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OTT TV > Columns

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

The New Normal

COVID-19 has changed everything, including streaming video. Consumers are demanding higher quality than ever, which means our industry needs to redouble our efforts to delivery that quality more efficiently.

Shouldering Our Responsibility to Educate the Streaming Market

As companies and individuals pivot online in the "new normal," it's up to us in the streaming industry to put education ahead of profit

Build Streaming Solutions for Tomorrow, Today

In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.

Who Will Define 'TV'?

The age of the broadcaster is over. With OTT platforms built on microservices and previously unheard-of data collection capabilities, it's the age of the viewer now.

Back to the Future

A look at streaming media's past can give us guidance on our journey toward where we're heading next

The Real Streaming Battle: SVOD vs. vMVPD

There's plenty of room for multiple SVOD services. But live linear services are an endangered species unless they change their offerings and pricing models.

Can We Stop Talking About Disney+?

Sure, The Mandalorian is great, and Disney+ has shaken up the world of OTT. But the real revolution isn't happening in the living room.

Not All Content (or Devices) Are Created Equal

The one-size-fits-all approach employed in broadcast and cable is no good when it comes to streaming and OTT.

AutoVision: The Bizarre In-Car Video Player That Never Happened

In 1993, Omni Magazine showed its readers in-car video technology that let people watch as they drive. It was both decades ahead of its time and hopelessly misguided.

The Quiet Conference: At IBC 2019, No News Was Good News

Some years are revolutionary, some are evolutionary, and some are just "meh." Here's why those "meh" years are the best ones for the industry.

$21: The Amount Consumers Want to Pay Barely Covers Two Services

Households are reacting to new OTT offerings by tightening their belts and closing their wallets. Is this a boon for ad-supported services or the end of expansion?

Cutting the Cord and Why It Took So Long: A Streaming Wish List

Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.

Netflix's Stock Price Tumbles as Higher Prices Lead to Churn

Why did Netflix's stock fall in Q2? Because the OTT leader's price increase lead to service cancellations. That's a warning to all SVODs: If it can happen to Netflix, it can happen to any service.

5 Low-Cost Ways to Provide Closed Captions for VOD Streams

Attaching captions to on-demand videos can be simple and low-cost, but doing the same for live video is a little more involved. Here are the options.

TV 2.0: The Future Isn't About Delivery, It's About Experience

The industry sees video as linear or OTT, but that's not the real distinction. What matters isn't how people get their video, but how they experience it.

Taming the Many-Headed Problem of Video Content Discovery

Sure, today's OTT video platforms could share data and create comprehensive video recommendation systems, but they don't want to. Here's why they should care.

Trouble Ahead: Netflix's Bad Quarter Could Turn Into a Bad Year

The constant drip, drip, drip of bad news for the SVOD leader has taken its toll, and viewers are leaving en masse. Suddenly the giant doesn't look so powerful.

The Bloated Bundle: Today's vMVPDs Are Anything But Skinny

Skinny bundles promised to be bargain-priced alternatives to expensive pay TV packages. Now, they're nearly as pricey as cable and satellite. Where did it all go wrong?

Disaggregation Nation: Cord-Cutters Need to Make Tough Choices

The golden age of TV is also the golden age of TV providers. As the number of services grows exponentially, viewers wonder what they've gotten themselves into.

OTT Falls Into the Same Trap as Cable

Viewers turned away from cable because it offered them too many choices. OTT recreates the same problem, but on steroids. So what is the industry going to do about it?