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ICYMI: Streaming Media Connect November 2026

Streaming Media Connect returned this week with rollicking keynotes from Fremantle, PlayersTV, and New TV Economics Report author Annie Krukowska, and on-point panels on agentic AI and streaming adtech, MoQ and tunable latency, taming TCO, performance CTV advertising, sports streaming QoE, AI and cloud workflows, automating CTV channel launches and lifecycles, and global live sports streaming life lessons from the 2026 FIFA World Cup.

Check out this playlist of all the Connect sessions on Streaming Media's YouTube channel to catch up on the sessions you missed and revel in the ones you want to relive.

We'll be back February 23-25, 2027 for the next installment of Streaming Media Connect and another round of deep dives and provocative conversations with the top thought leaders in the industry.

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Sneak Preview: Global Sports Streaming Industry Lessons From the 2026 World Cup

On Wednesday, Nov. 11, Hub's Jon Giegengack, Omdia's Tim Westcott, Genius Sports' Tony Marlow, and sports and media tech advisor Carlos De Marchis will join MTech Sport's Matt Stagg for the Streaming Media Connect panel "Global Sports Streaming Industry Lessons From the 2026 World Cup." The 2026 FIFA World Cup was the biggest global live sporting event of the year, and streaming was central to its success. The tournament's 104 matches stress-tested streaming's reach and resiliency like never before, with record concurrent viewership tuning in across a fragmented landscape of platforms and devices. This panel of expert industry analysts will discuss the future of streaming as the primary platform for premium global sports events, what the rights matrix looks like going forward, what worked and what buffered, and lessons learned around localization, personalization, advertising, and subscriber retention and growth.

Sneak Preview: Agentic AI and the Future of Streaming Ad Tech

The new generation of autonomous, goal-driven AI agents are poised to reshape ad-buying, ad-decisioning, contextual targeting, and optimized ad insertion across the CTV ecosystem. On November 9, Swivel's Ayelet Palmore, IAB Tech Lab's Brad Pipkin, Vevo's Matt Burgess, Magnite's Jonathan Moffie, and Future Today's Tim Ware will join Ring Digital's Brian Ring for the Streaming Media Connect panel "Agentic AI and the Future of Streaming Ad Tech." The panel explores what agentic AI means for advertisers, platforms, and the future of programmatic workflows.

Sneak Preview: Automating Linear CTV Channel Lifecycles From Launch to Monetization

On Nov. 11, A+E's Abhishek Neralla, Fubo's Mike Gange, and Katapy's Stuart Bishop will join Ashling Digital's Michael Nagle for the Streaming Media Connect panel "FASTER, FASTER! Automating Linear CTV Channel Lifecycles From Launch to Monetization." This session explores how broadcasters and streaming platforms can dramatically accelerate the launch, management, and monetization of FAST channels by automating traditionally manual workflows across content ingestion, scheduling, and ad insertion. We'll also discuss aspects of channel building where human intervention remains critical. Attendees will learn practical strategies and real-world case studies for compressing channel lifecycle timelines while maintaining quality and scaling operations efficiently across today's sprawling CTV landscape.

Sneak Preview: Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences

On Tuesday, Nov. 10, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences." Connected TV is evolving beyond brand awareness into a measurable, performance-driven channel at the lean-back, living-room epicenter of the entertainment ecosystem. But delivering measurable ad experiences that result in conversions rather than enhanced brand awareness requires rethinking creative, targeting, and attribution actions for the streaming environment. This session breaks down performance advertising strategies and technologies that turn CTV impressions into trackable, revenue-generating outcomes that fuse first- and second-screen engagement into streaming-driven sales.

Sneak Preview: Taming TCO for Live Streaming at Scale

On Monday, Nov. 9, TV2 Denmark's Loke Dupont, FloSports' Matt Miller, and unified comms industry veteran Scott Grizzle will join the SVTA's Bhavesh Upadhyaya, AI and Streaming Technology Strategist, STVA, will moderate the Streaming Media Connect panel "Taming TCO for Live Streaming at Scale." While total cost of ownership spans an encyclopedic number of operational touchpoints, managing streaming P&L from CapEx to OpEx ultimately comes down to making targeted, high-impact architectural choices. This panel of streaming ops experts covers practical approaches to optimizing infrastructure, encoding, delivery, and operational costs without compromising the quality and reliability that live audiences demand.

Sneak Preview: Maximizing QoE With Resilient, Scalable Sports Streaming Infrastructure

High-performance, redundant, and resilient pipelines are critical to successful, mission-critical sports streams. This panel of seasoned sports streamers explores how sports streaming platforms leverage infrastructure designed to withstand the bursty demands of live sporting events without buckling under pressure, and covers scaling strategies and failover systems that will keep your high-stakes streams running when your fan base surges in the moments that matter most.

Sneak Preview: Leveraging AI and Humans in Streamlined Streaming Workflows

On Tuesday, Nov. 10, ex-IBM Head of Unified Communications Scott Grizzle will moderate the Streaming Media Connect panel "Still in the Loop: Leveraging AI and Humans in Streamlined Streaming Workflows." In an industry buzzing about ways to integrate AI into today's streaming workflows, strategically positioning the humans in the loop is more critical than ever. How will large-scale streamers in 2027 balance AI automation with human oversight to build workflows that are both efficient and reliable? This panel pinpoints where human judgment still matters most and how to design streamlined pipelines that leverage AI from ingest to processing to observability.

Sneak Preview: Tunable Latency, MoQ, and the Future of Video Delivery

On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over QUIC (MoQ), the emerging protocol poised to recast the future of real-time streaming. The panel explores the trade-offs between latency, quality, and reliability as live streams scale, providing insights into what's next for streamers as they deploy MoQ and map out the future of low-latency video.