-->
We're back August 11-13, for the next installment of Streaming Media Connect.
Save Your Free Seat Today
!
Top Story

Multiview’s Vendor Landscape: How Streaming Architectures Determine Success

Multiview isn't a feature you bolt on. It's an architecture decision that shapes which devices you can reach, how much you pay to operate at scale, and how much control your product team has over the viewer experience. Server-side, packager-side, and client-side each represent a genuinely different set of tradeoffs across those dimensions. The right choice depends on your device footprint, customization requirements, existing infrastructure, and cost model. This article is meant to give you a solid framework for making that call.

Streaming Media Companies and Suppliers
Find out all you need to know about the strategies and solutions to all your online video and streaming needs. The number one resource for streaming media professionals.
Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Video Short Cuts

5 Preventive Steps to Fight Sports Streaming Piracy

In this cogent clip from Streaming Media Connect 2026, Verimatrix Director of Product Management Maria Malinkowitsch offers five concrete preventive steps content publishers and rightsholders can take to curb illegal streaming.

Major Sports Rightsholders Should Be Following Sports on FAST

As FAST makes inroads into the world of premium sports rights and broadcasting, will it eat away at the market share of larger broadcasters and networks? Sports Studio Co-President Cathy Rasenberger contends that with the enormous expense of sports rights and the fragmentation of audiences and fans across multiple platforms, rightsholders who don't spread those rights around those platforms—including FAST and social—will have increasing difficulty finding their audience and maximizing reach and ROI. Head of Fubo Studios Pamela Duckworth chimes in with examples of how those rights are actually divided among platforms (top-dog and underdog) in creative strategies for reaching niche audiences in this candid discussion with Chris Pfaff Tech Media CEO Chris Pfaff at Streaming Media Connect 2026.

Does Sports Streaming Cloud Migration Require Restaffing or Reskilling?

When Sweden-based SVT leveraged cloud-based workflows to stream the Olympics, how did it impact staff, and did it require retraining or new skills? According to SVT's Madelen Ottosson in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2026, cloud-based sports streaming at scale demands fundamental changes to the way streaming producers work in a control room today. Ottosson goes on to detail the types of reskilling that can be particularly difficult for producers with long histories in the business and experience with more traditional workflows, and LiveSports, LLC's Jef Kethley affirms many of her points about the challenges of expanding existing production skillsets.

Agentic AI and CTV Advertising

How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven't left their mark on OTT monetization technologies, workflows, management, and strategy? IAB Tech Lab's Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel's Jeff Ellin offers a candid take on where buyers, sellers, and publishers are with agentic and LLM implementation today in this discussion with Streaming Media's Nadine Krefetz at Streaming Media Connect 2026.

Streaming Media Columns

The Agent's Station

One way agentic AI is making inroads into streaming monetization, as I learned at Streaming Media Connect, offers the potential to complement and free up time for human creativity rather than replace it.

The Fine Print

Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish.

CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

Content Creation Consolidation: Bending Spoons Strikes Again

There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.

Streaming Media Industry Whitepapers

Checklist Report: Ultimate Guide to Maximizing the Value of your Content Library

CacheFly

Streaming Media Research

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant

Encoding & Transcoding Trends 2021

Sponsored By: Bitmovin

The State of Streaming Autumn 2020

Sponsored By: Zixi

The 2020 Streaming Monetization Report

Sponsored By: Amazon Web Services (AWS), an Amazon.com company