Sneak Preview: Agentic AI and the Future of Streaming Ad Tech
The new generation of autonomous, goal-driven AI agents are poised to reshape ad-buying, ad-decisioning, contextual targeting, and optimized ad insertion across the CTV ecosystem. On November 9, Swivel’s Ayelet Palmore, IAB Tech Lab’s Brad Pipkin, Vevo’s Matt Burgess, Magnite’s Jonathan Moffie, and Future Today’s Tim Ware will join Ring Digital’s Brian Ring for the Streaming Media Connect panel “Agentic AI and the Future of Streaming Ad Tech.” The panel explores what agentic AI means for advertisers, platforms, and the future of programmatic workflows.
Confirmed panelists include:
- Matt Burgess, Vice President of Ad Tech & Programmatic, Vevo
- Jonathan Moffie, VP Agentic, Magnite
- Ayelet Palmore, VP, Marketing & Commercial Strategy, Swivel
- Brad Pipkin, Director, Product Management - Advanced TV, IAB Tech Lab
- Tim Ware, VP, Future Today Marketplace
Register now for Streaming Media Connect!
Matt Burgess is Vevo's VP of Adtech and Programmatic. Burgess most recently had been executive VP, demand, at Freestar, a programmatic monetization firm. Before joining Freestar, Burgess was manager, business development & programmatic partnerships at Publishers Clearing House Media.
“Agentic transactions have become a major hot-button topic,” Burgess says. “While there are more questions than answers at this time surrounding agentic buying and selling, we’re excited about a future state that significantly streamlines the supply path and eliminates unnecessary hoops in current media buying workflows.”
As Head of Agentic at Magnite, Jonathan Moffie spearheads AI innovation and helps shape the company’s agentic go-to-market strategy, advancing how AI is used across the advertising industry. He founded streamr.ai, now part of Magnite, where he pioneered the use of generative AI to make CTV advertising more accessible. Jonathan previously held roles at Time Inc., Yahoo, and Wurl, introducing new ad formats and building FAST channels before the industry had a name for them.
“I'm really excited about how AI can connect the creative idea with the actual media buy,” Moffie says. “We’re seeing real campaigns come to life with buyers and sellers using Magnite's agents in their day-to-day work. Our work with partners like LG Ad Solutions brings that into focus, from generating home screen creative that fits unique specs to buying those placements directly through agents. That opens up more possibilities for buyers to build ads that fit the screen and the moment, then get them into the market more easily. Ultimately that creates more time for people to focus on ideas, strategy, and performance.”
Ayelet Palmore is VP of Marketing and Commercial Strategy at Swivel, which builds agentic technology for CTV and streaming publishers. She has spent much of her career bringing emerging advertising technologies to market, including leading product marketing for audience solutions at TransUnion and driving product commercialization and strategy at FreeWheel. She began her career with seven years on the agency side, bringing a perspective that spans the advertising ecosystem.
“One of the most consequential uses of AI in advertising is agents that can act on a publisher’s behalf. For streaming publishers, this has the potential to make premium direct sold inventory as efficient to sell and run as programmatic, without giving up control over how it’s packaged and priced. I’m looking forward to discussing what that looks like in practice, where the industry stands today, and what it will take to move from experimentation to commercial scale.”
Brad Pipkin has spent more than 20 years helping television evolve. From traditional broadcast workflows to today’s Advanced TV and CTV ecosystems, he has focused on turning big shifts in technology into practical, scalable products that move the industry forward.
"As streaming TV continues to expand and become more complex, Agentic AI is well positioned to reduce the complexity of some of the high cardinality issues in the medium,” Pipkin says. “This includes creating media plans, using protocols such as AAMP's OpenProposal, and the streamlining linear buying in a converged buy, but it can also reduce rejected creative by ensuring all creatives match the different requirements of different platforms. Using agents to address these areas where human error is all too common is one of the most exciting uses of the technology from my perspective."
Tim Ware is a multimedia sales executive with over a decade of experience in Connected TV advertising, specializing in programmatic ad tech and SaaS solutions. Tim currently serves as Vice President of the Future Today Marketplace, where he leads efforts to support advanced TV ad campaigns across a portfolio of family-friendly, brand-safe, premium long-form CTV inventory including FawesomeTV and HappyKidsTV.
Brian Ring is Principal Analyst at Ring Digital llc, a consultancy that leverages video tech expertise, proprietary TV surveys & twenty years of industry experience to help clients navigate the future of TV across all business models, geographies, genres, and platforms. Ring Digital serves SaaS vendors, Media companies, FAST channel publishers, CTV & OTT platform providers and other stakeholders in the TV tech ecosystem with strategic support. Access BR’s proprietary TV research here: #FutureOfTV.Live
“We’ve all seen how good AI is at sifting though massive amounts of data and seeing hidden patterns,” Ring says. “It seems logical that this super power could help a buyer find new ways to reach a target consumer or to help direct sellers better represent their inventory and audiences. In addition, there’s the potential with the addition of generative video of being able to personalize the creative itself in that process. But the technology is moving fast and we are still in the early adoption phase. To help us see around the corner, we’ve assembled a panel with some of the pioneers of agentic tech in programmatic. What’s been the impact so far? What are the challenges and danger zones? And where might there be hidden upside that few have yet discovered? Will agentic workflows finally be the glue that can connect the ad tech pipes? These are some of the themes we'll be covering.”
Register now for Streaming Media Connect!
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