In this interview with Streaming Media's Nadine Krefetz, Google VP & General Manager Shalini Govil-Pai discusses ongoing developments at Google TV, the state and future of streaming, and the growing impact of AI on streaming recommendations, user experiences, and monetization.
29 May 2025
After a 12-year hiatus, Streaming Media is bringing back the Streaming Media All-Stars for 2025 to pay tribute to a select group of key technology innovators who are driving and disrupting the streaming industry.
31 Mar 2025
Can generative AI (gen AI) rip things apart and then try to glue it all back together with more insight, more intelligence, more efficiency, and more value? It really depends on what the application is. Within the video workflow, some tasks are good matches for using gen AI, and others aren't.
28 Mar 2025
HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.
28 Mar 2025
It is not overstating the case to claim that the health of the media business in the coming years will rest on the extent to which content provenance becomes an organic part of our patterns of creation and consumption. The commercial value of services that deliver such trusted content can be significantly greater than those that do not. Linking a system of content provenance with the next evolution of digital rights management (DRM) should give content creators and rights holders better control over the protection and revenue potential of these particularly valuable digital assets.
26 Mar 2025
Streaming organizations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that can reliably predict viewer perceptions of quality for achieving bitrate savings without compromising the viewing experience.
30 Sep 2024
In this fireside chat at Streaming Media Connect 2024, Media Universe Cartographer Evan Shapiro, spoke with IMAX SVP and GM Vikram Arumilli about IMAX's transition from a traditionally consumer-facing brand known for high-end cinematic experiences to a brand that also focuses on in-home and on-device entertainment.
27 Aug 2024
Robert Reinhardt explains why WebSockets technology is likely the best choice for your live streaming and why Vindral is well positioned as a premier CDN in the low latency market.
09 Oct 2023
The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.
22 Apr 2025
At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalization, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.
15 Apr 2025
As YouTube makes short-form viewing increasingly commonplace, measurable, and monetized on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
21 Mar 2025
These days, the cost and technological barriers to live streaming are few are far between. Robert Reinhardt outlines some reasons why organizations may still hesitate to live stream their events, and he shows why these reasons are misguided. He breaks down the ways that even events with small budgets can still produce high-quality live streams.
04 May 2023