Ditch the Niche: It's Time to Come Up With a New Term
Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?
OTT Ad Tech's Biggest Challenges (and a Few Solutions)
OTT advertising technology is at a crossroads, as brands work to build relationships with consumers without alienating them. Here's a look at some of biggest questions facing the ad tech industry, along with some possible answers.
The Evolution of the Movie Theater is at Hand
With OTT services like HBO Max streaming first-run movies on release day, movie theaters need to think beyond comfy chairs and draft beer to keep selling tickets.
A Look Back at Streaming Video's 2020
From the rise of Zoom to the fall of MPEG, 2020 has been a year of surprises.
As Streaming Grows, the CDN Must Evolve
Streaming is still only a fraction of total video watched, even post-COVID lockdown. What happens when it's the de facto method for delivering video content? Will the existing CDN approaches be enough to handle the next phase of streaming growth?
Is the Pandemic the Death Knell for the Multiplex?
In a world dominated by streaming, cinemas still offer the optimal viewing experience for movies. OTT will never replace that.
What Has the Pandemic Taught Us About Streaming?
The increased streaming we've seen during the COVID-19 pandemic didn't break the internet. But it did give us a vision of the future, and the opportunity to be proactive rather than reactive.
Build Streaming Solutions for Tomorrow, Today
In the wake of the COVID-19 pandemic and stay-at-home orders, streaming has gone through the roof. The strategies you implement today will set the stage for the future.
Shouldering Our Responsibility to Educate the Streaming Market
As companies and individuals pivot online in the "new normal," it's up to us in the streaming industry to put education ahead of profit
The New Normal
COVID-19 has changed everything, including streaming video. Consumers are demanding higher quality than ever, which means our industry needs to redouble our efforts to delivery that quality more efficiently.
Back to the Future
A look at streaming media's past can give us guidance on our journey toward where we're heading next
The Real Streaming Battle: SVOD vs. vMVPD
There's plenty of room for multiple SVOD services. But live linear services are an endangered species unless they change their offerings and pricing models.
Who Will Define 'TV'?
The age of the broadcaster is over. With OTT platforms built on microservices and previously unheard-of data collection capabilities, it's the age of the viewer now.
Can We Stop Talking About Disney+?
Sure, The Mandalorian is great, and Disney+ has shaken up the world of OTT. But the real revolution isn't happening in the living room.
Not All Content (or Devices) Are Created Equal
The one-size-fits-all approach employed in broadcast and cable is no good when it comes to streaming and OTT.
AutoVision: The Bizarre In-Car Video Player That Never Happened
In 1993, Omni Magazine showed its readers in-car video technology that let people watch as they drive. It was both decades ahead of its time and hopelessly misguided.
The Quiet Conference: At IBC 2019, No News Was Good News
Some years are revolutionary, some are evolutionary, and some are just "meh." Here's why those "meh" years are the best ones for the industry.
$21: The Amount Consumers Want to Pay Barely Covers Two Services
Households are reacting to new OTT offerings by tightening their belts and closing their wallets. Is this a boon for ad-supported services or the end of expansion?
Cutting the Cord and Why It Took So Long: A Streaming Wish List
Yes, cutting the cord leads to a better experience in every way…almost. Here are the top three things traditional TV still does better than the streaming services.
Netflix's Stock Price Tumbles as Higher Prices Lead to Churn
Why did Netflix's stock fall in Q2? Because the OTT leader's price increase lead to service cancellations. That's a warning to all SVODs: If it can happen to Netflix, it can happen to any service.