The flexibility of FAST channels has led to the emergence of FAST channel pop-ups, which can be created to cover niche content, test formats, and even react to specific events, such as an iconic celebrity's passing, to showcase their work. This vitality has generated a growing demand for pop-up FAST channels, and while the technology to launch them continues to improve, there are still technical, marketing, discoverability, and other logistical issues to overcome. In this article, several industry experts weigh in on both the various benefits and challenges of FAST channel pop-ups and what their continued development means for the industry.
23 Jun 2026
In late 2023, Tennis Channel brought in AMC Networks and PBS Digital veteran Matthew Graham to spearhead the development of the network's DTC app. In this Q&A, Graham delves into the app's content, monetization, partnership, and growth strategy, as well as how Tennis Channel positions the app in relation to its other platforms and leverages data and audience insights to measure customer lifetime value, personalize content, and inform future strategic decisions.
24 Jun 2026
AI makes it possible to model delivery across live, VOD, and FAST together and to update forecasts as signals come in, instead of planning channel by channel.
23 Jun 2026
Multiview isn't a feature you bolt on. It's an architecture decision that shapes which devices you can reach, how much you pay to operate at scale, and how much control your product team has over the viewer experience. Server-side, packager-side, and client-side each represent a genuinely different set of tradeoffs across those dimensions. The right choice depends on your device footprint, customization requirements, existing infrastructure, and cost model. This article is meant to give you a solid framework for making that call.
23 Jun 2026