What might be described as the "golden rule" or "Platonic ideal" of content discovery on CTV and OTT is "the right content, the right user, the right moment," as Dataxis Principal Analyst Ophélie Boucaud suggests in this clip from Streaming Media Connect, while Xperi VP & GM Content Discovery Chris Ambrozic offers AI-enhanced best practices for getting there and Hub Entertainment Research Principal Jon Giegengack discusses what gets platforms and services closest to achieving this goal.
11 Sep 2026
Partnering with ISPs and telcos to bundle and aggregate content has emerged as an essential strategy for combatting churn and hanging onto customers in the subscription OTT space, but to really "own" the subscriber takes personalizing the experience and other strategies for enhancing subscription value, as Women in Streaming Media Head of Allyship Deepali Narsiker and Philo Head of Product Marketing Steven Chang discuss with Chris Pfaff Tech Media Founder Chris Pfaff in this clip from Streaming Media Connect 2026.
09 Sep 2026
Streaming engineers' traditional functions are increasingly usurped or at least altered by the offloading of observability and monitoring and much decision-making to automated solutions. When it comes to streaming infrastructure management, how much have AI and automation driven humans from the loop? Where are human eyes on glass—however comparatively inefficient—still critical to sound streaming operations? Do automated solutions actually enable engineers to accomplish more than they could before? Servers.com's Lukas Navickas, SVTA's Bhavesh Upadhyaya, Qualabs' Juan Pablo Saibene, and LiveU's Ben Ratner discuss in this clip from their panel at Streaming Media Connect 2026.
03 Sep 2026
Few aspects of live streaming operations are more mission-critical than effective communications within the production team, and as LinkedIn's Chris Packard, LiveX's Corey Behnke, and the SVTA's Bhavesh Upadhyaya discuss in this clip from Streaming Media Connect, sound communications skills and culture go even further than state-of-the-art comms tech when it comes to delivering and scaling live productions, on-prem, hybrid, or REMI (remote integration).
03 Sep 2026
Even as technology trade shows like IBC, which opens at RAI Amsterdam just as this issue goes to press, atomize those experiences by industry rather than packaging them for popular consumption, they promise "see the world of tomorrow" excitement without the nationalistic and imperialistic baggage associated with it at many of the world's fairs of the 19th and 20th century.
07 Sep 2026
One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.
23 Jun 2026
Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.
16 Mar 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
26 Feb 2026
Sponsored By: Signiant
09 Jun 2022
Sponsored By: Bitmovin
24 Aug 2021
Sponsored By: Zixi
24 Nov 2020
Sponsored By: Amazon Web Services (AWS), an Amazon.com company
18 May 2020