With an eye to providing more insight into real-world deployments and the operational side, online adtech firm Magnite volunteered to give me insight into how AI fits into their current operational processes.
05 Sep 2025
The readers have spoken! Here we present 19 top tech solutions of 2025, as chosen by the readers of Streaming Media .
02 Oct 2025
In this article, experts from key streaming vendors weigh in on both the benefits and drawbacks of leveraging AI in OTT and CTV content discovery while speculating on how it will impact the future of personalization. Various methods of filtering make AI recommendations fully transparent to users, ensuring that personalization does not become too rigid for them, and advancements in IP distribution are among the many issues under consideration in this evolving field.
14 Oct 2025
In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of media, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.
14 Oct 2025
With its new ‘Stream it in IMAX Enhanced' program, IMAX is bringing its world-renowned brand, expertise, cutting-edge VisionScience™ technology, and proprietary digital source enhancement workflows to live-streamed sports and events.
19 Jun 2025
It is not overstating the case to claim that the health of the media business in the coming years will rest on the extent to which content provenance becomes an organic part of our patterns of creation and consumption. The commercial value of services that deliver such trusted content can be significantly greater than those that do not. Linking a system of content provenance with the next evolution of digital rights management (DRM) should give content creators and rights holders better control over the protection and revenue potential of these particularly valuable digital assets.
26 Mar 2025
Streaming organizations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that can reliably predict viewer perceptions of quality for achieving bitrate savings without compromising the viewing experience.
30 Sep 2024
In this fireside chat at Streaming Media Connect 2024, Media Universe Cartographer Evan Shapiro, spoke with IMAX SVP and GM Vikram Arumilli about IMAX's transition from a traditionally consumer-facing brand known for high-end cinematic experiences to a brand that also focuses on in-home and on-device entertainment.
27 Aug 2024
IAB Tech Lab has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the industry on classifying new formats. Next up, they ran an industry survey (completed 16 April 2025) to determine what should be prioritized. The Ad Format Hero Task Force selected eight formats based on the survey results. The idea is to create standards so that sensibly, engineering and operations teams don't have to reinvent the wheel every time they want to insert the right creative.
15 Jul 2025
At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.
15 Apr 2025
The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.
22 Apr 2025
As YouTube makes short-form viewing increasingly commonplace, measurable, and monetized on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
21 Mar 2025