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Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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The 2019 Streaming Media 50: The 50 Companies That Matter Most in Online Video in 2019

Our exclusive industry-defining list is back for 2019. Here are the 50 companies every Streaming Media reader must know, the ones leading us into the future. These are the most important, innovative, and interesting companies in the online video universe.

Eric Schumacher-Rasmussen // 09 Aug 2019

Advertisers See Need to Work Collaboratively to Drive Growth

The holy grail of being able to insert targeted ads into linear broadcast feeds for any spot is almost here, but first agencies need to learn how to work together.

Troy Dreier // 08 Aug 2019

Fullscreen to Announce Strategic Services for Mainstream Celebs

Taking the lessons its learned working with young online creators, Fullscreen has started strategizing with A-list talent from movies, TV, music, and sports.

Troy Dreier // 16 Jul 2019
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Verizon Media: View From the Top 2019

One of the challenges continuing to face media and entertainment businesses is delivering personalized experiences with relevant advertising inserted seamlessly.

Ariff Sidi // 13 Aug 2019

Product Spotlight: Lightcast Media Cloud

The Media Cloud is an award-winning Media Management System, allowing media producers and publishers to manage all live-stream and on-demand media intuitively, from anywhere in the world on any desktop or tablet.

11 Jan 2019

THEOplayer: 2017 Online Video Industry Predictions

Server-side ad insertion will revolutionize online video, and combined with granular analytics creates the perfect storm for online video advertising

Steven Tielemans // 24 Jan 2017

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.

Tim SiglinSteve Nathans-Kelly // 14 Nov 2016
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Press Pause, Get an Ad?

Hulu and AT&T's plan to show commercials when viewers pause is a reminder that these are tech companies, not broadcasters, at heart

Eric Schumacher-Rasmussen // 20 Dec 2018

6 Ways Influencer Marketing Can Go Wrong, With Examples!

Influencer marketing has been hot for years and shows no signs of cooling, but that doesn't mean every influencer marketing campaign is a success.

Troy Dreier // 07 Dec 2018

Make Those Dollars: How Online Video Stars Pay the Bills

YouTube pre-roll ads are just the beginning. Successful online video stars take a broad approach to monetizing their followers. Options include merch, modeling, and even books.

Troy Dreier // 22 Oct 2018

Publishers Learn NewFronts Equation: Content + Scale = Impossible

Who won the NewFronts this year? Twitter won. Not by producing great video, but by distributing video for many of the biggest publishers online.

Troy Dreier // 03 Jul 2018
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