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Streaming Advertising and Monetization

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

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Features

Streamticker: The Biggest Streaming Mergers and Acquisitions of 2025

Here is a month-by-month roundup of the streaming industry's most momentous mergers and acquisitions of 2025 (excluding the competing Paramount Skydance and Netflix bids for Warner Bros. Discovery—a drama that just turned definitively in Paramount's favor at press time).

The State of Streaming Monetization 2026

How are streaming content companies doing? Publishers, creators, and aggregators have traditionally made the majority of their revenue on subscriptions, so why does everyone want to talk about advertising? Ad-supported content is more affordable. Because most streaming consumers have maxed out their subscriptions, leaving the SVOD market saturated, advertising is more likely to be the dominant incremental revenue driver for streaming over the next several years, based on how media companies are talking about themselves and guiding investors.

Streaming Year in Review 2026

Two stories dominated streaming media in 2025: Netflix versus the rest and YouTube takes TV. YouTube may be the bigger story.

The State of Live Sports Streaming 2026

One streaming platform's increasing appetite for live events combined with titanic global reach means that it will dominate discussion in 2026—and it's not necessarily Netflix.

Spotlights

Broadpeak CEO on 15 Years of Streaming at Scale – and what comes next for the Video Industry

As Broadpeak celebrates 15 years in the streaming industry, CEO Jacques le Mancq talks streaming success, and innovation in ad tech, monetization and sustainability.

Eluvio CEO Michelle Munson Talks Latest Content Fabric Release with New AI and Security Features

In a post-IBC interview, Eluvio Co-Founder and CEO Michelle Munson and I discuss the Content Fabric's next-gen Casablanca release and the transformative impact of the Content Fabric technology on the media and entertainment industry and premium video on demand.

Streaming Media 2023 Trendsetters: WisePlay - Playout

NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.

Tulix Executive Predictions: George Bokuchava

The industry had a very fruitful and interesting 2022. In 2023 we will see continuations and finalizations of some popular initiatives.

Columns

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

AI Meets Adtech

During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.

Greatly Exaggerated: The Death of Linear TV

Take with a grain of salt any post that talks about the "Death of Linear TV." Viewers are watching linear TV on YouTube TV. They're watching linear TV on Twitch, on Hulu, on Disney, on Prime, and more. People are watching linear TV on all sorts of streaming platforms. Regardless of the underlying technology used to deliver it, it's all linear TV programming, and linear TV is alive and well.

Creating New CTV Ad Standards

IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the industry on classifying new formats. Next up, they ran an industry survey (completed 16 April 2025) to determine what should be prioritized. The Ad Format Hero Task Force selected eight formats based on the survey results. The idea is to create standards so that sensibly, engineering and operations teams don't have to reinvent the wheel every time they want to insert the right creative.

Streaming Advertising and Monetization Companies and Suppliers