News

Agora.io and Unity Make Video Chat Simple for Game Developers

Live video chat is part of the gaming experience, so Agora.io and Unity Technologies are making it easier for game developers to add chats directly into their software.

Most Pay TV Operators Will Gain Subscribers and Revenue: Forecast

A report created by Digital TV Research finds that, for 505 operators in 135 countries, three-quarters will increase their subscribers between 2018 and 2024.

Quibi Sells $100M in Ad Inventory Well Ahead of April 2020 Launch

The mobile-only short form video network announced it has already taken in $100 million in upfront ad sales by selling category exclusives to major advertisers.

Amazon Rebrands Freedive as IMDb TV, Plans European Rollout

The ad-supported service will still be free, and new deals with Warner, Sony, and MGM are helping bolster its catalog with more recent blockbusters and catalog titles.

Comcast Advertising Creates Initiative for Addressable TV Ads

Addressable advertising will be coming to pay TV services in a big way, and Comcast Advertising is leading the charge.

Gracenote Creates Video Popularity Score to Deepen Engagement

Automating the process of identifying hot shows, entertainment data company Gracenote today unveiled the Video Popularity Score.

VidAngel Gets Potential Death Blow With $62.4M Judgment

A jury hit VidAngel with a $62.4 million fine for violating Hollywood studio copyrights by creating unauthorized reproductions from DVDs.

Tru Optik Launches Ad-Targeting Product for Political Advertisers

With the presidential election already underway, audience intelligence company Tru Optik launched Political Data Cloud, letting pollical advertisers reach targeted viewers.

Comscore Sees Trouble for vMVPDs as Growth Slows and Prices Rise

Pure-play virtual MVPD services are growing, but at a dramatically slower rate than they were last year, a report on OTT viewing habits shows.

MadHive and Inscape Partner to Blend OTT and Linear TV Ad Buys

Advertisers can run cross-platform media campaigns that serve linear and streaming viewers, benefiting from real-time analytics that let them optimize their placements.

Vimeo Announces Support for AV1 Codec, Starts With Staff Picks

Today, Vimeo announced that it now supports the AV1 codec, which it believes will let it deliver videos with a low bitrate and high visual quality.

Ad-Tech Firm Simulmedia Takes $29M in Series E Funding Round

The funding will help Simulmedia prepare for what it forecasts as a season of strong growth.

Wibbitz Shows Lightbox, a Customizable Video Editor for Websites

This API-driven video editor can be added to any public or internal website or application, letting customers or employees create videos online.

MediaPlatform Debuts Redesigned Enterprise Video Platform

Enterprise webcasting and video management company MediaPlatform debuts its reimagined enterprise video platform today, appropriately called NextGen.

OTT Revenue Growing By $17B This Year, Reaching $159B By 2024

Subscription services are the biggest piece of the pie, and have been since 2014. Between 2018 and 2024 SVOD revenues will climb by $51 billion.

Matrox Adds HLS Support to 4K Video Enterprise Encoder Lineup

In Q3 2019, small and medium-sized enterprise customers will be able to download software updates that provide HLS, IPv6, and fMP4 functionality.

Pay TV Subscribers Are Growing, But Revenues Are Falling Fast

The number of pay TV subscribers will grow by 380 million from 2010 to 2024, but total global revenues will fall by 14% to $177 billion during the same period.

Penthera Creates Dynamic Ad Solution for Downloaded Video

Downloaded movies and TV shows are currently ad-free, but they won't be for much longer if a new offering from Penthera catches on.

Global OTT Revenues to Grow to $72.8B U.S. by 2023: PwC Report

Streaming entertainment growth is increasing steadily in developed countries, but at a much more aggressive rate in less-developed areas.

Facebook Adds Templates, Fonts, Stickers to Video Creation Kit

For small businesses, creating online video ads is now easier, thanks to improvements Facebook announced to its Video Creation Kit.