Broadcasters are watching digital and trying to bring the best of digital ad tech into their "broadcast" environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital—and the ad tech supporting it—are responsible for the success of one of streaming's standard business models.
All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.
The unforgiving world of ad tech means any mistake can cost millions of dollars. Ad tech is the key to a successful AVOD/FAST monetization strategy, but there are so many moving parts that it can be a challenge to get it right. Wilichinsky provides practical insight into what works, what doesn't, and how ad-supported delivery compares to subscription offerings.
Welcome to the 2022 Streaming Media 50, our annual list that foregrounds the industry's most innovative and influential technology suppliers, service providers, and platforms, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their commitment to serve the customer and advance the industry. It's the fifth year we've capped the list at 50 companies.
Penthera serves leading OTT brands around the world and these customer priorities have provided us the opportunity to continue our legacy of building products and solutions that solve customers' needs for both today and tomorrow.
ATSC 3.0 and ad-supported streaming services will lead the way this year, while blockchain, NFTs, and the Metaverse will take a more significant role in the broadcast and media industry.
Content will always be king, but user experience—from personalized streams to personalized advertising—is becoming nearly as important in attracting and retaining viewers
Free ad-supported streaming TV (FAST) is the cure for subscription fatigue, and Amagi is just what the doctor ordered
Strategically, streaming delivery needs more advertisers. Advertising is a necessary part of the media business model, but by not being nimble enough to attract more advertising and somehow sell digital the same way cable and broadcast are sold, digital services are shooting themselves in the foot.
Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here's a roundup of a few recently published reports.
FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?
Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?