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OTT TV > Columns

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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IATSE May Need to Strike While the Iron is Hot

Studios and producers are reaping the rewards of the OTT revolution. It's about time everyone involved in creating our favorite shows and movies gets their fair share.

Will OTT Consolidation Hamper Innovation?

The past 18 months have seen no shortage of mergers and acquisitions, and it has me wondering if all this consolidation will lead toward innovation. My gut says no, and plenty of industry pundits agree, but it could bring improvements to the customer experience.

Paying to Watch Ads with HBO Max

Like almost everything else HBO Max does, the OTT service has gotten the ad experience right

What Is Streaming Video 'Delivery?'

'Delivery' is one of the most commonly used words in our business? But what does it actually mean? If we think it's just about protocols and bytes, we're never going to catch up to traditional TV.

STIRRing Up Local TV Advertising

Sinclair Broadcasting's STIRR brings viewers free, live, local broadcasts—along with localized ads. The implementation is still buggy, but the concept is right on target.

Why Is Watching Sports on OTT Harder Than Watching on TV?

Streaming is supposed to provide a better experience than television. So why is watching the Euro 2020 on the ESPN app such a poor experience?

Ditch the Niche: It's Time to Come Up With a New Term

Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?

OTT Ad Tech's Biggest Challenges (and a Few Solutions)

OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.

The Evolution of the Movie Theater is at Hand

With OTT services like HBO Max streaming first-run movies on release day, movie theaters need to think beyond comfy chairs and draft beer to keep selling tickets.

A Look Back at Streaming Video's 2020

From the rise of Zoom to the fall of MPEG, 2020 has been a year of surprises.

As Streaming Grows, the CDN Must Evolve

Streaming is still only a fraction of total video watched, even post-COVID lockdown. What happens when it's the de facto method for delivering video content? Will the existing CDN approaches be enough to handle the next phase of streaming growth?

Is the Pandemic the Death Knell for the Multiplex?

In a world dominated by streaming, cinemas still offer the optimal viewing experience for movies. OTT will never replace that.

What Has the Pandemic Taught Us About Streaming?

The increased streaming we've seen during the COVID-19 pandemic didn't break the internet. But it did give us a vision of the future, and the opportunity to be proactive rather than reactive.

Build Streaming Solutions for Tomorrow, Today

In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.

Shouldering Our Responsibility to Educate the Streaming Market

As companies and individuals pivot online in the "new normal," it's up to us in the streaming industry to put education ahead of profit

The New Normal

COVID-19 has changed everything, including streaming video. Consumers are demanding higher quality than ever, which means our industry needs to redouble our efforts to delivery that quality more efficiently.

Back to the Future

A look at streaming media's past can give us guidance on our journey toward where we're heading next

The Real Streaming Battle: SVOD vs. vMVPD

There's plenty of room for multiple SVOD services. But live linear services are an endangered species unless they change their offerings and pricing models.

Who Will Define 'TV'?

The age of the broadcaster is over. With OTT platforms built on microservices and previously unheard-of data collection capabilities, it's the age of the viewer now.

Can We Stop Talking About Disney+?

Sure, The Mandalorian is great, and Disney+ has shaken up the world of OTT. But the real revolution isn't happening in the living room.