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Sports/eSports

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

Who’s Who in the Streaming Media Sports Supplier Directory

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The State of Streaming Sustainability 2026

Is it still fashionable to be sustainable, even with AI?

26 Mar 2026

The State of Streaming Monetization 2026

How are streaming content companies doing? Publishers, creators, and aggregators have traditionally made the majority of their revenue on subscriptions, so why does everyone want to talk about advertising? Ad-supported content is more affordable. Because most streaming consumers have maxed out their subscriptions, leaving the SVOD market saturated, advertising is more likely to be the dominant incremental revenue driver for streaming over the next several years, based on how media companies are talking about themselves and guiding investors.

26 Mar 2026

Streaming Year in Review 2026

Two stories dominated streaming media in 2025: Netflix versus the rest and YouTube takes TV. YouTube may be the bigger story.

26 Mar 2026

The State of Live Sports Streaming 2026

One streaming platform's increasing appetite for live events combined with titanic global reach means that it will dominate discussion in 2026—and it's not necessarily Netflix.

26 Mar 2026
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View from the Top: LTN | The time is now

LTN's Exec. Chairman & Co-Founder Malik Khan on the IP-first future for live sports and news

15 Dec 2025

A View From the Top: BuyDRM

Today we live in a DRM-driven streaming video landscape. DRM is the sole studio-mandated streaming security technology in use across every major streaming video and audio platform in existence. While part of a broad-spectrum approach to security, DRM is the one technology standing between your content and your enemies. Thankfully, our industry has evolved DRM into a thin, scalable, nearly silent component of the streaming ecosystem with broad support on the industry's leading encoders, servers, and playback platforms.

15 Dec 2025

Stream It in IMAX Enhanced: A Gamechanger for Live Sports Streaming

With its new ‘Stream it in IMAX Enhanced' program, IMAX is bringing its world-renowned brand, expertise, cutting-edge VisionScience™ technology, and proprietary digital source enhancement workflows to live-streamed sports and events.

19 Jun 2025

Q&A: Christopher Levy, CEO, BuyDRM

With nearly a half-century of streaming industry observations, experience, and expertise between them BuyDRM CEO Christopher Levy and Help Me Stream Research Foundation Founder Timothy Fore-Siglin gathered at Streaming Media Connect 2025 for a richly detailed, insightful, and wide-ranging interview on the state of content protection technology and strategy. The discussion covered various aspects of digital rights management (DRM) and its role in combating streaming piracy.

26 Mar 2025
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AI Meets Adtech

During an "AI Meets Adtech" panel at Streaming Media 2025 in Santa Monica in October, I did my best to stir things up with a group of industry thought leaders that included Google's Inderpreet Sandhu, Tavant's Filiz Bahmanpour, FOX's Amit Shetty, IAB Tech Lab's Shailley Singh, and former Disney tech ops expert Sarge Sargent.

31 Oct 2025

Greatly Exaggerated: The Death of Linear TV

Take with a grain of salt any post that talks about the "Death of Linear TV." Viewers are watching linear TV on YouTube TV. They're watching linear TV on Twitch, on Hulu, on Disney, on Prime, and more. People are watching linear TV on all sorts of streaming platforms. Regardless of the underlying technology used to deliver it, it's all linear TV programming, and linear TV is alive and well.

01 Aug 2025

Which Is Better for Sports Production--More Cameras or More Ops?

Typical broadcast-level sports productions are massive, with dozens of cameras and operators all over the place, and dozens more people working in and around the production trucks. So how does one, independent producer make their content more like "the big league" when there isn't a dozen people to help?

13 May 2025

Untethered Broadcasting: Where the Live Sports Streaming Puck Is Going

In the metaphorical "where the puck is going" sense, anticipating and serving the needs of "highlights first" Gen Z viewers for whom linear, lean-back, beginning-to-end game-viewing is less than satisfying is critical to moving with the times and maintaining major sports leagues' relevance in the years to come.

28 Aug 2025
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