Is multicast the solution to all of live sports streaming at scale's problems that will help it reach the "it just works" level of broadcast TV? How broadly applicable is multicast across different streaming applications? And can it be secured? YouTube's Sean McCarthy, Akamai's Will Law, EZDRM's Olga Kornienko, TATA's Tom Buffolano, and SVTA's Jason Thibeault discuss in this clip from Streaming Media Connect 2025.
18 Mar 2025
For ad-supported streams, one of the many benefits of server-side ad insertion (SSAI) is the ability to protect the stream against piracy by encrypting it at the point of origin when the ad is already inserted in the bitstream. Bu for premium sports streams that are subject to what BuyDRM CEO Christopher Levy calls "high-value gate-crashing"—sophisticated piracy ring-level content theft—watermarking at the edge has become "the model that works the best," Levy says, as he enumerates the reasons for a growing shift to edge-side watermarking in this interview with Streaming Media's Tim Siglin at Streaming Media Connect 2025.
16 Mar 2025
FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the tide? Would a hybrid strategy work better? Fremantle's Laura Florence, Roku's Charlie Goodman, Philo's Aulden Kaye Yi, and Vevo's Melissa Sofo debate the best solutions to free streaming's fill and pricing problems in this clip from Streaming Media Connect 2025.
14 Mar 2025
Generative AI hallucinations are real and cause for constant vigilance, but as media and AI strategist Andy Beach points out in this discussion with Ring Digital's Brian Ring at Streaming Media Connect, the large-language models that power Gen AI are only as good as their training, and they'll always try to give you what you want (just like a new puppy) rather than generating content that is accurate and ethically sound unless you train them properly in this early-days era of LLMs at work and in action.
10 Mar 2025
For all its promise, and despite officially going into effect in mid-January, the Fededral Trade Commission's Click to Cancel rule for streamlining streaming and other cancellations remains largely in limbo, due in part to its all-deliberate-speed effective compliance date of May 14 and also because of legal and political challenges from the Chamber of Commerce and others.
03 Feb 2025
The shared experience of enjoying a program that's happening at (or very near) the same time as reality is gone. YouTube, Facebook, et al. are typically 20 or more seconds behind when the event happened. Streaming services and apps can have their own pathways and delays. Add more viewers or more processing, and it can get longer.
24 Jan 2025
Recent news, like the shuttering of Edgio, signals to many the imminent death of traditional content delivery networks (CDNs). But does it really?
24 Jan 2025
As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I'm looking at 2025 as a year of improved UI and UX for seniors, particularly those with memory issues.
21 Jan 2025
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24 Jan 2025
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10 Dec 2024
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18 Sep 2024
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09 Jun 2022