Biographical Information

Nadine Krefetz

Contributing Editor

Nadine Krefetz has a consulting background providing project and program management for many of the areas she writes about. She also does competitive analysis and technical marketing focused on the streaming industry. Half of her brain is unstructured data, and the other half is structured data. She can be reached at nadinek@realitysoftware.com or on LinkedIn.

Articles for Nadine Krefetz

CES 2019: D2C in 1, 2, 3

With Apple, Warner, and Disney prepare to launch direct-to-consumer (D2C) offerings, other streaming services might struggle to keep up. At CES, executives from YouTube, Hulu, FandangoNow, Tubi, and others offered suggestions on how to compete.

CES 2019: How Will Blockchain Reinvent Media?

Whether ensuring creators get paid, content stays locked down, or personal data is treated like intellectual property, blockchain offers solutions to some of digital media's biggest challenges, according to a CES panel.

CES 2019: The Future of TV

ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization

The ABCs of APIs: Developers Are Migrating to API-Based Workflows

APIs make it easier to use best-of-breed tools that connect disparate software applications and platforms. They've also changed the way video developers create new products.

Streaming Video Services Attempt to Solve the Monetization Puzzle

How are cutting-edge content services finding ways to make money in a crowded field? Read on for advice from Ellation, Xumo, FandangoNow, and others.

The State of Server-Side Ad Insertion 2018

For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?

Protecting Your Assets: How Studios Secure Their Premium Video

Piracy will always be a problem, but new advances in DRM and watermarking are making headway in the never-ending global battle.

Five Tips For Talking About Video with IT

IT departments aren't as resistant to video as they once were, but there's still pushback. Here are five ways to get the conversation started.

Instagram Presses Play on New Vertical Video Platform

As more people than ever watch video on Instagram, IGTV gets rid of the one-minute video limit while still constraining creators to the vertical format.

Content Licensing Gets Complicated: Who’s Minding the Store?

The video ecosystem is getting more complex, so managing licenses manually is becoming impractical. Learn how publishers and broadcasters are turning to automation to solve the problem.

Re-Engineering Real-Time Video Delivery

A Stanford University research team has created an architecture called Salsify that might offer a better way to deliver video for real-time applications

SME 2018: Hey Google, What's Next in OTT?

Consumers find browsing for live linear content its own reward, and Google Assistant is setting out to make the experience more enjoyable and productive, according to Google's Rachel Berk in the Streaming Media East 2018 closing keynote.

SME 2018: Blockchain 101 for Media and Entertainment

Blockchain's distributed ledger offers new opportunities for combatting privacy, securing financial transactions, and finding new approaches to monetization and royalty payment. This presentation from Streaming Media East offered a high-level view of the possibilities for the video industry.

SME 2018: Direct-to-Consumer & the Future of Video Distribution 

Three tips for succeeding in the increasingly crowded field of direct-to-consumer video services: use voice assistants, go local, and never underestimate the value of metadata

SME 2018: Netflix Bridges the Content and Technology Gap

At a Streaming Media East keynote panel, producers, colorists, and cinematographers spoke with Netflix's Christopher Fetner about the challenges and opportunities that come with creating in 4K and HDR

NAB 2018: Companies to Watch

Make.TV, DLVR, Wicket Labs, Valossa, Grabyo, Wildmoka, Amagi, and JW Player all made a splash with new products or services that are worth a look in case you didn't see them last week at NAB.

NAB 18: Streaming Technology Drives Changes for Broadcasters

Traditional broadcasters need to adopt new ways of working to compete in the streaming space. Execs from ESPN and MLB share what's worked for them.

The State of Video and AI 2018

The machines aren't taking over; they're just helping video publishers achieve their goals more efficiently and effectively.

CES '18: The State of the Stream

At CES last week, executives from Disney, Fandango, Amazon, and Oath highlighted the trends pushing streaming video forward. Diversified delivery, engagement, data, and personalization lead the way.

CES '18: What Is Volumetric Video, and Why Should You Care?

Pioneered by Intel, volumetric video differs from traditional VR or 360° video and offers a truly three-dimensional viewing experience.

CES '18: Paying for Content with Data Instead of Dollars

Consumers are increasingly willing to exchange personal data for video content, but services need to be aware of generational differences and the balance between being targeted and being creepy

The World According to Twitch: Winning With Experimentation

Twitch is more than just the world's most popular gaming video content platform. It has a committed following in the millions, and just might be the future of media.

SMW 17: Live Streaming Today and Tomorrow

Live Streaming Summit panelists agree: Live, user-generated content will continue to compete with—and possibly surpass—professionally produced content, and we need to build tools and technologies to keep pace

SMW 17: Publisher Tools and Content Discovery on the Roku Platform

Streaming Media West attendees got an inside look at the details of Roku's Direct Publisher program, including insights into the company's revenue sharing and advertising offerings

SMW 17: Monetizing Live Streaming

Panelists at the Live Streaming Summit emphasize agility and flexibility in monetization strategies, and tout the importance of authentic content to compel viewers to stick around

SMW 17: Microsoft's Media & Machine Learning

Microsoft Cognitive Services tools target publishers, developers, and data scientists to leverage the power of machine learning and AI for their video

Two Strikes and You’re Out: Limelight Measures Viewer Sentiment

Almost 60% of viewers will move on after the second time a video buffers, Limelight finds in its 2017 State of Online Video report.

Got 4K Content? Sony DADC NMS Has You Covered

At IBC, Sony DADC New Media Services will show off its 4K cloud workflow, in partnership with Amazon Web Services and Hybrik

Twitch Embraces Ecommerce with Amazon Associates

The new Gear on Amazon extension lets viewers go directly from the stream to purchase their favorite gamers' gear and gives broadcasters a share of the revenue; Twitch also announced heatmaps and video overlays

Twitch To Stream Crunchyroll Anime Marathon

The top video game streaming site has been expanding its content offerings, this time with shows from the leading anime network

Google Video Intelligence Analyzes Images in Videos

Generating video metadata for large libraries is almost impossible to do manually, but Google Video Intelligence is being used by companies like Cantemo to automate the task.

Engineering the Video Experience for Alexa and Her Friends

Voice recognition is the future of video search, bringing viewers an intelligent system that delivers exactly what they want—but getting there won't be easy.

SME '17: Scorecard—Broadcast vs. Digital Video

Digital is still behind on always-on availability, scale, and latency, but it's catching up, and it offers advantages in user experience, quality, and—soon—monetization.

SME '17: Live Linear Channels—The Next Frontier

Technological and monetization challenges stood out at this panel at the Live Streaming Summit at Streaming Media East

Google Cloud Goes After Media & Entertainment Customers

Google Cloud is now responsible for 20-25% of all internet traffic and powers Snapchat, engineering director Leonidas Kontothanassis tells Content Delivery Summit attendees,

Amazon, Netflix, and More Go Global With the Cloud

At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand

NAB 17: NBC Reinvents Itself Online

Led by Saturday Night Live and This Is Us, NBC's digital strategy stands out as a model for other networks to find success online and off.

NAB 17: Scoring With Sports Advertising

As sports loses viewers on broadcast, they're moving online. Here's how to monetize them.

What's Your Video Data Roadmap?

Effectively using the data from each part of the technology stack means better business decisions and happier customers. Here's a quick overview of the data roadmap to guide publishers to making the right decisions.

How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI

An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.

Build vs. Buy at Sinclair Digital

Ben Miller of Sinclair Digital Ventures discusses how the company decides what to build and what to buy, as well as the importance of knowing your audience

Is Targeted Digital Video Advertising Worth the Cost?

Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach

How Data is Changing HBO

HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.

The Top Ten Enterprise Video Trends: Where Business Is in 2016

User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.

How to Optimize Your Video App

Even if you build a great video app, users might not find it unless you follow some of these tips from UFC and NeuLion.

How to Use Data to Drive Online Video Success

From content creation to subscriber retention, video publishers are embracing Big Data in a big way. These are the most important trends and challenges behind the video data revolution.

Programmatic Ad Buying: And Now a Word From Our Sponsors

The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long?

Comcast to Stream More than 6,000 Hours from Rio Olympics

Comcast and NBC will offer total of 11 networks and 40 simultaneous streams from the games in Rio this August

NAB 2016: Amazon Wants to Be a One-Stop VOD Shop

At its NAB keynote Amazon's Michael Paull outlined the company's goal of having every digital channel and service on its platform

NAB 2016: Calkins Media Wins With OTT

At an NAB session Sunday, Calkins Media shared how it has monetized live linear OTT with relatively small viewer numbers

NAB 2016: The Appification of TV – Revolutionizing the Viewer Experience

Content publishers and operators are still struggling with an immature technology stack and interfaces as they try to get audiences to embrace watching TV in a new way

10 Essential Elements to Creating a Great Video Streaming App

From ad insertion to analytics, successful video app developers focus on more than just the content. Here's a roadmap to creating a successful app.

User Experience: To Keep Viewers, Online Video Must Be a Joy

Great content is the main ingredient for any successful video, but a terrific user experience makes the difference between bland and bold. User experience comes down to one simple question: Is your product a joy to use?

Video Asset Management Systems: How to Choose the Right One

Whether they're called digital asset management (DAM), media asset management (MAM), or production asset management (PAM), they all help organize digital libraries.

Search, Recommendation, and Curation: Attract and Keep Viewers

Discover how six companies are working to solve the challenges of search, recommendation, and curation to connect viewers with the content they want to see.

Instart Logic: Speeding up Mobile Website Delivery

Image- and video-heavy website delivery can be optimized with a combination of cloud and client-side architecture, said Instart Logic at the Content Delivery Summit

Kwicr: Slow Start Times on Mobile Threaten Viewer Engagement

A ten-second delay in start time will result in 18% of users abandoning your app, said Kwicr's Hugh Kelly at the Content Delivery Summit today in New York.

NAB 2015: How Sports and Gaming are Driving Live Streaming

Millennials watching eSports, travelers watching their favorite teams on the road, and sports fans who can't get the content they want anywhere else are driving 82% of live online video ad views, and publishers and advertisers are reaping the benefits.

NAB 2015: Winning the Next Generation of Viewers with OTT Services

OTT services are experimenting with business models, multiscreen delivery, and content packages to appeal to the growing number of viewers who are looking for alternatives to traditional pay TV offerings.

The State of Video App Development 2015

There's a digital land grab underway for real estate on mobile phones, set-top boxes, and game consoles. Here are the most important considerations for video publishers looking at developing video apps for multiple platforms.