-->
OTT TV > Columns

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

The Envelope, Please?

What lies ahead for Netflix in the ad-tier/hybrid era?

Does Streaming's Future Success Depend On Discoverability?

The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.

Streaming Numbers in the News

Targeting streaming viewers is becoming harder. Today, services are looking at understanding what viewers will buy, not their personal information. Here's a roundup of a few recently published reports.

FAST and the Future of Streaming Monetization

FAST (free ad-supported television) is on the rise, but how can content distributors thrive in this very competitive landscape?

A Long Strange Trip

Eric Schumacher-Rasmussen reflects on recent unexpected changes in his life, including a surprising newfound appreciation for the Grateful Dead, and his thoughts on his long-time tenure as editor of Streaming Media now that he is moving on from the role.

Transitions

Tim Siglin reflects on his 25-year-long career as a writer, instructor, and consultant in the streaming industry along with his professional partnership with Eric Schu­macher-Rasmussen.

Of Subscriptions and Submarines

What do Lewis Carroll, OTT subscriptions, and submarine power cables have in common? Read on!

Get Back: Peter Jackson's 8-Hour Movie Suggests OTT Attention Spans Might Be Longer Than We Thought

Today, binge-watching is many people's favored mode of viewing. That's entirely our industry's doing (some might say fault), and it stands as a compelling counterpoint to the notion that we've devolved to the point where we're incapable of paying sustained attention to stories and storytellers.

Does Ad-Supported Streaming Actually Cost You More?

About one-third of users of ad-based streaming services click on and subsequently purchase items, according to Parks Associates. So maybe subscription is cheaper in the long run?

FuboTV Scores Big on Content Choice, Ad Load, and Revenue

Nadine Krefetz put fuboTV through the paces, and the sports-focused streaming service exceeded expectations.

We're All Video Distributors Now

One of the unheralded shifts spurred on by the COVID pandemic has been an increase in the number and types of organizations that are creating and distributing their own video content.

Will OTT Consolidation Hamper Innovation?

The past 18 months have seen no shortage of mergers and acquisitions, and it has me wondering if all this consolidation will lead toward innovation. My gut says no, and plenty of industry pundits agree, but it could bring improvements to the customer experience.

IATSE May Need to Strike While the Iron is Hot

Studios and producers are reaping the rewards of the OTT revolution. It's about time everyone involved in creating our favorite shows and movies gets their fair share.

Paying to Watch Ads with HBO Max

Like almost everything else HBO Max does, the OTT service has gotten the ad experience right

STIRRing Up Local TV Advertising

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.

What Is Streaming Video 'Delivery?'

'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.

Why Is Watching Sports on OTT Harder Than Watching on TV?

Streaming is supposed to provide a better experience than television. So why is watching the Euro 2020 on the ESPN app such a poor experience?

Ditch the Niche: It's Time to Come Up With a New Term

Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

The Evolution of the Movie Theater is at Hand

With OTT services like HBO Max streaming first-run movies on release day, movie theaters need to think beyond comfy chairs and draft beer to keep selling tickets.