Viewers demand that OTT and online video give them the same quality as broadcast, or at least as close as possible, and savvy content owners are using the wealth of data generated by video to constantly improve the viewer experience and their bottom line. Check here for news, research, and analysis into video quality metrics, quality of service (QoS), quality of experience (QoE), video analytics, and video data.
Advances in monitoring and analytics anchor superior OTT user experiences. Here's a road map for pre-event testing that will ensure high-quality performance across the board.
Intuitive analytics track audience sentiment and live webcast QoS -- in real time.
This is "The Year Before the Year of ATSC 3.0," and that means preparation—not just for broadcasters, but for the streaming industry, as well.