How to Measure CTV Advertising Success Without a Collective Currency

Pros and Cons of Cloud vs. On-Prem Streaming Production

Should all streaming production operations be shifting to the cloud to take advantage of the scalability, flexibility, and economic benefits of cloud streaming workflows? Or does on-prem still have its time and place? Telestream's Richard Andes, EY's Waseem Ahmad, and IntelliVid Research's Steve Vonder Haar debate the pros and cons of cloud vs. on-prem in this clip from Streaming Media Connect 2023.

HEVC vs. H.264: Bandwidth and Cost Savings

The case for moving from ubiquitous older video codecs like H.264 to newer codecs like AV1 or HEVC (H.265) is typically expressed in terms of encoding efficiency that translates to bandwidth and cost savings. For major content companies like Warner Bros. Discovery that have adopted H.265, how much has their experience borne out that hypothesis?

The State of FAST: Around the Horn with Fubo, Estrella Media, and HARTBEAT

With all the talk of FAST 2.0 and the explosion of FAST channels to the point of approaching market saturation, is FAST's self-reinvention a foregone conclusion, or even advisable at this juncture? What are the new and emerging FAST growth strategies that are driving growth today, as opposed to a year or two ago? And how have the strikes in Hollywood that consumed at least 2 quarters of the year impacted channel and content development?

How Does CNN Max Complement Warner Bros. Discovery's Current Content Strategy?

Where does CNN Max sit in the Warner Bros. pantheon alongside (HBO) Max and other platforms and associated brands? Warner Bros. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP's Evan Shapiro in this Streaming Media Connect 2023 clip.

With Social Video Sizing, Serve Your Viewers What They’re Hungry For

The customer wanting to watch your stream on Insta does not want a horizontal video shoehorned into a vertical frame. The customer watching the horizontal version doesn't want the vertical slice with the same thing blurred out behind it to fill the frame. Each of those customers is hungry for that particular experience. It's your job to give your customers what they are hungry for.

8 Lessons Surfing Can Teach Live Streaming Producers

I had the opportunity to try and learn to surf earlier this year. I'm very glad that I took the lessons because I soon found out how hard surfing really is. While trying, failing, getting hurt, watching, and learning, I saw some parallels between my lessons on the water and the streaming business—which isn't quite as easy as it looks either.

Everything in Streaming Has Its Price

This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.

Personalization Is More Than What You Think It Can Be

With advances with generative AI, just-intime transcoding, SSAI stitching, and other streaming video tech stack components, companies like Infuse Video are demonstrating that the true vision of video personalization—changing the video content itself—is finally at hand.

Cloud Enabled Production: Leveraging the Cloud for Remote Production and Distribution

Matrox Video

Real-Time Streaming at Scale

Wowza

Nimble Streamer: Cost-Efficient Streaming Software

Nimble Streamer

The Definitive Guide to Understanding IP Addresses and VPNs and Implications for Businesses

digital element

State of Streaming Autumn 2023

Sponsored by: Tulix

The State of Streaming Spring 2023

Sponsored By: Tulix

Video Trends in Higher Education

Sponsored By: Panopto

Enterprise Video Trends 2022