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Cloud Video

As video providers and content owners look to slash costs, improve efficiency, and stay flexible, they’re turning to the cloud for some or all of the video workflow, from encoding and transcoding to packaging, storage, DRM, and more.  Here you’ll find news, reviews, and analysis of the latest in cloud video services and workflows.

Streaming Media Connect back in November with a peek at Building the 2027 Streaming Strategy Playbook.
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Features

AI's Streaming Stack: Image Interpretation

The companies covered here have substantially leveraged AI or incorporated it into their currently shipping tech. The representatives I spoke to discuss some very interesting approaches for what essentially is image interpretation, including detecting if content has been tampered with using AI, local AI processing, and automated clip generation such as vertical formatting.

Zero-Sum Game: Calculating and Managing Streaming TCO

While total cost of ownership spans an encyclopedic number of operational touchpoints, managing a video P&L ultimately comes down to making targeted, high-impact architectural choices.

AI's Streaming Stack: Engagement Agents

The three companies covered in this issue's column are all involved in bringing more monetization or engagement to today's streaming content. The key differentiator is using AI to delve deep into content meaning and adjacent data to create new opportunities for content formats that previously did not exist. While we sometimes cover tools that are suitable for smaller publishers, these AI tools require a certain scale of content to … well, work at scale. Two of these companies have been around for 10-plus years. The other one is much newer but already has an impressive connection with a media company.

Streamticker: The Biggest Streaming Mergers and Acquisitions of 2025

Here is a month-by-month roundup of the streaming industry's most momentous mergers and acquisitions of 2025 (excluding the competing Paramount Skydance and Netflix bids for Warner Bros. Discovery—a drama that just turned definitively in Paramount's favor at press time).

Spotlights

What a Resilient Content Chain Looks Like in IP Video Monitoring

A resilient content chain needs two things: the ability to detect problems fast, and enough operational context to act on them.

The World Cup Is Live. Is Your Infrastructure?

The World Cup is live. The infrastructure is either holding or it isn't. The difference was decided long before the opening whistle.

Scaling Live Streaming Without the Stress

How media organizations are tackling the toughest bottlenecks in live video delivery

Phone Takeover: Replacing Pro Cameras in Live Streaming

A mobile device with the right software is now a tool that can replace some of the traditional live production equipment such as low- and mid-tier cameras and encoders. This reduces both upfront capital expenses, like equipment purchases, and operational costs for live content creators.

Columns

Lessons in Live Verticalization and Dual-Aspect Streaming

So, how do you meet your audience "where they are" if you don't know where they'll be when they see your video? You stream it both vertically and horizontally at the same time, and you leverage technology to re-orient your content automatically. 

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

Is This the End of the CDN As We Know It?

Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really?

How Will AI Change Your Streaming Business?

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.

Cloud Video Companies and Suppliers