Articles for Nadine Krefetz
The Ad Tech Industry Needs to Tell a Better Story
Ad tech is driving billions of dollars in revenue every year. So why can't people understand what it is, how it works, and why they should care?
Is Free Ad-Supported TV (FAST) the Future?
FAST has been the big story of the last two years, but there's tension growing between streaming services and TV/OS manufacturers over who owns the viewer and how to get those viewers to the content.
Cutting-Edge Uses for Artificial Intelligence and Machine Learning In Streaming
The uses for artificial intelligence (AI) and machine learning (ML)—from text identification to contextual advertising to cultural sensitivity—are multiplying. Here's a look at some of the most compelling offerings on the market today.
Making Money From Streaming Video: You Might Be Doing It Wrong
The lean-back era is long gone, and if you're not engaging your audience, you're not building your business. Read on to see experts from Struum, Cinedigm, KweliTV, and VidCon have to say about new approaches to growing audiences and generating revenue.
The Streaming Toolbox: Eventuall, GumGum, and Monterosa
Looking for ways to increase engagement and viewer dwell times, make your videos more interactive, and offer gamification? These solutions from Eventuall, GumGum, and Monterosa might be just what you need.
FuboTV Scores Big on Content Choice, Ad Load, and Revenue
Nadine Krefetz put fuboTV through the paces, and the sports-focused streaming service exceeded expectations.
Does Ad-Supported Streaming Actually Cost You More?
About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?
ATSC 3.0: NextGen TV Has Finally Arrived
Bringing together the best of OTT and the best of OTA, ATSC 3.0 is finally available out in the wild. Here's why you should care.
Welcome to the Ad Tech Jungle
Advertising technology is scary. Here are a few solutions—for ad fill, multicast distribution, monitoring, contextual ad insertion, analytics, demand-side, and supply side—to help you make it out alive
Paying to Watch Ads with HBO Max
Like almost everything else HBO Max does, the OTT service has gotten the ad experience right
The Streaming Toolbox: Vistex GTMS, Agora, Transmit
Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising
The Streaming Toolbox: GrayMeta Iris Anywhere, Vimond VIA Live, and StreamClick
The latest installment of the Streaming Toolbox looks at a remote production tool for creating interactive content, a scheduling tool for delivering live and live linear programming, and a collaborative quality-control (QC) tool for source file analysis.
STIRRing Up Local TV Advertising
Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.
Why Should Broadcasters Make the Switch to the Cloud?
Broadcasting has been behind streaming in its embrace of the cloud, but the rewards of making the switch can be significant. We talk to executives from American Public Television, WarnerMedia, Paramount+, and Streaming Global to get their take on why you should make the change if you haven't already.
The Streaming Toolbox: Vegas Stream, axle ai, and Lumen Orchestrator
A trio of products and services tailor-made for today's work-from-home streaming producers and engineers, combining pro-quality live streams with cloud-based content management and multi-CDN edge delivery.
OTT Ad Tech's Biggest Challenges (and a Few Solutions)
OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.
The Streaming Toolbox: Push Live, MediaMelon, and Ryff
This issue, I'm focusing on products from the world of advertising. Push Live is used to deliver live broadcasts to multiple destinations while providing customized branding for monetization on different platforms or in different regions. MediaMelon's SmartSight for Ads delivers detailed analytics and QoE for ad-supported content. While both of these products respond to existing market needs, the last product—Ryff—sets out to create a whole new market altogether.
The State of OTT Video Advertising
The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated
The Streaming Toolbox: Hovercast, Prophet, and Pulsar
In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing
The State of Video Ad Tech 2021
As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale
Navigating the Ad Tech Maze
Here's how five industry experts are finding their way through the complicated world of advertising technology.
What Does SSAI Life Look Like Without Cookies?
Katz Networks' Yazmin Wickham, Comcast's Larry Allen, and Optus' Jeremy Brown discuss the current challenges of server-side ad tracking in this clip from their panel at Streaming Media West Connect.
The Streaming Toolbox: FILMIC Pro, Bitcentral FUEL, Touchstream VirtualNOC
This installment of The Streaming Toolbox is all about remote control, for mobile devices, advertising, and network operations
Server-Side vs. Client-Side for Streaming Ad Insertion
Katz Networks' Yazmin Wickham, Optus' Jeremy Brown, CBS Interactive's Jarred Willichinsky, and Comcast's Larry Allen make the case for server-side ad insertion in this clip from their panel at Streaming Media West Connect.
Machine Learning and OTT Personalization
Resonance AI's Randa Minkarah, Streaming Media's Nadine Krefetz, and American Public Television's Garry Fields discuss the role of machine learning in targeted OTT UX customization in this clip from their panel at Streaming Media West Connect 2020.
ATSC 3.0: The Future Is Now
The broadcast industry has been looking for ways to compete with OTT, and ATSC 3.0 gives it its last, best chance.
Solving the OTT Worfklow Puzzle
With so many moving parts in the streaming workflow, are best practices even possible? Five industry leaders share their insights into how to make all of the pieces fit
Best Practices for Server-Side Ad Insertion
fuboTV's Geir Magnusson, Sinclair's Michael Bouchard, Reality Software's Nadine Krefetz, Eyevinn's Magnus Svensson, and Verizon's Darren Lepke discuss SSAI best practices in this clip from Streaming Media East Connect 2020.
Key Considerations for OTT Integration
Verizon's Darren Lepke and Streaming Media's Nadine Krefetz discuss the importance of efficiency, cost, metrics, and ad partnerships in OTT integration in this clip from Streaming Media East Connect 2020.
How to Ensure Smooth OTT Platform Integration
FandangoNOW's Rema Morgan-Aluko, fuboTV's Geir Magnusson, Sinclair's Michael Bouchard, and Eyevinn's Magnus Svensson discuss best practices for integrating OTT components and platforms in this clip from Streaming Media East Connect 2020.
Biggest Challenges Facing OTT Providers
Verizon's Darren Lepke, fuboTV's Geir Magnusson, and Reality Software's Nadine Krefetz discuss the present and future of OTT in this clip from Streaming Media East Connect 2020.
The Streaming Toolbox: Zixi, Cleeng, and Penthera
We look at a B2B intelligence layer for content transport, a company that enables customer relationship management decisioning, and a service that facilitates offline viewing.
Android TV: The Future of Television?
Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.
The Top 10 Reasons to Attend Nadine Krefetz' "Cloud Streaming Media Tools" Workshop
10 key reasons why you won't want to miss Nadine Krefetz' in-depth online workshop at Streaming Media East Connect, Tuesday, May 26, 3 pm ET/12 pm PT.
The Streaming Toolbox: Cinnafilm PixelStrings, THEOplayer, and Resonance AI
In this installment of The Streaming Toolbox, we'll cover a platform that transforms video formats, another tool that actually looks at what is resonating with viewers using AI and machine learning (ML), and a third that is a player which is delivering the product the first two tools are working with.
The State of Video Monetization 2020
It's no longer SVOD vs. AVOD, and innovative approaches to both content, subscription formats, and advertising are generating new revenue streams for every business model.
Deepfakes and the War on Reality
Deepfakes are becoming harder and harder to spot, but the streaming video industry is digging into ways to both detect them and stop their spread. For now, though, it's "viewer beware."
What You Might Have Missed at CES 2020
CES isn't just about the biggest and best TVs. Here are a few new products that floated under the radar but are worth your attention.
The HBO Max Formula
How will HBO Max stand out in the crowded SVOD landscape? WarnerMedia execs laid out plans for the service at CES 2020.
CES 2020: ViacomCBS Boldly Goes Where None Have Gone Before
ViacomCBS chief digital officer Marc DeBevoise says CBS All Access has brought churn down to single digits and seen a 60% growth in subscribers.
CES 2020: Quibi Rolls the Dice on Short-Form Content
CEO Meg Whitman and founder and chairman Jeffrey Katzenberg announced that the new mobile service will roll out 175 new original shows and 8,500 episodes at a rate of 3 hours of new content per weekday
The Streaming Toolbox: Valossa, Signiant, and Red5 Pro
This month, we look at tools for content recognition, file transfer, and low-latency WebRTC streaming
Solving the Ad Tech Mystery
As ad-supported OTT services grow, the video engineering world needs to understand the complicated advertising technology landscape.
Streaming Media West Preview: Off-the-Shelf Streaming Tools
Learn how to create, buy, edit, analyze, and distribute content—plus launch your own streaming video service—in only three hours. It's one reason to attend Streaming Media West next week.
7 Essential Tools for Every Creator's Streaming Toolbox
Stream live with low latency. Collaborate on edits. Distribute to multiple platforms. Analyze data to make better choices. Here are the innovation leaders every streamer needs to know about.
Streaming Sites Crunch the Numbers on Interactive Video
Creating an interactive online experience, such as Netflix's Black Mirror: Bandersnatch, takes a lot of extra footage and budget. Viewers like it so far, but do the economics add up?
The State of Machine Learning and AI 2019
For events like the royal wedding and the World Cup, machine learning and AI are taking center stage.
The State of Server-Side Ad Insertion 2019
SSAI is taking off, but problems of standardization and scale remain. Here's what Fox Networks, FuboTV, The Weather Channel, and others think of the emerging technology.
CES 2019: D2C in 1, 2, 3
With Apple, Warner, and Disney prepare to launch direct-to-consumer (D2C) offerings, other streaming services might struggle to keep up. At CES, executives from YouTube, Hulu, FandangoNow, Tubi, and others offered suggestions on how to compete.
CES 2019: How Will Blockchain Reinvent Media?
Whether ensuring creators get paid, content stays locked down, or personal data is treated like intellectual property, blockchain offers solutions to some of digital media's biggest challenges, according to a CES panel.
CES 2019: The Future of TV
ABC News, Twitter, PBS, and MAGNA talked about how old media turns new challenges into opportunites at CES 2019 in Las Vegas, leveraging new types of content and data to increase engagement and monetization
The ABCs of APIs: Developers Are Migrating to API-Based Workflows
APIs make it easier to use best-of-breed tools that connect disparate software applications and platforms. They've also changed the way video developers create new products.
Streaming Video Services Attempt to Solve the Monetization Puzzle
How are cutting-edge content services finding ways to make money in a crowded field? Read on for advice from Ellation, Xumo, FandangoNow, and others.
The State of Server-Side Ad Insertion 2018
For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?
Protecting Your Assets: How Studios Secure Their Premium Video
Piracy will always be a problem, but new advances in DRM and watermarking are making headway in the never-ending global battle.
Five Tips For Talking About Video with IT
IT departments aren't as resistant to video as they once were, but there's still pushback. Here are five ways to get the conversation started.
Instagram Presses Play on New Vertical Video Platform
As more people than ever watch video on Instagram, IGTV gets rid of the one-minute video limit while still constraining creators to the vertical format.
Content Licensing Gets Complicated: Who’s Minding the Store?
The video ecosystem is getting more complex, so managing licenses manually is becoming impractical. Learn how publishers and broadcasters are turning to automation to solve the problem.
Re-Engineering Real-Time Video Delivery
A Stanford University research team has created an architecture called Salsify that might offer a better way to deliver video for real-time applications
SME 2018: Hey Google, What's Next in OTT?
Consumers find browsing for live linear content its own reward, and Google Assistant is setting out to make the experience more enjoyable and productive, according to Google's Rachel Berk in the Streaming Media East 2018 closing keynote.
SME 2018: Blockchain 101 for Media and Entertainment
Blockchain's distributed ledger offers new opportunities for combatting privacy, securing financial transactions, and finding new approaches to monetization and royalty payment. This presentation from Streaming Media East offered a high-level view of the possibilities for the video industry.
SME 2018: Direct-to-Consumer & the Future of Video Distribution
Three tips for succeeding in the increasingly crowded field of direct-to-consumer video services: use voice assistants, go local, and never underestimate the value of metadata
SME 2018: Netflix Bridges the Content and Technology Gap
At a Streaming Media East keynote panel, producers, colorists, and cinematographers spoke with Netflix's Christopher Fetner about the challenges and opportunities that come with creating in 4K and HDR
NAB 2018: Companies to Watch
Make.TV, DLVR, Wicket Labs, Valossa, Grabyo, Wildmoka, Amagi, and JW Player all made a splash with new products or services that are worth a look in case you didn't see them last week at NAB.
NAB 18: Streaming Technology Drives Changes for Broadcasters
Traditional broadcasters need to adopt new ways of working to compete in the streaming space. Execs from ESPN and MLB share what's worked for them.
The State of Video and AI 2018
The machines aren't taking over; they're just helping video publishers achieve their goals more efficiently and effectively.
CES '18: The State of the Stream
At CES last week, executives from Disney, Fandango, Amazon, and Oath highlighted the trends pushing streaming video forward. Diversified delivery, engagement, data, and personalization lead the way.
CES '18: What Is Volumetric Video, and Why Should You Care?
Pioneered by Intel, volumetric video differs from traditional VR or 360° video and offers a truly three-dimensional viewing experience.
CES '18: Paying for Content with Data Instead of Dollars
Consumers are increasingly willing to exchange personal data for video content, but services need to be aware of generational differences and the balance between being targeted and being creepy
The World According to Twitch: Winning With Experimentation
Twitch is more than just the world's most popular gaming video content platform. It has a committed following in the millions, and just might be the future of media.
SMW 17: Live Streaming Today and Tomorrow
Live Streaming Summit panelists agree: Live, user-generated content will continue to compete with—and possibly surpass—professionally produced content, and we need to build tools and technologies to keep pace
SMW 17: Publisher Tools and Content Discovery on the Roku Platform
Streaming Media West attendees got an inside look at the details of Roku's Direct Publisher program, including insights into the company's revenue sharing and advertising offerings
SMW 17: Monetizing Live Streaming
Panelists at the Live Streaming Summit emphasize agility and flexibility in monetization strategies, and tout the importance of authentic content to compel viewers to stick around
SMW 17: Microsoft's Media & Machine Learning
Microsoft Cognitive Services tools target publishers, developers, and data scientists to leverage the power of machine learning and AI for their video
Two Strikes and You’re Out: Limelight Measures Viewer Sentiment
Almost 60% of viewers will move on after the second time a video buffers, Limelight finds in its 2017 State of Online Video report.
Got 4K Content? Sony DADC NMS Has You Covered
At IBC, Sony DADC New Media Services will show off its 4K cloud workflow, in partnership with Amazon Web Services and Hybrik
Twitch Embraces Ecommerce with Amazon Associates
The new Gear on Amazon extension lets viewers go directly from the stream to purchase their favorite gamers' gear and gives broadcasters a share of the revenue; Twitch also announced heatmaps and video overlays
Twitch To Stream Crunchyroll Anime Marathon
The top video game streaming site has been expanding its content offerings, this time with shows from the leading anime network
Google Video Intelligence Analyzes Images in Videos
Generating video metadata for large libraries is almost impossible to do manually, but Google Video Intelligence is being used by companies like Cantemo to automate the task.
Engineering the Video Experience for Alexa and Her Friends
Voice recognition is the future of video search, bringing viewers an intelligent system that delivers exactly what they want—but getting there won't be easy.
SME '17: Scorecard—Broadcast vs. Digital Video
Digital is still behind on always-on availability, scale, and latency, but it's catching up, and it offers advantages in user experience, quality, and—soon—monetization.
SME '17: Live Linear Channels—The Next Frontier
Technological and monetization challenges stood out at this panel at the Live Streaming Summit at Streaming Media East
Google Cloud Goes After Media & Entertainment Customers
Google Cloud is now responsible for 20-25% of all internet traffic and powers Snapchat, engineering director Leonidas Kontothanassis tells Content Delivery Summit attendees,
Amazon, Netflix, and More Go Global With the Cloud
At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
NAB 17: NBC Reinvents Itself Online
Led by Saturday Night Live and This Is Us, NBC's digital strategy stands out as a model for other networks to find success online and off.
NAB 17: Scoring With Sports Advertising
As sports loses viewers on broadcast, they're moving online. Here's how to monetize them.
What's Your Video Data Roadmap?
Effectively using the data from each part of the technology stack means better business decisions and happier customers. Here's a quick overview of the data roadmap to guide publishers to making the right decisions.
How Time, Inc. Uses Data to Deliver Better Content, Stronger ROI
An old media company is learning new tricks as Time overhauls its editorial and advertising operations through the use of granular data on video viewing.
Build vs. Buy at Sinclair Digital
Ben Miller of Sinclair Digital Ventures discusses how the company decides what to build and what to buy, as well as the importance of knowing your audience
Is Targeted Digital Video Advertising Worth the Cost?
Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost
The Myth of Cross-Platform Viewer and Ad Metrics
At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
How Data is Changing HBO
HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis
Advertising Works Better in Live than On-Demand: Yahoo
At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
The Top Ten Enterprise Video Trends: Where Business Is in 2016
User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.
How to Optimize Your Video App
Even if you build a great video app, users might not find it unless you follow some of these tips from UFC and NeuLion.
How to Use Data to Drive Online Video Success
From content creation to subscriber retention, video publishers are embracing Big Data in a big way. These are the most important trends and challenges behind the video data revolution.
Programmatic Ad Buying: And Now a Word From Our Sponsors
The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long?
Comcast to Stream More than 6,000 Hours from Rio Olympics
Comcast and NBC will offer total of 11 networks and 40 simultaneous streams from the games in Rio this August
NAB 2016: Amazon Wants to Be a One-Stop VOD Shop
At its NAB keynote Amazon's Michael Paull outlined the company's goal of having every digital channel and service on its platform
NAB 2016: Calkins Media Wins With OTT
At an NAB session Sunday, Calkins Media shared how it has monetized live linear OTT with relatively small viewer numbers
NAB 2016: The Appification of TV – Revolutionizing the Viewer Experience
Content publishers and operators are still struggling with an immature technology stack and interfaces as they try to get audiences to embrace watching TV in a new way
10 Essential Elements to Creating a Great Video Streaming App
From ad insertion to analytics, successful video app developers focus on more than just the content. Here's a roadmap to creating a successful app.
User Experience: To Keep Viewers, Online Video Must Be a Joy
Great content is the main ingredient for any successful video, but a terrific user experience makes the difference between bland and bold. User experience comes down to one simple question: Is your product a joy to use?
Video Asset Management Systems: How to Choose the Right One
Whether they're called digital asset management (DAM), media asset management (MAM), or production asset management (PAM), they all help organize digital libraries.
Search, Recommendation, and Curation: Attract and Keep Viewers
Discover how six companies are working to solve the challenges of search, recommendation, and curation to connect viewers with the content they want to see.
Instart Logic: Speeding up Mobile Website Delivery
Image- and video-heavy website delivery can be optimized with a combination of cloud and client-side architecture, said Instart Logic at the Content Delivery Summit
Kwicr: Slow Start Times on Mobile Threaten Viewer Engagement
A ten-second delay in start time will result in 18% of users abandoning your app, said Kwicr's Hugh Kelly at the Content Delivery Summit today in New York.
NAB 2015: How Sports and Gaming are Driving Live Streaming
Millennials watching eSports, travelers watching their favorite teams on the road, and sports fans who can't get the content they want anywhere else are driving 82% of live online video ad views, and publishers and advertisers are reaping the benefits.
NAB 2015: Winning the Next Generation of Viewers with OTT Services
OTT services are experimenting with business models, multiscreen delivery, and content packages to appeal to the growing number of viewers who are looking for alternatives to traditional pay TV offerings.
The State of Video App Development 2015
There's a digital land grab underway for real estate on mobile phones, set-top boxes, and game consoles. Here are the most important considerations for video publishers looking at developing video apps for multiple platforms.