media server with a low-code SDK that allows users to build complex, scalable, live streaming workflows. Rasmussen predicts a trend towards no-code solutions in the industry and emphasizes the importance of making streaming accessible to non-experts.

SMNYC 2024: Streaming Learning Center's Jan Ozer Talks AI, Codecs, and Patent Pools

At Streaming Media NYC 2024, Tim Siglin interviews Jan Ozer of the Streaming Learning Center. Ozer discusses how the Streaming Learning Center has expanded into a platform offering courses on streaming-related topics to help technical people in the industry become familiar with terms, technologies, best practices, and tools. He also talks about machine learning, the shift towards Neural Programming Units (NPUs), and the legal and financial implications of choosing a codec due to potential patent infringements.

SMNYC 2024: Microsoft CTO Andy Beach Talks Gamified FAST and Leveraging AI to Make Old Content Feel New

Streaming Media's Tim Siglin interviews Microsoft CTO Andy Beach at Streaming Media NYC 2024 about gamification ideas for FAST. Beach discusses the concepts of creating trivia and interactivity through a second-screen app that allows users to connect and compete with each other. He also talks about the technical challenges of bringing old content into 2024, the potential of generative AI, and integrating physical events into the gamification process.

SMNYC 2024: Grabyo's Clare Butler Talks Cloud Streaming Services and Pricing Models

Streaming Media's Tim Siglin interviews Grabyo's Clare Butler at Streaming Media NYC 2024. She highlights that Grabyo is not geographically bound and caters to anyone working in the live space, including news broadcasters, sports clubs, and entertainment producers. She also emphasizes the cost-effectiveness of cloud solutions, noting that cloud technology is now at parity with on-prem solutions, offering features like instant replay and SCTE-35 ad insertions.

SMNYC 2024: LPG edu Founder and Netflix Global Ed Alum Lori Greene Talks Career Pivots and Finding Your Purpose

Streaming Media's Tim Siglin interviews LPG edu founder Lori Greene at Streaming Media NYC 2024. Greene formerly ran global education at Netflix. She discusses the challenges of teaching online and the importance of engaging students. She also shares her insights on career development, emphasizing the importance of understanding one's purpose, personal branding, networking, and being a positive force.

SMNYC 2024: Tastemade's Evan Bregman Talks Independent Streaming Alliance and Standardizing Measurement

At Streaming Media NYC, Tim Siglin interviews Evan Bregman of Tastemade and the Independent Streaming Alliance (ISA) about the fast growth of Tastemade's streaming service and the ISA's aims to overcome hurdles in the streaming industry through collaboration and standardizing measurement in a fragmented ecosystem.

SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Media's Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount's role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasizes the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.

SMNYC 2024: Bedrock CEO Jonas Engwall Talks Pan-European Streaming Platform Growth

Streaming Media's Tim Siglin interviews Bedrock Streaming CEO Jonas Engwall at Streaming Media NYC 2024. Bedrock is a leading streaming tech company in Europe, and Engwall discusses their new M6+ platform, which features short-form content in a vertical form, podcasts, and advanced AI search. Engwall also talks about how Bedrock aims to help stakeholders pivot into the streaming world, offering a platform that can be tailored to different countries and partners' needs.

NAB 2024: JVC Talks New PTZ Cams and 12-channel vMix Studio Switcher

JVC's Alicia Reed discusses key features of JVC's KY-PZ510 and KY-PZ540 PTZ cams--including extra-narrow zoom, super-wide angle, and smart auto-tracking--as well as JVC's new 12-channel vMix Studio Switcher with NDI, SRT, and SDI support in this interview with Streaming Media's Marc Franklin from the JVC booth at NAB 2024.

NAB 2024: BirdDog Talks X1 and X1 Ultra PTZs and MAKI Box Camera

BirdDog Founder & CEO Dan Miall discusses BirdDog's newest camera offerings--the X1 and X1 Ultra PTZs and the MAKI Ultra box camera--in this interview with Streaming Media's Shawn Lam from the BirdDog booth at NAB 2024.

NAB 2024: Allen & Heath Talks CQ Series Digital Audio Mixers

Allen & Heath Marketing Specialist Richard Starr gives viewers a close-up look at Allen & Heath's CQ Series digital audio mixers with their touchscreen and physical controls, automatic mic mixer, presets for conferences, garage bands, and more, and remote operation capabilities in this interview with Streaming Media's Shawn Lam from the Allen & Heath booth at NAB 2024.

NAB 2024: Blackmagic Design, SMPTE 2110, and Video Over IP

In this interview from the Blackmagic Design booth at NAB 2024, Blackmagic Design's Bob Caniglia and Streaming Media's Shawn Lam discuss how Blackmagic is enabling producers to convert 4K and HD signals to SMPTE 2110 so they can move content across IP networks, with their new open-source 2110 IP codec and new 10 gig port-equipped Blackmagic Design cameras that support it like the PYXIS 6K and the URSA Cine 12K.

NAB 2024: vMix Talks vMix 27 and Zoom Integration

Among the key features of vMix 27 are Zoom integration, enabling remote streaming producers to bring in (theoretically) an unlimited number of remote guests, vMix Senior Systems Engineer Heath Barker reports in this interview with Streaming Media's Shawn Lam in the vMix booth at NAB. Barker also does a quick hands-on demo of how the feature works.

NAB 2024: PTZOptics Talks Hive Studio and Remote Camera Control

PTZOptics Director of Technology Matthew Davis discusses Hive Studio, PTZOptics new cloud-based remote camera control solution, in this interview with Streaming Media's Shawn Lam at NAB 2024.

What Is ATSC 3.0 and Is it Coming for Streaming?

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren't getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures' Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024.

NAB 2024: Atomos Talks Ninja Phone

On the show floor at NAB 2024, Shawn Lam of Streaming Media and SLV Live interviews Atomos CEO Jeromy Young about the new Atomos Ninja Phone, which turns an iPhone 15 Pro or Pro Max into a 1600nit, 10-bit, 2,000,000:1 contrast ratio, 460ppi, HDR OLED, ProRes monitor-recorder for any pro HDMI camera.

How Can Sports Streaming Surpass Broadcast and Cable?

The first measure of sports streaming success is replicating the cable/broadcast experience, but AWS' Julie Neenan Souza insists that sports streamers should be aiming higher when it comes to leveraging streaming's core strengths, from interactivity to betting to personalization to live ecommerce. Meanwhile ViewLift's Chance Mason contends that the key to next-level sports streaming delivery is streaming infrastructure companies like AWS embracing their emerging role as D2C media companies and partnering with sports leagues and sports rights holders at that level. Souza, Mason, and Altman Solon's Matt del Percio discuss these and other emerging opportunities for sports streaming in this clip from Streaming Media Connect 2024.

Brand Identity and Multiplatform Streaming Apps

How important is maintaining brand identity and differentiation in streaming UX and app design, and how critical, or even possible or advisable, is it to sustain a consistent look and feel across different platforms? And how crucial is branding in the overall fan experience, or building a fan base for the content associated with your brand? YouTube TV's Esther Ahn, MagellanTV's James Lauzun, and Crunchyroll's Tom Hurlbutt weigh in, in this discussion with Reality Software's Nadine Krefetz at Streaming Media Connect 2024.

How Globo Handles Latency Costs for Live Sports Streaming at Scale

When it comes to implementing streaming tech for large-scale, high-stakes live sports, often decisions around managing latency are driven as much by cost concerns as network conditions, audience expectations, and the like. Globo Digital Products, Platform & Adtech Manager Jonas Ribeiro reveals the latency Globo delivers on typical sports streams at scale and what factors into those numbers in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2024.