Fubo's Pamela Duckworth and Swerve Sports' Christy Tanner say it's time to throw out the old playbook and experiment with new niche sports and new engagement and programming strategies for reaching younger fans—and it all starts on social—as they recount their experience testing and measuring combat sports engagement on their FAST channels in this discussion with Ashling Digital's Michael Nagle from May's Streaming Media Connect.
30 Jun 2025
Whether it's a lesser-known niche sport or a new FAST channel at risk of getting lost in a saturated market, getting attention is an uphill climb for FAST content providers trying to make a splash with sports, as HRM International Media's Robert Muzac and Swerve Sports' Christy Tanner affirm to moderator Michael Nagle in this clip from May's Streaming Media Connect. They suggest some sound content and marketing strategies for reaching new viewers and getting them to engage.
24 Jun 2025
When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and more social platforms, it becomes harder and harder to measure. iGaming, by contrast, is uniquely measurable. What can leagues learn from sim racing and other gaming platforms that integrate with live sports action when it comes to measurement, and are gaming levels of measurement really attainable? Hub Entertainment Research's Jon Giegengack, WTFast's Darcy Lorincz, and the NBA's Michelle Auguste discuss the opportunities and challenges of increasing and tracking diversified fan engagement from sports to esports in this clip from May's Streaming Media Connect.
23 Jun 2025
One of the common pitfalls of streaming cloud migration involves moving to cloud encoders when streaming to multiple endpoints. LiveX's Corey Behnke, Cerberus Tech's Chris Clarke, and TV2 Denmark's Loke Dupont discuss how to address and solve this and other issues that arise in the course of lift-and-shift migration when transitioning live streaming workflows from on-prem to cloud in this clip from May's Streaming Media Connect.
23 Jun 2025