The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact registering in the ad-supported streaming ecosystem? TVREV's Alan Wolk, Fremantle's Laura Florence, Philo's Aulden Kaye Yi, Roku's Charlie Goodman, and Vevo's Melissa Sofo offer their perspectives in a clip from the latest Streaming Media Connect 2025.
05 May 2025
Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the audience the ad is addressing. Is this still a problem in the streaming ad ecosystem, or are these concerns overblown? Roku's Charlie Goodman, Philo's Aulden Kaye Yi, Vevo‘s Melissa Sofo, and TVREV's Alan Wolk discuss the answer to this question in a clip from the latest Streaming Media Connect.
02 May 2025
As live sports streaming rights continue to complicate the viewing experiences of fans who need to subscribe to more and more channels to watch the games they want to see, is making regional sports available through team-owned streaming networks and local OTA channels the best of both worlds? Or is this approach just another barrier to watching for out-of-region fans and a throwback to blackout rules? Tata Communications' Corey Smith, SVTA's Jason Thibeault, evision's Sunil Joy, and Omdia's Michael Frank debate the issue in a conversation from Streaming Media Connect 2025.
24 Apr 2025
Sports on TV and ads have always gone hand-in-hand. But what happens when streamers enter the picture and invest in premium sports rights? A half-decade ago, most premium streaming platforms thrived primarily on subscription revenue—but now, selling ads might be the only way to make sports streaming profitable, especially given the skyrocketing cost of premium sports licensing. DAZN's Joe Caporoso, SVTA's Jason Thibeault, Omdia's Michael Frank, and Tata Communications' Corey Smith weigh in during a winner-take-all debate from Streaming Media Connect 2025.
21 Apr 2025
As YouTube makes short-form viewing increasingly commonplace, measurable, and monetized on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
21 Mar 2025
For all its promise, and despite officially going into effect in mid-January, the Fededral Trade Commission's Click to Cancel rule for streamlining streaming and other cancellations remains largely in limbo, due in part to its all-deliberate-speed effective compliance date of May 14 and also because of legal and political challenges from the Chamber of Commerce and others.
03 Feb 2025
The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event happened. Streaming services and apps can have their own pathways and delays. Add more viewers or more processing, and it can get longer.
24 Jan 2025
Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really?
24 Jan 2025
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