If you're a video publisher who doesn't rank high in the VVC patent list, it's likely that you won't consider VVC until 2026 or later. If you're looking to augment your H.264 encodes with a more efficient codec before then, your most likely choices are HEVC and AV1, with LCEVC also an option. However, if you're a product or service provider in the streaming media ecosystem, it's long past the time to start considering where and when VVC is going to fit in for you and your target customers.
01 Aug 2023
Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech's digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.
11 Jul 2023
Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I'll take you through those tests while encoding VVC using a version of FFmpeg that includes the Fraunhofer VVC codec.
21 Mar 2023
Welcome to your codec update for 2023. I'm here to help you decide whether it's time to go all in on AV1, VVC, LCEVC, or EVC or whether it's better to stick with H.264, VP9, and HEVC. Along the way, I'll include 2022-2023 updates to identify significant changes that have occurred since last year.
12 Apr 2023
In today's competitive online video market—where quality of experience is table stakes—ensuring your team has the right encoder for your unique needs is key. Streaming data must be compressed for efficient delivery without sacrificing quality. While most encoders deliver on this requirement, they vary in terms of performance and feature set.
09 Aug 2023
IP is revolutionizing the media industry, delivering unprecedented innovation, flexibility, and scalability. To reap the full benefits of IP transport, scale their content reach, and drive new monetization opportunities, media organizations need an IP solution that delivers high-reliability, scale, and low latency.
08 Jun 2023
Pronology's StreamFile Core™ is a web-based software application for teams that enables them to receive IP video protocols and encode them into editor-friendly file formats, such as ProRes, DNx, XDCAM and H.264/H.265.
12 Apr 2023
There's no doubt that LCEVC is a more efficient codec. But is it really going to make much of a difference in energy savings compared to other sustainability solutions?
15 Feb 2022
Suffice it to say that WebRTC is finally out of kindergarten and moving into the elementary grades. Which grade exactly? Well, that likely depends on which web browser you're using and which server technology or platform your WebRTC implementation uses.
17 May 2021
The game has changed for new codecs entering the market.
09 Mar 2021
From the rise of Zoom to the fall of MPEG, 2020 has been a year of surprises.
08 Dec 2020