The future of television is here, Hulu declared. To help it scale up from 28 million subscribers today to 60 million in the future, the company is focusing on three key areas.
At NAB, NPAW showed off its new smart ads service, which not only measures whether or not an ad is delivered but looks at its streaming quality and how it impacts overall viewer engagement.
Video quality measurement is more crucial than ever. In this buyers' guide, we'll identify the most commonly used metrics and discuss tools that deploy them.
Advances in monitoring and analytics anchor superior OTT user experiences. Here's a road map for pre-event testing that will ensure high-quality performance across the board.