Instart Logic: Speeding up Mobile Website Delivery
High-end ecommerce retailer Moda Operandi decided it wanted to put extremely data rich content on it website, but handed off the management of operation efficiencies to Instart Logic, whose focus as a "digital concierge" determines which code will be executed in which order.
"Congestion is the last challenge; it's big applications down thin pipes," said Peter Blum, VP of product management for Instart Logic, told the audience at the Content Delivery Summit Monday in a presentation called "Utilizing New Cloud-Client Architecture for Mobile Web Acceleration."
The other two key elements for publishers are security and the variety of devices they need to deliver to, but all customers care about is what they can see.
Instart Logic developed a different type of architecture, Blum said. "We run code in the browser in a thin virtualization layer. It gives us a lot of visibility to what viewers are doing," he said. "Our cloud-client architecture means app usrs can interact sooner."
"We wanted to build one site and not worry about optimization," said Keiron McCammon, CTO of Moda Operandi. "Our editorial team wanted to use extensive imagery without having to worry about performance. We built one site and let Instart Logic worry about optimization for all experiences." This imagery included long scrolling pages full of multiple high-resolution images and multiple video files.
"You should think beyond the traditional CDN," concluded McCammon. "You must have intelligence in the browser."
Content delivery is a commodity now, says upstart Instart Logic, which believes CDNs should only charge when they add value for their clients.
Ad blockers can't fight what they can't see, says Instart Logic. Its Ad Integrity solution aims to make ads invisible and indistinguishable.