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Why to Invest in Lowering Sports Streaming Latency in 2026

The knock against streaming for live sports has always been higher latency than broadcast, and the agony of hearing your cable-watching neighbor cheer a goal before it happens on your screen. One could argue that live-streamed sports aren't really live in this scenario. But given the costs and challenges of lowering latency, is it really worth the investment, or should sports streamers be prioritizing other engineering challenges or elements of the fan experience? MTech Sport's Matt Stagg, DAZN's James Pearce, BT Group's Ian Parr, and TATA Communications' Corey Smith discuss the current business case for lowering sports streaming latency at Streaming Media Connect 2026.

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AI-Enriched Metadata Drives Better CTV Content Discovery

Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences? Cineverse's Tony Huidor and SUMM8's Jamie Mackinlay discuss how AI-enriched metadata and natural language interfaces are enhancing and transforming discovery and bringing users closer to the content they want to watch in this discussion with Integration Therapy's Rebecca Avery at Streaming Media Connect 2026.

How to Monetize Vertical Microdrama in the US

Even as the buzz builds around vertical microdrama and more and more content, innovation, and creativity flow into this new storytelling mode, how to make it profitable remains an open question. Celestine Pictures founder and executive producer Grace Gao discusses its origins in China, its transition to America, persisting quality/quantity disparities, the emergence of a few successful brands, the monetization and distribution models that will sustain and grow the industry as a whole, and how the interest of major platforms like Netflix will impact vertical content creators in discussion with Chris Pfaff in this clip from Streaming Media Connect 2026.

LG Shop Time and the Creator Economy

Integrated purchasing opportunities and creator content are becoming increasingly prominent elements of the CTV experience. How are they converging on major CTV platforms like LG and webOS? Chester Goodson, LG Electronics' senior manager of business development, discusses the rise of creator programming and monetization opportunities available through LG's Shop Time ecommerce app and where the two intersect in this conversation with moderator Chris Pfaff at Streaming Media Connect 2026.

How to Achieve Seamless Shoppable CTV

What strategic and technological innovations are in the pipeline to facilitate more seamless shoppable CTV experiences? Fuse Media's Karl Meyer, Disney's Lexi Swift, Spaceback's Joe Hall, and LG's Chester Goodson address future prospects for enhanced shoppability in this discussion with moderator Chris Pfaff from Streaming Media Connect 2026.

Streaming Media Columns

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

Farm to Table

One of the overarching themes of Streaming Media 2025, which took place October 6-8 in Santa Monica, Calif., was the rise of the creator economy. Discussions centered around the changing economics of content creation, delivery, distribution, and curation (with AI playing an ever-larger role in leveling the playing field to varying degrees at all stages); evolving business models for creators looking to leverage and grow their brands and survive and thrive; and the ongoing, unignorable convergence of creator channels and "traditional" streaming platforms. The last topic seems like a particularly noteworthy sign of the times—how many conversations carried on just down the 405 in Huntington Beach in the heyday of Streaming Media West concerned the convergence (or divergence) of streaming upstarts and traditional linear broadcast?

Streaming Media Industry Whitepapers

Checklist Report: Ultimate Guide to Maximizing the Value of your Content Library

CacheFly

Streaming Media Research

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin

The State of Streaming Autumn 2020

Sponsored By: Zixi

The 2020 Streaming Monetization Report

Sponsored By: Amazon Web Services (AWS), an Amazon.com company